Chapter 114： box office

A dozen film critics who were not invited to participate in the premiere at the same time criticized the "Super Energy Office", criticizing its routine and fast food, saying that the movie was just to make money, and subsidized the relationship account of Shu Zimu, and did not make a movie. Due attitude and connotation. Relying on money to smash special effects, using small fresh meat as a starring role, and even to attract attention. I don’t hesitate to use Shu Zimu, a fledgling newcomer as the lead writer. Not only does he use his face as a gimmick, the boss also personally shows off the topic of love and love, completely not paying attention to the quality of the movie. Circling money is extremely useful. It is disrupting the formal film market and should be resisted.

As a commercial film, "Super Energy Office" is of high quality, and it is not comparable to the bad film that the audience also agrees with, so these people are also not good at talking about quality. Only various details are used to find faults, and the plot is too old-fashioned. Know the ending after the beginning; say that the villains are too stupid, always leave flaws to deliberately give water to the protagonist; even out of context, a line with supporting roles diverges infinitely, attacking the three views of the production team. In addition, more emphasis was placed on things outside the film, especially emphasizing that "Super Energy Office" is not the production of the film by the production team, but a pile of capital-for-profit products. It's all fake. It might be fun to watch, but when I think about it, I think it's actually very boring, and even wastes some time.

These film critics may not be very professional in movies, but they are not bad in catering to the psychology of netizens and brainwashing their thinking. Even if they are out of context, they take deceptive evidence such as lines and screenshots. It seems quite reasonable. People who have already made certain judgments about "Superpower Office" may not be affected by it, but those who have not seen it by themselves will leave a little negative impression. As for those who were not used to the "Super Energy Office", they naturally strongly agreed to spread the word. At one time, the online criticism of "Super Energy Office" was quite poor.

At the same time, a large number of low-score negative reviews also appeared on the rating website overnight. Although the original rating of the audience base was large, the overall rating was not lowered much, but the new large-scale negative reviews still hesitated those who The audience of which movie to watch has an impact, which has caused a slight decline in the single-day box office of "Super Energy Office".

Just when the "Super Energy Office" was in trouble, "The Prosperous Age" encountered a good thing diametrically opposite. The box office and website ratings have increased, and a large number of high-score movie reviews appeared, mainly praising its picture He and the content, as well as the performance of several well-known movie stars in the film, said that although the plot of the "Prosperity of the Prosperous Age" is slightly inferior, but the flaws are not concealed, it is a movie worth watching. Compared with the "Super Energy Office", it has caused a feeling of counterattack of the "Prosperity of the King".

Shu Zimu felt that "The King of Prosperity" was not their opponent, but did not want to be slapped the next day. Shu Zimu did not think that he looked away, but felt that 80% of them had some problems. It’s not his villain’s heart, but it’s normal for a film critic to give bad reviews. It’s obvious that many bad reviews together are very abnormal, not to mention that there are a lot of bad reviews from the rating site suddenly, Shu Zimu I deliberately looked at it, and found that in addition to the ones that were liked on the top, many of the rest were copied and pasted. Although there were various combinations of copy and paste, there were still obvious signs of brush points.

Real viewers don’t have the strength to score low movies that they don’t like, and at most take a few trumpets to vent, it is absolutely impossible to reach hundreds or thousands. This is obviously someone maliciously targeting the "superpower firm".

It's just that even though it's clearly known that there is a problem, it's a little troublesome to solve this matter. In fact, it is possible to guess who would be so targeted at the "Super Energy Firm" without checking it. People with a clear eye can see that except for the "Prosperous Age of the Emperor" that has a competitive relationship, he basically does not think about it, especially in the "Super When "Neng Office" was badly criticized, "Sheng Shi Huang Tu" was praised, and the box office also rebounded. I just guessed it, but the evidence is hard to find.

Although this vicious method of competition is despised by people, it does not have a good response. After all, the other party has not done too much exaggeration. Although it has found a dozen film critics to write bad reviews, it has not bought more media to make a big deal. The whole area of ​​the network is pushed (of course, it may not be dared to do so), and the spread is not large. The low score is not exaggerated to directly drop the overall score (of course it may be because it is too obvious).

