v2 Chapter 787： Wind direction quietly changed

From the perspective of the entire award ceremony, the Golden Globe awards ceremony is more like a contest between "Social Network" and "The King's Speech". The pk between the two parties is full of flavor, but it is completely different from the Oscar result in Duke's memory. Different, "Social Network" is the biggest winner of the Golden Globe Awards.

"Social Network" won two heavyweight awards for the best film in the drama category and the best director, while "The King's Speech" only received one best actor in the drama category by Colin Firth.

It can also be seen from this aspect that the results of the Golden Globes have little effect on the Oscars.

As Duke’s main competitor in this regard, Natalie Portman took away the best actress in the drama category. In all the outpost awards that have been conducted, Natalie Portman was in the best actress. Almost achieved a sweep.

However, Duke is not in a hurry. After all, "Gravity" almost all missed the nominations for these awards because of the release time. Naturally, there is no way to talk about winning.

After the Golden Globe Awards ceremony, the competition between Hollywood companies and film studios in the award season has become more intense, although David Fincher has not attended any publicity and public relations activities, Sony Columbia Pictures, the producer and distributor of "Social Network" However, it has shown the momentum to win several heavyweight awards, and intensified publicity and public relations.

Perhaps it was Sony Columbia Pictures that made Weinstein Pictures feel a crisis, and the brothers Harvey Weinstein and Bob Weinstein once again resorted to killing tricks, hiring professional "water soldiers" to smear "Social Network" throughout the city.

"Social Network" unfortunately became another victim of Harvey Weinstein's bottomless public relations strategy.

At this critical moment of Chong'ao, negative reviews about "Social Network" flooded like a tide. First, various people related to'k' came forward and accused the film of fabricating facts and ugly images, and then the original novel as the basis of the film broke out. In addition to the plagiarism, and the director of "Social Network" David Finch has been unwilling to promote this work, and ignored Oscar.

on the other hand. Harvey Weinstein has made various high-level shaping of "The King's Speech", and the director and cast and crew also unconditionally cooperate with the publicity activities arranged by Weinstein.

In fact, compared to "Social Network", which tells the story of Internet entrepreneurs at a super fast pace. The values ​​of "The King's Speech" are more likely to be favored by the overwhelming majority of the older white male members of the college.

At the same time, Duke's public relations propaganda has never been relaxed. A variety of activities that can directly influence the selection of judges, such as private movie viewing, internal promotion, and star charity, emerge in endlessly.

At the end of January, on the eve of the announcement of the Oscar nominations, several major Hollywood union awards that can truly influence the Oscars and even reflect the results of the Oscars to a certain extent announced their respective awards.

Unlike the lively Golden Globes, which is like a big party, the Trade Union Award does not have a special award ceremony, but only announces the results of the award to the media.

The results of the awards surprised many people. In the most important Actors Guild Awards, Directors Guild Awards, and Producers League Awards, the popular films "Black Swan" and "Social Network" had nothing to gain.

"Gravity", which has been insulated from various awards in the awards season, became one of the big winners. Scarlett Johansson won the Screen Actors Guild Award for Best Actress for her heroine. Duke won the Directors’ Guild Award, and Weinstein Pictures’ "The King’s Speech" won the Screen Actors Guild’s Best Actor and Producers League’s Best Picture Award!

These two films have divided the four most important awards of the Union Award!

Especially for the best actress and best director, the rhythm of Natalie Portman and David Fincher's awards has been the rhythm throughout the award season...

Oscar's wind direction has quietly changed.

There are white clouds floating in the blue sky, and golden sunlight shines through the gaps in the clouds and falls on the green lawn. Against the backdrop of a white ball, Duke stands in front of the ball and gently swings his hand. His putt, the white golf ball rolled across the uneven ground, ready to fall into the hole without error.

"Bird!"

The voice of a middle-aged man rang from behind. Duke handed the club to the caddy, took off the sun hat on his head, and walked over there. At the same time smiled and said, "It's just good luck."

A huge parasol stood abruptly on the lawn. Harvey Weinstein was sitting on the chair under the parasol. He sipped his coffee and said to Duke, "Strength is the basis of luck."

Hearing this pun, Duke didn't say anything, just shook his head and smiled, and sat in another chair next to Harvey Weinstein.

Harvey Weinstein put down the coffee cup and waved to the front. After the caddie walked away, he said. "Duke, fortunately you are not very interested in Oscars. Otherwise I will have a strong competitor in the future."

