Chapter 449： : Flavorful Parables

Back in San Francisco and seeing a few of his men, Jiang Hao asked, "How are things in your hands and how are they going?"

Several of them have a division of labor. Coben is responsible for recruiting and said, "First, there are a lot of unemployed people now. I have recruited more than 600 workers who are willing to go to Los Angeles, of which 146 are white and the rest are all Chinese."

"Although the Chinese in our factories and farms are a little bit more difficult to communicate, they are very hardworking and not noisy. It is really easy to use. This Chinese management has played a lot of roles. The two of us found the Chinese leader in San Francisco. Just talking about it, and immediately recruited more than 400 Chinese, very convenient. "

John was responsible for purchasing the machine and said, "First, most of the machines you want are bought, and some are out of stock and need to be shipped from the east, but have already told the machinery sales company that they will send them directly to us when they come. Go to Los Angeles. "

Vaughn is responsible for the purchase of raw materials. "Tobacco and the big ones have been bought. We need a large amount, and the other party is responsible for delivery. If there is a need in the future, you can directly generate electricity. They will deliver the goods without us having to run by ourselves. "

Jiang Hao nodded, which was much more convenient.

Finally, Roy, this guy is responsible for selling this piece, Roy scratched his head awkwardly, and said a little embarrassedly: "Head, I went to talk to those retailers, they all said that our cigarettes are too expensive, each pack of our cigarettes They are 10 cents more expensive than regular cigarettes and they are not willing to take over. "

Sales are not good, Jiang Hao is not in a hurry and asks, "Just because the price is expensive, has anyone tried our cigarettes, and how did you react?"

Roy was immediately excited, "Of course there are people who have smoked our cigarettes, and they all say that our cigarettes are very good, they taste delicious, and they take the filter with a good grade. If you can afford the price of ordinary cigarettes, it will definitely be big. Sell."

Jiang Hao knows that those retailers are deliberately lowering prices. Hall has added materials to the cigarettes and naturally smokes. With the filter, Jiang Hao has worked **** the packaging. The cost is much higher, and the natural price is also more expensive. Those merchants I want to reduce the price, so I used this trick.

Now Jiang Hao does not bird them, California sales have been given to Mr. Jonathan, I believe Mr. Members will have a way.

"Roy, you find some people, put a table on the street, pull up a banner, let's come to a tasting conference, and anyone who comes by will be able to collect 5 cigarettes on the spot." Jiang Hao said.

Sales must pay attention to strategy. Jiang Hao's trick is called experiential marketing. First let the customer understand the product and make money later. There is just more than a hundred boxes of cigarettes. It should be used for publicity and advertising. When someone gets addicted, naturally Willing to buy money obediently.

Roy was surprised. "Head, can anyone get it, tens of thousands of people in San Francisco, then we are going bankrupt."

"Hehehe, it's okay, these are trivial, Roy, get it as I said." Jiang Hao said.

When the men went out, Jiang Hao took out the letter written by Councillor Swift to Mayor Durant, and found a paper knife to cut it open at the seal. The letter inside it looked like a simple one. The communication letter mentioned Jiang Hao as his friend and business partner, hoping that Durant would take care of it.

There is nothing else.

After Jiang Hao was a villain beforehand, in case what the Jonathan member wrote in it was not good for him, he didn't want to be overcast somehow.

Restick the letter and set it aside.

The next day, Jiang Hao ordered a few guys who had completed their tasks to take people to take the goods and take the train back to Los Angeles. He left to handle the sales himself. Regardless of the messy things, Jiang Hao and Roy got the tasting. meeting.

A stand was set up on the busiest street in San Francisco. Jiang Hao specially asked Roy to hire the 20 most beautiful jìnǚ in San Francisco, dressed in flowery branches, exposed with white flowers and thighs, and holding a placard to tour the street.

This move immediately attracted countless good people to watch, and people talked, "What is the meaning of the filter cigarette tasting?"

"Who knows, I just came to see women."

"Oh, isn't that Brianna, San Francisco's prettiest jìnǚ, her **** are so pretty."

There are countless people looking at the lively San Francisco residents under the table. There are an estimated two or three hundred people. Roy came to the stage and said loudly, "I am Roy of Hall Cigarette Company. Maybe you are wondering what we are doing Now, I will tell you that anyone who comes today can collect 5 cigarettes for free, one on the spot, and the rest can be taken away. "

The onlookers suddenly became lively, did not spend money to collect things, and there was such a good thing. Someone immediately shouted, "Give me to me, I want me, no matter what I want."

