v2 Chapter 753： High expectations are not necessarily a good thing

With a complete publicity plan, excellent distribution strategy, the appeal of the director to the actors themselves, and the quality of the film itself, "Inception" undoubtedly possesses most of the potential of a big-selling movie.

In fact, after the North American premiere and the pre-screening of nearly 3,000 theaters screened at the same time, many people really enjoyed it.

In this era, smart terminal devices have gained popularity in North America to a large extent. Even Apple’s iphone 4 will be released next month, and the number of mobile phone users on some social networks has already surpassed the pg end.

Just as Duke said to Jamie Johnson, the portable smart terminal device further accelerated the speed of information exchange. Almost at the end of the film screening, it became the world’s largest social network after being acquired by Google. On the instant sharing of the platform and Twitter, another major social software software, there were many voices of people who looked good.

"When the screening of "Inception" is over and the lights in the theater come on, you will sit in your seat staring at the screen, thinking about what happened just now. There is no comparison table to evaluate the fashion of the complex world led by Duke. , This is the best intellectual carnival in history."

Norman Shearer sent out the instant when he walked out of the theater], sharing, it was reposted tens of thousands of times in less than half an hour, and the information about "Inception" was reposted in large quantities, and there were others.

"Inception has surpassed many classic science fiction movies. It is not like 99% of other movies. The less you know before watching Inception, the better. Duke is quite cleverly blurred. The boundary between dream and reality, "Inception" will become a masterpiece as the blockbuster of the summer archive."

"Inception is by no means that kind of weird art movie. If you are looking for wisdom and popular entertainment, then choose the right one. Dreams are a great adventure in life-no matter happy or fearful. It was provided to us by the dream. This kind of unique dream experience cannot be experienced by other people."

However, the huge publicity offensive and the high expectations before the release also made some audiences who don't like this type enter the theater, which is destined to make them quite unhappy. These people also made their own voices.

"I want to tell you how bad Inception is, but because this movie is so messy, it's too difficult to describe how bad it is."

There is always a big gap in ratings between independent films and popular commercial films. The wide range of publicity and audiences is undoubtedly an important reason. Those who can watch independent films are usually those who like this type of audience, but the big norms Commercial films promoted and released will undoubtedly make many audiences who don't like this type of movie enter the theater. The possibility that these people can give high scores to commercial films is infinitely low.

Going to some movie classification websites, it is not difficult to find that there is a huge gap between the number of ratings for independent films and commercial films.

In the case of similar film quality. It is inevitable that the smaller the number of scorers, the higher the film score.

Those who really want to watch an excellent mystery film and watch "Inception" with the expectation of a super high IQ movie are undoubtedly disappointed after watching it. "Inception" is definitely not a movie that tests IQ .

"Everything that Duke did in "Inception" is full of obsessive-compulsive disorder and hypertension. "Inception" is far from his ticket to the Pantheon, but a clumsy piece of gold and jade. Movies, the so-called complex cannot be more complicated-whether emotionally or intellectually-adding a piece is "doubling" boring."

"It seems that Duke Rosenberg either doesn't understand, or doesn't believe that there is a difference between reality and dream-his empty movie captures nothing about the two."

"This is not depth. It is the morbidity and chaos that is everywhere on the screen. Inception should be called'self-deception.' It is a two-and-a-half-hour broken car that countless people have been in."

Although there are many negative voices. However, in the network environment, only a few people’s opinions, "Inception" still evoked a strong response from most of the fans, especially Duke and Warner Bros. have long developed a complete word-of-mouth publicity strategy, as long as the film The audience's reputation is good enough, and public opinion on the Internet will be guided by some people. Go in the direction they want to see.

In the early stage on Thursday and midnight on Friday, "Inception" easily won $8.6 million in the box office with Duke's accumulated good reputation over the years and the appeal of many big-name stars.

For an original sci-fi movie like Inception, this is a pretty good result.

In one day on Friday, Inception took $32.55 million. Let Duke and Warner Bros. see the hope of the film's box office exceeding 100 million in the first week.

