v2 Chapter 679： In short supply

In the spacious hotel suite, a mountain eagle sits on the sofa, gently rubbing his hangover's forehead. After the premiere last night, the China Film Group, the distributor, specially held a reception. The colleagues on the other side of the Pacific drank a few more glasses, but the years were not forgiving. Even if he was tested by alcohol, he felt unwell the next day when he got up.

The age is gradually approaching the retirement line, and there is basically no possibility of climbing up. The mountain eagle knows this very well. In the few years left, what he wants most is to let the China Film Group go out. The awkward situation in the domestic market.

Since he is engaged in this industry, he certainly wants to leave his own rich and colorful strokes.

He also wanted to give a thumbs up when someone in the future mentioned his name.

Hollywood is undoubtedly the best partner for China Film Group to explore overseas markets, but he knows the terrifying xenophobia of the North American film market, and he has no illusion that Chinese films can easily enter North America and then win hundreds of millions of dollars in the box office.

It is just an illusion, and it does no good to the film industry in this country.

Therefore, cooperation with Hollywood companies is currently the most sensible choice, such as this cooperation with Warner Bros. and Duke Rosenberg.

In this cooperation, China Film Group not only allowed its own funds to enter Hollywood, but also successfully allowed two Chinese actors to appear in Hollywood's mainstream commercial masterpieces. Although there were only a few camera appearances, they were also passersby. Role, but this is a good start.

Although I am old and I don't want to climb up much, the mountain eagle still has some ambitions and wants to see the rise of the Chinese film industry.

"I borrow someone else's chicken to lay my own egg..."

Nodding his forehead with his right index finger, he said to himself, "This has been proven to be an effective method."

Of course, whether China Film Group can succeed in this step towards internationalization depends on the box office of "Transformers" in the end.

As one of the leaders in this industry, Zuoshan Diao knows very well. The film industry wants to rise because of the awards of Cannes, Berlin, and Venice at the international film festivals. In other words, have few Chinese films won international awards in recent years? Are they helpful to the entire industry?

Let's take a look at what those so-called award-winning movies are? They are all taking the imperfect side of their country. Go and coax those foreigners happy!

"Is it still a Chinese director to make a movie that exposes my shortcomings to foreigners as a joke?"

Zuoshan Eagle sometimes really wants to ask those people face to face, so he is one of the people who strongly supports the ban of those films.

In his opinion, as long as the competent authority is a bit savvy, it will not let such a movie be released publicly.

Such a movie. It will not bring benefits to the development of the Chinese film industry at all. Even if it is publicly released, it will not attract a few viewers. If this industry wants to develop, it needs capital and market. If the film cannot even guarantee the basic box office, How can it attract the attention of capital?

The film industry has been market-oriented decades ago and has become a commodity. After all, it depends on market performance.

Sitting on the sofa. The mountain eagle is waiting patiently. He knows that the domestic market has just started, and statistics will not be as fast as North America.

About half an hour later, there was an aggressive knock on the door, and the assistant of the mountain eagle walked in.

"Boss, the latest statistics."

The assistant strode over and handed a document to the mountain eagle's hands. The mountain eagle's gaze just swept, and his eyes lit up.

"As expected of Duke Rosenberg's movie!"

Even if it is him, facing such a figure that breaks the box office record of the Chinese market. Can't help laughing.

You know, he is not without opponents within the group. Many people deliberately slapped China Film's investment in "Transformers". This box office figure is enough to make those idiots shut their mouths.

According to the estimates of theaters. The lowest box office of "Transformers" will not be less than RMB 4 million, surpassing the 3.56 million of "The Dark Knight" last year, setting a new domestic box office record for the box office.

Another important point is that the overall attendance of the zero-point field exceeds 70%!

This is in the domestic market, not North America.

Zuoshan Eagle knows it well, as an emerging film market. Domestic audiences have not developed the habit of watching movies at the zero-point field. There are not many people who actually go to the zero-point field, and it will not be like some North American movies. The income from the zero-point field accounts for a quarter or even three of the box office on the opening day. One part.

Putting down the document, Zuo Shan Diao asked the assistant who was always on the side, "How is the screening situation today."

The assistant lowered his glasses slightly, cheered up, and reported earnestly, “According to the latest news, all major theaters in Shanghai have given more than 90% of their screening space to Transformers from today. This morning. , Shanghai’s Yonghua Cinemas, Huanyi Cinemas, Ume Xintiandi Cinemas, Century Grand Shanghai Cinemas, Wanyu Cinemas, etc.’s 3D version of "Transformers" are all announced. It’s even harder to get a ticket for International Cinemas."

