Chapter 172： Disclosure of contradictions (subscription required)

"Freedom!"

On the TV, William Wallace, who was like a savage, broke out with a heart-wrenching cry. This slogan that is most deeply rooted in North America did not resonate with the young people sitting in front of the TV. Among them were The two people poked their mouths in disdain.

"Everyone knows the importance of freedom, and his voice is indeed very loud."

The young man named Christensen was disdainful of the trailer on TV. "A traitor and informer who shouts for freedom. Is there anything more ridiculous than this?"

"Yes, I read the reports in the media and went to the library to check the materials."

The person wearing glasses is Evans, and he increased his tone slightly, "Many historical data show that William Wallace is a very shameless figure and a traitor!"

"I hate this kind of traitor the most!" Someone agreed.

As expressed in Hollywood movies, whistleblowers, no matter what the reason, do not end well. In the mainstream culture of this land, traitors and whistleblowers are a kind of existence deeply hated.

Several people switched to abc TV station. Unlike the movie trailer just now, this is a historical analysis program, which introduces a section of the history of the Middle Ages in Scotland. The emphasis is on Wei-≮, Lian? Wallace. Certainly not a positive role in history.

In particular, the TV station also invited experts.

"See? This is Professor Smith who specializes in British history at Yale University." Evans with glasses seems to know this person. "He is an authority in academia. Did you hear what he said? William Wallace is traitor!"

"Who cares about William Wallace?"

Atkinson, who hadn't spoken all the time, turned off the TV and said carelessly, "What does the history of those Europeans care about us! Go to his William Wallace!"

"Yeah, yeah." Christensen agreed. "Anyway, we have no plans to watch a movie about Europeans."

Not too far away from them, a family was sitting in front of the TV, watching a program from Viacom’s cbs TV station.

"Although "Saving Private Ryan" was rated R by mpaa, the National Federation of Teachers and Parents appeals to parents across the United States not to take your children who have not officially grown up to watch this movie. The **** and cruel scenes..."

The TV show is still playing. The host Tyrese turned to look at his wife, "My dear, this film is not suitable for our family to watch."

The wife hadn’t spoken yet. His seventeen-year-old son Terris said dissatisfiedly, “Dad, this is Duke Rosenberg’s movie! It’s a wonderful guarantee! Think about "Independence Day" last year... …"

"Sorry," Tyrese shook his head directly, "Judging from the news released by the media, this film is not for you!"

The media industry can guide public opinion. The media can affect many people, even in the era of the Internet Big Bang, this is still very obvious, not to mention the current era of the prosperity of the traditional media industry.

The summer file has already opened the curtain, and the publicity work has entered the final sprint stage. Just like all competing films, "Brave Heart" and "Saving Private Ryan" promote themselves while constantly discrediting their competitors. . In order to win more potential audiences.

There is one thing that no one can deny that the low- and middle-income class is the main box office of Hollywood movies. Even if movies are a relatively cheap form of entertainment, in this country with serious overdrafts, even the middle class has a monthly entertainment budget limit. Many people have watched a movie in the same period and may not watch it again. Another one.

Audiences walking into rival theaters. It's the box office numbers that I lost.

Competition is much more than propaganda.

As the chief filming expert of icm, Lynch has received calls from several companies since he participated in the screenings of "Brave Heart" and "Saving Private Ryan". "Brave Heart" strives for more theaters while squeezing the release scale of "Saving Private Ryan". Warner Bros. and Twentieth Century Fox also have the same purpose, except that they are squeezing their rival "Brave Heart."

"Linch, where do you think our resources should be tilted?"

Sitting across from Lynch is the person in charge of the amg distribution department, who has a heavyweight voice in the distribution of theaters. "Both sides are now putting pressure on us."

"Paul, we don't talk about the subject matter, nor the charisma of the actors."

Lynch did not hesitate on issues directly related to his future earnings, "Just talk about the director! What did Duke Rosenberg do in the past three summer files? And Mel Gibson? I believe you are better than me. Know more about the importance of the director to the film!"

Paul thought for a moment, and nodded slightly. The theater's resources are also limited. The two major productions will be released at the same time, so there must be a focus. Nowadays, the audience reputation of the two films is different from the theater's ratings. It's not particularly big. The performance of past directors is an excellent reference. Duke Rosenberg's "Independence Day" last year gave the theaters a big harvest.

