Chapter 918

Chapter 918

Countless articles were published in the three days since the The Burden an Emperor Carries video was released.

[Joy Co. Ltd.s stock prices have recovered.]

[Ilhwa Groups stock prices recovered and even rose slightly.]

[Minhyuk has submitted a complaint against the malicious commenters and Ztubers that targeted him.]

[He declared: I will not be lenient.]

[How much should world-famous Ztuber Donald compensate Minhyuk and the two global companies, Ilhwa Group and Joy Co. Ltd., for the damage that he had caused to their images?]

Minhyuk clearly stated in an article that he would take a hard-line response against these people before the The Burden that an Emperor Carries video was released. But he did not sue all of the people who joined in muddying the waters and posting malicious content against him.

There were two kinds of people who spoke against Minhyuk back then: Ztubers and malicious commenters who talked nonsense and criticized and slandered Minhyuk without any solid evidence, and those who stopped posting or deleted their comments when he published articles that he would take a hard-line stance. Of the two, Minhyuk only filed a complaint against the former.

If I dont do this now, these people will continue to appear in the future.

Minhyuk was the type of person who would step on those who acted maliciously against them to make sure that they would never crawl back up again. If he had eliminated such people from the scene in advance, people would no longer create baseless and speculative articles about Ilhwa Group and Joy Co. Ltd. having under-the-table deals because of a balance break he supposedly created. And there was nobody who criticized Minhyuk for not giving in and maintaining his stance on this matter.

And now? Minhyuk was reading the publics opinion on the matter.

[Dont you guys think its too much? Why does he have to take down the Ztubers, too? Cant he just let them go? Im Donalds true fan.]

[The commenter above is really f*cking crazy, huh? Hahaha.]

[Whats wrong with going hard on them? Minhyuk was the one that held back the most, you know?]

[Didnt you see? He only sued and filed complaints against the ones that did not delete their videos and comments and continued to post and spread rumors through their malicious content even after he sent out those articles?]

[If I were in his shoes, I would just sue and file complaints against everyone who slandered me.]

The people were quick to write and reply to the commenter, who was not aware of the seriousness of the situation. But even after all that effort, one commenter did not understand the situation.

[Is this really something that has to be taken seriously?]

[Yep. This is a grave matter. After Donald posted his video, the stock price of Ilhwa Group, a company with a market capitalization of 200 trillion won, fell by more than 3%. Theres also Athenaes Beyond the Heavens Empire, which is already considered Minhyuks property. During that period, more than 2% of their people left. The damage that video alone caused could be said to be over a hundred billion. If Joy Co. Ltd. and Minhyuk did not cooperate and posted a video together, the rumors that Donald had started would be considered as the truth and would cause more damage.]

[Hmmm. Is a hundred billion a considerable amount of money? My dads assets are around five hundred trillion won.]

[Hey, how old are you, btw?]

[Im in 2nd grade.]

[...]

[...]

[Ah. My Kumon workbooks just came in. Bye!]

Even if Minhyuk did not step forward to explain, many people spoke up for him. Of course, Minhyuk and the Ilhwa Group did not lose that much money, as mentioned above. However, that would not have been the only outcome had they not clarified the situation. Thankfully, Minhyuk was able to take advantage of the situation and turn the crisis into an opportunity.

But more importantly I wonder how many views it already has? Also, what ranking is the video at now?

When Minhyuk went to check the video on Ztube, he deliberately avoided looking at the views and the rankings. Of course, he had a gut feeling about it.

Around 2% of the players left us, but more than 5% migrated in.

Besides, the 2% of players who left were mostly those who did not believe in the true potential of Beyond the Heavens Empire and Minhyuk.

I think the number of members of my fan club increased by 1.3 million in three days?

That was right. He was experiencing the video's impact firsthand. After all, his overseas fans had also increased in that short amount of time.

However, the reason why he did not check the views and the ratings was that Editor Jackson would come soon. Minhyuk was sitting in a cafe and waiting for him to arrive. After a while, a taxi stopped outside, and a very familiar foreigner got off and stepped inside the cafe.

Minhyuk smiled brightly, looking like the happiest person in the world, as he waved at Jackson.

???

Jackson could not help but look at him in confusion.

***

In a tranquil cafe.

Minhyuk stood by the counter and quickly placed his order: Can I please have two iced Americanos and two tiramisu?

After paying the bill, Minhyuk happily hummed, Hehe. You have to eat tiramisu with iced americano.

***

Editor Jackson, or Carron, was riding a taxi headed to Joy Co. Ltd.

Haha. Carron unknowingly chuckled when he recalled Minhyuk eating his tiramisu happily. He truly enjoyed his meeting with Minhyuk. Not only that, but he was also able to confirm something.