In short, the other party is a little bit of a little action. If you are here to blame the rumors, it will become popular. Like the critics, it can’t be said that it’s rumors. If you have a low score, you can try to contact the rating website to ask for removal, but you need to Finding evidence to prove who is behind the scene is very troublesome. Of course, you really have to work hard to check, and you can find evidence. If it is made public, the "Prosperity of the Emperor" will definitely be repulsed. It's just that if you do this, it's equivalent to tearing your face with the other party. The circle said that it was a big deal. The lineup of "The Prosperous Age of Kings" was luxurious, and many people were not inferior in status. When it was not necessary to meet and cooperate in the future, it would inevitably appear embarrassing. Not to mention that you must have a good relationship, but it is not very good to have a bad relationship.

This wave of rhythm was not before the release of "Super Energy Office", but after a large number of viewers had watched the movie and gave good reviews, it was destined to not be too effective. The audience still has the ability to distinguish, unless the other party uses such tricks repeatedly, otherwise it will play a role in the first few days, and the market and evaluation will soon return to normal levels.

Therefore, it can be said that if it is ignored, the loss of the "superpower firm" will not be too great, and it is not cost-effective to pursue it. After all, the "Superpower Office" will not be greatly affected, but if it is exposed to scandals that score low on competitors, it will have a negative impact on the "Shengshihuangtu", which does not please the audience itself and can only be forced to blow the grid. It will be big. In this way, in the eyes of the other party, they will feel that they are aggressive and have done too much.

Che Jingyuan and the producer discussed how to deal with the group of several creative staff. Although Shu Zimu did not care about things other than the script, because he was a family member of the investor, he was also drawn into this discussion of various matters related to the movie. Group. This time it seems that they can only eat a dumb loss, the meaning of several other people is basically the same.

Although Che Jingyuan has become a famous director, he is inevitably affected by investors and makes some concessions. "Super Energy Office" is the most comfortable film he made. It is not bad investment and no rush in time. Without changing the plot, the crew had a good atmosphere, and the momentum after the release was good. I didn't encounter any trouble. I didn't expect it to be disgusted at this time. It can only be said that it is not enough. It's a pity.

It is a pity that it is a pity that there is no good way except to endure and ignore it. The world of adults is not so black and white.

However, there are also people who are unwilling to just forget about it. They suggest that since the other party uses this method, they can use it as well. Anyway, "The Prosperous Age of the Emperor" has a lot of shortcomings and a lot of bad reviews. His own words are not as obvious as the other party did.

This proposal is really exciting, but Shu Zimu still feels that this is not necessary. Although most of the other party will also swallow their voices, but will eventually leave their own handle. They could have been upright and upright, but if they lowered themselves to the level of the other party for this matter, they would have fallen in price. Of course, after being framed in this way, it is normal to come up with a breath, but it is not necessary to use this method.

Shu Zimu said: "We don't need to find out the evidence of who is the black hand behind the scenes, as long as there is evidence to prove that someone deliberately aimed at the "Super Energy Firm". It is also not official to disclose, it is best to let fans and netizens pick out a little. If done properly, this will have some additional promotional effects."

This kind of fan hacking of their idol competitors' black material can be said to be very common in the entertainment industry, but it is generally a small-scale rash, which does not affect the public's perception. However, it also has a relatively large influence and a wide range of promotion. If they operate it properly, they will have a chance to let many people know that the "Super Energy Office" has been targeted by malicious means. At the same time, they can also guide netizens, showing that because " "Superpower Office" is very good, so it will be jealous and discredited.

Although it is a bit of a sign of weakness and misfortune, it is generally very useful if you have to say that this method is moderate. Of course, this is a private operation, and the official will not make a clear statement on the surface.

