Chapter 89

Zhao Kang had the experience of public relations in Yanjing, and Li Mu entrusted him with the task of public relations with DJ of Haizhou music radio station.

I didn't expect to have dinner. He settled the matter. At nine o'clock in the evening, he called Li Mu to listen to the radio.

Li Mu finds his father's Radio and tunes the frequency. He hears a male voice saying: "welcome to listen to my favorite pop music program. Today's first song of my favorite pop music, the song Xiao Hu recommended for you, comes from the simple plan band that won the first place in the band competition in South Jiangsu Province recently. Presumably, many audience friends are on TV I saw the live performance of the song by simple plan. But what Xiaohu brought to you today is the official recording version of the song. At zero today, the song just started on easy to listen. If the audience and friends like the songs of simple plan band, remember to pay attention to easy to listen, www. eting。 COM, the second single of simple plan, "sunflower", will soon be launched in the world

Then the music of Li Bai played.

In a prefecture level city with a population of several hundred thousand people, there are thousands of people who stay in front of the radio at this time.

Li Mu is about to vomit after listening to this song these two days. He turns off the radio and returns a call to Zhao Kang.

"Yes, Kangzi. How can I get the line?"

"Hey, what's that? I have a classmate who lives in a community with that tiger. This guy's salary is only 1000 yuan a month. I invited him to have a meal and gave him 200 yuan. That's it."

Li Mu can't laugh or cry. It's so simple.

Zhao Kang then said with a smile, "I just finished eating with him and I'm on my way back. The driver's radio station is broken. Have you listened to it? Are you satisfied? "

"Very good, exactly as expected."

"That will do." Zhao Kang said with a smile, "I bought two mobile phones for my parents this afternoon, but I haven't had time to send them. I'll go home later, and then I'll go to your house to find you."

"OK."

After hanging up, Li Mugang wants to ask Kong Lingyu about the traffic situation. Unexpectedly, Kong Lingyu's phone call just came.

"Boss, at more than eight o'clock in the evening, there is a new peak of traffic. At the same time, there are more than 150000 online audition users. Where do you get such a huge traffic from boss?"

"You use search engines to search for simple plans, and then you can see more search results. Besides, you don't listen to the radio?"

"I have no time to listen to that I'll search for a simple plan right away. "

"Good." Li Mugang wanted to close the line, Kong Lingyu added: "by boss, today's independent access IP has been nearly 300000 by now, but our registered users are a little low, less than 5000."

Li Mu thought for a moment and said, "the low number of registered users is a common problem for such websites. In this way, you can purchase three mobile phones and three MP3 players, and control the total investment within 8000 yuan. As a prize, you can carry out an activity with prize registration, and let the artists make a propaganda banner and put it at the top."

"Ah? Why? " Kong Lingyu's thinking can't keep up with some of them. Most of the Internet users are thinking about how to get money from users. What they can't do is also to make money from users' traffic, but they haven't heard of anyone who pays for users in turn.

Li Mu knows this kind of marketing mode very well. In the future, an app will engage in subsidies and red envelopes, and will burn money in billions, so as to attract users. However, the current Internet practitioners have not yet entered the fierce competition in the future, and they do not know the marketing mode of feeding users back.

But Li Mu thinks that a small amount of investment can give users a strong impetus to register. Why not? For today's Internet users, mobile phones and MP3 should be considered luxury goods. If you register, you will have the chance to get them, and the conversion rate will be very high.

Li Mu didn't answer Kong Lingyu's question, but explained: "you remember, the period before the lottery should be long enough, but not too long. It's tentatively determined to draw a mobile phone prize and an MP3 prize every seven days. The system will draw the prize immediately. Every registered user will get the prize. The winning user will be announced on the website."

"In addition, in the seven-day period of the lottery, users who continuously sign in every day will have a double chance of winning the prize. Users who sign in every day and have a listening time of more than one hour are equivalent to two times of signing in, and the chance will be doubled again. If they fail to sign in this time, the chance will accumulate next time."

The core of Li Mu's words is to increase the user's use inertia, so as to improve the user's viscosity. As for whether Kong Lingyu can understand it, Li Mu doesn't care. It doesn't matter if he doesn't understand it now. As long as he implements it, he will understand it after seeing the effect.

Kong Lingyu took over the task of Li Mu with doubts and surprise. Then he arranged the artists to work overtime to make the banners, and he was going to take time to purchase the prizes at noon tomorrow.

Li Mu hangs up the phone and plans to let easygoing raise a group of users first. After a few days of users reaching a certain scale, he can hang up his two songs to try the effect. If users like it, easygoing has a unique content source.……

When he was a little idle, Li Mu also took time to go to the driving school to practice his car. By the way, he could also meet Su Yingxue. However, after pouring three beautiful reversing cars into the warehouse and moving them to the warehouse in succession, the coach waved his hand: "don't come to compete with others for car training. Go back to wait for the exam."

