v2 Chapter 817： Use the opportunity to promote

For a team to gain the recognition and support of the city where it is located, it not only needs outstanding results, but also enough communication with the fans.

After returning to Los Angeles, the Shinco Super Bowl Champion Raiders immediately held a grand parade celebration on Tuesday.

The parade started from Lauder Stadium, which was just completed at the southern end of Los Angeles, and traversed the entire downtown area of ​​Los Angeles, passing the Los Angeles City Hall on the way.

Tom Brady holds the Vince Lombardi trophy, and Los Angeles Mayor Antonio Villalegosa jokingly said that Los Angeles should now be nicknamed "The City of Black Angels."

Because countless people wore the black jersey of the Raiders' home court.

Thousands of fans gathered on both sides of the road passed by the parade to cheer for their heroes. The fans wore black and white Raiders uniforms. Confetti and ribbons were thrown from the high-rise buildings on both sides of the road.

In front of the gate of the city hall, the team was introduced to everyone to the thunderous applause of the fans. The players of the Raiders were awarded the symbolic key of the city, the beast running back Ma Shaun who made the lore and touchdown. The moment Lynch took the key, the madness of the crowd arrived.

During the parade, Duke did not stand with the team, but had another plan.

The end of this parade is also Lauder Stadium. After the team returned to the stadium, they participated in the celebration meeting prepared by Duke and the team sponsors. When the team entered the stadium, the tens of thousands of fans who had already been waiting here sent out. The sound of cheers like a tsunami is no weaker than the Super Bowl.

The celebration event attracted more than 70,000 fans, and it was also broadcast live on Warner TV. Another event of the whole event was the sudden appearance of the Avengers and their signature costumes, together with the players of the Raiders. celebrate.

There is no doubt that Duke used the Raiders to win the Vince Lombardi Cup after the craze to promote the "Avengers."

The influence of the Super Bowl in North America is unquestionable. The team that wins the Super Bowl will become the focus of attention in the United States in a short time, linking with the Avengers. It can also attract more attention.

As the release time gets closer and closer, Marvel Studios, Warner Bros. and various brand sponsors have launched the "Avengers" publicity offensive.

The latest issue of "Entertainment Weekly" magazine exposed a still of "The Avengers".

From this still, readers can see the "looks fierce", the angry "Captain America" ​​Chris Evans and "Hawkeye" and "Black Widow" who woke up after sleeping for nearly 70 years after World War II. "Coming together.

"Hawkeye" Jeremy Renner carried a bow and arrow. Still looking sharp, "Black Widow" Scarlett Johansson was dressed in a black tights, her eyes were cold, and the two guns she was holding also seemed to be ready to fire.

The famous Wyndham Hotel Group has also become a partner of the Avengers, and they cooperated with Warner Bros. to launch a website. Participating in the game is expected to get tickets to the red carpet for the North American premiere of "Avengers". The website has also produced a series of single-player desktops of superheroes, which is very impressive.

At the same time, "The Avengers" also showed a close attitude at the children's choice award ceremony just held, and also presented a "Little Avengers" promotional video, Captain America, Hulk, Iron Man, Thor incarnate Xiao Zhengtai , Fight the bad guy Loki together.

This is obviously to attract juvenile audiences.

At the same time, some peripheral products of the film are also on the market in advance.

Pete Co’s company, which has been cooperating with Duke and Warner Bros., has now been transformed into a Hollywood-based manufacturer and seller of peripheral products, after being authorized by Warner Bros. and Marvel Pictures. They produced a set of movie tickets, bookmarks and classic anime hero cards for "The Avengers."

This set of cards includes every main character in this giant adventure movie, and each character has a new photo from the film. The price of a set ranges from US$186 to US$57. It is taken apart separately. The price of a single purchase varies from 15 to 9 US dollars.

"Once the card was launched, almost all stores were sold out."

In the office of Warner Studios, Pete Curt came to meet Duke. His manufacturing company also has investment from Duke. "The price on the Internet has almost doubled."

Duke nodded and reminded him. "Pay attention to the pace of launching peripheral products, and we must follow Warner Bros's plan."

Pete Ke solemnly said, "I understand that I will cooperate with the entire promotional plan of the film."

Compared to a few years ago. His assets have doubled tenfold, all thanks to the cooperation with Duke, if there is no director and super rich sitting across from him, he would not become a billionaire, and he will continue to soak in Hollywood women. Star chance.

