v2 Chapter 741： Lucas' status

"Cameron's twelve years of sharpening a sword's new film'Avatar Day' is launched!"

Just back to Los Angeles, Duke participated in a promotional event, and James Cameron jointly threw out the news of the upcoming listing of the super giant-a total investment of up to 550 million US dollars, James Cameron spent The new film "Avatar" created in five years will be shown free of charge in digital cinemas in many countries and regions around the world for 15 minutes. ＠

Just as James Cameron was surrounded by the media, Duke, as the three major investors in the film, has also become the target of siege. In an interview, he said, "What we are going to do is unprecedented. This will be a social marketing. We will be screened in many imax3d theaters and some 3d theaters around the world on December 11th, and we want to let fans all over the world watch this 15-minute "Avatar" clip for free. This day will become ' Avatar Day'!"

The marketing of "Avatar" is different from the traditional promotional activities of distributing trailers and marketing. Although 3d and imax technologies are becoming more and more popular in North America, on a global scale, the latest wave of 3d movies is in "Transformers" After that, it really emerged. There are still a considerable number of movie audiences who have not yet had the opportunity to enter 3d theaters, and some audiences are still discouraged by 3d movies due to high ticket prices.

And this new way of promotion can allow more people to enter the theater and learn about 3d movies for free, which is not a very forward-looking initiative.

On the day of "Avatar Day" on December 11th, audiences can enjoy clips of the "Avatar" movie in selected 3d and imax theaters. In addition, Avatar-themed video games and movie dolls will also be released at the same time.

During the day of'Avatar Day', 248 imax theaters across the United States and 438 theaters in 77 other countries and regions have about 700 3D screens, together showing this "Avatar" film that requires 3D glasses to be viewed, 20th Century Fox The official also announced that the previous online version of the "Avatar" trailer had a staggering 7.8 million views on the day of instant sharing. Refresh the highest viewing record of 4.2 million single-day "Transformers 2" trailer.

"The last time Duke Rosenberg and James Cameron joined forces was "Titanic."

Some people’s comments undoubtedly reflect the reason why the trailer is so popular, “We have every reason to believe that the two directors at the top of Hollywood will once again bring a cross-era super blockbuster.”

The 16-minute clip screened on "Avatar Day" contains 5 passages from the "Avatar" film, as well as a preview of a quick edit. Director James Cameron personally appeared on the 3D screen. Lead the audience into the world of Avatar.

If "Transformers" has gradually made 3d and imax deeply rooted in the hearts of the people, then these 16-minute "Avatar" clips have almost opened a new era of movies.

"After watching these 15 minutes, I really understand why Duke Rosenberg, Warner Bros. and Twentieth Century Fox have to invest US$550 million, and why James Cameron has to wait more than 10 years before he starts shooting. It took so many years to complete this masterpiece. Whether in character design, art direction, or computer special effects, this work can be said to be the finished product of the highest class."

"The color and reflective accuracy of alien skin. It was impossible to do this from the 1990s to the early 2000s. Not to mention 3D. Duke and Rosenberg and James Cameron were the first to advocate 3D cinematization. People who have watched the short film, I also understand why the ratings given by the directors and the cinema operators who have watched the short films are so high, and the expectations are so high."

"If the movie can maintain the level of these 15 minutes, I will pay 100 dollars to watch the 3dimax version and feel that it is worth the price, not to mention that there may be more strange things at the end, and those plane wars, but this It’s impossible to watch a normal 35mm version of a movie. 3d is the focus of this movie. It’s hard to imagine what will become when I watch those things change back to normal 2d?"

Senior movie fans who have seen the film. No exaggeration, even if James Cameron cut more than ten minutes is far from the true essence of the film, but it is completely worthy of such praise.

"The 3D effect of "Avatar" surpasses all 3D movies in recent years. It can be said to be a brand new 3D realm. In addition, the realistic level of the cg characters in the film is also a new milestone in the history of the film industry. You can watch several clips. Director Cameron’s dedication to this film and superb directing skills. But 15 minutes is too short, and it ends when everyone is still proud of it. I really want to watch the full "Avatar" directly..."

——This is from a British fan.

"Visually, there is nothing close to what Cameron has achieved now. Although I am not so satisfied with the character design, they are indeed displayed on the screen in a real and exciting way. I even felt like I was in Pandora for a moment. . It was really bad when I first saw the Namee, but once you watch it for 5 minutes, it feels very natural. In short, Pandora star is out of human imagination.

——Australian movie fan.

