v2 Chapter 771： Qualitative change

Starting from "Harry Potter and the Philosopher's Stone" in 2000, after ten years of screening, the little wizard wielding a magic wand is about to reach the end on the big screen, and Harry Potter will also usher in the final battle with Voldemort. .

A weekend before Thanksgiving, London’s Trafalgar Square was decorated as the home of magic by oversized LED screens and huge posters. The unprecedented grand premiere of "Harry Potter and the Deathly Hallows" attracted more than Thirty thousand fans held the original works and plaques for a collective "pilgrimage."

Since this premiere event must rely on a dedicated fan strap to enter the main venue, many fans are waiting in line overnight in exchange for the strap.

After the premiere began, almost all the creators stepped onto the red carpet of the premiere.

Daniel Radcliffe and Rupert Green, Ralph Fiennes and other male stars appeared in handsome suits. Emma Watson was very stunning in a sleeveless tulle dress. When she was on the red carpet Blow kisses to Hafen generous.

Joanna Rowling appeared in a green breast-wrapped gown. Helena Bonham Carter, who played the opposite corner of Bellatrix Lestrange, was still full of personality, not only had a big red heart on her handbag, but also on her head. The shape of the big pink flower is even more impressive.

At the premiere, of course, there are many publicity shows.

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Emma Watson praised Daniel Radcliffe "Harry Potter is none other than you." The latter said that the story is not over tonight, and Harry Potter will run through his life. The three protagonists embraced each other passionately and shed tears.

And Joanna Rowling, who first embarked on this decade-long magical journey, has long been packaged as a media expert by Warner Bros. and Harry Potter Studios. For the constant waiting of global fans, she said In addition to thanking, it seems that the leading actors are also very sad. Emma Watson is crying with the arms of two companions...

Joanna Rowling's last sentence "Hogwarts will always welcome you home" moved the audience even more.

Anyway. For Hami fans who have been waiting for ten years, this premiere is a "tangled" experience for everyone, looking forward to its appearance, but also afraid of the moment of final farewell.

"it's finally over!"

While standing in the photo zone for a photo, Robin Grande finally complained to Duke, "I have sold you a whole decade!"

"Hey. Robin..." Duke gently hugged him in front of the camera lens and reminded in a low voice, "It's not over yet."

After thinking about the contracts signed with the actors, Robbie Grande had no choice but to say, "It's really not over yet."

In the contract signed with the actors, a large percentage of the box office profit is involved. Whether it is Duke or Warner Bros., they do not want to distribute these cakes to actors such as Emma Watson who have no value.

Of course, Joanna Rowling is not among this rank.

After coming to London yesterday. Duke had an interview with Joanna Rowling, and the famous female writer had no plans to stop, even though she already had a wealth that countless people envied.

The box office of the "Harry Potter" series of films is surprising enough, but the box office accounts for only a small part of the revenue generated by the huge industry chain driven by "Harry Potter".

Previously, several specialized companies on Wall Street have investigated. The scale of the giant industrial chain driven by "Harry Potter" has reached 200 billion US dollars. The original author of "Harry Potter" Joanna Rowling has already become a billionaire. , The three protagonists in the film also earned a lot of money.

As one of the investors and biggest beneficiaries of this series. Duke knew this statement was not an exaggeration.

Joanna Rowling, a single mother who was once impoverished and even considered suicide, must have never expected that one day she would become a super rich woman with wealth surpassing the Queen of England. In less than five years after the "Harry Potter" series came out, she has become the first rich man in human history to earn more than 100 million dollars from writing.

According to Duke's estimates, Joanna Rowling has received at least $1 billion from this series.

The three actors in the film also have a lot of money. According to the contract they signed, if the box office of "Harry Potter and the Deathly Hallows" exceeds $1 billion, the three can take the least amount of money together. $60 million in box office profit sharing...

Plus the amount that other little actors can take away. Duke and Warner Bros. acted completely in accordance with the contract, and these people all divided a big piece of cake from "Harry Potter and the Deathly Hallows".

Of course, Duke and Warner Bros. will definitely follow the box office profit sharing contract, but it is hard to say how much they can get.

no doubt. Among all the beneficiaries, Duke and Warner Bros. are the biggest beneficiaries of this series.

The "Harry Potter" movie not only brought huge income for the original author and several leading actors of the novel, but also made Duke and Time Warner a lot of money.

