v2 Chapter 446： Internet smear

In recent years, every time Duke's film is released, the navy will create momentum on the Internet. Compared with the high cold and the Rotten Tomatoes that pay more attention to collecting professional film reviews, imdb has a wider audience and has an influence on many movie websites. Being able to rank in the forefront is also the focus of being invaded by the navy.

From "The Matrix" to "The Fellowship of the Ring Expedition", imdb has been invaded by Duke's navy, and it has received a good reputation and extremely high scores in the early stage, although later with the withdrawal of navy and the increase in the number of movie viewers , The ratings of the two films have dropped to the current 9.2 points and 9.1 points, but they must have played a certain role in the release process.

However, things like the navy are not too secret and sophisticated. Other companies have paid attention to it. For example, when "The Fellowship of the Fellowship" was released last year, Black Billy Boyd and Ian McLean appeared on the Internet. The so-called inside information is obviously the actions of rival navy forces.

However, compared with Duke's men who were established earlier, larger in scale, and more professional, the difference is not a level.

But after all, the Internet is an open platform. Even if Duke takes the advantage of foresight, others will also use it.

In a lounge of the villa, Duke is standing behind Tina Fei. The female assistant has entered ib and clicked on the column of "The Two Towers".

"When I watched it in the morning, it was still 9:6!" Ivanka was sitting next to Tina Fei, her eyebrows frowned tightly, "It's 9.4 points now!"

It is impossible for a movie to please all audiences, even Duke fans, there will be people who do not like magical genres. As the show time increases, the number of viewers who see the film increases, and the ratings will decline.

It's just that the rating of "The Two Towers" has fallen too fast!

More than just scoring. The following is also a bad review.

"There are too many unnecessary scenes, the whole story is quite mentally retarded, and the special effects as the only selling point are just so-so."

"The plot is claimed to be a multi-line narrative, but the director's narrative ability is really terrible. He turned the whole film into a hodgepodge of commercial film operations, heavy and heavy like a beast whose head can only rush forward. The innocent Aragorn brought down the cliff together."

"After I read it, I never figured out what's good."

Tina Fei looked at Duke, saw Duke nodding, turned off imdb, and then opened his personal website. There were also a lot of negative comments.

"It's really red, inexplicable, mentally handicapped story, procrastinating plot, it's trapping me to death. How can word of mouth be so good?"

"When the protagonists express their feelings, they have to close their eyes and two lines of clear tears. The several story lines are abruptly put together separately. No one thinks the story is very lame, and there is really no need to release the third part. It's so boring."

"The plot pretending to be tragic and strong, hey; the whole film looks so superficial..."

Here. There is no need to read it anymore, Duke is absolutely certain. This is also a masterpiece of the navy.

Obviously, there is a navy in its own film.

Duke thought for a few seconds, and said to Tina Fey, "Inform Nancy and Penny to go to the Lord of the Rings studio, and Jamie Johnson from Warner Bros."

After speaking, he leaned over and kissed Ivanka's cheek. "Sorry, honey, I can't accompany you today."

"It's okay." Ivanka gave an understanding smile, and pointed to the small yacht parked on the pier from the window. "Jane will be here in a while. I'll go to sea with her, and you will be fine."

Duke nodded and walked to the intercom to ask the driver to prepare the car.

But in three minutes, Duke and Tina Fei got in the car and drove out of the Duke’s Manor and rushed to the Lord of the Rings studio in Burbank.

Tina Fei is still making calls to keep up with the latest network trends, while Duke is thinking about how to respond.

Frankly speaking, there is no very good way. Even in his old days, after a large number of negative Internet comments appeared, he either hired naval forces to fight against people, or found a professional company to go to the police, and the Internet was another one. It is impossible for anyone to completely control a relatively open platform, and it is impossible for some speeches not to appear.

In fact, Duke knows very well that apart from him in Hollywood, Lionsgate used the Internet navy on a large scale in the announcement of Blair the Witch. For Hollywood and other business circles in North America, this is neither mysterious nor mysterious. Not smart, it's normal for others to use him.

Would anyone think that the cyber navy is very mysterious and brilliant? Don't be kidding, this is North America where the Internet is already highly developed and even penetrates into all corners of work and life. Strictly speaking, the techniques used by the navy have many similarities with the gossip hype of tabloid sensationalism.

Duke has never been so stupid to think that the navy can become his trump card, which is simply not realistic.

When he used the navy to hack others, he also thought about what he should do if one day others use it on him.

