v6 Chapter 145： Advantage

Chapter 145 Advantages

(The two chapters are in one)

In mid-December, I met with Lin Guangdong.

“It’s different from the channels of Beijing’s journals, where the good and the bad are different, and it’s not the same as the chaos in Guangzhou. Although Shanghai’s local journals are not up to date, they are very up-to-date. The industry market has passed the preliminary stage of competition, and the competition is very orderly. Such an orderly form of competition also shows in disguise that this kind of dynamic competition has reached a relative equilibrium, which is difficult to break from the outside. However, Tan Wen can rely on his reputation in the industry to do this, and he has both sides." Lin Guangdong drove When he arrived at Nanda, Su Can was waiting for a long time and signaled him to get on the bus. Lin Guangdong analyzed the form of Su Can. Fastest update of novel chapters

Tan Wen is well-known in the Shanghai periodical industry. In his early years, he was known as the editor-in-chief of the Oriental Daily and the deputy editor-in-chief of China Information Industry News. Later, he was the director of the Shanghai Information Office. The state-owned enterprises involved in the media industry took up senior management positions. Who knew that big moves were suddenly exposed after returning to Shanghai. The Wenzhou Book Company founded by Xun used a large amount of funds to integrate some of the slightly smaller channels in Shanghai. The major channel companies cross-shared shares, and their influence is driven to expand.

"In this way, our every move is within his grasp. There is a little bit of trouble. The mutual air blows from these distributors are enough for us." Lin Guangdong looked very depressed, because he was caught for several times. Looking at the situation, Tan Wenhe has always put pressure on it. Although it will not allow Pineapple Media's magazines to withdraw from the main channel, it is already under pressure. "Fiction" novel chapters are updated fastest

"Tan Wen entered Shanghai last year and was paving the way. His Lian Shang Culture Company introduced the chain operation method and established a three-pole management network of so-called nine district companies and distribution stations, connecting new and individual newsstands and newsstands. There are 1,300 newspaper kiosks and nearly 100 newspaper kiosks around the two underground lines of the subway and a light rail line. At present, the New Oriental Newsstand, the most mainstream channel provider in Shanghai, has 2,100 kiosks. At the same time. Another giant Jiuyang Publishing Service Company also controls the only periodical supply right of a convenience store. The other one of the three giants, Metro Book Service Company, also occupies more than% of subway retail outlets. The resources of these distributors are enviable. Ah. But the Lianshang Culture Company, which was established by Tan Wen in a short period of time, seems to have quickly become the top distributors with 1,400 outlets. Although we have signed cooperation agreements with several major distributors, this Tan In the journal industry, Wen soon plans to jointly launch a new channel method for the birth of hotels and hotels on the airport road, which is an inch of land and an inch of gold. During the implementation of this new channel, we, Pineapple Media, are excluded. We do not rule out Tan Wen’s intentional targeting. The rapid development of ”has also made other people vigilant. In contrast, this is what I want to worry about.”

Su Can nodded, "I can only look up to the strong, and only when I am weaker than myself, but may be more likely to become jealous. Are you worried that Tan Wen will cause other people to unite and put pressure on the Boluo Media? "

Lin Guangdong said, "Polo Media’s magazine revenue last year was 7 million, and its sales department had already reached 10 million. Compared with the integration of production and marketing of Polo Media, this is a very outstanding figure. Many people are studying hard. We also suffer from our own historical limitations and cannot find an opportunity to change. What's more, we occupy hospitals, Shanghai universities, colleges, and even government agencies. Although there are only one or two hundred outlets, it still makes people jealous. .",

Lin Guangdong drove Su Can to a hotel in Xuhui District. The hotel was hidden in the depths of a green road in the busy city, separated by rivers and parks, and there was just such a simple tree-lined road, Su Can all the way Saw countless luxury cars arriving.

