v2 Chapter 934： Exclusive news

In fact, in the industry on the other side of the Pacific, "buying the box office" is no longer a secret. ∈↗Vertex Novel,

Participating in the "private room" and "box office", not only the film party, theaters, advertising partners, and e-commerce companies that directly sell movie tickets may also intervene and take a share.

Box office "water injection" has long become a common tactic for movie promotion. The most serious fraudulent first day and week box office numbers average "water injection" rate of more than 50%. The purpose is to "cure" audiences into the theater, from high-reported box office to The increase in the box office is considered by many issuing companies on the other side of the Pacific to be an unbreakable "axiom."

The box office of large and small movies has become a trend of "release satellites", which makes it difficult to distinguish the authenticity. The distributors dare to boldly promote the box office because the tax payment and splitting of the movie box office are not based on this standard, but there is another set of official data.

Bragging about not paying taxes and not subjecting them to any penalties, prompting the issuer to boldly make a false box office report.

The film party used a certain amount of money to buy quite a few shows. First of all, they can get a high box office base, and they can show excellent results when reporting to the box office, and they can attract quite a lot of passers-by through publicity; second, they can seize the film, which means, Other movies released at the same time have been excluded.

The issuer is based on its own long-term interests. In order to become a first-line issuing company, it will also make a high box office. Most of the issuing companies are listed companies, which can also play a positive role in the increase of stock prices. For theaters, it saves the cost of screening. Don’t worry about getting benefits directly without an audience.

It’s worth noting that many movie investors and distributors are the same company—for example, a film company that created a certain box office miracle—and also has theater resources, which is equivalent to producing and distributing movies. The integration of screening is essentially a kind of self-production and sales and industry monopoly.

In the last year, an industry insider revealed to Duke that the film’s partners sometimes take the initiative to book a large number of venues. For example, when presenting it to its own customers, Audi booked 300 games a day in "Fuchun Mountain Living Picture", and then 300,000 to 500,000 a day, and he just managed to hold that piece for more than 300 million.

In addition, the communication company endorsed by the **** music king also gave him a movie starring tens of millions of places, and the advertisers who cooperated with the film rented out the venue to invite people to watch the movie, in fact, they are advertising their own movie-related products.

After the rise of e-commerce. A new form of e-commerce contracting has also appeared in the industry. For blockbuster movies with good market prospects, e-commerce companies want to discuss exclusive cooperation. They often spend tens of millions of dollars in pre-booking to ensure the movie's discharge volume, and then lower the price. The price is sold to the audience.

The "low-price strategy" can cultivate the user habits of e-commerce companies. In this process, e-commerce companies can also expand their channels, influence and market share.

Of course, Duke is very clear. This situation is by no means an example of the market on the other side of the Pacific. This phenomenon also exists in the North American film market. The commercial methods that capital can use in the face of profit can be described as omnipotent. Like all commercial circles, the film circle is not a waste of money. Good place.

But the difference is that North America’s regulation is relatively strict, and both the film market and the regulatory measures here are in their infancy.

The box office on the other side of the Pacific has developed to where it is today. It is not unrelated to the lack of supervision, for units that make false reports. For the time being, the regulatory agency does not have very effective means. How high the box office number is. It can only rely on the film party to "self-discipline", and there is no real binding control.

Even when Duke left that world, there was no change in this phenomenon.

Duke can do nothing about this kind of thing. You can only make your own films be cautious in this regard, so as not to step into the minefield.

After arriving in New York, Duke just went home to rest for one night, had dinner with his mother, and joined the crew that had arrived here. Participating in the busy publicity work, compared to the previous publicity, after the film’s hot start, more media turned their attention to the two newcomers, Daisy Ridley and Daniel Wu, because all media practitioners know that, These two people have exploded with rocket launch speed.

In the promotion activities of the Waldorf Astoria Hotel, Duke was almost completely hidden behind the actors. The crew also focused the promotion on Daisy Ridley and Daniel Wu. In particular, they arranged the "New York An interview with The Times.

The current popularity is completely predictable. Daisy Ridley and Daniel Wu also have professional agents and public relations managers. Under their suggestion, the interviews between the two newcomers and actors can be said to have both selling points and not leaking. .

When a reporter from The New York Times asked, "Rey is a very wonderful character. She combines the characteristics of Princess Leia and Han Solo. Where does your acting inspiration come from", Daisy Ridley So answer.

