v2 Chapter 882： Movie rating

The active parties who steal the box office are all theaters, so will there be cases where the film party and the distributor collude with the theaters to steal the box office of competing films?

This kind of box office shifting is not uncommon. Nowadays, the mainstream share of accounts in the Pacific Ocean market is 57% for cinemas. The key to the conspiracy of film parties to steal the box office is this share of accounts. ＋The apex novel,

Suppose there are two movies released at the same time: a movie and b movie, a is an imported Hollywood blockbuster, and b is an inspirational romantic movie of a large domestic youth idol.

The filmmakers of b film knew that they were far less attractive to the audience than film a, so they negotiated with the theaters privately: you move part of the box office of film a to our box office, and I will give you a rebate. Through rebates and other means, the film party took the initiative to reduce its share of accounts, thus encouraging the cinema to help it steal the box office.

Cinemas are also profit-seeking commercial companies. They also sell 100 million yuan in movie tickets, and transfer some of them to movies with a higher share of their accounts. Naturally, they can earn more.

As for the b movies that conspired to steal the box office with theaters, although the share of accounts is low, you may or may not make money, but at least the box office is high! The box office is high, which can affect the viewing choices of subsequent audiences, and is more favored by capital. This benefit can be described as hard to say...

Like "The Dark Knight Rises" and some of the previous Hollywood films were stolen from the box office, Duke guessed that this might be the case.

Of course, in the film market on the other side, in addition to this kind of box office shifting that actively seeks benefits as the starting point, there is also a helpless behavior of shifting the box office, that is, for some thematic movies, each theater has a screening index, but no one What should I do if I buy a ticket? Some departments have a bad face, can't you? Sneak a little bit from other hit movies.

In this case, the film party who was stolen from the box office even found out. Only dare to be angry but dare not speak.

If it is said that stealing the box office is a battle between theaters and film producers, then there will naturally be competition between different film producers.

Movies can't compare to others? It doesn't matter, like all business circles, there are naturally fierce competition methods under the table in the film industry.

Rebate is the most common means to suppress competitors.

The mainstream audience's viewing choices are easily affected by the cinema lineup. If the film owner and the theater line agree, as long as you increase my film lineup. I will give you a rebate so that you can get a higher split.

For example, when a movie of a certain era is shown, the film owner spends a lot of money to buy a large number of tickets in many theaters for the first week of the movie; the theater arranges 40% to give the theater a point rebate, and 45% to Two points of rebate for the theater...

As for buying the box office, it is also to get a high number of films and a good position.

Take the previous example: a movie and b movie are released at the same time, so they both want to compete for the golden spot like this on the weekend afternoon. Which movie the theater ranks for this movie will have the upper hand.

So the b film discussed with the theater. I have covered all these games, and I buy half of all seats. For the cinema, the film party can guarantee its own attendance by paying for its own market, and ultimately benefit more. For the B movies that are reserved, although money is spent, they have gained high box office and high attention in the early stage, and have taken the lead in the subsequent box office competition.

The movie market here is different from North America. Production and distribution in North America and theater chains are forcibly separated, and many group companies here have existing production companies and distribution companies. There are also theater companies, which also give some people and films more room for manipulation.

For example, Duke’s previous box office championship, in order to get the position of the championship, almost all the means were used, behind it is the name of the naked welfare screening, to pay for his own movie box office.

These welfare sessions are all under the banner of respecting the old and loving the young. I bought my own tickets for the screening. If it was just like this, it would be fine. In order to create more box office numbers within the limited screening time of their own theaters, they actually came to such a welfare movie every ten minutes in the same theater...

Take the length of that movie. How many box-offices can be generated during a screening?

In fact, in the eyes of theater practitioners, the box office champion of that film is just a joke.

This is also a typical operation method, and it is not an exception in companies that integrate production, distribution and theater chains.

If you start a film company with a production company, a distribution company, and a theater chain, you invest in a movie, and now you want to hit the top box office of the year, but it is estimated that the box office will be short of 300 million. ?

Opening a fake show and checking the box office, anyway, most of the money comes from the company's left pocket and goes into the right pocket.

What is the cost? Assuming that a fake box office of 300 million yuan is to be used, it will probably cost 300 million multiplied by 8.3% to equal 24.9 million yuan. This 8.3% is precisely the film development fund and tax that must be handed over to the state.

It took a small cost and gained a big reputation. This was the choice of the filmmakers of the champion film.

