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The three people in the office knew exactly what the two heads of MediaTek and Morningstar wanted when they came to New York.

It's just that the atmosphere is somewhat subtle because of the presence at the same time.

But this was not a deliberate arrangement by Fang Zhuo. Instead, Cai Mingjie and Liang Gongwei were vigilant with each other and kept an eye on each other's movements and Mr. Fang's movements, which led to the current situation.

Liang Gongwei knows MediaTek's superior strength.

Cai Mingjie knew that Morning Star had a deeper relationship with Ice Core.

Moreover, with Mr. Fang's "inadvertent" official announcement of the latest 1.6 million unit sales, MediaTek and Morningstar's desire for cooperation has become stronger. A star product that sells well in Europe and the United States and follow-up models can really drive upgrades and change fate. .

What's more, Huaxia's huge market is about to open soon. These two companies are mainly in the mainland. The two leaders are particularly aware of the huge development potential here.

How does Mars look so good, how does the tea in the office taste delicious, how does Mr. Fang look so bright, and how does the person next to him glance at it?

Fang Zhuo talked about the pre-sale and sale of Mars in the past two months, the difficulty of Yike in this process, and, after another phone call, he finally talked about the issues that the two are more concerned about.

"It's not easy to do this now."

Fang Zhuo frowned and talked about the difficulties based on the actual situation: "The opening of the domestic 3G market is later than we thought, which makes our product positioning very embarrassing, because our new products next year are likely to be released in June. The rhythm of the meeting will be listed.”

This time has not yet been set, and consider giving Mars more time to sell.

"If new products are launched in June next year, the current Mars and new products will coexist in the domestic market, but the old models will have substantial discounts."

The two leaders understood the problem when they heard what Mr. Fang said here.

In fact, this is not at all difficult for Yike, but because the two of them are difficult to handle!

As long as Yike has made brand power in this wave of foreign markets, the domestic market will naturally be able to compete strongly. Moreover, Yike may not have paid attention to the likes of Lenovo at all, just to take the share of foreign brands such as Nokia and Samsung. .

New products should be released as soon as they are released, and old products can be directly discounted, positioning the sinking to eat in the low-end market.

In terms of making money, it must be new products to make money, but the domestic consumption level and the laying of the Android system may be more beneficial after occupying the customer base in the long run.

So, what about entry-level chips that were originally planned to work with MediaTek or Morningstar?

What kind of attitude does Yico need to take?

Still supportive? Observe domestic sales? Just go directly to Qualcomm to customize the entry-level chip?

It's not easy to do, it's not easy to do.

Add tea and pour water.

Fang Zhuoyin's expression became hazy and fuzzy after the heat filled the air.

"I heard that the six major operators in China are going to speed up their reforms. I wonder if there is any hope that 3G licenses will be issued in the spring?" Cai Mingjie asked tentatively.

"Mobile has purchased several brands of mobile phones to test TD-SCDMA this year, and E-Tech will also conduct signal testing with China Unicom in the first quarter of next year, but this domestic matter..." Fang Zhuo said slowly, "There is not much hope in the first half of the year, nor is it so Good push, here... you understand?"

He really went to the capital to make some understanding and efforts, but soon found that it was not suitable and immediately got out.

Liang Gongwei met Mr. Fang's line of sight and felt that he and Mr. Fang had a close relationship.

Cai Mingjie has vaguely heard some sayings, but he is not very clear, but since Liang Gongwei understands...you understand, then I understand too.

He nodded, but still gave a clear statement: "MediaTek is very sincere in its cooperation with Yike. The domestic market is very beneficial to the popularization of the Android system, which can further promote the installation of the system by mobile phone manufacturers."

Fang Zhuo agreed without waiting for Liang Gongwei to speak: "That's the truth, but then again, we've talked so much, and in the final analysis, it depends on the performance of the chip, but..."

He paused and gave the two of them time to reflect. Neither MediaTek nor Morningstar were able to come up with the actual chip, especially for the latter, the failure of the two tapeouts was too bad.

Fang Zhuo continued: "Yike is to build entry-level models, even if the domestic situation is somewhat unexpected, this has not changed, whether it is MediaTek or Morningstar, I think there must be a win-win cooperation in such a product line. of."

To confirm the attitude again, it can only be said to this extent.

What else can we do? If the two companies compete, they can now come up with easy-to-use and cheap chips, and Yike can directly finalize new products.

