Chapter 248 - The Tyranny Of A Culture Of Exceptionalism[4]

So here's the problem. I would argue that we have this expectation (or this entitlement) more today than any other time in history. And the reason is because of the nature of our technology and economic privilege.

Having the internet, Google, Facebook, YouTube and access to 500+ channels of television is amazing. We have access to more information than any other time in history.

But our attention is limited. There's no way we can process the tidal waves of information flowing through the internet at any given time. Therefore the only ones that break through and catch our attention are the truly exceptional pieces of information. The 99.999th percentile.

All day, every day, we are flooded with the truly extraordinary. The best of the best. The worst of the worst. The greatest physical feats. The funniest jokes. The most upsetting news. The scariest threats. Non-stop.

Our lives today are filled with information coming from the extremes of the bell curve, because in the media that's what gets eyeballs and the eyeballs bring dollars. That's it. Yet the vast majority of life continues to reside in the middle.

It's my belief that this flood of extreme information has conditioned us to believe that "exceptional" is the new normal. And since all of us are rarely exceptional, we all feel pretty damn insecure and desperate to feel "exceptional" all the time. So we must compensate. Some of us do this by cooking up get-rich-quick schemes. Others do it by taking off across the world to save starving babies in Africa. Others do it by excelling in school and winning every award. Others do it by shooting up a school. Others do it by trying to have s.e.x with anything that talks and breathes.

There's this kind of psychological tyranny in our culture today, a sense that we must always be proving that we're special, unique, exceptional all the time, no matter what, only to have that moment of exceptionalism swept away in the current of all the other human greatness that's constantly happening.

For instance, here's a five-minute video of nothing but some of the most amazing feats you can imagine.

The crazy thing is that every single person in this video, for their five seconds of incredible footage, likely spent years and years and years practicing their craft as well as dozens of hours of recording to just get that perfect five-second spot.

Yet we are not exposed to those years of practice. Or those hours of drab and failed footage. We're merely exposed to each person's absolute finest moment — possibly in their entire lives.

And then we watch this and forget about it within minutes. Because we're onto the next thing. And then the next.