Chapter 175： : Joy and touch

"What are you going to do," George asked.

"To set up a cosmetics company, I will be the chairman, and you will be the general manager, responsible for the company's affairs." Jiang Hao said.

"How many shares are you going to give me"

George spread his hand. "Friend, I know the current situation in China. You are using my identity, so you have less shares."

He is also a shrewd guy, "How much do you think is appropriate?"

"Forty-six to six, I take 40% of the shares," George said.

Jiang Hao said with a serious expression, "George, do you know that there are hundreds of thousands of Georges in the United States alone? I really want to use your foreigner status, but you must not."

"There are still many foreigners in China, Americans, British, French, Germans, Italians, these are not a big problem."

George hurriedly said, "My cousin is the secretary of Professor Roharto, and Professor Roharto is a" constant "economic adviser. With this relationship, I think I should be able to avoid a lot of trouble."

"Unfortunately, you are not your cousin. If it were him, I think I would give 40%." Jiang Hao said bluntly.

The interests are reflected in the disputes and compromises. Both parties have a willingness to cooperate, and finally reached an agreement. George holds 25 shares and Jiang Hao holds 75 shares. They jointly invest in the establishment of a cosmetics company. The main product is lipstick.

"What do you think our funding should be," George asked.

Jiang Hao had long thought about this problem. "The tentative total share capital is 40,000 oceans. I am responsible for producing a batch of lipsticks. Your 10,000 oceans will stay in the company for the company's daily operating funds and follow-up. Product promotion costs. "

George thought it would work fine, nodded, and then asked, "Can I go and see our factory."

Jiang Hao spread his hand: "The official factory has not yet been established, but I will produce a batch of lipsticks for sales through other channels. I am afraid you will see the real factory later."

The next day, two people went to the government department to register the company and allocated the shares. The legal person is George, the chairman is Jiang Hao, and George is the general manager. The company name is "American Beauty Cosmetics Company".

George rented a space for office space and recruited some employees. He had many tasks, including newspaper promotion, radio broadcast advertisements, manufacturing pictorials, contacting various shopping malls, etc. In short, a lot of troublesome things.

Jiang Hao returned to the county town, rented the courtyard house next to him, and called Jiu'er, Wang Xi, Da Zhuang, Er Zhuang, and a few people who knew everything. A small workshop of seven or eight people was established.

Watching all the lipsticks produced, Jiu'er was full of surprise: "This is how lipsticks are made. This is also nothing, why is it so expensive to sell?"

"Because women like it." Jiang Hao said with a smile.

A few people divide the labor and the production speed is very fast. It can produce 2,000 lipsticks a day. On the contrary, the production of lipstick glass shells is not as fast. It is good to make more than 1,000 a day.

Three or four days later, Jiang Hao had 5,000 lipsticks in his hand, and pulled the goods to Rongcheng. After seeing the lipsticks, George said happily, "Very well, I have obtained them with several shopping malls. Contact, they are willing to sell our goods, and the question now is how do we price. "

Pricing is a big issue, and it's about how the sales path goes in the future.

"Yu, the lipsticks currently on the market are mostly imported. The prices are around four or five oceans, but they are all well-known brands. If we want to attract customers, we must be cheaper than them, so that customers will pay attention. We. "George said.

Jiang Hao shook his head and said, "If you want our lipsticks to sell well, then raise the price. I think it's more appropriate to price RMB 6.88 per tube."

"Oh my God, how could that be, even though our lipsticks are publicly sold in the United States, but Lizi is a new brand, no one would buy it at a high price." George said in surprise.

Jiang Hao smiled: "So we have to increase our publicity and implement other promotional methods. At the mall, we can give those salesmen a commission. For example, for every lipstick they sell, we can pay 2 cents. I think they will be motivated to sell our products to customers. "

"We can also hold various promotional activities, such as buy one get one free when new products are listed, so that although our prices look high, we can actually save money. Many people's minds are very delicate, and they are unwilling to use low-cost cosmetics They felt that they would drop the price, but they were willing to buy discounted products, and felt that they took advantage of the price, and they did not drop the price, we must seize the psychology of consumers. "Jiang Hao said.

George is very interested in Jiang Hao ’s sales theory. He thinks that is indeed the case, but what happened to him, and asked: "We ca n’t always use the new product to buy one get one free method, wait for the original price, our stuff. It's not easy to sell. "

"Oh, you can also use other slogans, such as giving back to customers, buy one get one free, care for women, discount sales, Christmas, low-cost suit series, Spring Festival, Happy New Year gift packages," Jiang Hao casually said.

These things are rotten by merchants in the future.

George heard his eyes glow: "Yu, you are a sales genius."