The two leaders still had a lot to say, but because of the presence of the other party, it was difficult to say, they pondered Mr. Fang's attitude, and briefly talked about the chip design, and then because Mr. Fang continued to have calls broke in and got up to say goodbye.

They clearly knew Mr. Fang's itinerary, and they were going to take a flight to Germany tomorrow.

Before Liang Gongwei left the office, he looked at the general manager of the other party, but he was neither hinted nor retained.

He thought about it and didn't try to stay. Instead, he called Mr. Fang after returning to the hotel with Cai Mingjie, and only said one thing - Morningstar Semiconductor is considering another round of financing, and wants to hear from Mr. Fang. 's suggestion.

Soon, Liang Gongwei was politely invited to hold a video conference to talk about the development of Morningstar Semiconductor.

This meeting was held for a long time, and Liang Gongwei saw that someone came in and reported the work in the middle, but it was postponed by Mr. Fang.

It was not until 7:30, when the video ended, that Wang Yuhong of the United States finally delivered the document to Mr. Fang.

"Is the semiconductor competition in Baodao so intense? Still using man-to-man tactics?" Yu Hong first complained.

aiyueshuxiang.com

"How should I put it, if Chenxing can create a 24-hour war situation, they can't handle it with common sense, but MediaTek also knows that it is impossible to keep an eye on it, so it may be a statement." Fang Zhuo shook his head, "Liang Gongwei is willing to release it again. Shares for financing, I chatted with him about the possibility of listing on the mainland, and he is considering it.”

Morningstar Semiconductor has done a good job in the TV field, and it is not short of money now.

Knowing this, Yu Hong thought about the shares that Bingxin had held before, and commented: "Cut five cities today, ten cities tomorrow, and then have to sleep overnight."

"It's not so sinister. As long as Morningstar Semiconductor can seize the opportunity to transform smoothly, it can be considered a win-win situation." Fang Zhuo said seriously, "Liang Gongwei is willing to seize such an opportunity, I won't get stuck."

Yu Hong wondered if Chenxing would be able to seize such an opportunity, so she pondered for a while and asked, "Is it a little too late to fly to Germany this time?"

"Well." Fang Zhuo didn't explain too much, just said, "Deutsche Telekom is our important partner."

The average daily sales of 100,000 units is basically 60% in Europe and 40% in the United States.

It's not that American consumers can't do it, it's that the operator T-Mobile's 3G service is not in place.

Because of this dazzling situation, the CEO of T-Mobile came to Geer to make many calls and promised that he would do his best to provide 3G services to more cities next year.

However, Yu Hong always knew the other party better, and always felt that there was something unspoken in flying to Germany this time.

She did not express her doubts. She was somewhat dissatisfied with the fact that the US market was lagging behind the European market, and she concentrated more on further catching up with the sales volume of internal competition.

At eight o'clock in the evening, after dinner, Cai Mingjie made another phone call.

This time, he didn't talk about chip design, but about MediaTek's orders.

According to Cai Mingjie, because the ice core has stabilized at 65nm, this makes MediaTek very confident in the subsequent process upgrades. Therefore, some of its new orders are intended to be placed in the ice core. Before, MediaTek and UMC cooperated of more.

Fang Zhuo warmly welcomed this choice.

What MediaTek wants is not 65nm first-line production capacity, but 130nm production capacity to fill ice cores with low-end chip orders expected to grow next year.

This is of course a good thing and lays a good foundation for better cooperation between the two sides.

Neither party talked about anything other than the order. Cai Mingjie just hoped that the ice core would continue to develop, and Fang Zhuo also hoped that MediaTek could use the advanced technology as soon as possible.

However, no matter how Morningstar raises funds or even goes public in the mainland, no matter how MediaTek places orders for Bingxin, their cooperation will probably be pushed to the fourth quarter of next year or even the year after.

This is Fang Zhuo's latest expectation.

This year's Mars will not be out of date in the domestic 3G market next year. It would be a pity not to take advantage of its hot sale to spread domestic users.

In the blink of an eye, the next day, still hurriedly handling various affairs, Fang Zhuo got on the plane to Berlin.

It takes 8 hours to fly from New York to Berlin.

It was originally planned to stay in the United States until after Christmas, but Deutsche Telekom sent a sincere invitation, and he changed his plan in due course, intending to visit Germany to test some ideas.