Although there is no good or effective solution, Duke has also prepared some measures.

After arriving at the Lord of the Rings studio, when everyone was there, Duke brought Tina Fey, Pani Kellys, Jamie Johnson and Nancy Josephson into the meeting room, and asked others not to disturb them. .

"The matter is very clear." Pani Kelly said, flipping through the information he had prepared, "Although the id of these negative comments comes from all over the United States, it must be a premeditated centralized operation."

Jamie Johnson kept frowning, turning to Duke, and asked, "You have the entire Hollywood, and even across the United States, the team that first used this kind of propaganda, isn't there a good solution?"

"In the past few years, other companies have been learning from us." Nancy Josephson took over, "Several films released last year and the first half of this year, imdb and several other scoring sites, you can see the scores. trace."

Duke nodded, let alone now, even in the past ten years, imdb's scoring behavior is still crazy enough.

Nancy Josephson's eyes fell on Duke. "What should we do?"

What is the so-called cyber navy? Roughly refers to Internet users who publish content for a fee. Most of these paid spammers and commentators are employed by public relations companies or competitors of the target company. They are active on popular social media sites, forums and blogs, trying to influence public opinion.

These paid content publishers usually publish products and services that are beneficial to employers, while disparaging comments from competitors. Most "Internet naval forces" use multiple pseudonyms, and some even use automated tools to accelerate the spread of such tendentious statements.

In fact, real-name registration will greatly reduce the activity of the navy, but this is obviously not something that Duke and even Warner can do.

After thinking about it for a moment, Duke said, "Let me talk about a few aspects first, and we will add some deficiencies."

"The first step is to identify malicious navy users on a website where we have administrative rights. The specific methods include analyzing the frequency of content publishing, IP addresses, duplicate content, and seemingly fake accounts, and automatically or manually deleting these negative comments on our site. ."

"The other is a method I don't like very much-if someone can pay to spread rumors, then there must be a way to pay to remove rumors. I don't know if there is such a company in North America?"

"The best way is actually that we must be strong enough. The weakness of the navy is that they have very few real followers. Therefore, in the era of online media, they cannot conduct very targeted and effective attacks on truly powerful characters or projects. It is more about inciting the emotions of netizens and creating a bad atmosphere for the other party.

"Therefore, our navy forces should also be dispatched in due course to provide necessary guidance to online public opinion. You must have seen the latest statistics. I think our "Two Towers" is absolutely powerful and will attract A large number of supporters, supporters are another part of our strength. Our people must find ways to guide the supporters of the film to become spontaneous propagandists on the Internet and opponents of malicious forces!"

In the words of the world he used to say, it is to turn the supporters of "Two Towers" into tap water.

Duke is convinced that there are many people who hate the devil and ring trilogy, but there are only a lot more fans who support this series!

On the Lord of the Rings studio, Duke and others are still discussing the next response strategy.

Far away in the Artist Management Headquarters on Wischel Street in Beverly Hills, Martin Bob and Michael Ovitz are also paying attention to information on the Internet.

"But in the morning, "The Two Towers" was in big trouble."

Looking up from behind the laptop, Martin? Bob looked quite in a good mood, "imdb's score has fallen from 9.6 to 9.3, and it is still falling, and it is likely to fall below 9 at night!"

"Can't be careless." Michael Ovitz still looked cautious, "Let our people continue to stare at this movie!"

In the past few years, he has seen enough clearly that it is impossible to reconcile with Duke Rosenberg. The two sides have been entangled for nearly ten years without sufficient interests, and the contradiction cannot be resolved at all.

Therefore, after the artist management company established the online publicity department, the "Two Towers" was directly dragged over to practice. The current effect looks quite good.

Martin Bob over there was looking at various websites again, and suddenly said in confusion, "Negative comments have invaded Duke’s personal website and the official website of the Lord of the Rings trilogy. I remember that the Internet Propaganda Department did not Are these two websites set as targets?"

Michael Ovitz smiled slightly. "You overlooked a little, Martin. Will other Hollywood companies watch "The Two Towers" sell out like a bystander? Don't forget, Duke Rosenberg and Warner Brothers, have splashed dirty water on Disney's "Pearl Harbor", Paramount's "Tomb Raider" and Universal's "Fast and Furious". Do you think they will watch Duke Rosenberg and Will Warner Bros. continue to dominate the summer vacation?" (To be continued.)

ps: Ask for monthly and recommended tickets!