Jiang Hao spread his hands. "George, I'm not interested in the name of genius. What I want is to make money. The rest is up to you."

"What problem."

George began to do it non-stop, the company carried out a larger-scale publicity, the mall was full of slogans "Lizzy lipstick", because of commissions, salespeople pushed hard to sell, and in the newspapers, there are many personalities Advertising slogan.

"A woman should have these two, elegant and gorgeous, beautiful lipstick."

"Beginning to be yourself, you start to become beautiful, Lizi lipstick."

"If you want to be irreplaceable, you have to be different, Lipstick."

It's classic.

"The man gently hugged the woman's slim waist and whispered in her ear:" I want to taste your lipstick ". The woman couldn't bear to refuse, tremblingly took out a beautiful lipstick from her bag and said quietly:" You Stutter, this one is more expensive today. "Lizzy lipstick."

This is a joke.

"Women in the new century, a cup of coffee and lipstick, I can face the world. Lizi lipstick." This is definitely inciting women to liberate their minds, and there is a market in this era.

Even if many people don't know, don't know Lizi, haven't met Lizi, these newspaper radio slogans can make countless women remember it.

The women came to the mall, the waiters enthusiastically promoted, and the effect of Lizi lipstick itself was very good. Jiang Hao has now produced a set of 5 color numbers, each of which looks very attractive.

Then naturally buy it.

On the first day, 800 were sold.

The next day, 1,300 pieces were sold.

On the third day, 2,500 pieces were sold.

Lizi lipstick is really hot, big fire.

George smiled. "Yu, the sales are over. We need to increase the delivery."

Jiang Hao said that he was helpless, "the output is limited, for the time being, we can only provide more than 2,000 sticks per day."

"Then we will lose a lot of money," George said anxiously.

"No, this is also a kind of hunger marketing."

George didn't understand, and asked, "What is hungry marketing"

"Limited supply, it is difficult to buy if you want to buy, so those customers will think how difficult it is to get one of our lipsticks, which can increase our reputation and reputation." Jiang Hao said.

"But we also lost a lot of money."

"It's okay. When next month, the shipment will gradually increase. In the future, our lipsticks will not only be sold in Chuanshu, but also all over the country." Jiang Hao said with confidence.

War and poverty can't stop women's love of beauty.

Jiang Hao has read the information before. During the Great Depression and World War II, lipsticks and stockings were the best sellers. Unfortunately, he did not have the ability to produce stockings, so he aimed at lipstick, a relatively simple female product.

Lipsticks are hot, and Jiang Hao makes money.

Now the women in Chuanshu almost do not know Lipstick.

In the county, he found a bigger place to use as a factory, hire equipment for manufacturing equipment, separate the raw materials and processes for processing in each plant, and try to avoid being learned.

In the end, the small glass factory in the county town was also acquired, and nothing else was done, and the lipstick case was specially made, so that ~ www.novelhall.com ~ can provide enough lipstick cases.

Jiang Hao also plans to develop Jiu'er and help manage the lipstick factory for herself. Although she has no culture, she has a good mind. Let her follow suit first, and I believe she will one day be her assistant.

In the largest shopping mall in Chunxi Road, Rongcheng, Jiu'er and Jiang Hao stood in the distance and looked at the Lizi counter. There were a lot of customers at the counter. The waiter warmly introduced lipstick to customers. Jiu'er said happily. We are the most lively here. Head, how did you think about lipstick, and where did you learn this skill? "

"Oh, your man has a lot of skills, don't read it here, go, I'll take you around the mall." He stretched out his hand to Jiu'er.

Jiu'er twisted a bit and reached out to hold Jiang Hao's arm. The two walked around the mall and came to the jewellery area a short time ago. Last month, I wanted to buy a gift for Jiu'er. Already.

"Take this pair of emerald jade bracelets for a look."

This pair of jade bracelets is green and transparent. At first glance, it is a good thing. If it is placed in later generations, it will definitely be the type that is auctioned.

Putting the bracelet on Jiu'er's wrist, the Hao wrist and bi-bracelet complement each other, "Well, it's pretty, how much is this?"

"Sir, these 5500 ocean bracelets are the best pair of jadeite bracelets in our mall," said the saleswoman.

Jiu'er heard the price startling, more than five thousand oceans, but this was a huge sum. Immediately she wanted to take off the jade bracelet, and Jiang Hao reached out to stop her.

"Don't pick it, buy it."

Jiu'er looked at Jiang Hao. "This is too expensive."

"Oh, isn't it just to spend money to make money, or else to make money, since you followed me and didn't give you any decent jewelry, this pair of bracelets is a gift." Jiang Hao said.

Jiu'er's heart rejoiced and moved.