It will be easy to guess which side of the "Super Energy Firm" will be. Although there is no clear evidence, it basically does not affect public opinion to convict the "Prosperity of the King". Of course, "Sheng Shi Huang Tu" may also choose to sell miserably at that time, saying that fans of "Super Energy Office" framed them or something, but "Super Energy Office" here speaks of fans rather than officials, if " "Sheng Shi Huang Tu" official statement, that is, they chose to tear their face first, "Super Energy Office" side to find the exact evidence to release there is no pressure; if "Sheng Shi Huang Tu" there is also reason for fans If you strive for it, there is obviously no way to reverse the world. After all, the other party’s hands and feet are too obvious. When there is an abnormal pile of bad reviews in the "Super Energy Office", there is an abnormal pile of praise in the "Sheng Shi Huang Tu". It looked like buying the same batch of sailors.

In short, in this way, the possibility of letting the other party steal the chicken is not very good. "Super Energy Office" is reasonable, as long as it is not found to guide the actions of fans and public opinion, it is basically invincible.

Several people discussed it, and they all agreed on this method.

This year, the ability of netizens to peel skin is quite strong, and there are also some amazing technical emperors. The wave of "Super Energy Office" is really hacked. It is obvious that the producers and propaganda leaders will sort out the evidence and guide them. Fans analyzed it on the forum, and there were many people who expressed problems on Weibo.

The easiest way to find out is of course the large-scale copy-and-paste bad reviews that appear on the rating site. As long as the screenshots are posted, everyone can see that someone intentionally scored low. And it should be the water army instead of the star fan group, because the fans write low scores on the works of idol competitors so as not to be messy copy and paste, a person can only have a few numbers at most, and it is not difficult to write a few negative reviews, unlike The Marines, a person who operates hundreds of accounts, can only copy and paste to save time and effort.

However, it is quite common for movies to be badly scored low, which does not allow the crowd to follow the fans' indignation. However, there are a lot of lively people with a gossip heart, and they have guessed which party will do this. "The King of Prosperity" has undoubtedly become the main object of doubt.

Someone said that there were obviously problems with the dozen or so critics bombarding the "Superpower Office" at the same time.

Film critics are also accustomed to collecting money to do things, but generally spend money to let them say good things to their films. Of course, there are a lot of people who step on one, but when combined with the fact that the "Super Energy Office" was scored low, it makes people feel that the same behind-the-scenes handiwork came out to cooperate with each other, which seems even worse. .

Of course, because there is no definite evidence, according to the general rule, it is just a small gossip post on the forum, which can not become a climate. The fire will sink in a few days, and at most it will spread within the scope of the forum. However, the fans related to "Super Energy Office" are undoubtedly eyeing the biggest suspect "Shengshihuangtu", even if it is not a technical emperor, there are fans of chicken blood who are willing to spend time and energy to check the "Shengshihuangtu" a little "Related information, hoping to find relevant evidence or the other party's mistakes.

It is also because there are too many loopholes in the "Prosperity of the King". Before the professionals found by the "Super Energy Office" are out, fans will find out many problems first. In addition to a group of high-score positive reviews with obvious signs of scoring, the box office trend of "Sheng Shi Huang Tu" suddenly counterattack was also found out by water injection in the ghost field in the early morning.

If that's the case, it's okay. If you want to fill the box office in the ghost hall, the ordinary people will see it as a mockery and go away. The impact on the movie's reputation is not great. However, the key point is that there have been sporadic news on the Internet that "The King of Prosperity" stolen the box office, and more than one stolen. According to the ticket stubs and breaking news issued by some netizens, several movies of the same period have been affected, and "Super Energy Office" is naturally among them.

This time naturally irritated the fans of "Super Energy Office" more and more loudly condemned the "Prosperity of the King". Although the number of fans in several other films is relatively small, they also resented the "Princess of the Prosperous Age", and naturally took the initiative to add fire to this condemnation.

When fans were angrily making Weibo and want to discuss with the "Sheng Shi Huang Tu", the head of the propaganda of "Super Energy Office" stepped in. These fans said that they are fans of "Super Energy Firm". In fact, the core of the fans are Yun Hao fans. Generally, only the fans of Xiaoxian Meat will have such enthusiasm and combat power, and they can carefully pick out the disadvantages of their own love beans. The slightest news, and then desperately spread and forward it, and the momentum was huge to get justice for the idol.

