v2 Chapter 621： Come true

The black Rolls-Royce drove into the small town of Valencia. Duke looked through the rearview mirror, followed by a lot of paparazzi. Nowadays, directors like him still want to hide behind the scenes. It is wishful thinking.

The car stopped in front of a leukemia rehabilitation center. Duke and Scarlett got out of the car, picked up the gift box and flowers, and walked towards the inpatient area under the guidance of the staff.

The two had just entered a small white building, and Penny Kelly, who had arrived here early, walked over.

As he walked towards the ward, Duke asked in a low voice, "How is it?"

"Don't worry." Penny Kelly also lowered his voice, "He and his family were very excited when they learned that you were coming."

Duke nodded, and said nothing more, and followed Penny Kellys into a ward.

The ward is not very big. There is only one hospital bed. On it sits a little boy about eight years old. He and a middle-aged couple who should be his parents looked a little excited when Duke walked in. Can't believe this scene.

"Duke, this is Alex Bosh, this is his father Johnny Bosh, and this is his mother Dinah Bosh."

Maybe Penny Kellys had done enough work beforehand, and there was no **** scene. After her introduction, Duke and Scarlett shook hands with the family of three.

"Director Rosenberg, thank you very much..."

Johnny Bosh is still a little excited, after all, seeing the director of the "Batman" series is also a big wish of his son.

"You're welcome." Duke smiled and sat on the chair beside the hospital bed. "After I heard about Alex, I thought I should do something for him."

With that, he turned to the hospital bed, "Hello. Alex."

"Hello, Director Rosenberg." He looked at Scarlett slightly shyly, "Miss Agent, I...may I give you a hug?"

Scarlett couldn't help laughing. It was only a trifle to deal with this kind of scene. She put flowers on the bedside table. Hug gently with the little guy.

When Scarlett sat next to him, Duke took the gift box and handed it to the little guy.

After taking it over, the little boy named Alex scratched his face embarrassedly, holding the gift box and asking, "Can I open it?"

"Of course." Duke nodded slightly, "it belongs to you now."

With the help of his mother, Alex opened the package of the gift box and saw the black gift inside. He exclaimed happily, "Wow, is this the latest version of Batman doll?"

He took out the gift from the gift box, which was a figure of Batman riding a cool motorcycle.

"Like it?"

Hearing Duke’s question, Alex nodded heavily, "This is the best gift I have received this year, thank you, Rosenberg..."

"Call me Duke." Duke reminded him.

"Hmm!" The little boy nodded again. "Thank you, Duke."

"I heard you like Batman very much?" Duke asked again.

"Yes. After I got sick, I couldn't do much. I could only lie in the hospital every day." Alex seemed to be a little depressed. "Batman's comics, cartoons and movies are my favorite to watch, and they are also bats. Xia is with me."

Duke couldn't stay here too long, said again. "I heard you always wanted to be Batman?"

Alex blinked, "Actually, I have done it. In the hospital, I am Batman and my mother is Selena Kyle. Dad is a badass..."

Everyone in the ward laughed.

After the laughter, Scarlett showed a female friendly side, and said instead of Duke, "We want to hold a Batman parade and invite you to join us. Do you want to go?"

Without thinking about it, Alex said, "Of course..."

But after speaking, he looked at his parents again, and saw the Bosh couple nod and laugh happily.

Next, Duke asked about Alex's condition and current situation, said a few words with the people in the rehabilitation center, and then left.

This is the candidate found by the Duke’s studio. The eight-year-old Alex lives in Valencia, a small city in the Los Angeles area. He was diagnosed with leukemia when he was two years old and is currently recovering after treatment.

He has a wish to be a "Batman" hero.

This wish is extremely consistent with the publicity project planned by Duke and Warner Bros.

Duke's Duke Foundation and Warner Bros.'s propaganda department are responsible for fulfilling his wish.

After Duke entered the rehabilitation center to visit Alex Bosh, the so-called charity action to help the seriously ill teenager realize his dreams quickly started.

First of all, Warner Bros. launched a call through the Internet to recruit a group of volunteers to participate in this dream-realization event. The original plan was about 1,000 people. However, after the Heath Ledger incident, everything related to Batman will be During the period of time, it attracted much attention, but in the three-day event, nearly 40,000 people signed up, many of whom were from the East Coast.

