Chapter 777： A legend in the history of advertising

The ratings battle is settled, and Li Fan gets a large amount of income.

There is another thing. Although the dust has not settled yet, Li Fan has received a larger amount of income.

That is the sales battle of the health products under various health products companies during the golden sales period of the Spring Festival.

Although the current golden sales period has not yet ended, the sales situation of various health care products has been differentiated.

Brainstorming ads were previously called by netizens, "the worst ads in history", "the most brain-dead ads", "the most annoying ads" and so on.

Of course, even now, these labels are estimated to have not been cancelled.

At the same time, Hengyuan Healthcare spent huge sums of money to buy this advertisement, which has become the biggest joke in its peers and the advertising industry. Countless people are gloating and waiting for Hengyuan Healthcare to lose money.

However, with the advent of the golden sales period, peers and the advertising industry have experienced a series of emotional changes, from disdain at the beginning, to surprise, to surprise and incomprehension, to the present unbelievable and shocked.

Yesterday, Wang Jin, the vice president of Hengyuan Health, and Wu Liangquan, manager of the marketing department, went to Sansheng Village.

After seeing Li Fan, Wang Jin laughed, and he looked very excited.

Li Fan asked with a smile: "Mr. Wang is so happy, but the brainpower is selling well?"

Wang Jin smiled and said: "It's more than good, it's simply too good, so good that people can't believe it, and so good that it shocked the entire industry!"

According to Wang Jin, as of the fifth day of the first lunar month, that is, on February 27, the total national sales of "Brain Strength Gold" products reached 500 million yuan in more than a month.

The total sales of all health products in the country are only 1.5 billion yuan, and the "brain-powered gold" alone accounts for 30% of the total sales.

After the data was released, the health care product industry, the advertising industry, and the media were in an uproar and shocked.

No one dares to believe that it is true. Even Hengyuan Healthcare himself can't believe it, but the data is definitely not wrong. It is the case.

"Are you 500 million in sales for more than a month?" Li Fan nodded, not surprisingly.

You know, in the previous life, the sales of melatonin in one year was more than 1 billion, and the population of this world is much more than that in the previous life. In addition, it is also the Spring Festival gold sales period, with sales of 500 million a month. It's surprising.

Wang Jin saw that Li Fan just smiled and nodded. He didn't seem surprised at all. He was shocked, and said in secret: "Is this data as early as his expectation, or such a terrifying sales, which is not enough to make Is he surprised?"

Regardless of the reason, Wang Jin felt that the young man in front of him seemed even more unfathomable.

You know, when he knew this sales data, the whole person was shocked. Not only him, but all the owners of the company, including the board of directors, were all shocked. This is definitely a miracle in the history of sales of health care products.

"By the way, Mr. Li Fan has one more thing," Wang Jin continued. "According to our conservative estimate, the annual sales of the brain-strength gold products will be more than 2 billion, and the net profit will be more than 1.5 billion. Said that our company will pay more than 300 million yuan in dividends to Mr. Li Fan a year."

Speaking of dividends to Li Fan, Wang Jin couldn't help but feel a little painful, 300 million yuan, even he couldn't help being very greedy.

Moreover, this is only a one-year dividend. According to the advertisement's purchase contract agreement, they will pay Li Fan dividends for five consecutive years.

It is conservatively estimated that the total dividends given to Li Fan by their company will exceed 1 billion.

Of course, meat hurts meat hurts. Wang Jin knows that the more dividends they give to Li Fan, the more net profits their company gets. He is eager to give Li Fan 1 billion dividends a year.

300 million? This is undoubtedly not a small sum, even for Li Fan now.

Therefore, Li Fan's eyes are bright, but it will take a year for the 300 million yuan to arrive in the account, and it is only an estimated value.

At that time, the actual receipt may be more or less.

However, if nothing happens, there should be more.

Li Fan smiled and shook hands with Wang Jin again, and said, "Mr. Wang, happy cooperation!"

Seeing Li Fan's eyes fluctuating, Wang Jin breathed a sigh of relief. If Li Fan is still indifferent in the face of a huge dividend of 300 million yuan, Wang Jin will start to doubt the world.

...

The most brain-dead "Brain Strong Gold Advertising" created a sales myth in one fell swoop, which caused an uproar in various healthcare companies, advertising circles, and the media. At the same time, it was also puzzling, and it was impossible to figure out the reasons.

For many health care companies, the most painful thing now is the deep regret and regret.

Because the brainstorming advertisement was once publicly peddled by Li Fan, but they sneered at it.

Among the many companies, the four companies, Xinfeng, Yuanheng, Brainpower, and Tongwei, are the most regretful.

Among them, Yuanheng, Brainpower, and Tongwei were originally bought intentionally, but they were only frightened by the price of 50 million yuan.

I think Li Fan must be crazy to offer such an outrageous price.

But looking at it now, is 50 million expensive?

More than not expensive, this Nima is simply the price of cabbage!

Brainpower's sales have exceeded 500 million in more than a month. How many 50 million is this?

And the sales of the products of their three companies in this more than one month are all around 30 million, which is more than ten times worse than Hengyuan Health.

They had already regretted their intestines. And now the only thing that can be talked about is that Hengyuan Enterprise did not directly use the price of 50 million to buy it out, but chose another way of buying, paying more than ten times the price to Li Fan in vain.

As for Xinfeng Healthcare, their "brain muscles" were the first to come into contact with that advertisement.

In the end, in contrast, they chose another advertisement.

At first, they were grateful. This is because their "brain jin" advertisement is rated as the best advertisement on the Internet, which is exactly the two extremes of the "brain strong gold" advertisement.

However, just when they were boldly saying that they wanted to occupy a large number of the health care products market, they discovered that the large number of occupying the market was the "brain-powered money" of others, not their "brain-powered nerves."

Their sales are 500 million, and even though they rank second, their sales are only 90 million. The difference is huge.

Several shareholders of Xinfeng Enterprise's board of directors kept their faces gloomy all day long, and ordered all the management personnel to meet all day long to carefully study and analyze the reason why that advertisement created a sales myth.

When did the reason be analyzed, and when did the meeting adjourn.

A lot of management personnel are miserable, they can not find the reason.

They have gone to the market to investigate many times and asked those customers who bought "Brain Strand Gold" why they want to buy "Brain Strand Gold"?

And almost all customers answered the same, that is, they didn't know the reason, and they just bought it anyway.

This is not the answer to the answer, it is maddening.

Not only Xinfeng Health, but almost all healthcare companies, as well as many advertising companies, including some media, have carefully studied and analyzed this problem, but they have never been able to find the cause.

Wang Jin of Hengyuan Health Care also asked Li Fan when he left after visiting Li Fan, why the market effect of that advertisement was so good?

Li Fan smiled and replied: "I don't know either."

Li Fan does not know, and no one will know, but it is an indisputable fact that the "Brain Powerful" advertisement will become a legend in the history of advertising.

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