v2 Chapter 480： Global billion

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The Lord of the Rings trilogy, if counted from the preparation for formal communication with Charles Rowan in Los Angeles, this series took Duke seven years, a huge project like a mountain, and more complicated preparations than chaotic, unprecedented. Duke is facing more than just huge pressure.

Only those close to him know how many midnights he has been tossing and awake, but no one knows that he was awakened by nightmares during his sleep. What awakened him was the situation that he might face after the project failed.

There is no success in this world that can be easily and for granted. Duke knows very well that his special experience is important for him to come to this day, and his own prudent efforts and perseverance for decades are equally important.

If he doesn't work hard, don't persist, don't study, and don't charge, he will definitely not be able to make the fragmented image memory in his mind into movie after movie.

Not to mention that he is just an ordinary head, without the ability to remember, even if a movie can remember every detail from beginning to end?

As long as people with no water in their heads understand that watching a movie and making a movie are very different things.

Every production, especially a large production with an investment of 50 million or even 100 million US dollars, he is carrying a lot of pressure.

He has a tough personality, and although the mountain-like pressure can make people restless and sleepless, it has never overwhelmed him.

He worked hard, the world might not succeed if he worked hard, but there is no chance of success if he doesn't work hard.

He has a clear goal. Since more than ten years ago, he has known what he is best at and has been working hard for it. Whether it is a woman or other temptations, he can't stop him.

Twelve years into Hollywood. After working hard for such a long time, Duke finally ushered in the most glorious moment in his career as a director.

"The Return of the King" has shown unmatched momentum in North America and the global market!

Entering the third weekend of May, "The Return of the King" met a new 20th Century Fox film in North America. On Friday, May 16, "Sniper Phone Booth" was officially released in more than 2,400 theaters. The fate of this film It can be described as plagued by disasters. First, the director and the script were rejected by several companies one after another. The director Joe Schumacher who almost killed Batman finally got the investment. After making the film into an independent film, he encountered a sniper incident in the United States. The publisher of the 20th century Fox repeatedly postponed the film.

Last year it was hard to find a suitable schedule, and it didn't take long for it to collide with the "Return of the King", which Warner announced the release date.

However, the 20th Century Fox did not change the date. First, the film has been delayed for too long. The second is that such a small investment in the release of films is not worth their too much effort.

After "Sniper Phone Booth" was released, he used "Batman Forever" and "Batman and Robin" to almost kill the director of this series, Joe Schumacher, and his film received unanimous professional praise.

Perhaps in the minds of film critics, under their endless mean attacks and guidance, a commercial director can wake up and enter the independent film circle. This is something to be praised. As for the quality of the film, it is second.

"The film has a strong dramatic meaning. The director almost abandoned the richness of the spatial level brought by the conversion of multiple scenes that the film is good at, but the limitations brought by the lens frame have another deep meaning. The film is straightforward! "

Roger Albert showed nine points for this film in his column.

Another well-known film critic David Denby also praised the film, giving it a high score of 8.5.

"Overall, the script itself of this movie can only be said to be second-rate, and the director and actors control the rhythm of the entire film. The film has become an absolutely top-notch work."

On the Rotten Tomatoes website, which collects film reviews from film critics, the freshness of the film is as high as 87%, while the freshness of "The Return of the King" is only 74%, which is still declining.

If you only look at this data, "Sniper Phone Booth" is definitely a movie that has a higher rate than "The Return of the King" from the theater to the production rate.

however. "Sniper Phone Booth" has more than 2,400 screening theaters, but all the chain companies in North America have less than 10% film placement rate, and they refuse to increase the number of screens for this film because they want to guarantee that "The Return of the King" is close to 100 Eighty out of the row rate!

Cinema companies have never used the ratings of film critics and the freshness of Rotten Tomatoes as the basis for arranging films. In terms of which they can be based, the performance of "Sniper Phone Booth" can only be said to be average.

Cinemascore’s audience rating was only 71%, cinema audiences rated ‘b+’, popcorn audiences liked 64%, and metacritic media scored 48 entertainment reporters with an average score of 67!

As a film that completely suppresses it, even if "The Return of the King" is released for half a month, these data still occupy an absolute advantage. Cinemascore theater audiences have a favorable rate of 92%, theater audiences scored'a+', and popcorn audiences. The likes are 94%, and 82 entertainment reporters on metacritic media score an average of 88 points!