Li Mu had no time to run to the driving school every day, so he failed Su Yingxue and Zhao Kang.

The decoration progress of the store is very good. Li Mu has to go to have a look every day in recent days. Basically, it's the same thing every day. The huge spray-painted advertisement hanging at the door of the store is also very effective. Many young people in Haizhou have known that the local Metersbonwe store has begun to be decorated, and the store is very large, which looks very tall.

Different from Guo Tianwang, who went to play wanghong in 2015, the current Guo Tianwang is indeed a Tianwang and has a different influence.

The decoration of the shop is expected to be completed around August 15. Li Mu needs to make good time to order with the headquarters. According to the current official pricing level, the cost of goods distribution per square meter is about 800 yuan in summer, 1000 to 1500 yuan in winter, 165 square meters in Li Mu's shop. The cost of goods distribution should be 1000 yuan per square meter, less than 20 yuan in spring and autumn It's easy to deal with.

At present, the easy to listen network is also amazing, because it launched the banner advertisement of lottery for registered users, and now the number of registered users has exceeded 300000, which also makes Kong Lingyu devote himself to Li Mu.

Now the radio stations in all cities of the province are broadcasting "Libai" in a circular way, which includes the factors of public relations and the attraction of the song itself. In short, the song is hot, at least in South Jiangsu Province.

On the third day of Xue Guilan's imprisonment, Libai finally landed in Shanghai music radio station. Once it was broadcasted, it aroused the enthusiasm of young people. With the simple plan, the first time Libai landed in a first-line big city, there were also easy to hear networks. The daily flow of easy to hear networks has exceeded 500000, and the navy is still spreading propaganda.

Li Mu called Kong Lingyu and told him that he had found an independent singer and was going to publish his works on easy to listen. He asked an artist to customize a banner, which was arranged in the second one behind the simple plan. The content of the banner was: the first song of "zebra and zebra", the exclusive singer of easy to listen network, was released on the whole network - "confession of a small folk singer".

There are no photos, just a vague back image of playing guitar with the back to the camera.

Li Mu has never planned to be a star since his rebirth, so he only uses the "stage name" of Mu Zi to publish songs to increase the viscosity of the users of the easy to listen network.

Li Mu is not very confident in the two songs he recorded. After all, these two songs are slightly minority folk songs, and the recording standard is very rough. However, at least they are unique to the whole network. It is sure that they will only benefit and have no harm.

Kong Lingyu is naturally delighted. The development of easy to listen network is so rapid. His heart is more joyful than Li Mu. Li Mu is a reborn man, and has been immersed in the Internet for many years, much more calm than Kong Lingyu.

After Mozi's zebra and zebra went online, it didn't immediately gain a very high popularity. Li Mu analyzed the user behavior of the easy to listen network, and found that most of them came to listen to simple plans directly, and then began to search the current popular singers, such as Jay Chou, Jingru Liang, Nicholas Tse and Yuquan.

But Li Mu doesn't care. Give him some time and let him ferment slowly.

Zhang kexuan has been paying close attention to the easy to listen network recently, especially the data of the song "Li Bai" on the easy to listen network. In a few days, the number of plays of the song has exceeded one million, which is a simple plan that no one of the four people expected.

Routinely open the web page to see the data. Zhang kexuan accidentally finds the banner advertisement of zebra and zebra by Mu Zi. He is stunned and remembers that Li Mu recorded a song with the same name before. He is curious and listens to it. It is Li Mu indeed.

It's just that Li Mu didn't sign his real name, but signed Mu Zi, which made Zhang kexuan curious.

"Hello, kexuan."

Li Mu, who was inspecting the progress of the shop, received a call from Zhang kexuan.

"I saw" zebra and zebra "on the Internet. Why don't you use your real name?"

"I don't want to be famous," said Li Mu

Zhang kexuan said: "in fact, it's good to be famous..."

Li Mu smiled twice and said, "I'd better do my own thing safely. The entertainment circle is too pompous to fit me."

Zhang kexuan said with a smile: "in case the name of the shepherd is also popular, don't you also become famous? Where is there still an airtight wall now? "

Li Mu said: "I know that Muzi belongs to me. There are only four members of your band and sister Wan, so you must keep it strictly confidential for me. If it is leaked out, the responsibility will be borne by the four of you."

Zhang kexuan hurriedly said, "don't worry, I'll say hello to them now, and never reveal a star and a half about you!"

"That's about it."

Zhang kexuan hesitated for a while and said, "by the way, we are going to go through the final of Yanjing two days in advance and adapt first."Li Mu looked at the time and said, "that's tomorrow."

"Yes." Zhang kexuan said: "we really hope you can go with us, but you will not agree if you want to come."

"Yes, I've been so busy lately that I can't get away from it."

Zhang kexuan said seriously, "don't worry, the four of us will live up to our mission this time. You will wait for our good news in Haizhou!"