v2 Chapter 833： Marriage should go with the flow

Duke and Warner Bros. are not the ones who value the Chinese market for a long time. Universal Pictures and Sky Studios have also taken aim at this market. The promotion and marketing of "Fast and Passion 5" in China is also going on. They He naturally played Van Diesel's card.

But this card is not very good in China. The "Fast and Furious" series has only entered the fifth part. Of the four previous works, only "Fast and Furious 4" has been released in China, compared to Hollywood In addition to the "Fast and Passion" series, Van Diesel, whose works are all-round, is not well known here.

The people on this land are kind, they are also very easy to be moved, and they also have distinct loves and hates.

Duke knows this very well, and the previous "Fast and Furious 7" has also fully proved that compared to the current Van Diesel, Paul Walker at that time was still slightly inferior, but his death was due to this one. The super burst of the film created one of the prerequisites.

Therefore, long before Universal Pictures and Sky Studios China’s promotional and marketing plans were launched, there were rumors that Van Diesel was a **** on the Internet, and those two videos were popular on certain websites. Download objects, and the preconceived view is also powerful. Before the "sentimental marketing" of "Van Diesel's death in a car accident", his reputation on the Internet of this land was not as bad as it was. Not much better.

This kind of racing movie really has an appetite for Chinese audiences, but under the crazy publicity of "Avengers", "Fast and Furious 5" is not very popular.

And compared to the somewhat unfamiliar Van Diesel, Scarlett Johansson, who frequently appeared in the Chinese media, is more attractive.

Before the arrival of the new weekend, Scarlett also appeared in an interview program on the national television station under the operation of China Film Group and Warner Greater China. Now all Hollywood wants to go to China to explore the market. Many publicity matters have long been less sensitive than in previous years.

Like Duke, Scarlett is happy to show the best to the public when it needs to gain attention.

In the show, she appeared beautiful and elegant, **** and generous.

"I want to be a character actor, that is what I really envy the most."

Speaking of the identity of an actor, she described herself as, "I am a strong and independent modern woman."

Scarlett also talked about the body problem that has attracted the attention of fans because of Black Widow, "In my opinion, Hollywood female stars are too skinny, and those supermodels, that body is too terrible. I enjoy myself. The core of beauty is self-confidence, not weight."

The topic will inevitably turn to Duke. After all, in this era of high-speed and smooth information, there are few celebrities like them.

Speaking of Duke, Scarlett appeared to be generous, neither evasive nor hyped, "Duke is a very smart person, but if you get to know him deeply, you will understand him and his works on the screen. It’s completely different. In the movie, you see his crazy side instead of the quiet and calm side. In reality, he is a very quiet person."

In this era, even the questions asked by this TV station are inevitably gossip.

Faced with the question about marriage asked by the host, Scarlett said naturally, “Many acquaintances think that marriage seems to be a very romantic thing, but when my parents divorced, I knew everything. Marriage should go smoothly. It's natural."

Although China has long been not the dominant state TV station. But once the show was broadcast, it still aroused a strong response among Chinese fans.

However, Warner is not the only one that has established a branch in Hollywood in China. Universal Pictures also has a Chinese branch. Even David Ellison’s Sky Film Studio has established a Chinese office.

The Chinese media discredited Van Diesel. Fighting against the "sentimental marketing" of "Fast and Furious 5" naturally cannot escape the eyes of Universal Pictures China Branch. The Chinese market is already a huge cake. Of course, Universal Pictures and Sky Studios will not sit back and watch all this happen.

In the face of interests, capital will always show its true colors.

Just like what Duke said and did, Universal Pictures and Sky Studios do not need to find out who the manipulator is behind the scenes, just recognize the biggest beneficiaries.

One of the promotional points of "Avengers" in the Chinese market is Scarlett Johansson, and the target of Universal Pictures and Sky Studios is Scarlett Johansson.

It is not easy for some news to appear in traditional Chinese media, because the mainstream media here does not actually exist as a company, and the restrictions on the Internet should be looser.

I don’t know since when, some voices gradually appeared on the Internet, saying that Scarlett Johansson was enthusiastic about politics, not only actively participated in Obama’s presidential election, but also openly supported the right-wing political representative of the United States, Manhattan Mayor Scott? Triinger participated in the election for mayor of New York, in his bones is a veritable figure.

