v2 Chapter 452： Steal the limelight in Cannes

With the end of the weekend and the advent of the working day, even if the box office of "Two Towers" exceeded 100 million yuan in the first weekend, the theaters increased the number of theaters and the rate of film placement, and it was inevitable that there would be a decline. "The Fellowship of the Ring" warmed up. Except for the slightly better performance of the US version of "Damn" at the same time, "The Two Towers" did not have any substantial competitors.

Even the performance of the US version of "Damn", which has replaced the heroine compared to the previous one, can be ignored.

After all, the box office of "Two Towers" reached $103.03 million in the first weekend, while the US version of "Damn" was only more than $17 million.

On Monday, the US version of "Damn" directly dropped to 1.02 million U.S. dollars in a single day due to the compression rate of filming, while "Two Towers" had the box office of the first working day due to the increase in filming rate and number of theaters. It fell only 40% to close at 20.71 million US dollars.

Although the box office of "Two Towers" showed a downward trend in the next few days, it remained stable at this stage. On Tuesday, Wednesday, and Thursday, they received 19.75 million, 19.53 million and 18.66 million in North America respectively. Dollar.

When "The Two Towers" was released for a full week, the North American box office had accumulated US$185.75 million!

This movie ◎︽, the film completely shows a trend of crushing the market.

Whether it’s an art theater or a commercial chain; whether it’s the border town of Washington State in the northwest, or the beach area of ​​Miami in the southeast, you can see the shadow of "Two Towers" in all theaters, and people gather together. At the same time, whether you watch "The Two Towers" must be one of the topics discussed.

Especially in schools, people who have not watched this movie will be faintly rejected and are considered people who cannot keep up with the trend of the times.

It is true that Duke's movies are not liked by older housewives. But it is welcomed by many young girls and working women.

In this world, the promotion of publicity to the commercial success of a film is huge, and even critical, but even if it is a fierce publicity offensive, it can not be as good as word of mouth to pull people into the theater.

From the time of "The Fellowship of the Ring", the series has created a good enough audience reputation. "The Two Towers" is even worse. When a movie forms a movie-watching frenzy, it will indeed arouse some people's rebellious psychology, but it can drive the curiosity of much more audiences and make them Walk into the theater to contribute to the box office, and even become a firm fan, spending a lot of money on peripheral products.

The two parts of The Lord of the Rings that have been released can be described as a typical one, and the pg-13 rating also makes the film audience wide enough.

Before the second weekend. The crew was divided into two. Duke led some members to Europe to promote the film's European journey, while the other group continued to run announcements in major cities in North America.

Today’s Hollywood movies are certainly exaggerated to say that they have captured the world, but if they can’t find a rival in the world, no one will deny it.

The first stop for Duke and his party was Cannes, France, although "The Two Towers" did not sign up for the competition at the Cannes Film Festival. But it will also be shown during the film festival.

Although he has no interest in the three major European film festivals, Duke will not deny their influence. Screening in Cannes is also an established publicity strategy of Warner Bros.

It’s just that no one thought that "The Two Towers" grabbed the limelight at the Cannes Film Festival. The film’s premiere in Cannes coincided with Roman Polanski’s "The Pianist" on the same afternoon, and then the organizer Fang Li The movie I pushed was ignored by both the media and fans. There were not many viewers and reporters on both sides of the red carpet at the premiere, and it could only be said that talking is better than nothing.

On the other hand, in "The Two Towers", the scene was bigger than the opening ceremony of this Cannes Film Festival. The waiting fans lined up from the Festival Palace to the opposite beach, and the reporters in the interview area were crowded. Small physical friction is happening all the time because of position grabbing. If it weren't for this kind of occasion, I'm afraid someone would have fisted each other.

Just like the repercussions of the two films in ordinary audiences, there is a sea of ​​people here, and the place next door is not far away, "The Pianist" is deserted.

"The world's best art directors gathered in Cannes, but they were robbed of the limelight by a commercial director from Hollywood. It must be said that it is sad."

The French newspaper Le Figaro made a special comment on this the next day, “I don’t know what the organizing committee thinks, and even agreed that "The Two Towers" will be screened during the festival. Do they really think they participated in the competition unit? Those works can suppress Duke Rosenberg? It turns out that the organizing committee of this Cannes Film Festival made a huge joke!"

When "The Two Towers" was screened in Cannes for three consecutive days, and a ticket was hard to find, the "Le Figaro" once again said, "All the films participating in the competition unit together are not as good as "The Two Towers". A film has a strong response, even if you don’t want to admit it, it has to be formally reality. Duke Rosenberg alone will defeat the entire Cannes Film Festival."