Since the formation of the North American film market, there has not been any non-sequel or non-adapted original film that can win more than 100 million US dollars in the box office in the first week. If the box office on Saturday and Sunday is strong, "Inception" is very May break this rule.

After getting the statistics for the first day of North America, Duke rushed to Warner Bros. and negotiated with Doug Walter and Jamie Johnson for a full hour, and then Warner Bros. increased its efforts in the promotion of the film. .

Just when the media and movie fans applauded "Inception", almost everyone agreed that it would be the most not-to-miss masterpiece of this year, but some strange voices appeared-several media such as "New York" magazine On the official website, a number of "Inceptions" fiercely condemned "Inception", calling on the public to "have less daydreams and awaken from the dull truth of Duke Rosenberg's "Inception"."

At the beginning of an article, the author David Edelstein directly pointed out that "Inception should not be regarded as a great movie and be appreciated, everyone should wake up! Don't be addicted to it!"

And pointed out in the article that this movie is just a metaphor of the great performance of illusionism, a metaphor of self.

"It lacks the agility of Steven Spielberg's Minority Report, nor does it have the aura of Joseph Reuben's Demon Territory, nor the neat dialogue and stylish black in The Matrix. The bad guy in clothes is not even as strong as the independent film "Chasing Murder in the White Night" in terms of breaking the balance."

Other media have also published articles, believing that "Inception" is a "noisy and messy sadistic movie."

These remarks aroused crazy reactions from movie fans. In just a short period of time, the message board behind these comments was upset by hundreds of thousands of netizens.

"The early word-of-mouth marketing is indeed a bit overdone. "Inception" has definitely not reached the level of a masterpiece, but it is still the best film in recent years. Duke's unique narrative skills, visual style and image language have been perfected. Through it, its character modeling, lines, shooting techniques and special effects are unique."

This is fairly polite, some of them directly explode, even those who don't explode, are filled with righteous indignation.

"If "Inception" is not a good movie, I really don't know what a good movie is in your eyes. When you see the line "Duke Rosenberg", you don't have to doubt the quality."

"Inception is the best movie of the year! There is no one! Duke Rosenberg, you are a dreamer! You are a disruptor! Everyone in the cinema follows you when you watch a movie The design smiled for a moment and called fear and fear! And everyone came out with a reaction,'I'm not dreaming now, am I?'"

Fans are frantically defending the movie "Inception". The fierce debate attracted more people to participate in it. Even if they did not participate in it, people who were not too interested in the film at first turned their attention to the debate.

Moreover, this controversy broke away from the scope of the Internet at lightning speed and entered the television media and traditional paper media, attracting more people's attention.

There is no doubt that this is a publicity and marketing strategy controlled by Duke and Warner Bros. A commercial blockbuster that is currently being screened first caused huge discussions on the Internet and the industry, and then controversial on traditional paper media-even Severely criticize the point of view of the film-only controversial topics have attention and popularity, as long as the degree of control is well controlled, and the public opinion is cleverly guided, no matter what the process is, the ultimate winner is the film party itself.

Based on the appearance of these negative comments, the original 100% favorable rate of "Inception" on the website of Rotten Tomatoes no longer exists, directly dropping to 96%.

But Hollywood directors and film companies have a few people who really care about the freshness of rotten tomatoes.

Moreover, in the fierce debate, the good reputation of "Inception" spread rapidly around the world faster than the spread of the plague.

On Twitter, some related comments have also become popular reposts.

"The movie is a dream that makes people indulge in light and shadow, but for "Inception" it is an excellent dream in a dream. It is an extremely successful attempt by Duke in the field of dreams. The plot of the movie Intertwined, logically rigorous without losing tension, more than 130 minutes of film time did not give people even a trace of mediocrity, as the starring Leonardo also presented the most exciting acting skills in the movie, the best The director, the best actor, and the best story have just had this best dream!"

"Film like "Inception", it's good to see that even if you understand that it is a mystery, you will never hesitate to score five stars."

The overwhelming word of mouth is good for the film, but things always have two sides. High word of mouth must bring high expectations. If the expectations are too high, it may not be a good thing for movies like Inception. (To be continued.)

ps: Ask for monthly and recommended tickets!