Someone came to the stage and started smoking cigarettes. When they saw the delicate filter, someone said, "Oh, this is the first time I have seen such a fine cigarette."

Even older smokers said after they smoked that it was delicious.

Roy pulled down a curtain, revealing a big sign with the benefits of filters on it. People only realized after seeing that this little thing had so many benefits. It ’s also expensive.

At the scene, people were rushing to collect cigarettes, demanding that they must smoke one at the scene. Some people would not smoke, and they could not stop coughing. Jiang Hao saw this scene in the distance, with a smile on his face.

Maybe they can train a bunch of smokers, maybe they are bad.

The publicity activity was very lively and received the expected results. It continued the next day. There were more people on the site than on the first day. Some people received cigarettes, and some people even suggested they wanted to buy some.

In this way, the marketing conference became a promotion conference.

One day, two days, three days ... Regardless of whether people buy or buy cigarettes, anyone in San Francisco knows the Hall brand cigarettes, and the advertising effect is great. Jiang Hao thinks that this is more beneficial than selling a hundred boxes of cigarettes.

Using modern marketing methods to deal with a group of indigenous people can be regarded as killing chickens with a bull knife, but it's better to kill a chicken with a bull knife.

A week later, more than a hundred boxes of cigarettes were sold out. Later, the merchants gradually saw that they could not use the original tricks to lower prices. Some people went to their stores to buy cigarettes but didn't.

"Head, your trick is so easy to use, now those shops are chasing me for goods." Roy said excitedly.

Jiang Hao didn't sit idle for the past two days, took some time to write something, and handed a stack of draft papers to Roy, saying, "Roy, you will be thick-skinned. You are a natural salesperson. I will pass on this secret book to You, with this thing, I believe you can cross Europe and the United States. "

"Cheats ~ What are cheats?" Roy asked, taking the manuscript.

"Just like the sales method or marketing method used in the past few days, it is just one of many sales strategies. In this cheat sheet, I have summarized dozens of sales strategies and can target various situations." Jiang Haodao .

This thing of Jiang Hao is definitely the most ruthless method of marketing in this era.

Roy was excited all of a sudden. The boss's sales methods were so amazing these days. He thought it was a genius-like creative idea, but it was just one of many methods. Now he teaches them all to himself.

Roy is holding the manuscript in his hand, just as religiously as the missionary is holding the Bible. Yes, these things written by Jiang Hao are definitely the salesman's Bible in this era.

On the train back to Los Angeles, Roy had been reading this manuscript, and from time to time he uttered an admiration, "Head, you are simply too great. I think these methods are used, and no one can resist them, even if it is a used piece of papyrus. , Some people will buy it at high prices when the paintings are framed and hung in their living room. "

This parable is very strong.

After going out for a month, I finally returned to San Francisco. The brothers gathered to drink. Jiang Hao looked at the men and felt like King Arthur and his twelve round table knights.

While drinking and chatting, everyone reported on what was happening in their hands. Everything was going steadily. The business in Los Angeles was normal. Bill and Coban came back with the raw materials and workers they purchased. This time has been all arranged. I do n’t need to worry about Jiang Hao ~ www.novelhall.com ~ The wine is not drunk until late at night. Each time I go back to his villa, a thousand glasses of intoxicated Jiang Hao leaned crazily on Jenny, arching Jenny's chest with her nose. The Chinese cabbage made Jenny chuckle.

After a while, the room was filled with imaginative sounds. Jenny's voice was very pleasant. There was a sense of cello. Jiang Hao played his own movement with his bow, and finally, in a period After the jerking, Jenny stood up suddenly, and Jiang Hao also received a pure Yin air.

Jiang Hao's hands scratched Jenny's smooth skin and gave her caress.

Jenny's lips were next to Jiang Hao's ears, and she murmured like a dream, "Jon, I love you, I love you ~~".

...

The next day,

The sun is shining and the sky is clear. Jiang Hao likes the climate of Los Angeles and rides to the city hall on horseback.

In the mayor's office, Jiang Hao met the old man Durant. "Mr. Mayor, I am back and report to you."