v2 Chapter 592： Behead

"Just last weekend, the new summer file in North America kicked off. It was directed by the famous director Duke Rosenberg, and Marvel Pictures and Warner Bros. invested heavily in the bright iron armor. "Iron Man" has shown infinite brilliance in the past three days. While "Iron Man" received an unprecedented frenzy in the critics, the box office also erupted, spewing out an excellent result of US$113.35 million!"

"As the other superheroes of Marvel Comics leaped onto the big screen one by one, the well-known veteran hero Iron Man finally ushered in his own'summer'. This first appeared in Marvel Comics in April 1963. The characters, after their brothers and sisters "Spider-Man", "X-Men", and "Fantastic Four" showed off on the big screen to converge at the box office, and brought huge money to the major film companies, they finally went into battle. The summer file opens.

"North American fans of course have been looking forward to this film for a long time. The generation that has grown up with Marvel comics, who is not familiar with this superhero who flies into the sky at high speed and punishes evil and promotes good! And this American entertainment industry The alternative superhero based on the legendary tycoon Howard Hughes—not possessing superpowers, but possessing a superhuman mind; being able to make a hard and delicate armor that can be invulnerable when wearing it—is definitely the one that has been most strongly anticipated by the audience this year Super hero."

8. "So for this brand new launch of Iron Man, Warner Bros. and Marvel, of course, dare not slacken. They not only invited Hollywood's most dominant and marketable director Duke Rosenberg to direct the tube. , And even hesitated to spend 150 million to create this hero’s luxurious private life and dazzling armor."

"In terms of publicity, Warner Bros. has worked hard. The US$100 million in publicity expenses have put posters, online advertisements, and TV publicity overwhelmingly. Audi, 7-11 convenience stores, Burger King, LG and other major sponsors have also worked hard for them Waving the flag to cheer, even the well-known makeup brand Estee Lauder has joined the turbulent publicity battle-who made Scarlett Johansson not only starring in "Iron Man". Or is Estee Lauder the spokesperson..."

"In North America, "Iron Man", which was registered in 3,900 theaters, charged $12.6 million in advance results at 8pm on Thursday evening. Then on Friday's premiere day, its box office soared to $37.41 million! What makes people happy is that Saturday’s results rose again, with a harvest of 39.01 million US dollars! In the end, although there was a small drop on Sunday, they also received 36.88 million US dollars."

"In the end, "Iron Man" easily ranked first in the North American box office with a score of $113.35 million at the premiere weekend!"

Putting down the newspaper in his hand, Michael Eisner's eyes left the box office express last week, and he calculated silently in his heart. Counting the $12.6 million in advance, "Iron Man" took 125.95 million from North America in the first week. Dollars!

Such first week box office numbers can be described as a great success.

Although no one really said anything to him, Michael Eisner knew very well that the troubles encountered in the early stage of "Iron Man" could not be separated from Cook Dick.

of course. The other party is also following his vague hint.

However, Michael Eisner is a little bit dissatisfied. This is not dissatisfaction with the means used by Cook Dick, but the work done so much, but the effect is basically zero. If it were not for him to use some relationships, the final fire would be It's still hard to tell if it won't burn Walt Disney.

Although successfully evading the FBI fire, Disney did not dodge the fire of Warner and Duke Rosenberg's counterattack. Even without any evidence, Michael Eisner confirmed. Disney's experience on the other side of the Pacific Ocean and customs must have a certain relationship with the other side.

Thinking of this, Michael Eisner couldn't help but rub his eyebrows. Now Disney is really troubled.

With a light sigh, his eyes scanned the weekly box office bulletin of "Premier" again, and an idea jumped into Michael Eisner's head unconsciously. The series of events that took place before the release of "Iron Man" is simply a classic marketing case like a textbook. It is said that this series of plans was first proposed by Duke Rosenberg.

Their positions are indeed different, but this does not prevent Michael Eisner from agreeing that this is an extremely clever marketing strategy, and intends to let people in the Disney marketing department learn.

After all, it is not a shame to learn from one of Hollywood's most successful directors.

With Michael Eisner's status and well-informed level. Naturally, many companies in Hollywood have begun to study "Iron Man."

Of course, they are not studying the content and structure of the film, but the publicity plan proposed by Duke Rosenberg.

This is definitely a hype comparable to "Blair the Witch".

The phone suddenly rang, and the assistant reminded me, "Chairman, the meeting is about to begin."

