Chapter 116： Selling and not selling

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As the chief viewing expert of the Imperial Cinemas on the West Coast, Jossman will naturally not miss such a super masterpiece with a production cost of 100 million US dollars, not to mention that this is Duke Rosenberg, who has detonated the summer archive twice in a row. He still remembers Ge's work last year in the trial screening of "Brave to Death Island", and the subsequent box office numbers did not disappoint Emperor Entertainment Group.

The flames of the explosion lit up again on the screen. In the deafening acoustics, Josman himself seemed to be blown into the sky by the explosion. The flames of the explosion were as gorgeous as fireworks on Independence Day, and it was uncontrollable. Melted into the joy of defeating evil aliens, the refreshing feeling in my heart burst out like the most beautiful color.

The film has come to an end, Josman gradually calmed down and quickly made the most basic judgments about the film.

The plot of this film is not brilliant. The alien invasion of the earth is just a very old story in Hollywood. The bridges built with personal heroism have long been rendered eclipsed by Hollywood.

However, Josman still gave a + commercial evaluation in his heart, because the film has obvious shortcomings and more selling points!

The first is the choice of actors. Duke Rosenberg 4 has obviously been carefully considered. Among them, the most important and outstanding roles are white, Jewish, Latino and African. This is the largest and most popular in North America. Several influential groups played a huge and even crucial role in defeating aliens in the film, not only to please the traditional white audience. It will certainly attract audiences of other ethnicities!

The second is the scene, the big scenes of the film are endless, and only the big screen of the theater can experience the best visual effects. The special effects presented are truly admirable, and the explosive scenes that stimulate the adrenaline soaring continue one after another. It feels that the special effects of the most praised "Jurassic Park" are no better than "Independence Day".

Then there is the plot. The plot is really general, but it contains the most critical elements of a successful summer file-simple enough-the theme of "Independence Day" is old-fashioned, but there is a clear main line, which brings the audience into the end of the earth from the beginning In an atmosphere of crisis. Straightforward, without any delay.

There is also a key point, "Independence Day" can be understood without thinking about it. It does not pay attention to any connotation art and other nihilistic things. It is a typical entertainment blockbuster that can be enjoyed by the visual and auditory sense. Although the ending of the film is as happy as all Hollywood blockbusters, the audience does not want to see world peace. Lovers get married. What about justice over evil?

The audience who walked into the theater during the summer vacation came to be happy. The first thing you want to do for the big-selling movies this time is to make the audience happy!

As a person who has direct contact with the theater market, Josman is very clear that the vast majority of audiences walk into the theater to spend money on entertainment, and "Independence Day" does not lack entertainment effects, and even does a particularly good job.

This must be the highlight film of the Emperor Cinemas in early July!

It is not only Josman who makes this judgment, but also Lynch, the representative of AMG Cinemas. He also believes that "Independence Day" is very in line with the taste of the audience in the summer archive.

What is a good movie for theaters?

A good movie with a professional score of eight or more? Is it a good movie that reflects social reality? Is it a good movie to think about humanity and humanistic care? Is it a good movie that makes people's minds confusing? Is it a good movie that scares you at the end? Is it a good movie that makes people awake in the middle of the night?

How should movies be classified?

Smart movie. Skilled movies and smart movies? Commercial film, inspirational film, literary film or independent production?

In fact, in the eyes of the theater chain, these are not complicated. For example, in Lynch's view, there are only two types of movies-top-selling movies and non-sold movies!

The former is the welcome target of the theaters, the latter is the object of the theaters' hatred, and "Independence Day" obviously has many elements of the former.

""Independence Day" is a highly skilled movie." Lynch concluded in his mind, "Duke Rosenberg matured very quickly, and he had a very good grasp of the market. He seemed to have a special understanding of the mentality of mainstream audiences. "

Director Duke Rosenberg is very clever, not like other famous directors, can't wait to discuss the philosophy of life with the audience in the film, and the production is still his best standard explosive commercial film.

Perhaps in the eyes of film critics, commercial films have no soul and meaning, and they are all despised existences, but in Lynch's view, commercial films must have the qualities of commercial films.

"Independence Day" is definitely the leader of the commercial films he has watched in recent years, and even far surpasses the "Brave To Death Island" he watched during the trial screening last year.

Not to mention the dazzling special effects, other selling points are equally clear.

Let's talk about another factor that affects the audience's narrative rhythm. The connection and transformation of the plot of "Independence Day" are controlled by Zhang Youchi's rhythm, and the character group portraits are all done extremely well.