Shu Zimu said that officials should not participate, so no matter how the operation is carried out, it must be carried out as secretly as possible. Therefore, the person in charge did not directly contact the fans, but let people pretend to be fans and guide them as little as possible.

In terms of public relations, the person in charge is professional and knows how to grasp the scale so that public opinion can be biased towards them. He hides behind his command, helps fans dig up more evidence, and makes a complete picture. After the fans sent out the long Weibo, they made some promotion.

In fact, the promotion is not very strong, or because it is limited by the fact that it cannot expose the official promotion role of Superpower. However, there are many Yunhao fans themselves, and after watching the movie, there are a lot of audiences who have a good impression of the "Superpower Office" or a bad feeling for the "Prosperous Age", plus the popularity of the two movies is not low. , So there are quite a lot of lively netizens. The promotion purpose of the person in charge is just to open a mouth, and the followers are slightly more. The follow-up is based on the real heat. As long as there is heat, the big v media will also follow the trend to join the fun and further spread the information.

The strengths of the parties behind "The King of Prosperity" are not weak. The media did not want to offend people. The report did not cover the conclusion, only saying that "The King of Prosperity" was accused of maliciously suppressing the "Super Energy Office" and stealing others. The issue of movie box office and water injection at the box office. However, because the evidence is sufficiently obvious, most people still directly stood on the side of the "Super Energy Office", spontaneously resisted the "Golden Emperor's Figure", and even deliberately gave the "Golden Emperor's Figure" low scores.

In the beginning, "The King of Prosperity" did not take this matter seriously at first, but it turned out that within a few days, Yun Hao's fans were really extraordinary in fighting power, and in a short period of time, there was a lot of momentum, which in turn triggered a greater reaction. If they do not take some measures, I am afraid that the criticism of the "Prosperity of the Prosperous Age" will fall to the bottom.

In fact, this serial action was made by Hengyi Media, the issuer of "Shengshihuangtu", because the decision-making mistakes gave the "Shengshihuangtu" a guarantee of 1.8 billion. As a result, it is likely to be compensated by Dafa, driven by interests. I chose a crooked way and tried my best to make myself less deficient.

Hengyi Media has a good strength and deep experience in the film and television industry. It not only allows viewing app lock ratings, but also allows theaters to help steal the box office. Although the Qi family in Beijing is a giant that no one dares to provoke, in this respect, the reorganized Xing Yue is still far worse than Heng Yi. Moreover, Hengyi also grasped the balance, the movement is not too big, I think that Xing Yue will not be too much investigated. Therefore, Hengyi has done these things fairly, and does not think that there will be a big problem.

As a result, the gap between the facts and Heng Yi's thoughts is a bit large. It seems that Xing Yue didn't care about it, but the netizens first started the "insurrection". To overthrow the oppression of the "Prosperous Emperor's Figure" for the "Super Energy Office", it also quite professionally produced sufficient evidence and Momentum.

Hengyi didn't plan to control it at first, thinking that netizens are three days hot. Fans have spent a lot of time for Aidou. Most of the time, they are only spread inside the fan group, and are not known to others. This time Nothing can happen. Later, it was discovered that the heat has risen, and quickly contacted various media public relations to withdraw the negative news. Hengyi's face is not small. Indeed, many media have accepted public relations and have not added to their difficulties. However, crisis public relations is not omnipotent. One thing really has rising heat, and it is not that it can be blocked. At least Hengyi failed to stop it.

Not only did it fail to block it, but also because the act of trying to suppress things was too obvious, it made the netizens rebound more powerfully.

The cast of Shengshihuangtu is very luxurious. Although the fans are not as fanatical as the fans of Yunhao and other small fresh meat, the number is also very impressive. At the beginning, these fans also wanted to protect the golden age of the prosperity, and pinched a few waves with the fans of "Super Energy Office". Later, seeing that the general trend is gone, the "Prosperity of the Emperor's World" has basically disappeared. They had to change their strategies and try to get rid of their wrong actions by their idols.