"The 3d effect is quite amazing. It is a hundred times stronger than the 3d film that was converted to cheat money in the later stage! Even the "Transformers", which is currently recognized as the best 3d effect, is not as good as "Avatar". The powerful 3d effect has caused me I was a little distracted at first, and it took a while to get used to it. Even when there is a close-up shot of intense movement, you will feel immersive. When the camera is still, you will find the depth of the picture, which is really amazing!"

——Chinese movie fans.

"Imax3d's "Avatar" three-dimensional clip is really amazing, super wonderful and amazingly shocking! The audience was surprised and admired, everyone was stunned. It is really a revolutionary masterpiece of the movie!"

-Japanese fans.

Excellent marketing is indispensable for every big-selling film. Behind the production cost of the film, there are often promotional and marketing expenses that are equally huge or even far exceed the production cost, such as those well-known small-cost big-selling movies.

For example, "Blair the Witch", not to mention a series of distribution costs such as making copies. This film, which cost only tens of thousands of dollars, has thrown away $25 million in its promotion and distribution alone!

For example, the "Supernatural" or "Ghost Record" released this year, the copying of Paramount Pictures alone cost more than 6.5 million U.S. dollars, and it cost more than 40 million U.S. dollars on publicity...

The three major investors paid more than US$300 million in promotional and marketing expenses for "Avatar", which exceeded the production cost. Duke and the others were willing to throw out this money because the copyright of "Avatar" will all belong to their three major investors. .

same. The copyrights of "Blair the Witch" and "The Paranormal" also belong to their respective companies, otherwise companies such as Paramount Pictures will never invest such a huge amount of money in such projects. If there are people with unequal status and status to join them To divide half or even more than half of the profits, these profit-seeking Hollywood companies will not hesitate to cut the project.

After all, the two films can be described as "super bad" from creativity to content to shooting techniques. For Hollywood, which is following the trend, it is not difficult to copy similar films that do not touch the copyright minefield.

"Avatar" has its irreproducibility, although there is no one irreplaceable in Hollywood. But there is only one James Cameron in the world.

In the middle of the spacious dining room is a long oak dining table. Opposite the dining table is a transparent floor-to-ceiling window. Through the floor-to-ceiling windows made of tempered glass, you can capture the charming scenery of Malibu Beach. If you open the small window, it will be slightly salty and cool. The sea breeze, like a lover's hand, gently brushes every inch of space in the restaurant.

Several people were sitting on both sides of the dining table. Keep talking and laughing, don't look at it. I also know that the atmosphere of the banquet is very harmonious, obviously not for mere entertainment.

Sitting across from Duke and Scarlett Johansson are George Lucas and his girlfriend Melody Hobson. Needless to say, the former is also a famous figure in the circle. She is a dream. Chairman of the animation department of the factory animation studio.

George Lucas and Melody Hobson have been dating a few years ago. At that time, many people were surprised. The reason was simple. Melody Hobson was a pure black. Although the slogan against racism was loud, Hollywood can be regarded as one of the most serious circles of racism.

Fortunately, Melody Hobson is not a black man from a black community in the traditional sense. She is from a good background, has received higher education, and her family is a mainstream middle class. Perhaps it would be more appropriate to describe it as a black-skinned coconut person, otherwise George Lucas and his children would not accept her.

Of course, just like Will Smith or Ohei Tan, the black people who can really enter the mainstream are basically coconut people.

"French food is good," George Lucas looked at Melody Hobson who was talking to Scarlett, and said to Duke, "very authentic."

"This is a chef Scarlett hired specially from Paris."

Putting down the knife and fork, Duke raised his glass to George Lucas, "I have no special interest in food."

"Yes." George Lucas agreed, "Hollywood knows that now Duke Rosenberg only likes movies."

"Mainstream commercial film."

Duke deliberately added a sentence, and both of them laughed.

After the laughter, George Lucas said again, "It is commercial operations that make movies the world's most important form of cultural entertainment, and it is also business that allows Hollywood movies to conquer the world."

"I agree with this very much." Duke put down his knife and fork.

"So..." George Lucas made a gesture, "You invest in James Cameron again, want to create a movie miracle again?"

"It's not a miracle..." Duke thought for a while and solemnly said to George Lucas, "Actually, Hollywood can have such a situation, George, everyone should thank you."

What he said is the truth and it is also the consensus of the industry. George Lucas can only be ranked last among the four major Hollywood directors, but when it comes to his position in the entire Hollywood film industry, he definitely surpasses Martin Scorsese. And Francis Coppola. (To be continued.)

ps: Ask for monthly and recommended tickets!