Across the road, the hotel is tall and elegant in shape, and the interior of the hotel is beautiful and beautiful, and there is a bright willow in the field of vision.

This is a grand event in Shanghai's book industry. This grand event gathers major journal book dealers from Beijing, Shanghai and Guangzhou. It can be seen from the luxury cars in the hotel parking lot and the faces of celebrities that are often known in the media and magazines.

When the car was parked, Su Can was waiting for the car door to go out and felt the car sway. It turned out that a Mercedes Benz next to them was lying in the parking space next to them, but it was close. In addition, the people in the back seat pulled the car door more arrogantly. Marina their car body.

Then the door of the driver's seat of the opponent opened, and "Peng" had to hit the door of the co-pilot Su Can again.

After bumping twice in a row, the people who got off the other side seemed to have their eyes focused. They walked out and looked into their car. There were three people who got off the other side, a beautiful woman in her thirties, and two of them. A young man, his gaze is level most of the time, showing a kind of arrogance.

The other party was naturally not Su Can, but he was taken aback when he saw Lin Guangdong in the driver's seat next to him, but he was only taken aback and headed towards the hotel venue.

Get out of the car and come to Su Can to check the car body. Fortunately, Lin Guangdong’s Audi primer is good, and there is nothing serious. Su Can pointed to the Mercedes-Benz parked next to them, and said, "There is not even a word. I want me to scratch it. The two bars give him a long memory."

Lin Guangdong waved his hand and signaled that Su Can's business is important, "Just now, that was one of the four major distributors, Zhao Wei of New Oriental, forget it, such a stumbling stumbling inevitably has so much time to entangle with them."

Entering the lobby, the venue seemed to be crowded, among them were gray-headed old men and young women. Lin Guangdong greeted others. When he walked in, he saw someone surrounded by reporters at the red-carpeted passageway No. 2, who looked like a tortoiseshell. The middle-aged man with glasses, head neatly tilted to one side, Chinese character face but protruding cheekbones, through the relationship of light, the other side's tortoiseshell glasses reveal a certain kind of light behind, he can see that he is an energetic person who is good at camping. Shaking hands with Zhao Wei and his party who bumped into Su Can's car just now.

There are many people around them, which looks like an industry.

"That person is Tan Wen, who has become the fourth largest channel dealer in Shanghai in a short time. The prestige and influence of this person are not low. The key is that he is said to be not small. The president of the central enterprise Jiangyuan Group appointed him to come. Enter the field of cultural media in the Yangtze River Delta."

After a pause, Lin Guangdong said again, “The media industry is a typical industry with obvious anti-cyclicality. In addition to the government’s substantial advancement of the media industry’s system and mechanism reforms, the implementation of the country’s preferential tax policies, future investment opportunities will inevitably increase. Macro-level Policy trends have allowed the media industry to enter the capital market to bring about effective breakthroughs. The current reform policy of the central government is to change the publishing houses, newspapers, and magazines of the central ministries and commissions into media groups and publishing groups. Public company social media is included in the industry. Strive for the Chinese media to achieve world status in the next five years and form three or five world-class media groups. To achieve cross-regional, media, and even transnational exhibitions. Wait for Pineapple Media to be held in Shanghai Great progress. Next year, the Provincial Newspaper Group will have more business assigned to us. In the next five years, we will act as the outpost for the Provincial Newspaper Group to advance from the eastern window of Shanghai to the future East Asian media industry."

"The boss of the Provincial Press Group, is the former governor Yang Zhengliang?" Su Can asked.

Lin Guangdong nodded, "Old Yang still talks to me about you from time to time. If you return to Rongcheng this time, I am afraid he will have to talk to you again. You are already a hot character."