In the end, Hengyi had no way to control the field and restore public opinion. They didn’t doubt it. Why are there no big storms? This time it will affect so much, but after checking, there are no obvious problems, only I thought there might be official help and advice from "Super Energy Office". However, there is no evidence.

Of course, even if there is evidence, Hengyi can't take this to wash the "Sheng Shi Huang Tu" or find a settlement with the "Super Energy Office". There is no way to reverse the water injection and stealing the box office in the ghost field. If it is not for the whitewashing of the "Super Energy Office" that it was targeted, it is said that they are framed by people.

After all, if the evidence is not conclusive, netizens who have already stood in line will generally not be willing to admit that their judgments are wrong. If Hengyi can only partly wash out part of it, many people may say, "The long Weibo made by other fans only said doubts, and they did not believe that. You did it. On the contrary, the box office thing seems to be true, and it is impossible to wash it."

Not to mention that Hengyi itself is losing money, and there is no way to whitewash the "Prosperity of the Emperor" without any loopholes.

So the box office of "The Prosperous Age of Kings" rebounded a few days with water injection, and then fell sharply soon, even worse than before the water injection. Because of the anger, Hengyi had to abandon the plan to save the "Prosperity of the Prosperous Age" and accept the reality of doing such a big loss-making transaction.

The single-day box office of "The King of Prosperity" fell again and again, and was quickly cut by the cinema line. On the contrary, the "Super Energy Firm" has been following a few days of downturn, and has a real trend of going down, sings all the way. Even during the Chinese New Year film that was released during this period of time, the well-known director's always-loving love comedy "Tianci Liangyuan" has not been able to grab the limelight of "Super Energy Office".

As expected by Shu Zimu, this wave of operations actually played a role in propagating the "Super Energy Office". Many netizens felt a little close to the "Super Energy Office" after condemning the "Prosperous King" on the Internet. In addition, the word-of-mouth evaluation of the "Super Energy Office" itself is also good. Some people who would not specifically go to the cinema also chose to contribute a ticket, so the box office trend can only go down.

Because of its good performance, the screening period of "Super Energy Office" was extended by one month, and finally the box office closed at 2.1 billion. It is a bit lower than the previous "Blood Dawn", but it is already a very good result. "Blood Dawn" is much stronger than "Super Energy Office", and the positioning of "Super Energy Office" is relatively young, which is not very popular with middle-aged and elderly people. In addition, there are strong enemies on the side.

In short, Shu Zimu is very satisfied with this achievement. Hua Guo now has two or three films with a box office of more than two billion yuan a year. The "Super Energy Office" was the third film in the previous year that exceeded two billion. This time Xingyue and Shi'an can make a lot of money. Shu Zimu also has a masterpiece that can prove his strength in one fell swoop. In short, they are much better than they predicted. When predicting before, they all felt that it should be at a level of more than one billion yuan, and basically did not expect to have two billion.

However, the result was that "Super Energy Office" reached 2.1 billion, and those two strong enemies predicted before the release, "Tianci Liangyuan" ended up with 1 billion and "The Prosperous King" 1.2 billion. Although the latter is higher than the former at the box office, on the one hand, there is a part of water injection and fraud, on the other hand, the former as a simple love comedy, the cost is much lower than that of "The King of Prosperity", in general, it earns more than the "Princess of the Prosperity" many. If you only look at the cost, the box office of "The Prosperous Age" is almost guaranteed, but Hengyi Media has given a guarantee of 1.8 billion. Therefore, the producer and the cinema line are not losing money, but Hengyi himself has lost a lot of money.

Moreover, the methods used by Hengyi have caused a lot of scolding to the producers and crew, and the external impression has deteriorated a lot, causing them to have some complaints about the partner who has undertaken the loss.

Hengyi is also dissatisfied with the box office performance of the "Prosperous Age". The failure of this decision not only left the company with a deficit of 600 million, but also evaporated the market value of Hengyi's stock. It can be said that it is completely stealing the chicken and not eroding. Put the rice away.