The weekend box office released afterwards also proved the correctness of the cinema line selection. "Sniper Phone Booth" received $3.21 million in 2,433 cinema lines in the first three days of the weekend.

On the third weekend of "The Return of the King" was released, the number of North American theaters was still 4,011, slashing $39.89 million in three days!

In addition to the 34.21 million US dollars obtained in the previous three working days, the North American box office of "Return of the King" has reached 378.1 million US dollars!

The market once again proved with facts that film critics can completely get out of the summer file.

Overseas, in the past week, "The Return of the King" cut another $101.26 million, pushing the film's global box office past the $1 billion mark, reaching $1,021,71 million!

In less than twenty days, "The Lord of the Rings 3: The Return of the King" achieved a global box office of over one billion dollars!

However, no matter how hot the movie is, there will eventually be time for the heat to drop. After the new week began, the working day box office of "The Return of the King" fell to 6.5 million U.S. dollars, and showed a slight downward trend.

But Duke and Warner did not have any dissatisfaction or surprise. This is a normal law of the market.

Of course, continuing to publicize and build momentum is an inevitable work. After a video conference between Duke and Warner Bros., the promotional cost of "The Return of the King" was increased from US$50 million to US$80 million. If necessary, we will continue to increase investment. .

Without sufficient input, there will be no more output. Let alone a big production like The Lord of the Rings, Hollywood has successfully made small and big productions in recent years. Which one does not have astronomical marketing expenses?

Just when Duke was in Australia and flew to Europe with the crew, he got a message from Warner's UK branch.

"Because of the great success of the "Lord of the Rings" trilogy and your contribution to the promotion of British culture."

On the business jet that just took off after refueling, Tina Fei said to Duke, "The British royal family is considering awarding you honors."

"Honorary Sir?" Duke asked.

"Yes." Tina Fei reminded him, "you are not English, and you will certainly not be given a higher title."

"Ok."

Duke nodded. The Honorary Jazz is also the so-called'sir'. He remembers that Ian McLean won such a title. To be precise, the Honorary Jazz is not a flood in sports and show business, nor is it anything. Rare gadgets.

If the British royal family is willing to give it, Duke will definitely take it, if not, then he doesn't care.

With his current status and status, it doesn't matter if there is one more title or one less title.

"Tina, when you get off the plane, remember to notify Robin." Duke pulled a blanket and prepared to sleep for a while, and told him before going to bed, "I will take time to visit the Harry Potter crew."

This series was suspended for a while. After the little actors had passed through the voice change period, the money-making journey started again. Robin Grand, Joanna Rowling and Harry Potter Studios had finalized a new one as early as the beginning of the year. The director candidates, the result is not surprising, they once again chose Mexican director Alfonso Cuarón.

Of course, the Mexican director is just over-selected. Now Joanna Rowling's voice in the crew is increasing. Duke and Warner Bros. have also agreed to her and will eventually use a British director to complete the series.

As for the specific choice, like Alfonso Caron, Duke does not intend to directly intervene. After the success of the series, in fact, as long as the latter parts do not cause catastrophic problems, the possibility of failure is extremely small.

Joanna Rowling also tried to let him take over. Duke did not hesitate to choose to refuse. Now this series, for the director, has many similarities with "007". There are not many directors who are truly famous. Willing to take over.

What's more, Duke's next plan has been finalized, and once the implementation is completed, it will be several years away.

The "Batman" trilogy will certainly not be produced using the method of the Lord of the Rings trilogy. Duke plans to split the filming into three, and in order to avoid risks, it is impossible to agree to invest so much money in the filming at Warner Bros. Make.

To shoot a film, first observe the market's reaction, and then decide whether to continue. For the film company, it is the wisest choice.

After arriving in London, Duke reunited with the crew who had come in advance, and again started busy running announcements. He, the director, didn't mind using himself as a propaganda head. From the beginning of the film's promotion period, Duke has been working hard to gain headlines in various media.

Participated in two events in London and accepted an interview with bbc. Duke also received invitations from some celebrities in London to participate in a celebrity party.

At this party, Duke met a Russian, was inspired by him, and thought of a good way to further hype, propaganda hype related to football. (To be continued...)