v2 Chapter 782： Nomination selection

In every North American awards season, the level of hustle and bustle in the entertainment media far exceeds that of other peers, creating an illusion that people all over the world seem to be paying attention to the ownership of the Oscars. The will is to change, not to mention that European directors with eyes on their foreheads will not look at the Oscars. The eyes of many fans in North America are more on the film itself.

"Gravity" has entered the second weekend of full release. The attendance rate of North American theaters has declined slightly. However, driven by the good reputation of the audience, the box office of the film next weekend only dropped 30% compared with the first weekend. Receive 57.37 million US dollars.

Within ten days of being released in North America, "Gravity" has already collected $23.27 million.

At the same time, the film also ended its first week of overseas theater trips in nearly 70 countries and regions including Latin America, Europe and Australia with a record of US$142.66 million. The film’s global box office has reached 300 million. 45.94 million US dollars.

As the film enters more overseas markets in the future, this number will have explosive growth.

At the same time, Penny Kellys and Warner Bros.'s public relations for "Gravity" has also reached a critical stage.

What Duke is a little worried about is the anti-Semitism and the old school in Hollywood. After all, so far, no post-80s actress has won the Oscar for Best Actress.

Under the influence of these people, it is not uncommon to suddenly burst out upsets, and Oscars have been upset many times.

Hollywood also has anti-Semitic forces, but they are not mainstream. Don't worry too much. For these conservatives, apart from Frank Pearson's influence on a group of people, Duke also prepared other means.

There are more than 6,000 judges in the college. According to normal principles, being a member of the film academy is definitely a symbol of identity and status, and will generally lead a rich life. Those gifts in private may not have much effect.

But don't forget, this is Hollywood, a Vanity Fair full of drunken dreams, and the scenery is infinite when you are young. There are countless Hollywood celebrities who went bankrupt and defeated in old age. The most typical, important member of the academy, Malone? Brando, how miserable his old age is not news.

These people are conservative in their thinking, but they are not fools and are more likely to be influenced by public relations.

such as. Two actors who had been brilliant decades ago, but now even the payment of medical funds has become a problem, and a charitable foundation provided them with an interest-free loan, and they can use their monthly pensions. The fund pays back slowly.

Duke’s team has established a clear evaluation and detailed information for most of the important judges, including their preferences and ways of thinking, as well as the types of movies they like, and what they are likely to be influenced by.

Public relations is also a deep course. Only by grasping the key can one strike be fatal.

Oscars are like a brilliant big game. The game always has rules, but today's stocks are getting less and less binding. If you still do public relations like in the 1990s, you can only watch the awards fall away.

In addition to the public relations department of Penny Kellys and Warner Bros., Duke also hired other public relations companies.

At present, the most prestigious public relations for the awards season in Hollywood is Lisa Tabek, and her previous position was the head of the public relations department of Miramax Films. She used a series of methods to help Miramax make "In Love" "Shakespeare" won the Oscar for Best Picture. It is one of Lisa Tabek's most typical record.

She used to be Harvey Weinstein's right-hand and direct executor in public relations.

However, due to the needs of her own development and the intensification of the conflict between the Weinstein brothers and Walt Disney, she left Miramax and founded a public relations company specifically for the award season. Up to now, he has helped different film studios to win more than 30 Oscar gold medalists, which can be described as rich in experience.

Lisa Tabek and her public relations company can be regarded as Duke's additional insurance for this Oscar.

Under Duke's instruction, the 100,000 luxurious CDs prepared by Warner Bros. were sent to the college judges and all Oscar-related people early. Accompanied by the disc, there are various souvenirs of the "Gravity" version elaborately produced by Warner Bros. These are not valuable, but they are unique versions.

Of course, small gifts like champagne, flowers, souvenirs, etc., are constantly emerging.

Even so, there is no guarantee that those judges who like to vote with their feet like Duke will actually watch "Gravity".

In this matter, Lisa Tabek and her public relations firm can play a role.

Lisa is the first person in Hollywood to use the "phone banking" method. Lisa and her team will call the members of the academy almost every day, "Have you seen the DVD of "Gravity" I sent you? You really have to hurry and take a look, this piece is really good."

