Chapter 1511： One family

Ye Chu wants to create an influential entertainment talent show, but the difficulty is not ordinary.

However, Li Fan was moved when he heard it. If he wanted to create "The Good Voice of China", he would naturally need to cooperate with the TV station.

Now I ran into Ye Chu at the Funan Airport and learned that the other party wanted to build an influential entertainment talent show. This was a coincidence.

If you can pass "The Voice of China" to greatly increase the influence of Funan Satellite TV, it seems to be a good choice.

Funan Satellite TV is also Li Fan's hometown TV, and it is reasonable to do a little bit of his own power for his hometown TV.

As for Funan Satellite TV, which is currently only a second-rate satellite TV, will it affect the final ratings of "The Voice of China"?

Li Fan is not worried at all, what about second-rate satellite TV? As long as the signal coverage of the country is the same, second-rate satellite TVs can also create the ratings champion.

Thinking of this, Li Fan said: "Director Ye, how much resources does your TV station plan to use to create an influential entertainment talent show?"

Ye Chu said: "This time the station is determined. To accomplish this, prepare to invest 30 million yuan."

"Thirty million?" Li Fan was slightly surprised, it seems that this time Ye Chu intends to use real qualifications.

30 million to build an entertainment program is definitely a huge investment.

You know, Magic Singer's "Dream Singer" only invested 40 million yuan.

When Mordu Satellite TV announced that it would invest 40 million yuan to build "Dream Singer", it directly shocked all TV stations, media and audiences.

It is absolutely crazy to invest 40 million to build an entertainment show.

You should know that the average investment in entertainment programs is one or two million, and there are almost no more than five million, and some even only a few hundred thousand.

Now, Ye Chu's Funan Satellite TV actually plans to invest 30 million yuan, and I have to say that he is really determined.

However, for Li Fan's "The Good Voice of China", 30 million is not enough.

Of course, Li Fan will not tell Ye Chu about "The Good Voice of China" now, but will continue the topic just now: "Thirty million investment, it seems that Director Ye is determined. Then, the program In terms of planning, does Mr. Ye have any eyebrows?"

Ye Chu nodded and said, "I have some ideas. It's still music talent show. This kind of talent show is the most popular show for the audience. However, it is not perfect at present, and the program group needs further improvement.

Li Fan agreed with Ye Chu's remarks. The music talent show is indeed the most popular talent show.

Then, Li Fan continued: "I don't know if it is convenient to ask, when will Director Ye plan to launch the new show?"

Ye Chu smiled and said: "Of course, I plan to launch it in June this year. At that time, the "Dream Singer" of Mordu Satellite TV has also ended."

"Oh?" Li Fan said with a smile, "Director Ye chose this deliberately. "Dream Singer" will be released after the finale!"

Ye Chu did not deny, saying: "It is true that Mr. Li Fan said that although I am determined to do a good job this time and have confidence, I still dare not confront "Dream Singer". In fact, "Dream Singer" is Now the most popular music talent show, as soon as it came out, similar programs from other major TV stations chose to avoid it. Similar programs including Xiangnan Satellite TV, Jiangsu and Zhejiang Satellite TV, and Southern Satellite TV did not dare to compete with it. Now, "Dream" "Singer" is the only music entertainment talent show currently undergoing audition."

"Oh?" Li Fan didn't know this point, he didn't care much about it before.

However, this does show that "Dream Singer" is really the dominant one now. As soon as it is broadcast, other similar programs have avoided its edge.

It really meant "when the phoenix came out, the birds would surrender".

"This is interesting." Li Fan thought so in his heart.

Then, he said: "In that case, the ratings of "Dream Singer" are not low!"

Ye Chu sighed: "It's not so low, it's terribly high, and it's enviable. The average ratings for the season last year were 6.8, and the highest ratings reached 8.1, which is terrible."

"6.8? 8.1?" Li Fan doesn't usually care about the ratings of entertainment programs. He doesn't have much feeling for these two numbers. Then he asked: "What about other satellite TV's similar programs, how many ratings can they have? "

Ye Chu said: "In addition, the ratings of the similar program "Your Stage" on Xiangnan Satellite TV last year were not low, with an average rating of 5.6 and a highest rating of 7.0. However, this is because it staggered "Dream Singer". It is broadcast on the same file as "Dream Singer", and the ratings are far below this number. In addition to Xiangnan Satellite TV, the ratings of similar programs launched by a few satellite TVs such as Jiangsu and Zhejiang Satellite TV and Southern Satellite TV are about the same. It can reach above 3.0. Of course, they all need to stagger the schedules of other stronger similar programs. The ratings of other similar programs on satellite TV are not very good, at 0 o'clock, 1 o'clock, and 2 o'clock. "

Li Fan nodded, similar to what he had guessed. "Dream Singer" is the only one and "Your Stage" is also very competitive. There will be a few other companies that have a certain market. The rest, almost all It is the existence of cannon fodder.

Afterwards, Li Fan said: "What is the ratings of similar programs launched by Funan Satellite TV in the past? Is it convenient for Director Ye to disclose?"

Ye Chu gave a light cough and said, "Since it was Mr. Li Fan, there is nothing to hide. Our TV station has planned six similar programs in recent years, and broadcasted four of them. Two of them died. Among the four broadcasted programs, the one with the highest ratings has an average closing rate of 0.8 and a highest rating of 1.5. The results were a bit miserable, which made Mr. Li Fan a joke."

The results are indeed a bit miserable, but Li Fan is obviously impossible to joke, and said: "Director Ye is serious. The ratings are of course not high, but considering the actual situation of our satellite TV, it is not bad. By the way, Ye Tai Long, what is your expectation for the ratings of new programs?"

Ye Chu said: "The average audience rating is above 4.0, and only when the average audience rating is above 4.0 can it be called'influential'."

Li Fan nodded, and Ye Chu was right. Judging from the ratings of similar programs of various David TVs, the average ratings of such programs must indeed reach 4.0 or more in order to be considered "influential."

However, for a second-rate satellite TV, it will be extremely difficult to achieve an average ratings above 4.0.

Now, Funan Satellite TV is preparing to invest 30 million yuan, which will indeed reduce the difficulty, but the reduction will not be large.

After all, if you want to launch a successful music entertainment talent show, it is far from enough to rely solely on large investments.

If you only need to invest a lot of money, then all the Davids would have taken the shot long ago.

Even if a satellite TV is poor, it can still get an investment of 30 to 50 million yuan.

Therefore, Li Fan is not very optimistic about Funan Satellite TV's ratings this time, which can reach above 4.0.

Of course, if Ye Chu's program planning this time is attractive enough, it is still possible.

The key depends on how Ye Chu’s new program is planned?

...