An online game came up with a single-player game marketing strategy. This is something that many people did not expect. What is more unexpected is that this kind of thing is actually done by Riyue Game Company. Many people think it is unscientific. This is because The four words "online game" have formed an inherent impression and inherent thinking in many people's minds.
Nowadays, more than 90% of online games in the world basically adopt the marketing strategy of free download and in-app purchase revenue. On the one hand, it allows players to taste the sweetness first, gradually accumulate the player group, and then launch various successive in-app purchase projects. If the game is popular, game makers can also turn a lot of money. "Glory of the King" is a good example. Although this is a mobile game, it has to be said that its ability to collect money looks at the entire Asian game circle. They are among the best.
This time, Riyue Game Company did the opposite, did not continue the traditional marketing method, and came up with a model of charging before the game, which made many people confused, because many people are very familiar with this marketing method. Disgusted. For example, a game manufacturer launched a new game, came up with this marketing method, and then circled a wave of money. It didn’t take long to stop the operation of the game for various reasons. Although the company made money, but To make those players who bought the game buy it, it can be said that there is nowhere to cry.
Although Riyue Game Company is a rookie in the game circle, its position now seems to be the leader of China’s game circle. What's more, it is also a subsidiary of the world’s largest group, Sunyue Dangkong Group. The smashing of the signboard... Having said that, many people spend money before playing the game, and they feel a little bit resentful in their hearts.
However, this resentment did not last long. After a few games were played after purchasing the game, many people cried out and screamed wildly on the Internet.
The capital of Bangzi Country, the Star Game Company meeting room. This is the first time I don’t know how many meetings have been held during this time, but the difference is that during this meeting, the company’s senior executives all smiled, even Pu Duan Diao didn't even shoot the table.
The reason is naturally Riyue Game Company.
Originally, even they themselves thought that using "Sky City and Girls 3" to fight Riyue Game Company's game hard **** is a kind of death-seeking behavior, and even prepared to lose money, but they did not expect Riyue at all. The game company actually made such a move, spending money first before playing the game. This is undoubtedly very unfriendly to players. It is even a taboo of a game to a certain extent. For the Sun Moon Game Company, they absolutely do not Optimistic.
So they were happy, thinking that this time Riyue Game Company was Shi Lezhi, and it was going to be cold. In contrast, they who are going to fight Riyue Game Company will be on fire, and "Sky City and Girls 3" will be on fire!
"Hahahaha, this time Riyue Game Company did it by itself, no wonder others."
"The president of Riyue Game Company is Wang Teng. I know this person. He has some ability. With his personality, he can't do such a thing. It must be Mu Qiu's idea."
"Ha, Muqiu really treats himself as a human being, and dare to do such a thing, even if some players are willing to buy it, but once the quality of their new game is not good enough, they will definitely be greeted by a cliff-like plunge. This time I will see how Riyue Game Company died!"
"Some people say that there is no problem with Riyue Game’s new game, even if you spend money first... I’ll hehe! We’ve heard the news a long time ago. The game called "PUBG Mobile: Battle Royale" is It was only after the World Game Show, how long has it been until now? Less than a month! And how long has our "Sky City and Girls 3" been produced? A full year! In contrast, the judgment is high and low! Yes Is it comparable? Is it?"
"What we are afraid of is the unstoppable momentum of Riyue Game Company. We have never been afraid of the game, but this time Riyue Game Company is going to die on its own. Then we are not welcome, hahahaha... "
Park Duan Diao was also very happy. He said: "Both games were launched at 7 o'clock this morning. It has been more than two hours now. Everyone has read the statistics report for the first two hours. PlayerUnknown's Battlegrounds "Battle Royale" has a total of 500,000 downloads in the past two hours, which means that they have made nearly 50 million in just two hours... But what about? Our new game, in the past two 890,000 downloads per hour! Almost twice as much as Sun Moon Games!"
"What does this mean? It means that the sun and moon game is cold! They completely killed themselves this time! And although we are not making money now, the huge group of players will worship us for a long time and steadily... the final winner !It's us!"
"Hahahahaha, Mr. Park is right."
"Yes, that's right, it's Mr. Park Yingming, the **** is good!"
"Before confessing twice is just that we don't want to be familiar with Sun Moon Game, but they deceive people too much, then we can't blame us for being cruel."
"Hehe, Sun Moon Game, we really didn't care about it!"
"Oh, it's ten ten ten, so quickly ask the statistics department, have the data for the third hour of the two games been counted?"
"Let me ask... the statistics have been calculated, and the people from the statistics department are coming."
"Hehe, there is no need to watch it at all. The Sun Moon Game is already cold. I believe they will understand the gap with us after this time, and they will dare to jump in front of us in the future!"
The people in the conference room were talking happily, and there was a knock on the door. A high-level person took the initiative to open the door when he was happy, and then he saw a person from the statistics department holding a data report.
He held the statistical report in one hand, his expression was a little subtle, his tone was a little unnatural when he greeted the top executives, and his eyes were erratic, but the top executives were happy, so how could they care about such small details.
Park Duandiao waved his hand and said: "Okay, let's make a report first, and report the data on the report completely."
"Yes...Yes." The little employee swallowed, thinking of the possible consequences after speaking, he couldn't help but wipe the cold sweat on his forehead, and said: "About "Sky City and the Girl 3" and "Jedi" The statistics for the third hour of "Survival: Battle Royale" are... Within one hour, the downloads of Sky City and Girls 3 continued to increase, and the rate tended to be flat. The total number of downloads reached 1.22 million within three hours."
Hearing this data, the senior executives were very happy, but not two seconds after they were happy, they waited for the next word from the little employee.
""PUBG Mobile: Battle Royale"... the total number of downloads in the third hour exceeded the total of the previous two hours, reaching 750,000. Counting the total number of downloads of 500,000 in the first two hours, the number of downloads within three hours It has reached 1.25 million, and in terms of data...has surpassed us..."
After speaking, the little employee swallowed again. Seeing the completely stiff expressions of the senior executives, his hand holding the report was shaking.
(Seven changes today, eight changes tomorrow, ah, my liver hurts →_→),,..