v6 Chapter 109： Video conference

The 17th floor of Meiluo, here is the headquarters of Facebook in China, and it is also the headquarters of Facebook founded by Su Can.

This is where he made it. Completely follow one's own ideas, showing the creativity of social networks, a company in the new Internet era.

In front of the floor-to-ceiling windows, there are no cafes overlooking the commercial street.

The glass and metal structure glows with pleasant and cheerful colors.

A few rows of xboxes in the entertainment area derived from the main load-bearing column, the LCD TV of the ps2 host is still frozen in the scene of live football, and the leather sand on the opposite side makes people want to lie straight on it, and the sun shines in. At that time, Meimei sleeps well.

Next to the activity area there is a green-covered billiard table with a light steel keel ceiling lamp. In the night of Xujiahui at night, it will always be lit by employees who stay on Facebook for overtime work, and a white light screen will be released. .

In the past, there were all-weather self-service beverage machines, which were able to provide a total of eight kinds of drinks including Coke, Sprite, Mirinda, orange juice, black juice and so on. The bartending table next to the coffee bar has different coffee beans and wines to choose from. Originally only serving Nescafe coffee bags, since the arrival of the returnees from Kate, they have personally reflected to Su Can, “When you enter the company early in the morning, basking in the sun, then you pick up the report that is waiting to be processed today, soak a cup of strong coffee, and sit down. When I sniff my nose on the office chair and enjoy the working atmosphere. As a result, I think of the coffee in the cup. How dull it would be?, this American way of working and justified for a while. Su Can was speechless at the top, but immediately started writing a batch. The internal service department immediately set up a bar counter here for bartending and brewing coffee, and at the same time it put out nearly 100,000 to build a bar counter. For a while, the foreign-funded company overhead was greedy, although the money was only a drop in the bucket. , But being able to take into account the feelings of employees in such a nuanced way, the human-oriented nature of Facebook is fully expressed.

Adjacent to the entertainment area is a dry cleaning machine, which can be used to deal with the stains of employees spilled on coffee. In addition, there is an audio-visual room equipped with bass and drums, and a small bar at an inexpensive fee.

And so on, any area division and detail inside Facebook can reflect the approachability and humanization of this social network, but today's meeting room has an invisible increase in pressure.

Su Can turned his head and saw the outside of the conference room that was not covered by the curtains. Many employees passed by or talked in the distance to look inside through the gaps.

Su Can knows that the acquisition of Blizzard Entertainment’s equity in World of Warcraft can be considered a big move within Facebook. Many people even speculate that Su Can’s move is paving the way for the online game field. But the negative effect brought about by this is that some people began to question whether Su Can's move was worth it, because the 25 million US dollar ping-pong model happened to be stuck in the throat that Facebook needs to expand.

This money is even more than the market value of Facebook itself, and the cost of space servers required by Facebook is also increasing, and various pressures such as employee operations are also attached to the pace of expansion. Don't think that the cost and operating pressure of Internet companies like Facebook is not great except for labor. Although it is not comparable to the money-burning war years before the dot-com bubble, all kinds of expenses are still expensive or even expensive.

This involves expenditures on rapidly expanding servers, equipment, bandwidth costs, and possible offices, etc., which is not a small amount.

The current Facebook does not have a viable profit model, so it has to squeeze Facebook’s cash reserves when income and expenditure are imbalanced. The danger of this move has been anticipated.

Mark Zuckerberg's face appeared on the other end of the video, and the video conference began.

The first thing everyone felt was that the eyes on the opposite side of the video were looking at them with a slow, even slightly dull, but absolutely indifferent, mechanical look, which made people feel the chill of being stripped out. Every time a person's name is mentioned, someone stands up and salutes, and all Zach responded by nodding slightly. This made the idea that he had hinted that he was just a kid younger than himself was a bit disillusioned.

Su Can knows that this is caused by the change in the whole personality and mood of Zach after he came out of the Harvard mba management class, not to mention that this social network genius entered Harvard University to study psychology, and there is a kind of toughness in his bones. Overwhelming courage of the opponent.

Kate, who was waiting next to him, explained the entire acquisition plan and financing measures to be taken. Zach didn't turn to the side, approaching the subject, his eyes fell on Su Can's position.

"Su, what can we bring to the acquisition of World of Warcraft? I admit that this idea is bold and looks very exciting, but it is really necessary? I can't see any relevant data, including the expected evaluation trend. It is necessary for each of us to take out stock shares in exchange for such a large sum of money, and only get 3o% equity, why can't we have more? Even squeezing and Facebook's growth in this way of opportunity cost is worth it, and we will have a huge future in the future. "The production value of "Mark Zuckerberg's dull eyes like programmers suddenly burst into an eagle-like depth at this moment," he said every word, "You should know this better than me."

And now Zach is even more directly questioning Su Can. From the Facebook round table, this sentence with a lot of rhetorical questions appears to be asking about the details, but to a certain extent this is a question, and it shows one of Zach’s views. He does not think this plan is feasible. Is it necessary?