This contract with Beyond the Heavens Empire

Before he knew it, the taxi stopped before Joy Co. Ltd.

...And this cooperation with Joy Co. Ltd. is very good for me.

That was right. Carron did not only sign a contract with Minhyuk. His contract also included Joy Co. Ltd., which he detailed to Minhyuk.

Team Leader Park Minggyu, who came from the headquarters, greeted Carron. I will say this in advance. Thank you for accepting our offer.

But after hearing those words, Carron, with a firm tone, said, I did not sign a contract with Joy Co. Ltd. because of your offer. I signed it because of Minhyuk.

He drew a firm line on this. Of course, Joy Co. Ltd.'s proposal was strict but also very generous. However, Carron would not sign an exclusive contract with anyone. He only accepted their offer because the target was Minhyuk. This contract was quite a huge deal for all parties involvedBeyond the Heavens Empire, Joy Co. Ltd., and Carron.

Although Carron's words could be considered ungrateful and harmful to the one who offered the proposal, Team Leader Park Minggyu said, Ah. Even so, it is still very worth it for us.

Team Leader Park Minggyu seemed to readily agree that Carron only signed the contract with them because of Minhyuk. After walking with him for quite a while, Carron finally entered Joy Co. Ltd.s conference room.

President Kang Taehoon and several executives were already waiting inside. The moment they entered, Team Leader Park handed over the materials for this project to everyone while Carron sat in his designated seat.

Team Leader Park then turned off the lights and began his presentation, using a laser pointer to highlight the details of the project. Our stock prices fell by -5% while the controversy regarding the balance break was at its height. But after publishing the video The Burden an Emperor Carries, our stock prices recovered and increased by 3%. Please look at the table over here. Thanks to The Burden an Emperor Carries, our sales have drastically increased.

The executives did not know the exact details of the conversation between President Kang Taehoon, Carron, and the Beyond the Heavens Empire. However, they were still amazed at Minhyuks videos impact.

I want to be a player like Minhyuk. This sentiment has brought back many players to our game. And thats not all. Thanks to the well-made and edited video we published, our new subscriptions have also increased greatly.

Finally, Team Leader Park presented the critical point of this meeting: Our Joy Co. Ltd. has decided to produce advertisement videos centered on the Beyond the Heavens Empire. Mr. Jackson, over here, would be in charge of editing the videos.

...!

...!

...!

The executives of Joy Co. Ltd. were very shocked when they heard that. Some even raised their hands to voice their concerns.

But if we make ads centered on Beyond the Heavens Empire, wouldnt it negatively impact us? This time, its no longer a rumor. There will truly be a transaction between Beyond the Heavens Empire and Joy Co. Ltd.

Team Leader Park smiled. I believe theres nothing for us to worry about regarding that matter, no? Various celebrities often film commercials shown on TV, right? I believe its only natural that a game company would advertise with its best players and an emerging empire. Would we be blamed for doing something like that?

The executive immediately realized his concern was too shallow and could only cough to hide his embarrassment.

Minggyu continued, Many people have commented that our Joy Co. Ltd. is a company that is good at making things and gimmicks but is not good at making advertisements.

It was the truth. Joy Co. Ltd. had always topped all viewers consumption ratings categories. But ironically, plenty of rumors said they were terrible at making ads.

Kim Dae-Il raised his hand and asked, What are our next steps?

In response to his question, Team Leader Park pointed to someone else. Mr. Jackson will be the one to explain this part.

Jackson stood up and explained, In the first phase of this project, the ads that we will make will tell the stories of the people many of the players are very curious about, Minhyuks vassals.

...Oh. Manager Kim Dae-Il sighed in awe.

That was right. All of the players were very, very curious about Minhyuks vassals.

Then, Jackson continued, Once were done making the ads about them, we will continue with a large-scale ad that will use the entire Beyond the Heavens Empire.

So, were going to tackle it one step at a time?

Thats right. We will make an advertisement that will generate curiosity in our viewers. Were going to produce ads that raise the question, Wow, I wonder what the next ad will be? When will it come out? and not the question, Ah, this ad again?

A flash of interest appeared on all of the faces of the executives present in the conference room.

Meanwhile, Manager Kim Dae-Il raised the most important question. Who will be the first target?

Jackson looked at each of the executives before pointing at one of the graphs in front of them.

Our first target is the one that has an overwhelming amount of player votes and has sat on the number one rankings for a very long time. Jackson continued calmly, He is an NPC that has sat on the number one in rankings in several categories, including NPCs that players wanted to keep as their vassals, NPCs that players are most afraid of, and NPCs that can deal an attack with the greatest damage.

So, who is it? Kim Dae-Il asked in frustration.

On the other hand, Jackson remained calm as he said, Its Spear God Ben.