Especially commendable is the characterization in the movie. In the two-and-a-half-hour movie, almost every character in the scene has a vivid personality.

An environmentalist information expert who loves airsickness, his business woman ex-wife, his long-winded dad, a black pilot with a hippie style, his cheerful and capable striptease girlfriend, a positive character, a typical benevolent, intelligent and courageous president ——Although it is too comprehensive, it caters to the needs of the film——Incompetent and confused, he eventually became a heroic pesticide sprayer, a neurotic alien research expert, and even the rigorous young colonel with almost no lines. Can leave an impression on him.

Don’t say it’s easy to do. Lynch remembers clearly that many award-winning films that are known for their rigor and art have difficulty in shaping characters. The characters in those films are always full of babble and incomprehensibility. The nonsense way pushes the plot and characters forward.

Not to mention the lack of humanistic care, humanity depth, etc. of this kind of film, these are meaningless to the theater, and in Lynch’s impression, most of the films flaunting humanistic care and humanity depth are artificial. And clumsy.

It is only natural that such a film can't get a high box office!

On the other hand, "Independence Day", the adeptness of the stage and technique, fully reflects director Duke Rosenberg's respect for the audience.

"Duke Rosenberg is obviously very clear." Lynch whispered to himself, "Before making a story great and deep, at least you must know how to tell a story well and well."

The young director cleverly told a simple but interesting story. He created several characters with distinctive personalities and very likable. Together with gorgeous to gorgeous special effects, the film looks very interesting.

It is this kind of film that can bring benefits to the theater!

Compared to the movie experts sitting in the front row, Hill who was lucky enough to participate in the screening is just an ordinary fan. As a young man with a standard American education, he is most concerned about whether the film looks good or not. Very cool!

"Independence Day" not only did not disappoint him, it also greatly exceeded expectations.

Yes, the plot looks very ordinary and old-fashioned, but the picture is absolutely top-notch! The effect of watching in the cinema is absolutely stunning!

The magnificence of the spacecraft amazed him. Its sudden destructive beam instantly destroyed all major cities in the United States. The White House, the Capitol, the Golden Gate Bridge, the Empire State Building, and the Statue of Liberty all fell into the flames of the explosion, and even made him once. It feels horrible, but fortunately the human counterattack has created an exciting battle of the century!

There is also the "Great Americanism" embodied in the film. The theme of the United States leading the world to victory is also in line with his appetite.

"This is definitely a great work for summer leisure and entertainment!" Hill said to his friends around him, "Duke Rosenberg's giant system is dazzling, and finally the United States president led the world to fight the alien invaders together. Up!"

Want to watch the most beautiful and exciting movie of aliens attacking the earth? "Independence Day" deserves it!

This is what Hill said to family and friends when he was about to go home.

The big scenes, big productions, big themes, and audiences as large as the theaters and the screenings have given high praise, even if the specific statistics of the screenings will be available later, Warner Bros. and 20th Century Fox are scattered in the film. Observers throughout the hall have confirmed this from the words and behavior of these people.

When the subtitles fell, the applause came like a tide. Duke slowly stood up and slapped his palms hard. Whether the film could be a super-sell, it would be affected by too many factors, no one can guarantee. Even if he makes the special effects far better than the previous one, he cannot guarantee the box office.

The only thing Duke can confirm is that the film will never hit the street. Even if it is not a super-sell, the problem of cost recovery should not be big.

"Congratulations, Duke."

Twentieth Century Fox’s CEO Townsend Rothman took the lead and gave Duke a hug, “It’s a great movie, even better than I thought!”

"We are more confident!"

With prolonged applause, Jeff Robinoff sighed with emotion, "You will become the favorite of the audience!"

"thanks, thanks……"

In the face of these people who came to congratulate, all Duke can do is thank you one by one.

"Director Rosenberg..."

Just as the applause was gradually diminishing, Duke saw Josman from the Imperial Theater approaching, and the other party said directly, "Independence Day is a movie with all the big-selling elements of the summer file. I will The company highly recommends!"

"Thank you!"

Duke didn't have too many surprises in the hand he stretched over. The income of these film experts is directly proportional to the box office of the recommended film...

After a few greetings with Lynch of AMG, Duke walked out with the people around him, and there was a media event behind him.

Representatives of the theaters such as Lynch and Josman, together with the producers, are waiting for the statistical results of the trial screenings so that they can give feedback to the theaters as soon as possible. (To be continued...)