Chapter 517

It has been surpassed again... The cruel reality is undoubtedly a blow to Qin Baobao's fans.

I spent all my enthusiasm to brush the album, but I still didn't surpass it. Being overtaken by it was not the most desperate. It was obvious that I had caught up with it. As a result, I was overtaken again, worked hard, failed again, and exhausted three times.

From the perspective of operation, imperial entertainment is successful, and it is not too much to say that it is the most successful operation case this year.

It is estimated that before fighting with Qin Baobao, they will quickly make countermeasures, and use this event to make Xu Jiao's reputation to a higher level and the company's reputation to a higher level.

If this momentum is maintained, maybe Xu Jiao can really hit the front line.

The singer who pulled Qin Baobao down from the altar, this crown is so dazzling.

The corresponding payment is also huge. It's less than a week, and millions have been invested. What about the later stage?

Operation is not a secret. People in the industry generally know it, but the effect is really good.

Some large entertainment companies held meetings to analyze the success of this operation case.

"Maybe at the beginning, Tianfang's Qin Ze and Qin Baobao didn't think so deeply. After all, they spent a lot of money on Painting Albums. Unless they were new people, few people would do so. Imperial entertainment just caught this oversight and succeeded in one fell swoop." The marketing director of an entertainment company talked freely.

"Then we might as well look forward to Qin Baobao's next album?" His subordinates were hesitating and questioning.

"The same way, the second time it won't work. Qin Baobao and Qin Ze must not take the initiative to fight in the future, and more times, fools know that it is false, brush. Advertisers, financiers, business shows... People won't bird you at all." The marketing director said, "but this event can give us inspiration. It's a good way to seize the opportunity and step on Qin Baobao in the future. There's no hope in music, but what about movies? What about TV dramas? There may be opportunities in these fields."

Such rhetoric and analysis are common in major entertainment companies.

But in this atmosphere, a group of water troops suddenly appeared on the Internet, and a kind of speech spread wantonly, and then became rampant:

Eris' chest is padded.... bah!

Xu Jiao's sales are brush.

Similar comments have long been made. From the first day of the album's release, some people questioned Xu Jiao's painting of the album. But it couldn't resist the flattery of Xu Jiao's fans and Shui Jun, and was soon overwhelmed by the wave of flattery.

Later, Qin Ze bought a small amount of water army to spread the words of brushing the album. When the popularity of the album war was rising, everyone didn't see such articles every day, not many times, about once a day.

So when the words "Xu Jiao brushes the album" broke out, netizens did not have much disgust and doubt, because it was not once or twice.

Xu Jiao made a statement on her microblog that she didn't brush sales.

The public relations account of imperial entertainment issued a statement to refute the statement of brush sales, and reserves the right to investigate legal responsibility.

In the office.

Qin Baobao called the public relations department: "let's play some big V numbers of this Weibo."

Get the order over there and do it immediately.

Qin Ze and Qin Baobao waited for imperial entertainment to make a statement. If he did not make a statement, it would appear that his side was singing double reed.

Let's hit the face more violently.

Qin Ze thought about the layout and ideas in the early stage of this public opinion battle, and Qin Baobao lost the implementation in the later stage.

If you want to mix in the entertainment industry and manage such a huge entertainment company, you must be skilled in public opinion warfare, which is a compulsory course for your sister.

Soon, a Weibo V posted a long article on Weibo.

"This is a very successful operation case, which makes most stagnant singers see the hope of breaking through themselves. If they want to succeed, they only need to do one thing: wait for Qin Baobao's new album to hit the shelves and brush a wave of [dog head] 。 I thought someone had finally risen, or there was a rare Divine Song, so I went to worship, bought the album, and listened to it. After listening to it for a long time, that's it? Broke the sales myth of Qin Baobao's album? 666, just want to say: special effects are against the sky, and funds are burning. "

Inside and outside the words revealed a meaning: Xu Jiao brush album sales.

Imperial entertainment must not give up, and fans must spray, so

The flames of war spread here in an instant.

"Oh, I see. I finally believe it."

"I finally believe that I've seen it for a long time, and the sales record will be refreshed as soon as it's refreshed? Why doesn't Xu Jiao go to heaven? The quality of the two albums is better or worse, and the discerning person won't see it?"

"Xu Jiao's behavior clearly treats her fans as fools, and I feel that her IQ has been stimulated unprecedentedly."

"Shameless, brush sales, good fake."

The two sides were furious with each other.

If the Weibo of this big V is more about raising a war of abuse, then the other big V that jumps out after it is the real hammer.

He not only sent a long article, but also attached several pictures, with pictures and truth.

"I've been watching the album sales of both sides from beginning to end, and I found a very interesting thing. On the night of the album's release, Qin Baobao's sales took the lead and was gradually chased by Xu Jiao. But on the next day, Qin Baobao's fans worked hard and once again led Xu Jiao's album sales, which may not have been noticed by many people. You can see the first and second pictures. But soon, Xu Jiao's sales ushered in a big explosion, which pushed Qin Baobao's album down 。 Sales of both sides suddenly exploded, but referring to the number of fans of both sides, it is worth pondering. Does Xu Jiao have so many irons? Last night, Qin Baobao sent a microblog for help. That night, sales exploded again, and even opened more than 100000 sales with Xu Jiao. There were screenshots... But this morning, Xu Jiao's album sales soared again unreasonably and unscientifically. Awesome, when did someone become a singer? Can you explain where the fans come from? The Royal entertainment brush album is bleeding. "

As soon as this microblog came out, it completely brought the neutral melon eaters to the common understanding of "Xu Jiao brush sales", and also pushed the heat to the forefront again.