"Relax, Harvey." Duke picked up the coffee cup, poured himself a cup, and said unhurriedly, "My interests and goals are all commercial films."

He paused for a while and then said, "Moreover, some of my methods have touched the bottom line of the college. These methods can be used once, as if they are used every year, I believe the college will not sit back and watch.

Duke has always been a man who knows how to score, and he is not so stupid to think that with strength, Oscar will become his own.

"The entire operation of Weinstein Pictures is centered around Oscars..." Harvey Weinstein didn't shy away from this point, and said directly, "I don't want to be your competitor either."

"We will not be competitors." Duke picked up the coffee cup and took a sip slowly. "Your competitors will not be me."

In fact, most people in Hollywood know that, as Harvey Weinstein said, many of Weinstein Pictures’ operating strategies are based on Oscars. This is also an important reason why the Weinstein brothers can always win at Oscars. .

For the same reason, let alone first-tier companies like Warner Bros. or Twentieth Century Fox, if it’s a second-tier company like New Line Films or Lionsgate, if the company’s operating strategy is also like Weinstein Pictures, in Oscars The above deeds may not be much worse than Harvey Weinstein.

And Duke knows very well that any person or company can only influence Oscars and cannot control Oscars, and the Weinstein brothers are no exception.

In fact, from some perspective, the Oscar crisis of the Weinstein brothers has begun to appear.

In recent years, the films pushed by Weinstein Pictures are not much different from the previous award-winning films. "The King's Speech" is still a pipeline product under the "Oscar success formula" that Weinstein used to use. Films such as "Iron Lady" are no different.

The combination of "biographies + huge personality defects + workaholics + historical events", coupled with the actor's slightly neurotic characteristic performance, has become a standard "Oscar-nominated genre film". This is the Weinstein brothers for many years." The production and publicity model used since Chong Ao.

There is no doubt that in the past few years and even in the past few years, such an assembly line model is one of the safest ways for Chongao.

However, this society is changing, and the entire entertainment industry is also changing.

With the rise of a series of new platforms and producers such as cable TV, li, online media, Amazon, etc., the focus of the term "entertainment industry" has become more and more alienated from "entertainment" in favor of "industry."

The film industry is facing unprecedented competition. Hollywood’s pressure on film box office has greatly exceeded its demand for film quality. Genre films and major production continuations are the only magic weapon to ensure the box office. Large-scale film giants such as Warner Bros., Fox, and Universal Pictures Industry and others have controlled the market for superhero films and youth science fiction films, which have allowed other small and medium-sized film producers to focus on the content and types of films to attract specific audiences, and to gain popularity.

As a result, the academy that is already unique has become more conservative and niche.

In order to show that it is an "Oscar" rather than a "People's Choice Award", the Academy's control of Oscars favors non-profit, low-cost art films.

It is precisely because of this that small-cost independent films will be unprecedentedly popular at Oscars in the future, and Weinstein’s "Oscar-nominated" works are essentially pipeline works, which will inevitably be rejected by more and more conservative academies and will encounter various characteristics. Outstanding opponent challenges, the safe choices in the past will appear mediocre.

There is also Weinstein Pictures’ control over directors and actors. The Weinstein brothers always require them to cooperate with public relations unconditionally. For example, Judy Dench, who plays "Mrs. M," once had Harvey Wayne tattooed on his hips. Stan’s name is a sign of gratitude, and even on the red carpet, as long as Weinstein asks, she can untie her pants and let the other party see her buttocks to promote it.

Such absolute control naturally has disadvantages and advantages. Cooperating actors may win the coveted trophy, but on the other hand, actors and directors who do not cooperate will choose to stay away. In this era of increasingly prominent personalities, directors who are willing to be so cooperative And actors will become less and less, and the Weinstein brothers' strategy of attacking Olympics will also cause a lot of disgust.

Although the Weinstein brothers and Weinstein Pictures will continue to be popular among Chong'ao in the future, it is almost impossible to imagine harvesting Oscar statuettes as they did in the previous ten years.

Excessive control of people's hearts can sometimes inevitably lose their hearts.

Especially in recent years, "The Weinstein Brothers control the Oscars" has gradually become a voice circulating in the media. This kind of outflow of remarks will make many Oscar judges who do not lack money and value reputation even more cherish feathers. For Wayne Films produced by Stan Pictures will also become cautious. (To be continued.)

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