v2 Chapter 474： The team's masterpiece

The sky is white and the headquarters of Cinemascore in Las Vegas is busy. Every time a major production is released, the company will spend sleepless nights. After several years of hard development, the data released by Cinemascore is now , It is becoming more and more important for issuing companies and cinema market.

The night shift vice president Kraun was standing in the mail room. The telephone was constantly being picked up by the operator, and the fax machine kept ringing. The e-mails in the Internet mail gathered from all over the United States to Las Vegas. All of these. The statistical data is collected into the company's special software and database, and after careful calculation, relatively objective statistics are obtained.

When the sun was about to climb the horizon, Kraun got the first-hand data, which is the statistics of the early and midnight games of "The Return of the King".

He took a sigh of relief, "Immediately fax it to Warner Bros., The Lord of the Rings Studio and the North American Cinema League."

These are the three major customers they serve, and there must be no delay or neglect.

In Burbank, Warner Studios’ Lord of the Rings studio, many people didn’t close their eyes overnight. It was the sleepiest stage before dawn. Larice was sitting in front of the fax machine with his head on the table like a chicken. Just like pecking rice, clicking and clicking, the dim eyes seem to sleep ● ¤, and wake up again, as if she would fall into deep sleep at any time.

The fax machine rang suddenly without warning. Larice shook her head to make herself more awake. He picked up the received documents and glanced at her, and she immediately refreshed.

She just wanted to leave when the fax machine rang again. Another fax came out slowly.

Laris saw the numbers on the second fax, her sleepiness disappeared without a trace, and her spirit instantly became excited. She took two faxes and ran towards the duty office of the studio.

"Received! Received!"

She rushed into the office yelling as she ran, and other colleagues who were in a bad mood because of staying up all night looked over immediately.

"Good news!" Larris said in the loudest voice, "$6.61 million in advance! $12.26 million in midnight!"

"What?" Someone asked subconsciously.

Larise repeated it again, "The Return of the King" is $6.61 million in advance! Midnight is $12.26 million!"

"Wow~"

There was a sudden burst of cheers in the office, everyone raised their hands, some even hugged. Or high-five to celebrate their third great victory!

"I propose a toast!" someone shouted.

More people responded, "We must have a toast!"

The entire Lord of the Rings studio was plunged into carnival and boiling.

The Lord of the Rings studio ushered in the rising sun amidst joy. But in the Chicago mansion where the sun has already risen, the study that has not turned off the lights all night exudes gloomy cold.

The fax data just received has already been placed on the desk in front of Roger Albert.

Although mentally prepared, when these enter the eyes. Roger Albert's face still darkened.

Before the film was released. Although the few parties did not say hello, they tacitly maintained the same agreement, using the events triggered by Orlando Bloom to try to discredit "The Return of the King", when Roger Albert wanted to come, even Michael Ovitz and Walt. Several Hollywood companies, including Disney, have been dispatched, and they can always pull "The Return of the King" down a bit.

He doesn't want much, as long as he can limit the box office of "The Return of the King" to less than 10 million US dollars at midnight. Uncertainty can prevent the film from breaking through $100 million at the box office in North America in its first week.

But they tossed for so long, and he uploaded a movie review when he came back last night. In order to influence the market, they failed one by one in front of this data.

North American premiere, 3000 shows, $6.61 million; North American midnight show, 4013 theaters, $12.26 million!

What does this mean, Roger Albert knows very well, especially the midnight box office that broke the North American record, which almost indicates that the first weekend of "The Return of the King" in North America is likely to surpass "Spider-Man"!

The data on another document is the best proof.

The audience rating of cinemascore is as high as 96%, and the audience has an average score of'a+'. 28,775 users on the imdb website scored 9.7, and the audience liked the popcorn index of 97%. Metacritic 45 media reporters scored The highest score in a series of 93 points.

These are strong guarantees for maintaining a strong box office!

Even if he doesn't want to admit it in his heart, Roger Albert actually knows that the commercial data of "The Return of the King" will inevitably exceed that of "The Fellowship of the Ring" and "The Two Towers", and their sniping in the summer file is more like a joke.

However, he will not give up.

Roger Albert took a sip of coffee, looked at the two statistical reports, and murmured, "I will be waiting for you during the awards season, Duke Rosenberg!"

As soon as the sun rose to the sky on Friday, Duke’s Bentley drove out of the Duke’s Manor, first sent Ivanka to the company, then went to Warner Bros., and finally came to the Lord of the Rings studio.