Sitting on the balcony of the hotel room, Duke looked at the marina opposite. This was his first visit to Cannes and the first time he participated in a European film festival, but he was destined to be just a passerby.

"The support provided by the organizing committee to us is decreasing."

The opposite Tina Fei put down her coffee, looked back from a distance, and said, "The difficulties we have encountered are increasing."

"It's normal." Duke slowly stirred in the coffee cup with a spoon. "For the Cannes Film Festival, we are simply the spoilers."

Being robbed of the limelight by a film that was only promoted by the film festival, no one would be happy to change it.

Tina Fei's cell phone rang suddenly, she pressed the answer button and said a few words, then hung up the phone and said to Duke, "Guests are here, they are in the coffee shop on the first floor."

"Let's go down."

Duke wants to meet with customers introduced by Warner.

In the coffee shop on the first floor, Warner's people went to the hotel lobby to wait for Duke. Among the two waiting quietly, one of them was a little uneasy.

"Old Liu..." said the slightly younger person, "You have also experienced a lot of big scenes. Which major domestic director is not polite when he meets you, why is he suddenly nervous."

"Can they compare to him?"

This middle-aged man named Lao Liu knew that the young man opposite had been in China and didn't know much about the foreign film market. He simply explained, "Do you know how many box offices his movie has won in North America in three days? More than 100 million Dollars! Do you know what the final box office of his last movie was? 1.1 billion dollars!"

"US$1.1 billion!" The young man couldn't help but open his mouth. "His box office for a movie is more than our total domestic box office in the past two years?"

"This is only the box office!" Old Liu sighed and said with emotion, "Do you know the surroundings of the movie? It is said that all the surroundings of his last movie have sold for 1 billion US dollars!"

"How much?" The young man didn't seem to believe it. "One billion dollars? What are the toys around? Can you sell so much money? Those are worthless things."

"It's really worthless in the country..." Old Liu shook his head. "But in Hollywood, the profit margins can exceed 50%."

The young man took a breath. A movie alone has a profit of 500 million US dollars...

Old Liu said again, "Do you know how much his director's pay for a movie is?"

"I read domestic reports. Some Hollywood superstars can get 20 million dollars in salary. I heard that this is the top salary in Hollywood."

Hearing the young man's words, Lao Liu shook his head, raised **** at him, and shook him, "The most conservative estimate is that he took away 200 million US dollars in dividends from the last film!"

The young man almost squirted out the coffee he had just drunk. He swallowed it quickly and said, "200 million dollars, is that possible?"

"It's just a lot more!" Old Liu Yanzhi said decisively, "Don't look at him without an Oscar, but the status and treatment he enjoys in Hollywood and the United States is only higher than Spielberg."

At this point, there was footsteps not far away, and the two turned to look at them, and quickly stood up.

"This is director Duke Rosenberg, and this is Miss Tina Fei."

"This is Smith Liu, this is Johnson Han..."

Warner’s people gave a brief introduction to both parties, and then sat aside, not to say more. He is from Warner's headquarters in North America. He is very clear about Duke’s temperament and will not rush into such incidents.

This was a meeting within the scope of work, and Duke did not go around in circles, and asked directly, "Mr. Liu, Mr. Han, you found me through Warner, what's the matter?"

"Is such that."

The two are obviously based on Smith Liu, and they have no problem hearing English. "Since 1995, our group company has successively introduced the "Brave to Death Island", "Speed ​​of Life and Death" and "Saving Private Ryan" directed by you. "The Matrix" and "The Fellowship of the Ring Expedition", these films have a very good response in China. Director Rosenberg, you, like Director Spielberg and Director Cameron, are the most familiar Hollywood directors in domestic audiences. "

Duke looked at each other, he was not used to this way of talking anymore, and wanted to go straight.

Fortunately, the other party did not let him wait more, and then said, "The leaders of our group hope to invite Director Rosenberg to participate in the premiere of your film that we have introduced at the right time. This is also a Sino-US relationship. Film culture exchange."

Hearing this kind of invitation, Duke did not feel surprised. With his achievements, this was a natural thing, and it started last year when Tom Cruise and Nicole Kidman went there to promote "Moulin Rouge." , Hollywood’s top actors and directors have gradually realized the vastness of that market.

In particular, Paramount Pictures has taken the lead. Major Hollywood companies have gradually established Far East branches, and several have also established liaison offices in the north. Although the film industry is extremely backward, the market has been cultivated. (To be continued...)

ps: Seeking recommended tickets and monthly tickets!