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At the end of the press conference, Su Xu saw everyone off and immediately took the elevator to the restaurant on the top floor of the hotel.

Su Xu knocked open a box in the dining room and said hello to the two people inside.

"How about it?" Ye Xuechen asked.

Su Xu nodded and smile: "the time is shorter than I expected, the whole process is still smooth, the effect should be good." In fact, all the newspapers and online media this time have already been bought by Su Xu and Wang Shuo. Holding a press conference is just a process, so that tomorrow's press release on behalf of love is well founded.

Ye Xuechen flipped over the planning book that Su Xu had given her, blinked and said, "as a spokesperson, how can I not know that the sales of love diamond rings are limited to 10000 pairs, and each pair has its unique certification? It's too flashy. "

Wang Shuo said with a smile: "this is not all a good way that Su Xu came up with."

That morning, Su Xu, who had been silent for a week, suddenly sent him an email, describing in detail the solutions to the malicious attack on the love market. Among them, the most striking one is the limited and exclusive code. The method is very good, but the staff of hcpaar and Yuanzhao worked hard day and night to make up the number and origin of the diamond ring, and then made it into software to upload. Everyone worked overtime continuously to finish it in two days.

As for the limited sales, the purpose is to continuously raise the price. The law of commodities is that the price is high while the quantity of goods is small. On the contrary, once the quantity of any good thing is as many as ants, it will lose its precious value.

Ye Xuechen commented on Su Xu and Wang Shuo's practice: "you two are too bold."

She and Wang Shuo looked at each other and laughed at each other.

She Su Xu has never thought that she is a good person. Under the circumstances that she can better solve the crisis, some business methods are necessary. Of course, this is based on the premise that no violation of the law and no harm to other people's health.

Moreover, the diamond ring itself is not mechanized mass production, it is handmade. Since it is handmade, each diamond ring has its own subtle differences. Therefore, Su Xu's unique statement in the press conference is not totally wrong.

Wang Shuo said: "Su Xu, in your plan, the only thing I feel uneasy about now is your five designers."

Su Xu sipped the lemonade and said, "don't worry, there won't be any mistakes."

She understood Wang Shuo's worries. She could not find any designers to participate in the international competition. The five famous designers at the press conference were all temporarily signed into Yuanzhao brand at a high price. Su Xu has been busy publicizing cooperation cases before. She can't care to pay attention to the international jewelry competition. In the week when she was in the hotel, she saw that the magazine mentioned the competition in Italy. Only then did she have a flash of light and made an international call to invite the five designers who won the prize respectively.

Su Xu used a lot of relationship, broke his mouth, and knew it with love. Finally, he moved out of the Tang Group. Only then did they accept the high price contract and signed a confidentiality agreement with Su Xu. In name, she became a diamond ring designer who picked up love.

If anyone breaks the confidentiality agreement, no one can afford the astronomical amount of five times of compensation. Moreover, Su Xu clearly said that it is business cooperation with them, and business means should be used for business affairs. If one of them destroys the business, Suxu will use all means of businessmen to make him quit the design field forever 。

In fact, the signing of the contract is a win-win situation for Su Xu and them, because the signing fee given by Su Xu is unbelievably high, which is totally worthy of their title of winning the grand prize. What's more, if it wasn't for the love affair, how could they get so much attention from the domestic media? This is certainly more fame and wealth than their return home alone. In the future, they are subordinate to Yuan Zhao. Under the broad background of Yuan Zhao, there is a lot of space for them to play their talents.

They know all kinds of benefits, and this is the biggest reason why they are willing to sign a contract to accompany Su Xu to act. Who is not fighting for the benefit.

Today we have an appointment with Wang Shuo and ye Xuechen. On the one hand, we want to talk about the price of diamond rings with Wang Shuo, and on the other hand, we want to promote the new season.

"In the next round of new publicity, I'm afraid your workload will be greatly increased. There are a lot of TV and online publicity activities that need you to suppress."

"Snow dust." Su Xu took ye Xuechen's hand and apologized, "you and Wang Shuo are going to get married. Now this is the busiest time for you. But because of hcpaar and love gathering, your time is still so delayed It may even delay the wedding I'm really sorry. " Her heart is really sorry, originally planned, before and after marriage, should not be affected by other things, this is what Su Xu promised.

Ye Xuechen said with a smile: "Su Xu, it's out of the ordinary. I'm also the spokesperson of the diamond ring. This is a necessary task in my duty. Even if I don't have this new activity planning, I'm also duty bound."

Then, the three of them discussed with each other the matters needing attention in the publicity and the overall strategic direction.

*

all the planning and publicity are linked to each other. We have to say that Su Xu handled the crisis public relations very well this time.Because the image of diamond ring picking up love is rising again, the previous events have been reversed. Under the intense publicity, the diamond ring has even become a popular jewelry.

Major newspapers have reported positive images of love, praising the diamond ring's unique certification code for creating a new form of jewelry.

The price of the diamond ring has been fluctuating constantly. With the promotion of a limited number of 10000 pairs, as well as the invisible publicity of all newspapers and magazines standing on Su Xu's side, the presence of international jewelry designers has made the diamond ring more popular with collectors.

Once any item has been spread out and has the value of being collected, people will rush to buy it out of the hope of appreciation.

And when the situation of rush purchase occurs, through people's competitive information, the nature of comparison and competition, it will become a new round of sales frenzy.

In the sales market, these are subtle psychological activities of the purchasing masses, and also the psychological strategies that decision makers need to understand. In terms of improving performance, this method is a crucial link.

At the beginning, for diamond ring, Su Xu's marketing focus is on the love between lovers, advocating to give love more opportunities, let each other know more about each other, and wake up to pick up the initial love again. At that time, Suxu was selling the meaning and commitment inherited from the diamond ring, aiming at all the partners who had experienced the ups and downs of love.

But this time in crisis public relations, it is not difficult to see that Su Xu adjusted the marketing focus.

She not only aims at lovers and lovers, but also attracts all kinds of upper class people by offering the title of international diamond ring design champion. She raises the price and limits the sale of diamond rings. She also firmly grasps the vanity mentality of some people. They are good at showing off and are keen to buy the products with the most topics nowadays, just to show their superiority of identity.

These people who throw a lot of money and blindly pursue the so-called high-end goods are the diamond ring audience set by Su Xu this time.

Su Xu's marketing method is extremely successful in terms of market feedback.

Without any other resistance, all publicity is going smoothly.

Because of the popularity of diamond rings, together with other jewelry under the seiai banner, all sales have gone up with the tide.

According to the current trend, the profit is very considerable.

After this battle, Su Xu's name was known to all with her appearance rate.