Chapter 435

the method mentioned by Ye Su seems complicated, but the truth is very simple.

Is to use people's curious heart, so as to achieve the purpose of attracting attention.

First of all, we should publicize that Genesis will release a new car, which is best known to all.

However, in the publicity, they pretended to be mysterious and did not reveal the information of the new car, creating a mysterious feeling.

Then use this mysterious feeling to get everyone's attention to their new car.

Human curiosity is very strong, the more you don't let people know, the more people want to know, and will do everything possible to find out.

If it is impossible to know the true image, people will guess it by themselves.

This kind of propaganda can also let people, give full play to their imagination, to guess what this new car is like.

In this way, the new car to be released by Genesis will definitely become a hot topic, and no one will worry about it.

"Will it work? Not afraid to cause people's rebellious heart? I always think it's too risky. "

Although you Xueqin understood Ye Su's idea, he did not agree to do so.

This kind of propaganda means is too risky. If the operation is not good, it will cause negative effects and make people have a bad impression on the new car.

If we use the conventional means to promote new cars, although it is not as effective as this method, it is better than enough and safe.

With genesis's influence now, it's enough to let people know about this new car.

In addition, their company has enough money to advertise. They are not afraid that nobody knows about it.

As long as the effect of honest propaganda will not be bad, why use risky means.

You Xueqin, as the CEO of the company, will certainly choose a sound approach.

It's not that she doesn't have enough adventurous spirit, but after arriving at the position of you Xueqin.

First of all, she should consider the smooth development, and then she will consider the effect.

This is a matter determined by the identity, she and Ye Su have to consider things completely different.

You Xueqin's identity makes her unable to take risks, so she doesn't agree with Ye Su's idea.

"Don't worry, it won't cause any reaction as long as you operate carefully, and don't you think it's fun to do so? First bring up everyone's interest, and finally give them a big surprise. "

Ye Su still sticks to her idea and wants to use this special propaganda method.

He was born to be a adventurous man, otherwise he would not have driven the armored swordsman brick armor on a special mission to Nanyang last time.

For Ye Su, whether it's scientific research or other challenges, it's all things that excite him.

Too plain life is not what he wants, with enough stimulation to make him more involved.

Although Ye Su wants to take a risk very much, you Xueqin still doesn't want to take a risk.

So she said to Ye Su, "but if we publicize like this, we will raise everyone's expectations to the highest. If our products fail to meet our expectations, everyone will be disappointed with our new car."

You Xueqin also said his concerns, that is, the issue of expectation value.

When people expect too much of the same discovery, it is not a good thing.

If they have aroused all the interest, and mobilized them all.

In the end, if people's expectations are disappointed, they will be criticized a lot.

This is a problem of high expectations, and it's easy to screw things up.

This problem can be explained by a very simple thing. We can use sports as an analogy.

Take table tennis, which is the best sport in the East, as well as the two sports of national football.

Table tennis can be said to be the strongest event in the East. People have the highest expectation for table tennis in the East.

If table tennis does not win the championship, it is a complete failure.

People have adjusted the expectation value of table tennis to the highest level. As long as it is not a champion, it can't meet everyone's requirements.

The national football team in the East is another extreme example.

We have no expectations for the national football team. We don't expect them to achieve anything at all.

But if the national football team can make some small achievements, such as entering a world cup.

Even if the national football team is eliminated immediately after entering the world cup, everyone can be satisfied.

At that time, people may praise the national football team for doing a good job and even being able to play in the world cup.

This is the difference brought about by different expectations. As long as one project does not win the championship, it will be a failure, while for another project, as long as it participates in the world cup, everyone will be very satisfied.In this way, we can understand what you Xueqin is worried about. This is a very realistic problem.

Ye Su heard you Xueqin's worries, and did not dispel their own ideas.

"Don't worry, don't you worry about our products? No matter how high your expectations are, we can satisfy everyone. "

Ye Su doesn't worry about expectation value, because he has enough confidence in his products.

He believes that the new car produced by his company will certainly meet the expectations of everyone.

"But" you Xueqin sees Ye Su still does not give up, still want to continue to persuade him.

But before she finished, she was interrupted by Ye Su.

"Well, the publicity is settled. If you don't worry, I'll do it in person. I'll preside over the launch of the new car, so there won't be any problems."

Ye Su finally used his boss's power to force the final plan.

You Xueqin sees Ye Su ready to go out on his own, and doesn't worry about anything anymore.

Ye Su's popularity you Xueqin is still very clear, there is no problem with him.

"Isn't there going to be a car show in Mordor recently? I'll report the new car press conference there. I'll go to the auto show in person and introduce our new car to everyone. "

Ye Su, this time, seems to have gone out of his way and prepared to do publicity work in person.