Chapter 461：

However, everyone present is a big-time figure, and they naturally understand the trend of new consumption, so everyone is expressing their views and thoughts.

After all, this is just a dinner, not a formal meeting.Everyone can express their opinions and express their thoughts.

Gao Xiang also understands the topic of new consumption. After all, as a young man and a market-aware person, he has also learned about new consumption after starting a business.

However, I didn't express my opinion very much.

While Gao Xiang was listening carefully, Jack Ma suddenly looked at Gao Xiang and said, "Mr. Gao Xiang, what do you think about the new consumption?"

...As soon as these words came out, the eyes of Han Fudong, Lu Yuan, Ma Huateng and others fell on Gao Xiang again.

Jack Ma is a test for Gao Xiang, or he wants to see what a young man thinks about new consumption.

Gao Xiang is the youngest participant in the entire dinner table.

It can be said that every capital boss and business giant has his own temper or arrogance.

In their view, not everyone can eat at the same table with them, or that they don't have much energy to waste time.

When these big guys saw Gao Xiang at the dinner table, they were very shocked and shocked at the moment, and at the same time they had some doubts: Is it the relationship of going through the back door to participate in such a high-end dinner at a young age? After all, Gao Xiang's age is too young, these The big guys have struggled for decades to achieve their current status.As soon as Gao Xiang came up, the big guys naturally wanted to see if Gao Xiang had this ability.

Jack Ma suddenly threw the topic to himself, Gao Xiang was also slightly taken aback, but he was not in a hurry.

He is destined to shine.

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Mime private 483

Gao Xiang sorted out his thoughts, put down his chopsticks, looked at the big guys present, and said, "New consumption, this is already an inevitable trend."

"Now in this great era, the people have become wealthy, and the concept of consumption has also undergone significant changes, so new consumption will inevitably appear. The predecessors have already said this in this regard, and I will not repeat it."

"What I want to say is that in the era of new consumption and new retail, to break the shackles of corporate market growth, marketing innovation is the key!"

Gao Xiang paused after talking, looked at the people present, briefly observed the expressions of the big men, and found that the eyes of all the big men were looking forward to it.

As a result, Gao Xiang continued: ``Many companies are currently facing sluggish growth.

Enterprise "Eight Three Three"

Growth has become the primary problem for companies to solve, and an indisputable fact is.

It’s no longer possible for companies to rely on traditional marketing to achieve growth."

"As everyone knows.

Traditional marketing theories are derived from the market development trend of the big industrial era, from the traditional and 4 marketing management theory to the brand image theory to the integrated marketing theory to the positioning-focused marketing theory.

Its brand marketing practice is based on two means of advertising and public relations."

``But now is the Internet age, and many new consumers have been born. In the past three to five years, a large number of local new consumer brands have begun to emerge.

For example, Xiaoxian stew, Yu Wenqing bird's nest water, Lin Qingxuan, Mary Daijia, cassava beauty instrument, etc. have become an emerging force that cannot be underestimated in the market..."

Everyone at the scene listened to Gao Xiang's words very seriously.It seems that Gao Xiang is...the absolute protagonist at this time.

Although young, this does not prevent him from becoming the protagonist.

"at the same time.

There are also some traditional old brands such as Pechoin who have returned to the market through marketing innovation.

Achieve market growth.

These...Brands have mostly abandoned traditional advertising and marketing routines and adopted methods that are far lower than traditional marketing budgets, so we need to seriously consider this aspect."

"Under the new consumption, marketing innovation can show different manifestations.

Including business model innovation, product innovation, channel innovation, media communication innovation, brand innovation, household relationship innovation, talent organization innovation, cultural concept innovation, marketing innovation, and related activities innovation."

Gao Xiang's voice echoed throughout the restaurant, and everyone else was staring at it.

After Gao Xiang finished speaking, with a faint smile on his face, he said, "These are some superficial opinions of my junior, and I hope to discuss it with you seniors."

Everyone pondered Gao Xiang's words.

These bigwigs will naturally think of some marketing and advertising underneath.

But as a young man, Gao Xiang provided a new way of square dimension.

Listening to Gao Xiang's words, there was a flash of brilliance in Jack Ma's eyes, and he was preempted by Mr. Lei when he was about to say something.

Mr. Lei is also considered an internet celebrity.

At the beginning, it swept the Internet with the phrase ‘’.

"Marketing innovation has become a popular brand in the new consumer era.

The only way for market growth. The energy released by innovative marketing behaviors in the Internet era may far exceed your imagination. Jiang is a good example."

Mr. Lei looked at Gao Xiang and said, "Gao Xiang, what do you think of this?"

Gao Xiang pondered for a moment and said: "The birth of the Internet and the growth of the mobile Internet.

Almost overturned the entire traditional industry.

It also made our concepts and thinking experience a baptism, for example, Mr. Lei’s Xiaomi is... so."

"Oh"

Mr. Lei became interested, and said: "How to say"

"When you first started, your company did not have any stores, but it became the third largest smartphone manufacturer in the world."

Gao Xiang paused and said: "It almost completely broke the logic of users and markets after products first-a large number of netizens first communicated in forums, participated in product research and development, and finally developed into fan consumers of products.

Then achieve word-of-mouth fission through fan operation.

The community effect is amplified to the extreme, this is the community fan economy under the Internet and new consumption...0"

"Xiaomi has always passed on to consumers "Born to have a fever"

,"Believe that good things are happening"

This kind of perseverance, upward, and self-defeating values ​​are very in line with the appetite of young people.

They have also become the main force in the huge army of rice noodles, allowing consumers to build their own communities.