It is not a simple matter for a relatively complex movie like Inception to sell as big as Transformers. It is necessary to work harder in publicity. When Duke completes all the post-production, The major entertainment media in North America have received a special manual.
This is a "top secret" document called "Dream Sharing: Tactical Employment Procedure Manual" from Duke's crew.
If it is an ordinary film crew, the media will only treat the manual as rubbish, but Duke’s current position and appeal in the film market in the United States and the world, coupled with the appropriate public relations of Warner Bros., determines that the media will best Take this manual seriously.
Media such as "Empire" magazine, "Hollywood Reporter", and "Entertainment Weekly" have put the scanned copy and content of the manual on the front page of the official website.
The manual is mainly composed of seven parts, including experts and operators, environmental structure, the relationship between "dreams" and "waking world", hostile subconsciousness, wars in dreams, interrogation methods, and descriptions of "Inception" equipment
The website listed in the last chapter-/, is a viral marketing website of "Inception" that has been published for a long time. This website is actually a manual for "Inception".
★↗ Obviously, this "Dream Sharing" manual is the beginning of another round of promotion and marketing of Inception.
However, in this dilapidated manual, the text has been smeared in large quantities, and what information is hidden in it needs to be discovered by the audience. This is a way Duke stimulates fans to enter the theater.
In mid-April, two weeks before the release of Inception, various publicity activities were intensively launched. Duke led the starring Leonardo DiCaprio, Charlize Theron, Scarlett Johansson, James Franco and Joseph Gordon Levitt held a media conference in Los Angeles.
Everyone showed a confident attitude in front of the camera. Make fans look forward to this mysterious new work even more.
As the summer release date approaches, Duke’s new films continue to set off a new round of video bombardment in the media. Warner Bros. successively released high-definition versions of the four latest TV promos of Inception, and a brand new one. Filming direct hits and interview videos with 8 starring actors including director Duke, two producers Tina Fei and Charles Rowan, and Leonardo DiCaprio.
In addition to publicity and marketing, Duke and Warner Bros. have also done enough work on distribution. Los Angeles, New York, San Francisco and Boston held two fan and media previews respectively. They have enough confidence in the film itself. Obviously, I want to boost the box office after the official release with early word of mouth.
Even, the film once slogan ‘movies that only smart people can understand’.
In this world, few people will admit that they are stupid.
"The overall rating of the preview audience is a+, and the media reporters averaged 9.5 points..."
In the Warner Bros. office, Jamie Johnson told Duke about the overall statistics of the trial screenings, "Among them, up to 81.8% gave full marks!"
Duke nodded slightly, "We must spread the high reputation of the film as soon as possible."
These scores are actually useless if they are passed to hundreds of millions of viewers without media hype.
"Don't worry." Jamie Johnson smiled brightly. The mood is obviously very good, "We have never relaxed the propaganda in this regard."
At present, "Inception" has been screened on a small scale, and both professional media and ordinary audiences did not hesitate to praise its words and gave unanimous praise. Jamie Johnson believes that "Inception" is very likely. Copy the strong momentum of "The Dark Knight" that year, and create a miracle that the non-simple popcorn film is once again a big seller.
The director sitting opposite is the most powerful guarantee for all this. Jamie Johnson is very convinced of this.
It's not just Warner Bros.'s statistics on the screenings, after eight rounds of screenings. A total of 1794 netizens on the imdb website participated in the rating of Inception, with an average score of 9.8.
There is still a week away from the release of the film. In terms of vital media promotion, the media almost gave "Inception" a huge praise. They are not stingy with words of praise-incredible, masterpiece, perfect, miracle, subconscious , Freud, Jungian theory, wonderful action, emotional impact and so on.
A comment from ai said, "The details of "Inception" are complicated. But the film also has an emotional logic line that drives the plot, and there are many exciting action scenes. "Inception" is almost a miracle: it Conducted a multi-layered discussion about the subconscious and became a new type of action classic that has never been seen before. It does an excellent job in every imaginable range. Duke Rosenberg is a visual master, he Use many movie metaphors to guide viewers intellectually."
