When Li Mu began to prepare for his return to Haizhou, Kong Lingyu brought Li Mu a big news: Tencent and Netease were actually testing similar products in the post bar.
Tencent is a Qbar developed based on QQ chat room. Qbar is a product that is 90% similar to the post bar. It is said that Tencent's idea is to direct the QQ and QQ chat room to the past and form the initial users of the Qbar. As for Netease, their entry point is somewhat strange. The product they are developing in-house is called youba. Like the Qbar, it is 90% similar to the post bar in product structure, but they are It is intended to be a professional game post.
Ninghao has almost finished all the overall planning and preparation work. I can see that in these two days, I will be ready to leave, and the equipment will soon start to go to Haizhou. As a result, Li Mu suddenly receives the news that makes him a little restless.
In Li Mu's memory, Tencent and NetEase have never made any similar products, but why, at this time, they have to launch the same products? It's only possible for you.
The official launch of the post bar was at the end of 2003. The appearance of the post bar made it appear more than two years ahead of time. It was precisely because of taking out the product of the post bar in advance that Tencent and Netease are interested in the post bar now.
Li Mu, on the other hand, reckons that Tencent now has no real derivatives besides QQ. The next heavyweight product is QQ game, but this platform was born in 2003. It's almost the same period as tieba. If according to the rhythm of last life, when Baidu is developing tieba, Tencent is just developing QQ game. Baidu did tieba at that time It's to improve its user viscosity. Tencent's goal of playing QQ games is the same. So at that time, the two companies were busy with each other and there was no conflict of interest. So Tencent didn't spare any energy to develop post bar, but now it's different. Now Tencent can say that it is in the empty window period of product development. It is reasonable for them to choose to follow up when the post bar rises.
As for what Netease wants to do. Li Mu is a little confused. Even if this thing is made, it should be a 17173 game portal, right? What does Netease want to do with the game post bar at this time?
Li Mu suddenly remembered that Netease is also a company mainly engaged in game business in the future, and their first online game, dahuaxiyou, should be launched at the end of this year. Maybe it's just recently!
"Boasting about the journey to the West online" is the key to Netease's success in the Internet game market. At present, Netease has a very rapid development momentum. In this case, there is a product model of tieba in front of them. It is understandable that they want to take advantage of the opportunity of doing online games to develop a game tieba.
Through comprehensive analysis, Li Mu also understood Tencent's and Netease's Thoughts on making a post bar. Tencent wanted to compete with the post bar directly, and Netease wanted to cut the users and traffic of the post bar in the vertical field of the game. Both of them are ambitious, especially Tencent, which now has tens of millions of users. If we really let him become a big "Q Bar", it's not that he will take his base in the future, but he will take his own base!
Li Mu responded quickly. On the one hand, he asked Kong Lingyu to find a way to get more information. On the other hand, he strictly blocked two products being developed by Muye Technology: personal space and happy farm. These two are magic weapons for his own victory. We must ensure absolute leadership.
Kong Lingyu had received all the plans of Li Mu's "battle for the foundation". The threat to the two big Internet companies at present is also obvious. He immediately assured Li Mu that the two core products would not be exposed in any case.
Li Mu nodded. "In fact, it's not necessarily a bad thing," said zazui. "I wanted to take Tencent's foundation in instant messaging software with tieba. At present, they are still trying to imitate tieba to replace me. As long as it's on-line, I will not only take over the advantages it has accumulated in instant messaging software, but also the advantages it has accumulated."
"What about Netease?" Kong Lingyu asked
Li Mu waved his hand: "Netease is no game. Before 2003, Netease will not have great development in the field of online games, and its core business will not be well done. What can I do to compete with you? Now the game community is not professional enough. If I want to dominate the game community, I still have a sharp weapon that I haven't taken out. "
Kong Lingyu hurriedly asked, "what's the sharp weapon, boss?"
Li Mu smiled and said mysteriously, "now is not the time to do this, first try to do the things in front of you."
When Kong Lingyu saw that Li Mu didn't want to talk, he didn't ask again.
Li Mu is thinking about YY voice. YY voice is a team voice software. It started as a team voice platform for game players, and then gradually transformed into voice and video live broadcasting. At the beginning, this product is of great significance to game players, whether it is real-time war games or online games, there will be team voice Voice demand, Li Mu can directly integrate with group function when his instant messaging software is launched, but the reason why he doesn't want to do it now is that the current Internet bandwidth is limited, and instant voice is not yet vigorously developed.