Thinking of this, Pete Co's eyes couldn't help but fall to the side. That was his latest female star, the niece of the famous Julia Roberts. If his assets don't double tenfold, it would be strange that this girl with eyes almost on her forehead would pay attention to him.

"Pete..."

Duke also took a look at Emma Roberts, but he was not surprised at all. He told Pete Ke, "Our manufacturing plant is looking for a cheaper contract manufacturer. You can go to Asia for a trip."

"I have booked the ticket."

Pete Ko values ​​the cooperation with Duke very much. This is an opportunity that countless people dream of. "I will go to India the day after tomorrow."

Not only Pete Ko’s company, but also Hasbro authorized by the "Avengers", this company announced on its website the series of toys they developed for this movie, Hasbro will be the "Avengers" "Alliance" designs 15 character toys, each of which is closely related to the plot of the movie, and all of them come out with their own weapons!

Hasbro has just opened reservations and has received hundreds of thousands of reservation orders.

As time entered March, the Avengers' official website homepage was updated, and the ultimate team "Avengers" was officially announced.

This website instantly attracted the attention of countless movie fans and comic fans, with more than 20 million traffic in just three days.

Through this official website, Marvel Studios also released dozens of close-ups of the six protagonists for the first time, and made text notes on the status and role of each role in the alliance.

Captain America: The soul of "Avengers"!

"Although he was born weak, he is a perfect fighter after being transformed by a super soldier. He is very adaptable, and for a person who has escaped from the times, his mentality is quite good. Although he still has a right heart in his heart. The love of the motherland, but he is not a person who would rather live in the past."

"He may not be able to be an ordinary person, but it doesn't mean that he is only good at fighting, whether as a soldier or as a superhero, and his commanding ability and charisma make him the soul and core of the Avengers. No matter what. When and where, he will always be Captain America."

Thor: the super master of the Avengers!

"I was demoted to the human world by Odin because of his arrogance. That experience allowed the young Thor to understand humility and love, and also to understand human beings. Although he returned to the God Realm, Thor's relationship with the human world did not end. When his brother Loki was about to conquer the human world, how could Thor sit back and watch?"

"As Thor, Thor has a strong combat power, especially lightning effects...In this Avengers team, his combat power is usually the highest, but even so, facing Loki's army, he also needs strong backup. ..."

Iron Man: The most charismatic hero among the Avengers.

"Tony Stark not only inherited his father’s arms business, but also inherited his father’s relationship with Captain America. He not only made various high-tech weapons and equipment for the Aegis organization, but also assisted them in their research. He also inherited the same inheritance. Thanks to his father’s adventurous spirit, for him Iron Man is not just for excitement, but for the true satisfaction of self-worth."

Hulk: Fist of the Avengers!

"As a scientist, Dr. Bruce Banner is very good, but if he is angry and impulsive, Banner, who was originally weak, will transform into a fierce monster. Therefore, he is hunted and killed by the military, hiding everywhere, and at the same time. Seek ways to control yourself."

"In the face of the attack of the Rocky army, the last hope of mankind is that this big killer can stand on their side..."

Black Widow: A killer weapon for the Avengers.

"Natasha Romanoff was trained as a spy and killer since she was a child. She is proficient in a variety of fighting skills, can use a variety of weapons, and knows many espionage skills. She was Captain America’s comrade-in-arms during World War II and also called the Avengers The key figure together, she has a charming figure, agile skills, and a strong will to fight."

Hawkeye: The observer and archer in the Avengers.

"His real name is Clint Barton. Although he has no superpowers, he is a great archer with a hundred shots and a close combat master. Like the Black Widow, he is a killer who is specifically responsible for assassinations when Aegis performs important combat tasks."

In addition to six high-profile Avengers, Marvel Studios also released S.H.I.E.L.D. director Nick Fury.

Nick Fury: Director of S.H.I.E.L.D., planner of the Avengers Project.

"He used to be an agent of IA and is currently the chief of the Aegis organization. Since the establishment of this organization, he has been recruiting soldiers and studying various superpowers. He has built the Avengers team and has more control than they know. There are more secrets, including the cosmic cube lost by the Red Skull..."

The news on the website caused a strong response from movie fans. After obtaining the relevant authorization, the paper media began to reprint it. The Avengers craze was once again set off across the United States. Taking advantage of this craze, Marvel Pictures and Warner Bros. released Duke. The first official trailer edited by myself. (To be continued.)

ps: Ask for monthly and recommended tickets!