Box office figures like this are fraudulent, and even the film party does not cover it up, and the final thing that is plausible is just one of many chaotic phenomena in this fast-developing and chaotic market.

Like Hollywood, many film companies have to do whatever it takes to make money and box office numbers.

Whenever a movie makes a big word at the premiere that it will win more than two billion at the box office, netizens will smile tacitly-in order to be good at the box office, they will always do whatever it takes.

Stealing the box office has long become a hidden rule of the industry that box office careerists are familiar with. Even in the industry, if you don't steal a box office, you are embarrassed to say that you are a movie maker.

Secretly concealing the box office, using "stuffed red envelopes" and "high rebates" to line up more games... Maybe the box office careerists are also holding regular topic selection meetings to develop new tricks to steal the box office.

For example, in a document submitted to Duke by Warner Greater China, "Ghost Field" became a new force in the counterfeit film industry in the dark.

Just like the championship film, the film suspected of "ghost field" usually chooses to arrange a holiday screening for tens of minutes in the early morning or midnight when the theater is not open, and turn it into a "full screen" on the "book", or the film party The issuer and the distributor paid out of their pockets to create the illusion of high attendance during the prime time, with only one purpose, to increase the box office in a short time, stimulate the audience to follow suit, and create the illusion of hot and big sales, so as to increase the filming rate during the premiere week and subsequent films.

Such chaos naturally aroused Hollywood's vigilance. mpaa not only made formal negotiations with the opposite relevant departments, but also established a special Asia-Pacific regional office to deal with market disputes on the other side of the Pacific.

Any film market needs a stage of development from beginning to maturity. Duke knows this very well, so even if he understands the chaos of that market, he never gives up.

Moreover, the relevant departments on the opposite side are also promulgating some related laws and measures to make this industry more standardized.

For example, after the protests of Duke and Warner Bros. were submitted, the person in charge of a certain Big Scissor publicly stated that he would use facts as the basis for box office stealing in theaters, and there would be no pardon.

The Film Distribution and Projection Association on the other side of the Pacific will also regularly announce the list of theaters that have been found to be "box office stolen", and they will all be announced in real names. Violating theaters will be subject to three huge fines and four to six months of suspension. Cinemas that violate the regulations will be disqualified from all funding and awards that were “returned before returning” that year.

Big Scissors is even preparing to set up a special scrutiny company to conduct supervision across the country.

In addition to setting up a ticket scrutiny company, they are also introducing measures to encourage ordinary audiences to supervise. The movie title changes and photos of handwritten tickets will be used as evidence for the film bureau to deal with illegal theaters.

All these are gratifying, and can also further improve market norms.

Subsequently, mpaa once again proposed to the big scissors on the other side of the film classification system, but was rejected again.

"Film classification is obviously beneficial."

Scarlett Johansson, who came back from Tennessee, flipped through some letters just sent by the butler, Emma, ​​and said to Duke who was sitting on the terrace drinking tea, "Why do they repeatedly refuse?"

Duke shrugged. "Who knows?"

Big Scissors does not want a grading system or a dividing line, because it does not want to be considered pornographic and violent to anyone. Its restrictions on film and television content reflect the anxiety of the opposing ruling class. The film and television content must not "endanger" the unity. , Security and honor, it should not "distort" history, have explicit **** or gambling scenes, advocate "religious supremacy" or "detailed descriptions of fortune-telling, asking God for divination."

In theory, these are all prohibited.

To some extent, the film classification system may lead to the gradual legalization of pornographic and violent films, which is a fact that cannot be ignored.

Of course, some reasons are not critical, but they can barely count as one of them.

For example, this does not meet the requirements of a one-size-fits-all scissor. The classification is equivalent to having a standard. If there is a standard, it will not be too outrageous. For some movies that do not want to be listed, under the classification system, you always have to work hard to find suitable reasons and excuses. The situation is that if so-and-so wants to make any movie not available, the excuse is inappropriate.

In any case, film classification is a false proposition on the other side of the Pacific, and there is no need to fight for it. Movies like Quentin Tasdino and others are too difficult to appear in that market, even if they are introduced. , It may also happen that the big scissors is urgently notified to downgrade during the screening.

These things, Duke didn't understand Scarlett at all, so he didn't bother to explain them.

Scarlett Johansson opened up what seemed to be an invitation letter, and her face couldn't help becoming a little weird, "These adult associations actually sent you an invitation?" (To be continued.)

ps: Ask for monthly and recommended tickets!