Chapter 285

After all, it's a completely new car. No one has heard of the company's name before. Even if Chen Mo's three videos on twitter made the car popular on the Internet, people's understanding of the car is limited to videos.

So in order to let people who want to buy "Knight" experience its powerful performance, Chen Mo did not use the original sales method to shop in the 4S shop, but adjusted a car sales center in the suburb of Los Angeles, which was originally owned by Taylor automobile company, to become a test drive experience center for "Knight" off-road vehicles.

Their conference was held in the exhibition hall of the experience center.

However, with the popularity of video, "Knight" has become popular on the Internet. There must be a large number of people who want to test drive this super car.

Today will be the first day for the "Knight" experience center to officially receive customers. The thousands of people who came to the conference must want to experience it. This is only the people in the area near Los Angeles.

Due to the rush of time, there are not many people from other cities. In the future, as the "Knight" becomes more and more famous, there will only be more people coming to experience the test drive. It is impossible for everyone to experience the test drive personally.

Moreover, Chen Mo didn't plan to sell the "Knight" off-road vehicle at a low price. Although the actual cost was only tens of thousands of dollars more than the original ordinary model, even if the cost of purchasing new production equipment increased, the total cost was less than 50000 dollars.

But the true formula of H-2 alloy is only known by chenmo. He let the company purchase a lot of precious rare metals. Although most of them are in chenmo's space now, the cost of these powerful special alloys is extremely high. The cost of the whole vehicle has been increased dozens of times, reaching more than one million yuan. The price of "Knight" is even more black My heart is set at five million dollars.

You think it's over? Then you underestimated Chen Mo's malice to the rich class of the rice empire.

These five million can only buy the version of "Knight" with conventional configuration, but to buy the "heavy Knight" with thicker armor, stronger bulletproof performance and the highest safety factor, it will cost US $10 million!

However, Chen Mo believes that those who really need it will not be stingy with the extra five million, because the defense ability of "heavy Knight" is really impeccable! Like a tank!

In fact, even if Chen Mo sets a higher price, which is more expensive than those limited edition super sports cars with amazing price and tens of millions of times, some people will still buy them. The strong defense alone is enough to make these die shy rich willing to pay.

However, Chen Mo's positioning for this car is a mass-produced model used to open up the market and build brand awareness. If we follow the high price route of limited edition, although this car is indeed worth this price, there is no doubt that there will be few people who can afford it, and the sales volume will be as small as those ten million level limited edition cars, which may only sell hundreds or even dozens of cars a year, which is similar to Chen Mo's original intention is contrary.

And it's not feasible to take the middle and low-end route. It's worth the price without mentioning the value of "Knight". Chen Mo can't cheaply sell these crooked nuts.

Moreover, with the super performance of "Knight", if the price is set too low, the market demand will inevitably soar. With the current production capacity of shendun automobile company, it will not be able to supply too much market demand in a short period of time, which is of little significance.

Since the cheaper the price is, the more the sales volume will be, and the higher the price is, the less the sales volume will be, and the price multiplied by the sales volume is the total sales volume, then there is an optimal balance point in the middle, which can achieve the maximum benefit. Combined with the output of ten cars per day of the company, Chen Mo sets the current price.

Chen Mo does not sell at a low price or set too high a price. He still positions himself in the high-end market, but he also enables more people to afford it. He maximizes his benefits in terms of overall revenue, brand positioning, market development and company development.

Since they are targeting the high-end market, their target population has shrunk a lot. Although they are not setting a high price, they are already very high. They have a high demand for the financial resources of the buyers. If there is no test drive restriction, most of the people who come to test drive at that time will not meet the conditions and will not buy "knights". They just want to meet their own needs Curiosity.

If you really let everyone test drive once, there are not many people in a day, and there are few people who can buy.

So Chen Mo simply made some restrictions on the application for test drive. He had to apply for the car first, pay $5 million or $10 million for the car, and reserve before he had the right to test drive.

If you feel dissatisfied after the test drive and don't want to buy, you can directly refund the full amount. If you want to buy, you can't drive away directly, but you have to wait in line according to the order of purchase.

After all, shendun can only produce 10 cars a day. Even if the price is 5 million, the supply is still in short supply. And everyone thinks that the price is not expensive at all. It's just too conscience.

Those luxury cars at the same price can't compete with the powerful "knights" at all!

Even those who can't afford it just feel envious and greedy, but they don't think the price is expensive. Such a perfect and strongest car, bullet proof, cross-country and top speed, is not expensive at all.Five million can have a top bulletproof car and top off-road vehicle, the combination of top sports cars, worth, really worth! It's worth it!

If you have money, many people don't even buy houses. Buy a "Knight" first! Live in the car at night, it's safer than anywhere!

As soon as the price and selling way of "Knight" were announced, the following audience immediately burst into a frenzy. To be honest, whether they can afford it or not, the price is lower than they expected.

In recent days, the company's production line has produced a total of 30 "knights", all of which have been sent to the test drive experience center by Chen Mo, ten of which are for test drive and not for sale, while the other 20 can be picked up directly.

This is also the only time for "Knight" to sell existing cars. Later, all of them need to wait in line. After all, shendun motor company only has ten cars a day. They may be able to wait a few days as early as they are scheduled. If they are slow, it is also possible to wait a year and a half.

Michael made it clear that after the conference, the top 20 people who applied for the reservation could take the lead in the test drive, and if they were satisfied with the test drive, they could directly drive away!

The only chance to pick up the car directly is now in front of them!