Although he has only participated in caa’s reception party, Paul can only say sorry for the work related to his position and performance. What's more, Duke Rosenberg’s icm also held a reception party, and no one can say anything. Come.

The female models and actresses that Caa found at the parties are very beautiful, but they have not yet tempted him to lose his job. In fact, Paul knows very well that if he loses his job due to performance problems, he will say goodbye to these PR parties in the future. Now, there are beautiful women everywhere, and they are not Sophie Marceau!

Having said that, the Sophie Marceau I saw at the party was really beautiful, and it’s hard to be called the love of French men by the European media. If...

Shaking his head, Paul gave up his thoughts. Famous actresses will not be easily manipulated, and it would be too difficult to approach them without substantial benefits.

Los Angeles, the city of angels, Paramount Pictures, the only Hollywood still in the region, is doing final pre-screening preparations for "Brave Heart".

"The copy is in place."

"Caa said it will fully cooperate with our post-screening promotion plan..."

In the conference room, one good news after another was gathered to ceo Shelly Lansing, but the next words from the director of the publishing department cast a shadow over the conference room.

"The first weekend of "Brave Heart" only had 2,203 theaters! The theater alliance refused to invest more resources!"

Shelly Lansing looked a little ugly, and asked in a calm tone, "What about "Saving Private Ryan"?"

"2542 home!"

As soon as this was said, the atmosphere in the conference room became more solemn, and "Brave Heart" hadn't been released yet, so it lost first.

"And..." the distribution director added, "We have negotiated in many ways, but the British side is very firm. They do not agree that "Brave Heart" will be launched on the British market in the near future."

"They are interfering with free trade!" someone said in a warm tone.

Taking a cold look there, the distribution director said again, "The British side is not rejecting the release of the film, but delaying it. It does not violate the trade agreement between the United Kingdom and the United States! Also, it is said that there is a number 10 Downing Street behind this incident shadow!"

Just now that person closed his mouth obediently. Although both sides belong to the capital of the country, no one can ignore their power if No. 10 Downing Street wants to intervene secretly, and the subject matter of the film will surely make No. 10 Downing Street. The big men are very annoyed.

"The UK will continue with public relations. We can't give up this important market." Shelly Lansing frowned tightly. "The North American side increases publicity. As long as the film's box office performance is good enough, the follow-up theaters will not be problem."

"What about "Saving Private Ryan"?"

"Continue to suppress, I will ask for help from the group company to mobilize more resources." Shirley Lansing thought for a while, and said to the person in charge of the publicity and public relations department, "Caa did not develop a plan for "Saving Private Ryan". Is there a post-screening publicity plan? We support and cooperate with them."

As long as the box office of "Saving Private Ryan" can be lowered, those competitive methods are just trivial.

Similarly, if "Saving Private Ryan" wants to hit the box office, it must squeeze the space of other films in the same period. Twentieth Century Fox's public relations department is not idle.

Contact media theaters, stir up some people's sensitive nerves, use News Corporation channels to secretly communicate with the British side, and use overseas markets to distract Paramount Pictures’ advertising power in North America.

The number of "Brave Heart" North American theaters was firmly suppressed by "Saving Private Ryan", not only because of the subject matter, actors and director, but also because of Paramount Pictures' dispersal of public relations resources by the British side.

This ubiquitous competition shows the cruelty of the most important schedule in the North American film industry-the summer schedule.

Not only these, before the premiere is about to come, both sides from the premiere theater premiere guests, both openly or secretly confronted.

First, "Saving Private Ryan" broke out to have its premiere in the Sacred Citizens Auditorium, but Paramount Pictures came in and stole the right to use the theater that day.

Then, the premiere guests, the stars of the two brokerage companies icm and caa, naturally became the first choice to be invited.

However, Caa had to face another fact. There were huge differences within them. Tom Hanks and Ino Martin invited many Caa’s stars to help Caa’s apparent opponents...

The internal conflicts of caa are gradually becoming public, and the competition between the two films has been completely public.

"Saving Private Ryan" is finally determined to hold its premiere at the Chinese Theater in Hollywood. The two summer major productions are about to usher in a moment of official confrontation. North America is watching from fans to film critics, from the media to the Hollywood industry. This fierce competition.

Duke has never been afraid of competition. He is already ready to go, waiting for the soldiers to break through all obstacles and board the beachhead of the North American Theater. (To be continued...)

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