"The Hollywood Reporter" thinks. "Inception" has made Duke the leader of science fiction film directors. "An extremely complicated, but very fascinating journey of science fiction dreams. "Inception" is definitely the most important movie this summer. Make Duke Rosenberg a leader in the science fiction film industry. After watching the film, you will feel exhausted."
"Variety" commented, "If the role of the movie is to share dreams with others, then Duke must be one of Hollywood’s most outstanding and creative dream masters. "Inception" is a very smart movie, rich The details and intricate narratives lead people into a subconscious labyrinth. Duke created a surreal thriller world, a bit similar to Jung’s theory, challenging the viewer on multiple levels of reality and non-reality , The appeal of Duke and Leonardo can make "Inception" one of the hottest films of this summer."
The comment also said, “If Inception is a metaphysical problem, it is also a metaphorical image. It deliberately creates a real illusion that fascinates us, confuses our minds, and It creates a lasting impact in people’s impressions, and it did it."
"Empire" magazine declared, "This film is like another version of "The Matrix," with anti-physics discussions, wonderful action scenes, impactful emotions, and Leonardo’s amazing performances. It’s all fascinating. This is a whole new field of Duke movies."
Not only the media, but many directors and producers who have watched the film are also constantly talking about Inception.
In an interview, George Lucas thought the film was perfect. "I have no reservations to say that "Inception" has easily become the best big-production film this year. It can even be said that this is the last five years. One of the best movies, "Inception" is close to perfection! Although it is a film within the structure of consciousness, it is also a wonderful action film. The photography of John Schwarzman is unparalleled, digital The effect design is very realistic, Hans Zimmer’s soundtrack is also great, the action scenes are intensive, and the story has an emotional impact. This is the most complicated film Duke has produced after the filming of "The Matrix."
Francis Coppola, who was with George Lucas, also praised, "When watching "Inception", you must follow the rhythm of the film. If you don’t pay attention, you will get lost. The structure of the film is like a complicated maze. Leading the audience into an interlocking "real dream", not only explores the dream, but also has a lot of metaphors about real film production."
After eight rounds of trial screenings, many celebrities in the industry have been attracted to the theaters. Warner's media have also been preparing for it and continue to select suitable subjects for interviews in order to achieve the purpose of further promoting the film.
Quentin Tastino said in the face of n's lens, "Inception is a masterpiece, a truly ambitious blockbuster, and Duke has never missed it. It can’t help but feel like a miracle. "Inception" sometimes doesn't make people feel like a movie, it makes people enter another world, the screen of the theater is like a dream in your head. In today's Hollywood, this is simply incredible. Me I like every moment in "Dream". Movies are dreams. Duke knows this."
His good friend Robert Rodriguez also thinks the film is excellent. "Every minute of "Inception" is very attractive. The concept of the film is a bit like Freud, or closer to another. Psychologist Jung, the film will definitely bring the fun of deconstruction. Duke is a director who weighs business and art very well. The ski chases and weightless fights in the action scenes are big highlights, and the special effects are almost perfect. "
Ordinary movie fans who have watched the trial show are full of praise for Inception. The film’s super high reputation is like a virus spreading everywhere on the Internet.
"The appearance of "Inception" made those who dismiss Hollywood movies shut up. This is a magical movie. Its beginning is like James Bond vs. "The Matrix." Then you can learn from it. I feel the shadow of many blockbusters, such as Ridley Scott’s "Blade Runner" and "Dark Knight" by Duke, but "Inception" definitely has its own unique charm, Duke Created a dream world and guided us to plunge into it with our own secrets. This is probably the greatest enjoyment the movie can bring to people?"
However, some media have expressed concerns about the market prospects of Inception, thinking that Duke may be embarrassed at the box office if he believes too much in the audience's understanding. After all, too many people are accustomed to the no-brainer popcorn movies.
Whether the film has been coldly received by the market or will sell well will not be revealed until it is officially released. (To be continued.)
ps: Ask for monthly and recommended tickets!