An otaku may be very excited when he mentions the acquisition of Blizzard’s subordinate games, but Zach is not a simple otaku. His current identity is more of the Facebook CEO who decides countless lives. Every decision he makes must stand. In overall interest.

"I have a report on the customer base and scale accumulated by Blizzard’s game products over the years, as well as a survey of user expectations of Chinese game magazines in 30 provinces and cities including Shanghai, Beijing, and Chengdu. World of Warcraft’s player expectations have reached the highest level of any domestic game. In addition, there are also expected surveys of game player groups in seven states including Hong Kong, Macau, Taiwan, and the United States, including Texas, Washington, and Kansas. The above shows. You can take a look at the data, I can only describe it as unprecedented. So far, no game product can have such a degree of expectation. It can exceed this degree of expectation. Of course, the relative industries of Japan and South Korea must be eliminated. Countries that have reached the country." "It’s interesting? I’ll look at it right away. But, besides providing capital support, what other help can this be for us? Only four years ago will we officially access games in operation, our The key to the return on investment is not to ask how much it is. The key is this cycle, can we still live to that day?" Zach spoke quickly, while reading the report mentioned by Su Can, he immediately raised the second question. .

When Su Can was financing this year, he went to see the data center of Facebook. The data center is south of San Francisco Bay in California. The depressive and boring computer room is filled with rows of servers continuously consuming huge heat energy through data exchange.

This year, Facebook is expected to exceed 10 million users. At that time, there will be a revision. The data center will be moved to Texas on the way, where there is a data industry park implemented by the state government, which can accommodate even larger Facebook servers. Group, more corresponding water and electricity cost discounts can help Facebook reduce costs. Su Can understands Zach’s concern. If all the cash obtained from the open financing is used for Facebook and Facebook exhibitions, instead of being partly distributed to World of Warcraft, their expansion will be more calm, more calm and have sufficient confidence. , But will not be dwarfed by various sudden situations.

After all, the burning rate of social networks is too amazing. The 16 million dollars they raised this year was quickly exhausted. Although they are fighting on two fronts between China and the United States, they have also achieved tremendous influence and influence across the United States. The number one social network giant, and the number of registered members that quickly broke through two million. But this price is still very staggering.

"Social networks lack a profit model. At present, the revenue from guessing is still a disadvantage for us. Guessing is a special advantage of our social network, but the disadvantage is that it will be accompanied by guessing in the future. The higher the degree of segmentation, the smaller the market will be represented. And this single capacity is far from enough for how to deal with future changes. Therefore, we must expand. First, we must expand social games and display a large amount of support. There are secondary consumer users in social networks. The second vision is to combine social networking and entertainment platforms into an interactive entertainment platform. The purpose is to bypass operators and directly participate in the distribution of benefits. This breakthrough is precisely World of Warcraft."

"Without Blizzard's participation, we can also enter the entertainment platform." Zach was a little moved. "Don't forget that in the field of social networking, we are the first., "For me, this will be even more risky. Separate the power to build an entertainment platform. This requires considerable game or audio-visual resources. We have a very low start. To do this, we must also participate in the acquisitions of some relevant institutions and departments. Too much miscellaneousness will also cause our non-performing assets. The rate of increase, so instead of blindly attacking from all sides, it is better to concentrate the superior forces and conduct fixed-point blasting on World of Warcraft. This is also the way for Facebook to constitute the future grand strategy. , Su Can thought that he really missed Blizzard Entertainment, so it was a real early risk for him.

Since Su Can’s entry into Facebook, this social network has deviated from its past trajectory and moved on another road. Now the way to integrate entertainment platforms is unheard of by Su Can’s later generations. He is trying, and he is not. I know where to take Facebook again But the ultimate strategic goal should be to move from a social network to a social entertainment interactive platform to form a huge third country in the future world, with countless interest chains as blood vessels The behemoth of the delivery mechanism.

When Su Can finished speaking, everyone fell into a moment of silence. Some of these people were holding pens, some of them frowned in deep thought. I want to know what you have said and what kind of expressions they will look like in front of investors who are above the top. The profit model is a key aspect that Silicon Valley has always criticized us. I really hope you can come to Palo Alto. , I think those Silicon Valley venture capitalists must be looking forward to seeing you."

The Facebook video conference to determine the future of Blue Eyes ended. Qiao Cunxin gave Su Can a thumbs-up at the door to let the strong and arbitrary Zach nod and promise to decide the direction of the Facebook aircraft carrier. The entire Facebook social network empire, only Su Can is alone. one

In 2oo2, a venture capital group led by Graylock and investors from Meritac Capital, Thiel and Axel, officially launched a new round of financing for Facebook in the United States.

Yesterday, I was drunk and dizzy. I only got up at ten today and explained directly to my brothers and sisters from the update.