As of the end of last year, the revenue of the first six DVD releases and video rentals of the series was approximately US$4.9 billion, and the revenue from TV broadcasting was US$1.8 billion. The first six DVDs of "Harry Potter" were sold in North America alone. Just over 80 million sets, it is one of the best-selling series of movie DVDs since the new century.

The "Harry Potter" series of video games are copyrighted by the famous American company ea. 42 million sets of legitimate games have been sold worldwide, and the game company's revenue on this project has reached 1.9 billion US dollars.

In addition, Mattel, Lego, and Hasbro each bought the rights to make pencil cases and magic hats at a price of more than 100 million U.S. dollars. Companies that have obtained trademark registration rights from Warner’s formal channels have achieved cumulative income from peripheral products alone. $17 billion.

With just these peripheral authorizations, Duke and Warner can extract huge amounts of income.

This series has developed to the present, and now has thousands of franchise products such as publishing, movies, DVDs, videos, drinks, toys, stationery, games, clothing, etc. It also includes theme parks and Harry Potter in England. In the tourism industry, "Harry Potter" has long become a giant industrial chain that spans multiple fields, driving an economy of US$200 billion.

No matter how the world evaluates it, it cannot be changed. This is the most successful series of books in history, and second only to the Bible and another special work, the sales of the Harry Potter novels also rank third in the world.

"Director Rosenberg..."

"Director Rosenberg..."

After taking the photo together, the three young actors came over to greet Duke. In fact, they are not stupid. They know that the benefits of the Harry Potter series are about to end and the negative impact will begin soon. If they can catch up Duke's crew, perhaps the future transformation can be smoother.

Duke shook hands with the three of them, but did not say much. Emma Watsons had no value to him, and they wanted to transform. The difficulty was epic. At least he couldn't think of anything. Method.

Emma Watson will be slightly better. First of all, she is favored by fashion emperor Karl Lagerfeld; secondly, she has poor acting skills and extremely limited talent, but she can always be a vase. With the fans and popularity accumulated over the years, You can always be in a position where you can't get better in Hollywood.

The other two are difficult, especially the Harry Potter, for any commercial film, it is a super poisonous existence. The only suitable way is to go to the independent film circle to work slowly, maybe more than ten Years later, can wash off the mark of Harry Potter.

Walking into the theater, Duke did not go to the theater, but went directly into a lounge with Robin Grand, Jamie Johnson, and Doug Walter. The four exchanged opinions and unified the original The strategy developed continues to attach importance to Joanna Rowling and squeeze the surplus value of Emma Watsons.

"Harry Potter Studio is an independent company with independent financial accounting and self-financing..."

Before leaving the lounge, Doug Walter added, "Whether it is in accordance with the laws of the United Kingdom or the United States, we are completely legal."

This involves hundreds of millions of dollars in profits, which will also affect the stock price of Warner Bros. and Time Warner. People like Duke will definitely make the best choice for them.

After leaving the lounge, the four of them came to the screening hall. Duke sat relatively forward. He came just in time and the film had just begun.

Frankly speaking, Duke once wanted to replace David Yates. His "Harry Potter and the Order of the Phoenix" was definitely the worst work in the series. Fortunately, it was guaranteed by Joanna Rowling. , Duke has some memories of the past, and he still put the final chapter of the series in his hands.

David Yates also did an excellent job.

The most successful part of this final chapter is that it overcomes the limitations and deficiencies of the text. Joanna Rowling’s portrayal of the final battle was not very successful. The text and narration were a bit messy, but David Yates successfully converted it. It became a tragic and magnificent picture.

The ending chapter mainly revolves around the ultimate battle between Horcrux and Harry Potter and Voldemort. The action scene is enlarged in the film. There is a wonderful fighting scene almost every ten minutes in the film, plus the iron triangle. The big scenes such as Gringotts Escape, the Battle of Hogwarts, and the ultimate showdown are even more dizzying for the audience, and they are called "magic war epics".

Rowling’s book description of the ultimate battle is confusing, and the film is very organized.

In particular, Voldemort led Death Eaters, giant spiders, and monsters to attack the school. Professor McGonagall and others swore to the death to defend the school. For the first time, they used the spell "Stone Pier Out" to summon those who had been guarding the castle for hundreds of years. The stone warrior, the scene is magnificent and shocking.

In order to create a magnificent war effect, director David Yates specially built the cliffs and courtyards, which were not in the original works.

Compared with the previous episode of "Harry Potter and the Deathly Hallows", this movie has a qualitative change. (To be continued.)

ps: Ask for monthly and recommended tickets!