In fact, some of Fang Zhuo's ideas about Germany emerged not because of Deutsche Telekom, but because the previous acquisition of chip companies was stopped by the DoD.

The equipment procurement of ice core fabs is divided into three major parts, the United States, Europe and Japan occupy more than 95%, and the ranking is proportional.

Next year 2008 will be another year to continue purchasing equipment and introducing technology license. Fang Zhuoyou is considering to further increase the proportion of European equipment in the production line after obtaining the license next year.

And, he is also considering whether to invest in a fab in Europe.

Domestic equipment cannot be counted on for quite some time, and American equipment is likely to be constrained. Then, can European equipment and technology be combined to resist risks relatively.

Considered in this way, the ice core's fab needs a region with a stable administrative environment and a place where it can disagree with the United States.

Looking around Europe, Merkel, who was promoted to the head of Germany the year before last, still has a long time in power and is also one of the leaders in European affairs.

Fang Zhuo was invited to Feide this time, so he had the intention to investigate by the way. Even if there is no good opportunity in the near future, there must be a good contact after the financial turmoil.

Of course, in addition to such planning, this trip also has an extremely important purpose to negotiate with Deutsche Telekom.

Ecco's patent certification in Europe needs to be maintained and cannot be overturned casually. This requires additional strength, and Deutsche Telekom, the number one operator in Europe, can obviously help.

Fang Zhuo predicts that with the hot sales of Ike Mars, especially the rise in Christmas, the patent battle will be a matter of time.

There is an uncertainty factor for Apple in the United States. The European side must consolidate first. As long as Europe is consolidated, even if there are changes in the United States, Apple will have to balance the conditions for entering Europe.

As for other companies, they either have patents that can be exchanged, or join the Android camp for free cross-licensing.

From December 19th to December 23rd, Fang Zhuo started a 4-day study trip to Germany.

…

The sales of Yi Ke Mars have not been affected by the flying of the head, and still maintain a strong daily growth.

On December 21st, the critically acclaimed "Fruit Killer" ushered in an update, introducing an important feature that allows online mode for up to two people.

According to the update description, this is for the small game to be more suitable for the happy family atmosphere of Christmas.

On the same day that the game was updated, Yike got the sales data of the operator, and the sales volume exceeded 2 million units on the 11th day of the official release.

If it is said that breaking one million in two days still has the effect of pre-sale or moisture is in it, then another one million units are sold in the next nine days, which is enough to witness the recognition of Yi Ke Mars.

This is the success of Yike, the success of the system ecology, and the success of pioneering the world.

E-Co, Google, and T-Mobile have not announced the 2 million sales this time, but plan to announce the final data in Mr. Fang's speech on Christmas day.

On December 23, the Foxconn factory was rushing to replenish mobile phones, bringing sufficient supply to operators and Amazon.

On this evening, Fang Zhuo arrived in New York exhausted after his research trip to Germany, ready to take a day off to prepare for the festival speech in Silicon Valley the day after tomorrow.

Following the announcement of millions of sales on the official website, this time it is his official voice for the brand.

However, on the morning of the 24th, when Fang Zhuo was planning to fly to Silicon Valley with Yu Hong, he received a call from Zhang Rujing, the head of SMIC.

"Mr. Fang, congratulations, Yi Ke mobile phone is selling well." Zhang Rujing's first sentence was to congratulate Yi Ke products, "I tried your touch screen, it is really innovative."

"Where is Mr. Zhang in the US?" Fang Zhuo asked, noticing the caller's number, "Zhang always came to the US operator store to buy a Mars in order to support me? Then I really want to thank Mr. Zhang."

"Mars bought it, and the support is really supportive, but if you want to say thank you, I have to thank you. Dr. Jiang told me that you are willing to help." Zhang Rujing said, "This time I came to the United States to deal with the lawsuit against Taiwan Records. "

Fang Zhuo listened to Mr. Zhang's tone and pondered: "That's all trivial matters. Since Mr. Zhang is in the United States, let's meet and talk. Where are you?"

"Washington." Zhang Rujing replied.

Washington is not far from New York, and private jets are even faster.

"Okay, Mr. Zhang, let's go. I'll take you to Silicon Valley for the festival by plane. I happened to attend my chicken soup speech by the way." Fang Zhuo decided on the way of the festival.

When SMIC encounters difficulties, Mr. Zhang must be in a bad mood. A bowl of Fang's chicken soup will definitely warm his heart.