Chapter 275

In the afternoon, while the children were taking a nap, Ling Jingxuan and his brothers moved their belongings to the new Ling family. The other took Zhao Hanfu and shopkeeper Zhang to see the shop. Yan Shengrui and Zeng Shaoqing didn't follow. The shop is located in the prosperous area of South Street. In front of them are two huge shops covering an area of about 200 square meters, In the back is a courtyard with courtyard in the middle. There are eight rooms in total, with kitchen cellar and other equipment. Three of the rooms are full of red wine and wine they brought. The man guarding the yard is a 50 year old man, and the yard is clean and tidy by him.

On the whole, this yard is very large and suitable for business. It is worthy of Zeng Shaoqing to buy such a large house for them in the capital city with an inch of land and money. It is certainly impossible for others to buy such a large house.

"Jingxuan, it seems that the backyard is quite big. Otherwise, don't worry about arranging for my family. When they come, we will live in the back, and we won't be afraid of your jokes. I've been working as a shopkeeper in Datong town all these years, and my daughter-in-law and children let me leave them in my hometown. At most, it's only when the daughter-in-law and her children come to Datong for the Chinese New Year that we can get together They know that I will take them to Beijing, not to mention how happy, so I want to live with them, busy shop during the day, can accompany them at night, and can guard the shop by the way, in case of any gangsters at night. "

After seeing the courtyard, manager Zhang said it was not very natural for him to say that there were still elderly parents, a brother and a younger brother in his family. The other two sisters had already married. At that time, the family was poor, and the parents got married late. At this time, he was old. He wanted to take them to the capital together. His parents were unwilling to live or die. The old man's idea was very simple, and the fallen leaves still returned to their roots They want to live and die in the land where they were born and raised. The eldest brother and sister-in-law are extremely filial and decide to stay to support the elderly. Therefore, only the younger brother's family and daughter-in-law and children come to the capital this time. The sister-in-law is not very well. They have only one son under their knees, and he himself is two sons and one daughter, which is enough to accommodate them.

"Well, when my sister-in-law and they are coming, we must send someone to inform me. Although our relationship can not be exposed, it is still OK to provide them with a good environment."

Ling Jingxuan nodded without thinking about it. Originally, he was going to let manager Zhang live here. As for his family, he wanted to buy them a house with two entrances. However, judging from the shortage of houses in the capital city, it is absolutely impossible to buy a house nearby. Since he is willing to make do with it, he will not object. The house still needs to be bought. Shopkeeper Zhang has helped so much, he will never Treat him badly. After a while, he will try to get them a three-way courtyard.

"Well, well, that's what we decided."

Shopkeeper Zhang didn't show him any politeness. He even said hello. Ling Jingxuan took them to the shop in front of him. By the way, they also discussed how to decorate the shop. Finally, they unanimously decided to place their own wine, sorghum wine, bayberry wine, jam and vinegar in the shop by categories.

"Let's use Lingshi to brew the brand. We don't need to be too luxurious. The simple name can make people more impressive. We need to make our own products into an iron signboard. When we started making jam last year, I began to lay out. Every jar of jam sold was printed with Ling's trademark. Before leaving, I also explained that Jing Peng would continue this way As long as people who have eaten our jam and drunk our wine should be able to connect the two

Standing outside the shop, Ling Jingxuan touches his chin and looks over the empty gate. If it is well done, Ling's brewing industry should soon be able to seize the market and become the only one specializing in brewing in Daqing Dynasty. With the capital city as the center, Ling Jingxuan quickly spreads out every state government in Qing Dynasty. In addition, Ling Jingpeng's winery based on rural areas is the business base of Ling family The foundation is basically laid.

"I was wondering if you had the idea."

Manager Zhang couldn't help admiring him. At that time, he was just a young country boy. He didn't expect to be so ambitious.

"If we don't do it, we must do our best. Han Ge, we will not sell jam in big jars except Xinyuan. We will sell them in delicate small jars. Sorghum wine and bayberry wine can also be sold in 10 jin jars. However, customers need to bring their own jars to make wine, and fruit vinegar is the same. As for wine, we should limit the time, purchase and open On the first day of our business, we took out 500 bottles of wine to fight the front line, and each person was limited to one bottle. In these two days, we could let people publicize it. In the future, we could sell up to 20 jars a day. No matter how big an official comes, don't break this principle. If something goes wrong, we should find LiuYe. He knows how to balance it. Wine is one of our brands of Ling, and we should make it high-end Luxury. "

Everything is particular about brand effect and rarity. If it is too rampant, it will only make their wine as rampant as cabbage on the street, and the price will naturally be unable to sell.

"How can we price it properly?"