However, this still doesn't prevent Li Mu from making stage planning. Now, the post bar has gathered quite a number of game users. After its instant messaging software goes online and the group function is taken out, it can provide instant group communication services for users in these game fields. Although it's only text communication, it's enough at this stage. As for group voice communication, It's the next stage.Less than two days after the news came out, Tencent Q Bar completed the inside, which is online.
Kong Lingyu also received the news that Tencent was going to launch the Q Bar on New Year's Day 2002, but unexpectedly, people had already measured it internally for half a month, and couldn't wait to push the Q Bar out on Christmas Eve.
Even Li Mu was a little surprised. Just after receiving the news of the internal test, people went online. Tencent covered the process of development and internal test very tightly. The most embarrassing thing is that the personal space and happy farm of Muye technology haven't completed the internal test.
Tencent is dominant at this stage. The share of the post bar was originally 100%, and the users and Tencent QQ had a great overlap. As soon as the QQ bar went online, many users were cut off directly through QQ software and QQ chat room, and even many sailors were launched to post advertisements in each major post bar, trying to cut more post bar users into the Q Bar.
Almost in an instant, the post bar was sung down by the insiders.
There are news about Baidu's withdrawal from Muye technology, including rumor that Muye technology is determined to be a navigation station, and then Tencent's q-bar is out of the air, and the internal news of Netease club. It's not surprising that Muye technology's post bar has been sung down by others. After all, in the eyes of outsiders, Muye technology lost its allies first, and then chose the wrong direction of development, and now it's facing fierce enemies and internal worries Foreign invasion is bound to begin to decline. If Makino technology can come up with strategies in time to turn the tide, and also can ease the trend of decline. If they really want to do any navigation website at this time, I'm afraid that the speed of decline will be faster and faster, and eventually lose control.
At the first time when the Q Bar went online, Baidu's Li and Tan Yaocheng met in the office. Li asked Tan: "Lao Tan, what do you think of the future of Muye technology?"
Tan Yaocheng said: "I think Li Mu really wants to play a bad game this time. The most important thing is not that he wants to be the obsession of the navigation station, but that the post bar hasn't been integrated into round B. the idea can change with the change of the situation. But now, Muye technology is so unpopular with the insiders, and the capital side will be very cautious about them. Before that, Muye technology can use 300.4 billion yuan at any time It seems that even if he reduces his value, the capital side will not come in casually. They will surely wait for a while. However, from the beginning to now, Makino technology has integrated millions of rounds a, and cut out some cash to easygoing technology. Their cash flow is not likely to last long. "
Mr. Li nodded repeatedly and said with great approval: "you are right. The fighting between the two armies is not military strength but logistics. Li Mu has no food in his hand now. Tencent's Q Bar is constantly working. He can't fight at all. He can only get a little food at last."
With that, Mr. Li said with a smile on his face: "I think we should watch first and see how long Li Mu can hold on under the siege of Tencent and NetEase. If the time is right, I think we can pull him."
Tan Yaocheng opened his eyes: "give him a hand?"
Mr. Li said with a smile: "right, even if the Q Bar and you bar are attacking the tieba together, the tieba still has some advantages. At least the tieba has such a long time of content accumulation and user habit accumulation, so its share will be eroded, but the process will not be too fast. If Li Mu does not have the funds to fight against the two, and no capital dares to invest in him at the critical moment, then we will pay more attention to it New investment in Muye technology, no matter Tencent or Netease, they don't have our advantages in making post bar products. The nature of post bar is to establish the nature of key word post bar in the form of search key words at will, naturally for the purpose of combining with search engine. "
Tan Yaocheng said: "it's true, but Mr. Li, we can't beat Tencent and Netease even if we join in the post bar."
Mr. Li nodded and said with a smile: "don't knock it down, as long as the tieba can hold more than 60% of the share and stick to it, it will be a success. If Li Mu gets to the edge of the cliff, he can't help himself. At that time, only we can save him, because we can not only give money, but also give flow. If the tieba reaches the edge of life and death, only we can save it! ”
Tan Yaocheng said with a smile: "we used to make a round of investment for him. This time, if we can save him from fire and water, it's time to send coals in the snow. At that time, Li Mu will not be able to keep his shares as tightly as before, and there will be a lot of bleeding." (to be continued. )