After confirming that the members of the academy have watched the movie, Lisa will continue to call bombing again, "Everyone thinks this film is particularly good, don't you think Scarlett Johansson deserves an Oscar?"

In addition, Duke also invited the former head of the White House public relations affairs to coordinate his public relations matters in this regard, and sent an email to media other than Warner for "Gravity", which was full of various stories about Scarlett Johansson's performance. How outstanding, how talented is usually, etc., in order to'brainwash' the members of the college through the media.

According to statistics obtained by Duke looking for a professional company, among the nearly 6,000 college judges, the average age is 65, only 12% are younger than 50, and nearly 95% of all judges are white. Seventy-seven percent of this species are male.

This also means that if you want to get an Oscar, you need to consider the hobbies of the majority of middle-aged white male judges.

It is easy for a film to be eligible. In addition to the routine declaration, it only needs to be shown in a commercial theater in Los Angeles County for a week, and then the relevant documents are sent to the college.

In addition to the usual methods of sending movie DVDs to the judges, gift-giving, phone bombing, and holding internal screening receptions are all excellent ways to win votes. Although gift-giving and phone bombing have been banned by the college, they are simply impossible. Put an end, including Duke, almost all film parties who want to make a difference are still using these methods.

Duke recognized the influence of the media on the public and even members of the academy early on. From the very beginning, he paid attention to building the reputation of the film and Scarlett's performance. Not only did he actively counter offensive views, he also persisted in discrediting his main competitors.

But it’s far from enough to do this. A pull-up event with one plus one is held in Los Angeles under the money that Duke spilled like water. These are all very high-end and luxurious parties. The most important thing is to The membership of the academy is completely free and open. Duke’s team is overwhelming with "Gravity" and at the same time invites judges to participate in all free high-end cocktail parties, hold private screenings attended by various stars, and buy out many Entertainment media columns intensively report on his own films.

Lisa Tabek’s company sent an email "for your reference" to the subscribers of The Hollywood Reporter, which quoted a senior member of the college: "Actors born after 1980 have been ignored for a long time, Scarlett Lee Johnson's performance in "Gravity" deserves to have her win once!"

These are actually playing rules, but most people in Hollywood are doing this. The academy will not start with well-known projects if it wants to catch typical, otherwise last year's "Hurt Locker" would not get the best film.

John Eriksson is a retired actor living in Santa Fe, New Mexico. He is also a senior member of the academy. He just got up in the morning and before he had time to eat breakfast, he received a call from Los Angeles.

"Is it Mr. John Erickson?"

The female voice on the phone was clear and sweet, and it easily dispelled some of John Eriksson's dissatisfaction. After he answered a word, he greeted him with a few routine greetings, which directly cut to the topic.

"Have you received the disc of "Gravity"?"

Hearing this, John Eriksson immediately sounded the package he received some time ago. It seemed that there was such a CD in it, but he put his mind on the exquisite gift sent in the mail at the beginning, and never paid attention to the CD.

"Yes, I received it." He replied.

The other person asked immediately, "Have you seen the disc?"

"Sorry, I haven't had time yet."

"Then can you see it as soon as possible?"

Listening to this sweet and gentle urge, thinking of those seemingly insignificant but very beautiful gifts, John Eriksson immediately responded, "I'll go see it today."

John Erickson didn't have any important things, he hung up the phone, went to the storage room to find a beautifully made disc, stuffed it into the DVD player, and watched it patiently.

In the afternoon, the call from Los Angeles came back and heard that John Eriksson had already seen the CD, and after asking a few words about his viewing experience, he immediately recommended Scarlett Johansson in this film. Excellence in performance.

"A strong woman who has overcome many difficulties and performed such an outstanding role. Mr. Erickson, don't you think she is great? I hope this is enough for an Oscar nomination."

Perhaps it was accidental or inevitable. On the second day, Mr. John Eriksson took out his Oscar ballot and began to fill it out routinely, but when he came to the best actress nomination, he did not He hesitated to choose the name Scarlett Johansson, and Duke Rosenberg for the best director nomination, even though he had never heard of the movie "Gravity" before receiving the call. And he originally thought it was a Stallone movie. (To be continued.)