These equally crazy Batman fans are even willing to go to Los Angeles at their own expense to participate in this dream fulfillment activity.

At the same time, Duke and Warner Bros. both received calls from Chicago City Hall. The other party wanted to change the event to Chicago, but taking into account Alex’s physical condition and the Los Angeles City Hall were also willing to cooperate vigorously. The event under the banner of charity, the final venue is still in Los Angeles.

With the support of places and corresponding manpower resources, corresponding equipment and roles are also needed.

Christian Bell will personally drive a Batmobile and act with Alex Bosh. As Alex Bosh's catwoman, Selena Kyle will not be absent, Scarlett Johansson will temporarily Make a cameo.

In addition, the Los Angeles County Police Department, which has a good relationship with Duke, also intends to participate. Not only will all the police and equipment in the event come from the police, the chief of the Los Angeles County Police Department will personally appear as the mayor of Gotham City.

In this land that cannot be measured by common sense, this activity that uses a lot of public resources has not only been questioned by no one, but it has also been unanimously approved by the public. Even the Bush couple, who are as far away as Washington, conducted an interview. Mentioned this charity event for seriously ill children, and cheered for Alex Bosh.

In a short video shared instantly, George Walker Bush said, "Come on, Alex! Go and save Gotham City."

This so-called public welfare activity has not surprisingly become the focus of attention in the United States, and Batman has also become the most talked-about topic during this time.

"The male number one'Bat Boy' is played by the eight-year-old Alex Bosh, the male number two'Batman' is played by the real Batman actor Christian Bell, and the female number one'Catwoman' is played by Scarlett. Rei Johnson is played, Robin, Batman’s "assistant" is played by Alex Bosh’s father, the mayor of Gotham City is played by the chief of the Los Angeles County Police Department, and police officers, prosecutors and FBI agents are all played by Real characters play..."

In the conference room, looking at the list that he had just received, David Ellison looked very serious. He looked at the executives of Sky Film Studios present and asked, "Look at Duke Rosenber. How does Grid promote marketing and what do you do?"

Everyone was silent, and no one spoke.

They all know that as two films that have a certain competitive relationship, the various promotional and marketing methods of "The Dark Knight" have taken an absolute advantage before the screening.

Some time ago, they conducted a survey. Among the 100 randomly selected people, they basically knew that the movie "The Dark Knight" was about to be released, and more than half of them said they would watch it in the theater.

Less than half of the people who knew that "I Am A Legend" would be screened in the next week, and only a quarter of those who wanted to go to the theater to watch the film.

Finally, an executive said, "Duke Rosenberg has too many propaganda tricks, and it is said that this charity event is from his handwriting."

Heath Ledger’s propaganda and hype are beyond control. After all, they can’t kill Will Smith for propaganda, right?

David Ellison sat back in his chair, "Don't we have any news points to hype?"

An executive thought for a while and said seriously, "Will Smith’s popularity is something we can use. I suggest to talk to Will Smith’s agent and let him talk to the heroine of the film in public. Sally Richardson has dated a few times and released the news that his marriage has turned on a red light. I believe it can attract the attention of many people."

Think about it for a moment, David Ellison said, "I'll leave this to you."

He turned to ask, "What about the theaters? How about Disney's talks with the North American Theater Alliance? Can 4,000 theaters be guaranteed?"

"4000 is difficult." Another executive said, "The theaters said that 3,600 are the lowest base. The number of theaters and the rate of filming will be determined based on the market response of the "Dark Knight" released the previous week."

"Increase public relations." David Ellison stood up, "I want a higher number of theaters and film placement rate."

Even with the arrogance and arrogance of David Ellison, this time I felt tremendous pressure. The pre-propaganda momentum of "The Dark Knight" was too strong, and it was almost overwhelming all the films released in the summer.

He understands that Duke Rosenberg may not be a professional in publicity and marketing, but he can always put forward some suitable and actionable suggestions, so that his films can easily become the focus of attention in the United States. .

Last year's "Iron Man" was like this, this year's "Dark Knight" went one step further.

The success of a film is more than just production, the role of publicity and marketing is even more critical.

David Ellison is not difficult to draw this conclusion.

He could see clearly that the so-called "Dream Realization" charity event was held on April 25, and the "Dark Knight" pre-sale tickets began on April 26! (To be continued...)

ps: I saw that a friend said that the signature was modified. In order to get out of the small black room, I had to do this. . .