The source of the picture is Qin Ze, through the relationship of the company's public relations department.

There are many "pickpockets" in the entertainment industry. With a little money, you can buy many ignored news.

As a result, many online media take the initiative to write articles to disclose this matter. Because of the high popularity, if you write such articles, netizens will subconsciously come in and earn a lot of traffic fees.

The network editor is a kind of animal that "hears the wind and moves".

As a result, the truth about the sales of imperial entertainment and Xu Jiao brush has become more and more popular.

After the secondary statement, imperial entertainment continued to buy the water army to brush the news of justice, but Tianfang was also buying the water army to black them, and the two sides cursed and fought for several days.

The wind direction of public opinion has not reversed, but it means that the dust is settled.

Just like some stars are exposed to infidelity, even if they buy water army to wash the ground, or confess that they have secretly divorced, the reputation of infidelity is like tarsal maggots, which can't be washed away.

In this way, the significance of the water army is lost.

After all, the water army is not a fan. Its role is to mislead the audience. When a certain "understanding" is deeply rooted in the hearts of the people and becomes a consensus, the water army washing the ground is useless.

After nearly a week of war of words and naval warfare, imperial entertainment was unable to return to the sky and gave up.

The scolding war gradually subsided.

The negative news of the collapse of Qin Baobao's myth also dissipated, and the lost reputation was brought back. At the cost of this public relations fee, millions were spent from beginning to end.

Imperial entertainment stepped on Qin Baobao's position by brushing albums and buying water army. Qin Ze also brushed albums by buying water army, and broke the news, turning the other side against him.

This is generally the case with the public opinion debate in the entertainment industry.

There are a lot of entertainment news about the reversal of the war situation over the years, such as who beat someone at the beginning, with a wave of rhythm, feeling that he can win. But the other party suddenly broke the news, set off a war of words, and then reverse the decline, turn defeat into victory, many, many.

Among them, fame, capital and confidence are indispensable.

If Qin Baobao is still in Xingyi, it is estimated that this stuffy loss can only be swallowed.

Major entertainment companies have instead studied the "public opinion reversal war".

"In the future, its artists will be discredited and exposed. We can refer to the counterattack of Tianfang." A marketing director analyzed: "if you are stigmatized, collect evidence, hammer the other party, and have a war of words, you can save your image. If you are attacked by the other party, the best way is to divert your attention and secretly collect the other party's negative news. After all, few people in the entertainment industry are clean."

The employee asked, "are we still learning the operation case of imperial entertainment?"

Marketing Director: "..."

The cost of imperial entertainment is several times that of Tianfang entertainment, because they also invested a lot of money on the album.

The company bears part of the loss, and the other part falls on Xu Jiao. It's not that she will lose money, but that her future income and the company's bonus will increase.

The usual tactics of entertainment companies.

Tianfang is also like this. While making an artist famous, he should increase the intensity of blood sucking.

Xu Jiao lost her temper for this. Of course, she only dared to close the door and make trouble, not to the level.

Artists and companies jointly admit losses, which is a convention in the entertainment industry, but this is the rule formulated by the capital of the entertainment industry, and artists themselves are helpless to accept.

"If the bonus increases by 10%, how much can I earn by running a notice? It's too much." Xu Jiao waved and swept the cup to the ground, breaking it with a "snap".

"Keep your voice down, haven't you always been like this?" The agent frowned and said, "if this is the case, your announcement fee will go up slowly. There is no reason to win, hey, hey, lose."

"But I refused in advance. I don't want to do this. If the sales volume is not as good as Qin Baobao, it's not as good as her. Which singer is more popular than her now? The company has to do this." Xu Jiao explained.

"The company is also helpless. Qin Baobao took the initiative to challenge things, and the company accepted it passively." The broker retorted.

Xu Jiao was unconvinced because she knew that as long as the company ignored it, this matter would not evolve into this.

Now that she is well, she not only has no gain, but also has suffered a huge loss of reputation, which will be a stain on her acting career.

Later, when the audience mentioned her, they would comment like this: isn't this Xu Jiao who sells brushes? She's shameless.

To put it bluntly, imperial entertainment can't provoke heaven.

The sweet bell floated, and Xu Jiao's mobile phone on the table rang.

She picked up her mobile phone irritably and looked at the caller ID. her eyes slightly sank, but her face was very calm. She said expressionless, "I went out to answer the phone, and I called from home."

She has notes on this number. Caller: Qin Ze!

Speaking of it, Xu Jiao spent a lot of effort to get this number. At that time, he wanted to contact Qin Ze alone and make an appointment privately. At that time, Qin Ze had not acquired Tianfang, but he was already a famous fast shooter.

Later, Qin Ze's difficulty in asking for a song was known by the entertainment industry, and she put out her mind.