Su Can suddenly, the state-owned Jiangyuan Group’s Lianshang culture in Shanghai is largely at odds with Pineapple Media. It seems that the background for this situation is inevitably the political game between the North and South factions. There is a larger and deeper background behind Can Pineapple Media is the Bodhisattva of the Provincial Newspaper Group. In the structure of Pineapple Media, the Provincial Newspaper Group owns 20% of the shares, and the political soft control is also in control. In the hands of the newspaper group, to a certain extent, it is the reform pioneer of the provincial newspaper group.

In the future, with the growth of Pineapple Media and the entry of more provincial newspaper groups, other more influential parties will intervene, and the shareholding ratio will increase. By then, their shareholding ratio may be diluted to 100%. Thirty to forty-fourths are relative holdings, not absolute holdings. But at that time, Pineapple Media should also be a listed company with strong assets and deep background.

"Should I be happy?" Su Can felt helpless. In order to obtain a political background and exhibition, he had to use Wang Bo to open up the path of the rich, but when they got the corresponding politics, they had no retreat.

Life is like chess.

Seeing that they are surrounded by reporters, Tan Wen and others who are currently industry stars, Su Can added, “People are only jealous of people who are weaker or close to them in their psychological attitude. Since Tan Wen hopes to build momentum and let others People think that as long as we slap us a little bit, Pineapple Media will be fragile and shaky. Then we don’t mind giving them an unshakable situation."

Tan Wen walked into the luxurious rest room of the hotel and waited in it early, playing with a long-mouthed porcelain antique on the table. The tall man could be seen just sitting down and laughed, "Vice Mayor Sun just went out and said Two sentences, I didn’t have time to take a note. After a while, the meeting was over. You and Vice Mayor Sun left it to me to arrange. They didn’t get together with the two. By the way, how about this Northern Song Dynasty Jun kiln flask, If Sun Shi likes this thing too, I have two more items, and I will deliver them to my brother and Sun Shi myself the next day."

Zhan Hua laughed, "You have a heart. Looking at the attitude of the Tan brothers today, Lian Shang Culture may be the number one in Shanghai next year. It seems that I want to congratulate you in advance."

"There is still a long way to go, I tell the truth, this book event in Beijing, Shanghai and Guangzhou is to strengthen cooperation and exchanges, but that is all falsehood. Everyone knows that today's highlight is the involvement of a domestic company with top channel advantages in the periodical market cooperation. Competing for partners, this company's channel network covers 28 provinces and cities, and it has powerful logistics and distribution centers, enough to reach county-level distribution outlets. His channel strategy and growth method can be regarded as a model of domestic textbooks. This company suddenly moved into the periodical market, and the entire book and periodical market in Beijing, Shanghai and Guangzhou was turbulent. Every merchant is vying for this opportunity for cooperation. In the words of the industry, it is undoubtedly directly on a high road. "

"Since your man is doing this, he must be confident."

"I don't dare to say that I am confident, I just use people more hard, more caring than others," Tan Wendao, "We have to use several aspects of communication and contact with each other in the public relations department, and it is not without achievements. As long as we can It can be said that in less than a year, no dealer in Shanghai will be able to count on us to integrate and communicate with the other party's channels. It is enough to leave many people far behind."

Zhan Hua nodded. The Tan Wen in front of him had rigorous thinking and equally thorough methods, as well as strong self-confidence. It is no wonder that a big guy from the Gao family came to open up the media situation in Shanghai with his ability. In less than five years, Shanghai’s media market will inevitably undergo new changes.

"By the way, I saw Lin Guangdong today. The kid next to him is what you call Su Can? Someone in Beijing greeted me. Your brother also mentioned it to me personally. I am very interested in him. I hope that Pineapple Media will be squeezed out of the Shanghai industry in the future, and his expression will not be too ugly."