Similarly, these Warner Greater China regions can also see that they have mobilized people to vigorously promote Scarlett’s active participation in charity on the Internet. After all, Scarlett has participated in a lot of charitable activities in recent years. With the title of a UN ambassador.

Like a large crossover company, Hollywood's major forces have moved from North America to overseas in the fight for the market.

There is an uproar in China. As the Hollywood base and the first market in North America, the competition between the two films "Avengers" and "Fast and Furious 5" has intensified.

The North American premiere of "Fast and Furious 5" was held in the famous Emirates Rock Theater in Hollywood. David Ellison invested heavily in the production and publicity of this film, and also prepared one for the film The huge premiere.

When he drove to the premiere theater, the expression on his face was first happy, and then became a little gloomy.

The former is because he saw a lot of fans holding up Van Diesel’s avatars, posters, and various slogans in memory. These are the successful results of the film "Sentiment Marketing", while the latter is not far from these people. Locally, several groups whose numbers and momentum are not weaker are protesting.

Those are several well-known women's protection organizations and feminist movement organizations in the United States. They organized a large number of people to protest against Van Diesel's abuse of his girlfriend, and called on women to boycott the movie "Fast and Passion 5".

Even at the forefront of these female-dominated crowds, David Ellison saw that Van Diesel’s ex-girlfriend seemed to be interviewed by a media reporter...

These all made his face gloomy.

The "sentimental marketing" of "Fast and Furious 5" has indeed played a huge role. David Ellison is very sure of this, but he will not underestimate those women's protection organizations and feminist movement organizations in the United States, especially among women. Influence, the attendance of female audiences in this film may be a big problem.

"Who cares!"

Walking on the red carpet, David Ellison glanced contemptuously in that direction. In his inherent knowledge, male audiences are the main force in the film market, as long as "Fast and Furious 5" can be liked by male audiences. , That's enough.

However, this era is already changing.

Not far from the Emirates Rock Theatre, the Chinese Theater in Hollywood is preparing to screen the early stage of "Fast and Furious 5". Daniel Clyde stands at the ticket window and hesitates. He has already watched "The Avengers". If you follow your own wishes, you will definitely choose "Fast and Furious 5" at this time.

Right next to him, his girlfriend looked at the bald head and gritted his teeth and said, "If you choose "Fast and Furious 5", go to sleep by yourself in the next month!"

Daniel Clyde did not hesitate to dismiss the idea of ​​watching "Fast and Furious 5" and bought two other movie tickets.

Bill Morrison, an investigator of Cinemascore, was also in the front hall of the Chinese Theater in Hollywood. He carefully observed and counted the relevant situation, and suddenly found a very strange place, "Fast and Furious 5" female buyers. The number of votes is so small that it is nearly twice as low as the normal rate.

He thought for a while, walked to a secluded place, took out his mobile phone and dialed a number. After the call was connected, he said a few words briefly and asked the most concerned question.

"Patterson, do you have many female audiences buying tickets for "Fast and Furious 5"?"

"Rarely!"

The colleague in Santa Monica Commercial Plaza quickly gave the answer, "It's only about one-third of the normal ratio! It seems that female audiences don't like this movie very much."

Speaking of this, he added, "I heard that at the Emirates Rock Theater, many women's protection organizations across the United States are organizing protests."

Hanging up the phone, Bill Morrison picked up his own statistical report and looked at it. The advance field and first-day pre-sale of "Fast and Furious 5" are quite good...

But when he saw that women accounted for at least half of the audience waiting to buy or enter the front hall of the Chinese Theater in Hollywood, he had already raised a big question about the future trend of "Fast and Furious 5".

As a first-line market investigator, he is very aware of the importance of female audiences to the entire film market. The Hunger Games released by Duke Studios in early April created the best ever in North America because of the crazy support of female audiences. Box office results in April!

Without the support of so many female audiences, the stamina of "Fast and Furious 5" is definitely a big problem.

In front of the Chiefs Rock Theater, protest and remembrance coexist, which can be described as a unique landscape. There are many special organizations in North America, such as environmental protection, animal protection, child protection, women's protection, and feminist movements.

Perhaps it is very difficult for these organizations to really do one thing, but letting them interfere with one thing is the best at it. (To be continued.)

ps: Ask for monthly and recommended tickets!