"I know."

Turning off the interphone, Michael Eisner left the office and walked into the conference room on the same floor. This is a routine board meeting of Disney. Not only board members but also many executives of the group company participated in the meeting.

The theme of the meeting was a bit heavy, related to the troubles Disney has encountered recently, and these troubles have been thrown on the head of Michael Eisner's faction by those who are interested.

Roy Disney, who introduced Michael Eisner to Walt Disney at the time, is already very old and not very healthy, but he is still sitting in the conference room. He looks at Michael Eisner with scorching eyes. Now, Walt Disney is indeed not the Disney of the Disney family, but he will never let Disney change his surname to Eisner.

For this reason, he originally intended to support Robert Iger and cooperated with some external forces, borrowing them to completely remove Michael Eisner and his confidants from Disney.

Although sitting in the conference room without saying a word, no one would ignore the last member of the Disney family in the group company.

With Roy Disney there, Robert Iger spoke louder.

"According to the news from the Far East branch, the Disneyland project may be terminated at any time..."

Standing at the conference table, Robert Iger didn't even look at the chairman's seat. He just talked about the latest situation, "The other party has terminated negotiations with Disney and may sign contracts with Time Warner and News Corporation at any time."

There was not much discussion in the conference room. As long as you are not a fool, you all know that this means a failure for Disney.

The failure of the Disneyland project will inevitably bring a series of negative effects for the company to open up new markets.

Robert Iger's eyes swept across the directors and executives, slowed his speech, and said, "The Disneyland project had an absolute advantage in the early stage. Now that this step is reached, I think someone must be responsible for it."

"Someone should be responsible for this..."

"The person in charge of this area resigned..."

There were many echoing voices in the conference room, and some people turned their eyes to Cook Dick, who had just been promoted to the group president.

The executive in charge of this plan at the head office was Cook Dick.

"The responsibilities of the Disney Far East branch have submitted a resignation report to me."

Although I don't know the words of losing the car to protect the handsome, what Michael Eisner said is what he meant. After all, Cook Dick is his right hand.

Michael Ainas is still very prestigious at Disney, and the meeting room gradually quieted down when he said this.

But Robert Iger will not give up easily. “One more thing, since the customs intercepted Disney’s products and filed the case, the sales of all the company’s dolls and doll industries have fallen sharply. At present, the Federal Customs and Border Protection Agency has begun a targeted investigation. ."

His eyes turned to Cook Dick's side, "If I remember correctly, this batch of imported products is the agency processing contract that Mr. President finalized when he was in India last year."

"The contract has been double-checked by the legal department of the group company and the overseas development department..." Cook? Dick retorted, "this is a contract approved by the group company. There is a problem with the product. That is an Indian problem!"

"At that time, the agent processing company was not only India, but also China and Malaysia," Robert Iger pressed step by step. "The reputation and product quality of these two companies are not comparable to Indian manufacturers. Why did you choose Indians? "

"I……"

When Cook Dick was about to say something, he interrupted Robert Iger. He said, "I suggest that the company conduct an internal investigation into this incident."

"No need." Michael Eisner said lightly, "The company's resources should not be wasted on this kind of thing. How to deal with fierce external competition and ensure the market share of Disney's various products is what we should do the most. of."

"I want to remind the chairman," Robert Iger said again, "Customs and Border Trade Bureau is staring at Disney. Disney's share price is being affected by this incident and is falling. Many shareholders have called to express their serious dissatisfaction. , The board of directors should also give shareholders an explanation."

Michael Eisner looked at Cook Dick with embarrassment. After all, his shares are limited. If Disney has voting shares, more than 40% of the shareholders will vote of no confidence in him. According to Disney’s regulations, he must step down and hand over his power.

This is a situation that Michael Eisner has been avoiding, even if he is the tyrant of Disney, he needs to win the support of shareholders.

There is no doubt that a chairman who keeps stock prices falling is unlikely to win the support of most shareholders.

Roy Disney suddenly said, "At this year's general meeting of shareholders, I will submit a proposal on the failure of Disneyland and the customs incident."

Robert Iger looked at Cook Dick for the last time and sat back in his seat. At the meeting with Duke Rosenberg last Saturday, what the other party said now makes sense. He wants to bring down Michael? As Eisner is in charge, he must first cut off a hand he used to control Disney.

This hand is called Cook Dick. (To be continued...)

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