In the past, they were all dedicated to Xinyuan and never sold them to outsiders. The retail price certainly can't be compared with that of Xinyuan's large-scale purchase. Ling Jingxuan thought about it and took them into the shop: "let's do this, the purchase price of Xinyuan remains unchanged, and the small jar of jam they sell is five Liang silver a can. We also follow this price, and the price of general rice wine and flower wine is the lowest All of them are eight Wen per kilo, and hundreds of Liang Liang are high. Our sorghum wine goes to the middle market and is set at 10 Wen per kilo. After the market is occupied by us, we can also raise the price of hardback edition. There is no shortage of people who force people to pack. Even if they change the soup or medicine, some people will buy it. Yangmei wine will take the middle and high-end line, with one or two silver and one kilo, and buy the whole jar within one month after opening As for wine, the wine sold to the capital last year was 1000 taels of silver. However, because he was sent to the Imperial Palace, this can't be compared. Let's just say 800 taels of silver per jar. In addition to the daily limited amount of grape wine, other people buy a lot of wine. We can also make a moderate amount of it cheaper, but not cheaper Too much, lest some people be envious, buy from us at a low price, and then hit us at a low price. ""Can it be so expensive?" The price quoted by Ling Jingxuan is far beyond their imagination. The sorghum wine is OK, but the wine will not be mentioned. Why is fruit vinegar so expensive?

"Is it expensive? Han Ge, you can't use the consumption level in the countryside to measure. The prices in Beijing are high and everything is expensive. The price of sorghum wine is too low for me. It's not to seize the market quickly. "

Can the consumption level of Datong town compare with that of Beijing? Compared with Han Fei's worries, Ling Jingxuan is quite confident.

"I agree with what Jingxuan said. Apart from the capital city, even different prefectures and counties, the consumption level is not comparable to that of Datong town. Look at Xinyuan, it costs several Liang silver to serve any dish. What they eat is not vegetables, but face. However, Xinyuan's business is only aimed at the rich. The reason why Jingxuan sets the price of wine, bayberry wine and jam so high and the fruit vinegar is high The reason why the price of Liang wine is so low is that people with money can buy wine and other things if they want to save face. Those who don't have money can also buy sorghum wine. After they taste it, I'm afraid all of them will become our loyal customers. "

After all, manager Zhang has worked as a shopkeeper for so many years. Naturally, he has a long-term idea and a broader vision than Han Fei. In addition, he is very familiar with the products produced by Ling family. Therefore, he is very confident.

"That's right. I'm sorry. Although we've all arrived in the capital, I still don't have a real feeling."

As soon as they said, Han Fei was embarrassed to scratch his head, and Zhao Dalong on the other side also giggled. A year ago, who would have thought that today they could stand at the foot of the emperor, the capital of the imperial city?

"Ha ha Han elder brother, don't be embarrassed. I don't have to adapt to it. No matter how prosperous the capital is, there is no Lingjia village with beautiful scenery, isn't it? After that, when the children are old, we will give them all the business and other things and go back to Lingjia village to provide for the aged. "

The business is almost over. Ling Jingxuan can't help joking. However, he really plans to go back to the old age. As for whether he will go back to Lingjia village, it doesn't matter. After all, he is a married man. When he leaves, he takes everything he should take away. Jingpeng and his wife are indifferent. In case their offspring are not happy? Why do you want to make the family a mess? Moreover, the prince of his family has a palace in Cangzhou, and he doesn't have a place to live.

"Well, that's good. We agreed to go back together in the future."

It can be seen that Han Fei misses Lingjia village very much. Although it has brought them a lot of helplessness and pain, it is also the place where they were born and raised.

"Well, shopkeeper Zhang, I'm sorry to trouble you with the decoration, the ordering of shelf plaques, and the employment of employees. Brother Han, tomorrow you can go and see where the pots are good. Find a reliable long-term cooperation company that is specially responsible for making small jars for us. Brother Zhao, your reward hasn't come down yet. I haven't asked Shengrui about the reward. What kind of reward will I give you I don't know what kind of military position there will be. You can help brother Han and manager Zhang for the time being these days. I'll make a special iron yard in the Palace tomorrow, and I have a batch of Seiko equipment that you need to help me with. "

Zhao Dalong has no other skills. He is really good at forging iron. He can make any small thing, and almost the same as his requirements. Who should give up the equipment needed by the hospital?

"Well"

Zhao Dalong never said much. What he didn't say was that even if the Emperor gave him the military post, he would not accept it. It's not that he has no ambition. Instead, he wants to learn more from Jingxuan. The emperor gives him the most military position, that is, to teach others to refine fine steel and forge iron, and so on Can you stay where you are? "Well, let's go back and do it again tomorrow."

With that, Ling Jingxuan stood up, and the party explained to the old man who was guarding the yard. They went to the two carriages not far away. Then they went to see the row of shops belonging to the princess of Huajun. I don't know why. The whole row of nearly 20 shops was not put into use. All of them were left there. In the bustling East Street, it was basically a mistake After seeing the shop, Ling Jingxuan also had to admire Zeng Shaoqing's vision. Indeed, this row of shops is very suitable for opening hospitals, with good lighting, good environment and good location. Therefore, Ling Jingxuan secretly decided that he would try to win the shop anyway.