"I didn't act like that. I just acted in my own role. I didn't think about other roles. I just acted the way I should be. Because this is a new role, she has the qualities of other people, but she It’s not anyone else, so if I think about these issues, it will affect me, so I’m just playing Rey."

Sitting not far from Daisy Ridley, Duke heard clearly, and could not help but nodded slightly. Daisy Ridley is undoubtedly a very smart actor, and she has something her peers rarely possess. Mature and calm, now it seems that he hasn't been dazzled by the popularity. What he said while promoting the film and the role also shows his own personality and distinctiveness.

From her, Duke faintly saw the shadow of Natalie Portman when she was young.

Thinking of this, Duke couldn't help but laugh, and his former idol did influence his casting.

"The New York Times" reporter asked Daniel Wu's voice. "After you get the role through the audition, is it difficult to keep it secret temporarily?"

"Yes, after getting this role, I want to tell the world."

Daniel Wu’s agent, like Daisy Ridley’s agent, joined icm when his client passed the audition. At this time, the answer was carefully drafted by icm professionals, "I did tell a Taxi driver, but he shouldn't believe me, he said okay buddy. So after so tight-lipped, when I can announce that I have got this role, it feels cool to me, I've been holding back for too long."

The reporter then asked, "What is your impression of Duke? Is there any difference between the first meeting and the collaboration?"

"The first time I met him was a few years ago, in Las Vegas. He found me and said that he wanted to work with me and wanted to find me a suitable role."

Daniel Wu laughed, "From then until now, we still retain the natural relationship between us during the audition. Although it was an audition and there were other audition actors around, I couldn't feel their existence. Because it was me and Duke to create a role together and show it to everyone. They thought it was okay, so I was selected and it worked very well."

The reporter asked two people again, "Did you suddenly become fans on the set?"

Daniel Wu made a gesture of please, Daisy Ridley first replied, "Yes! I am very surprised, God, I actually joined Duke Rosenberg's crew, and I actually met Du K. Rosenberg himself, he is the director I admire most. I have a lot of questions to ask him, but I have work to do, so I can’t do that. You can’t indulge yourself, otherwise you will make yourself appear... "

She laughed, and Daniel Wu went on to say, “That’s just for yourself, Daisy, I’m very happy on the set. I have a serious job, but after I finished work, my otaku broke out. The Millennium Falcon, lightsaber, I brought my doll to Duke for autographing, and I really squeezed the benefits of this opportunity."

After listening to the interview, Duke was quite satisfied with the performance of these two men.

And the reporter who had communicated in advance was also very on the road, and continued to ask, "Do you think Rey and Finn will have more background stories to unfold?"

Daisy Ridley nodded first, "Yes."

Daniel Wu said in more detail, "Absolutely, one thing that really surprised me is that many viewers are very interested in the stories of the two protagonists. They want to know more, but we don’t know more than you know. In fact, I want to talk to Duke and Lucasfilm. Since they are all going on, if they don’t know their background, it seems that they are not good."

He deliberately said, "We must know where these characters come from, we must know Luke's position, it will be very interesting, secretly tell you..."

Daniel Wu deliberately lowered his voice, "I think Rey is Chubaka's distant cousin, this is exclusive news!"

Daisy Ridley immediately said, "I also heard some wind in this respect."

After that, she and Daniel Wu laughed ‘hahahaha’.

The interview ended smoothly. The reporter stood up and packed up with his cameraman and prepared to leave. Daisy Ridley and Daniel Wu walked towards their agent’s location respectively. There was no smile on their faces, let alone. It was a conversation with each other, and there was no eye contact, as if the other party was just a stranger.

To be precise, they are just people with a working relationship.

Whether it’s Duke, other people in the crew, or the reporter just now, it’s not surprising to see all this. This is the normal state of Hollywood. Making a movie, the hero and the actress and the director and the actor become friends or even couples. There are some in Hollywood, but they are not the norm.

In this circle, in most cases, working relationships are just working relationships.

As long as it does not affect the work, Duke and the crew will not interfere with the personal relationship between the actors.

Of course, if Daisy Ridley and Daniel Wu look at each other, Duke will definitely intervene, which will have a negative impact.

After the first weekend passed, the promotion and marketing of "Star Wars: The Force Awakens" was still hot, and Duke and Lucasfilm and the publisher Warner Bros. didn't want to see the film’s weekday box office plummet. (To be continued.)

ps: 　　 I learned to drive recently and I'm going crazy.