Zhan Hua frowned. He felt that Tan Wenhua was too full of words, and he was a little overconfident. Finally, he reminded him, "Behind Pineapple Media is Dapineapple Holdings. Even if the media firm’s business is frustrated, it will cause him A fatal blow is impossible, but through the Pineapple Media, the political background support behind it was weakened, which prevented him from spreading his hands and feet. This is still possible. However, Lin Guangdong has always acted alone, and Su Can appeared here at this time. , It always makes me feel unreliable"

Tan Wen glanced at Zhan Hua when he went out and shrugged. He obviously did not agree with Zhan Hua’s reminder. In his opinion, Zhan Hua, a master of capital in the Yangtze River Delta, would think twice about a little boy, even though there are some business talents. Still too cautious.

At the venue of the Beijing, Shanghai and Guangzhou Three Map Bookstores, the deputy mayor in charge said about the central government’s policies and prospects for the macro-control of the media industry, and then handed the stick to the news departments of several media giants, and talked about it in general. The development trend of the three markets, the summary of the parties, and the process went down one by one. At this time, the various parties were also a little restless, and the crowd began to whisper in private.

The host finally announced on the next agenda, "Next, let us invite Zhao Mingnong, Chairman of Stationery Co., Ltd.!"

At this time, the spirits of the people below were refreshed, and they looked towards the rostrum. At present, the Shushan Stationery Company, the number one brand in the domestic stationery industry, may not have heard of it one or two years ago, but it is just a few. A sudden emergence in the years, quickly led to become a dark horse in the domestic stationery industry, and became known as the leader in the scattered stationery industry.

Herman Simon, the most prestigious management master in Europe, has a theory of invisible champions.

He believes that in addition to well-known large companies such as Coca-Cola, Procter & Gamble, Microsoft, and ge, more outstanding companies are some unknown but accustomed to the industry champions who are accustomed to making a lot of money. These companies occupy% of their market in a certain regional market. The share of the company is even more. What is particularly prominent is that such a company is not weaker than a strong company in terms of operating standards, product technology and innovation capabilities, and is even more unique in some aspects.

Shushan Stationery in China is such an invisible champion enterprise.

From a few million in revenue at the beginning of its establishment, to a sales of less than 60 million in 2000, and to the public data in the second half of this year, Shushan has already had 400 million in sales, which is more than any domestic stationery manufacturer.

Calculating this way, it will take another five years. With its powerful channel-driven business model, the revenue scale may increase by five or six times, reaching a scale of two or three billion. Will firmly occupy more than 10% of the market share in the industry.

Zhao Mingnong stood on the stage and said, "It’s a great honor to stand in this venue today. That also represents me, Zhao Mingnong, our Shushan Stationery Co., Ltd., will also begin to get involved in this industry from today, based on China’s traditional Jianghu concept. Look, everyone here is my predecessor."

This remark caused a burst of laughter.

Powerful companies naturally hope to cooperate with Shushan, which has channel advantages. Those who do not have the power will look at the excitement and figure out the situation caused by the strong intervention of Shushan and how to live better in the overall situation.

Zhao Mingnong put forward some prospects and exhibitions, and then talked to the audience, "Through preliminary negotiations, inspections, and investigations, our main partners have been established, that is, the Shangdao Cooperation Co., Ltd. established in cooperation with Pineapple Media Culture Communication Co., Ltd. Zongxing Co., Ltd. In addition, we have also opened up the platform, and welcome more capable merchants to join in and integrate channel resources"

What Zhao Mingnong said was not important anymore, as if he had dropped a bomb, and the crowd was messed up for a while.

All in a rush.

A boss of a book sales company in Guangzhou said, "Shu Shanguang is a stationery chain owned by Shanghai and surrounding counties and cities and has over 4,000 or 5,000 cooperation points with large cities, and it is still spreading out at an alarming rate every year. This alone is enough to become the king of channels in Shanghai. Which company is Pineapple Media that can enjoy such a set of channel resources?"

Another manager who knows the Shanghai market very well said, “It’s not just Shanghai’s problem. Shushan has more than 40,000 outlets in 28 provinces and cities across the country. It’s not just limited to Shanghai, and it’s not just Beijing, Shanghai, and Guangzhou. This means that there are almost all distribution centers that reach all over the country."