Seeing his boss nodded in satisfaction, the assistant said again, "Nationally, although it was just launched at midnight last night, the screening of "Transformers" is quite gratifying."

He recalled what he had seen before, and said, "According to many northern theaters, the zero-point premiere of "Transformers" is full, and even the 3 o'clock in the morning has reached more than 60%. Attendance rate. In the southern region, taking Hangzhou Wanda’s imax cinema as an example, the pre-sale of the film has reached 1.5 million yuan, which is unprecedented. Many directors of the theater said that the movie watching boom brought by "Transformers" will continue It is heating up, and it is expected that this weekend will usher in the peak of movie watching."

Yesterday, June 1st was not a holiday, but it was a Sunday. Originally, the mountain eagle thought that even if "Transformers" was a hit, it would have to wait until this weekend. I didn't expect it to show such a hot trend on Monday.

"Let's hurry up..." Zuoshan Diao said, "If the film can show record-breaking performance, I want it to get the extension key."

"Yes." The assistant nodded

In fact, what the assistant said is still biased towards conservative, and the popularity of the film after its official release is far more than that.

Shijingshan Wanda is located in the western part of the capital. It is the first cinema in Asia with digital imax, so it is one of the first choices for movie fans to watch "Transformers". Tickets for all versions of "Transformers" were sold at around 4 o'clock yesterday afternoon. exhausted.

At 7:30 this morning, the cinema had not yet opened for business, and there were audiences knocking on the door to ask for tickets in advance. Shijingshan Wanda Cinemas arranged six "Transformers" games for the imax hall every day. Tickets for imax movies were still hard to find.

On a popular movie forum, someone asked for a ticket for the imax3d version of "Transformers" at a price increase of 200 yuan, but no one responded. Someone sold the 3d version of "Transformers" at a price increase of 20 yuan that night, and they could shoot within five minutes.

Some fans also complained that buying tickets for "Transformers" is almost the same as buying train tickets for the Spring Festival.

In addition, all theaters in Beijing canceled the 3d version of the "Transformers" Tuesday preferential policy.

In June, whether it is in the south or the north, the weather is already very hot, but the audience's enthusiasm for watching completely exceeds the heat of the air.

Warner and China Film’s joint venture Beijing Central Store on the Central Theater Line had a 100% attendance rate at the zero-hour premiere, and 65% attendance at the three o'clock in the morning.

At the Xidan New Capital Cinema, only single-digit tickets reserved for the zero o’clock show, the audience chose to give up watching. By today’s morning show, the attendance rate reached 80%. From the afternoon show, the show was full, while the evening show had tickets as early as March. It was sold out a few days ago.

In terms of Broadway cinemas, the attendance rate of several cinemas under the Horizon Cinemas was only 60%, but from this afternoon, the attendance rate began to approach full.

The pre-sale of "Transformers" at the imax cinema in Dongguan, which is known as the largest in Asia, reached 3.2 million RMB.

"With "Transformers" from the planet Cybertron, there is no need to watch movies on Earth." People in the industry here joked.

"Transformers" has an overwhelming advantage in the film arrangement of theaters. There are 66 theaters in the Shanghai area with 3244 shows of "Transformers", surpassing the sum of all other films, and the second-ranked film is less than 300. Less than one tenth of "Transformers".

Crazy audience, super high filming rate, and enough screen count, these all ensured the first day of "Transformers" box office in China.

Due to the time difference, "Transformers" was actually released earlier than North America, and Chinese audiences became one of the first people in the world to witness the film.

On Tuesday, all the 3D and imax3d versions of "Transformers" in all theaters have cancelled their regular Tuesday discounts. The box office of the film yesterday and the crowd of audiences gave the theater enough confidence.

According to preliminary estimates, the zero-point premiere of "Transformers" plus the full-day box office on Monday has exceeded 35 million RMB. Driven by "Transformers", the total box office of domestic movies on Monday also reached the highest ever peak of more than 3700. Ten thousand yuan.

At the same time, due to the promotion of various propaganda and the herd effect of people, the audience's "hunger" for the 3d version of "Transformers" is particularly strong, and many movie fans go out early in the morning to line up to buy tickets.

In this hot season, there is even a crowded crowd like the Spring Festival transport, but they have changed from various stations, airports and railway stations to movie theaters.

In order to welcome the arrival of "Transformers" and enable more domestic audiences to enjoy the visual feast brought by 3D, many theaters have been actively preparing to add digital 3D equipment in recent months. As of the eve of the film’s release, 3D screens across the country have been Increased to about 700, imax theaters also approached 20.

But these are simply in short supply in the face of the surging audience boom. (~^~)

ps: Ask for monthly and recommended tickets!