"Hi Duke, we made it again!"

"Boss, what a great job!"

"Boss, you really are invincible!"

"Can you tell me whether North America can pass 150 million US dollars in the first week?"

Entering the studio, all the employees had excitement written on their faces, and they greeted their boss. Duke was in a good mood. Although he didn't say much, he nodded to these people with a bright smile.

Everyone here has made a huge contribution to the success of the trilogy, as he said in an interview at the premiere, this is a masterpiece of a team!

What Duke and his production team guarantee is the quality of the film, and everyone here has done a lot of work in the promotion of the film.

Although the film was released and the response looked good, Duke did not completely relax and was still watching the progress of a lot of work. This is the end of the trilogy and one of his best opportunities to create a box office peak. The word-of-mouth of the film is the key, but promotion also cannot be ignored.

I was busy at the Lord of the Rings studio until mid-afternoon, just when Duke was about to leave. Jamie Johnson knocked on the door and walked in.

"Are you leaving?" the other party asked.

Duke nodded, "Ivanka has something to do, I want to go there."

"Well, thank her." Jamie Johnson was in a good mood. "The instant sharing website played a lot in promotion."

"This is a win-win cooperation, isn't it?"

Jamie Johnson and Duke laughed at the same time.

"Tell you a good news." Jamie Johnson said again, "According to the data provided by the North American Theater Alliance. Today, "The Return of the King" has maintained a 60% attendance rate among the mainstream chain theaters."

"Good news!" Dukla opened the office, waiting for Jamie Johnson to go out. Said, "We have time to celebrate with a drink."

"Then I am waiting for you."

While driving towards the place where the Ivanka company was located, Duke deliberately detoured past a famous theater in Burbank, although the theater did not appear in the "Titanic" queue. But the number of spectators coming in and out is extremely large. Many of them wear products related to the Lord of the Rings, such as the Wizard's Hat, and they are clearly heading for "The Return of the King".

Duhamel is the person in charge of this theater. After officially opening this morning, he has not taken a rest until now, and he has not even had time for lunch.

Although the theater has made certain records, the audience who walked into the theater greatly exceeded their expectations during the weekdays on Friday, which caused the ticketing to be very tight. He had to remove the movie theater originally scheduled for "Game of Murder" from ten o'clock in the morning. Changing to the screening of "The Return of the King" can alleviate the urgent needs of the audience.

However, he did not have a chance to relax. After one morning passed, the peripheral products of "The Return of the King" originally prepared for today were sold out. Duhamel had to call the Burbank branch and wanted There are more goods, but the branch company is also in short supply. Almost all the goods around the theater in the Burbank area are in short supply.

Fortunately, he contacted a chain dealer named Pete Ke through his relationship, and the other party promised to supply him part of the goods at a high price, which was a temporary solution to the problem of peripheral products.

In the evening, Duhamel was faced with a test again. A large number of movie fans flocked to the theater because they had just left work. At present, 7 of the 9 theaters in the theater are showing "The Return of the King", but it is still not enough.

Duhamel was able to sit on the theater manager and was also a decisive person. He directly shouted to the head of the sales department, "Leave one theater to show other films in turn, and place the remaining eight theaters in the "King" Return!"

After the person in charge of the sales department left, he picked up the phone and dialed the number of the branch, and directly applied to the boss of the Burbank branch of Emperor Entertainment, "I strongly request that the theater only show "The King" from tomorrow! "

Time passed by one minute and one second. At around eight o'clock in the evening, the cinema under Duhamel’s responsibility ushered in the peak of the audience. The halls of the chain theaters and even the corridors were full of spectators waiting for the opening of the film. I didn't even look at any other films, just watched "The Return of the King".

There are too many people. The buzzing noises when discussing with each other, even through the window and door, Duhamel can hear it clearly, and many people have not watched the film before they walked to the sales department. , Sweep away the few remaining peripheral products.

Duhamel gave birth to a little alert, too many people are prone to accidents, and hurriedly summoned the civilian staff in the office, dispatched all of them, and assisted a few security personnel to help maintain order.

However, the energy of the crowded audience is obviously not on each other, they are just waiting for the movie they want to see the most to be released, and everything else is ignored.

Duhamel breathed a sigh of relief and went back to the office to communicate with the directors of several other theaters by e-mail. The situation was generally similar.

If there are more viewers, what kind of daily income will it bring? Duhamel couldn't help but think of this question. (To be continued...)

ps: Ask for monthly and recommended tickets!