"If the newly established Shangdao Hezong can completely transfer these resources to the industry, there is probably no domestic merchant that can compare with Shangdao Hezong's channel. Because bookstores are not often available, the maintenance cost is relatively high. But the stationery shops in Shushan can blossom everywhere"

"In this way, the newly established Shangdao Hezong is enough to stand out from the crowd. Even the four major channel dealers in Shanghai are far from theirs."

Tan Wen looked at Zhao Mingnong on the stage with a dull expression. He, who has always been known for his rigor and thoroughness, realized that he was cold all over his body at this moment. Take one to two weeks to investigate. Only then did I realize that I had made a serious mistake, but the mistake will always be a mistake.

He subconsciously looked in the direction of Zhan Hua who was sitting behind him. Now Zhan Hua had gotten up, shook his head at him, turned and walked out of the venue. This back figure seemed to imply that the general situation was gone.

Zhao Mingnong suddenly became the focus of the audience. Just after the business association was over, the following media reporters surrounded Zhao Mingnong and his entourage of Shushan Stationery. A manager beside Zhao Mingnong stepped forward to block the reporter.

Lin Guangdong continued to come forward to shake hands and congratulate. I believe that there are more people who hope to know the new operation strategy of the newly established Shangdao Hezong Company and the channel plan for next year from the tone he disclosed. Will it rely on advanced channels in addition to the publishing industry to enter the broader media field?

Lin Guangdong motioned to the directors of several departments of Pineapple Media to help divert some people. He whispered to Su Can, "Lao Zhao’s name is too loud. There is no way. In this era when channels are king, who can do it in just a few years? There are 40,000 sales terminals spread out inside, and the distribution rate that reaches the whole country, I am afraid that anyone will have to sigh."

As they were talking, the two saw the owners of the two Mercedes-Benzes who knocked their bodies twice when they came to the venue to park their cars, and Zhao Wei from Shanghai New Oriental Company and others were standing on the periphery hesitating, not knowing they were hesitating. what.

Seeing Lin Guangdong and Su Can's eyes on them, Zhao Wei strode over. The beautiful woman next to him was not as arrogant as the first glance at them, but was filled with smiles like people around him, like a crowd of people. It is implemented like rolling noodles.

Now no one dares to treat them as little people.

Su Can, however, felt that he wanted to turn around and leave, and didn't like to wear a mask to show others. He found that he didn't even bother to give a symbolic smile. It is said that most businessmen are sophisticated and sophisticated, and you have to smile at someone if you slap you. Su Can thinks that is nonsense. He doesn't like such a humble life in order to survive. In contrast, why not take a reckless life like a dog's blood. After all, who told me to be reborn Congratulations, President Lin, before I was still wondering who would be the first to be the first to join Shushan’s partners, but I didn’t expect it to be you. partner? Brother must be qualified here, right"

Lin Guangdong looked at Su Can, then stared at the enthusiastic Zhao Wei indifferently and dazedly, until the other person had a numb scalp, and his outstretched hand hung in the air. Zhao Wei's lover from the host world was full of faces. At this moment, his smile is also extremely stiff.

Lin Guangdong's indifferent voice sounded at the next moment, "Who are you?"

Outside the hustle and bustle of the hotel, Su Can breathed fresh air and wanted to come to Shanghai tremblingly from his freshman year. At that time, Pineapple Media had just transformed from a direct investment magazine and came to Shanghai to test the waters.

In order to visit the channel, they stumbled and seemed to be against the whole city alone, but now Pineapple Media has finally made great progress and exhibitions. It has passed. The past two years have been reminiscent of things.

Just then Su Can’s cell phone rang, and when I opened it, it was a text message from Lin Luoran, "I will hand in the paper at the end of the term. When will Su Can you promise to send me the reference book? Not sincere. "