At zero on New Year's day, Li Mu and the core technology team in Muye technology crossed the new year. Lin Qingya also took the initiative to stay, because she also wanted to witness this historic moment.

Happy farm has been tested for several rounds in Makino technology. All employees are all addicted to this seemingly boring and mentally retarded game. It's hard to imagine that in their thirties, old men with wives and children will pay attention to their fields on happy farm every day, when the crops are ripe, when they can steal their friends' vegetables, and what's more When can we upgrade, when can we expand the farm, when can we grow more advanced crops, when can we have our own dogs in charge of the house and yard

In a word, Muye technology is extremely optimistic about this game. In Lin Qingya's words, "this game is addictive." , the core staff of Muye technology also firmly believe that this game will completely change the status of Muye technology in the domestic Internet companies, and the real goal behind it is more ambitious. Li Mu wants to use it to establish the largest social network in the domestic Internet field. Once this goal is achieved, Muye technology will have the best user soil.

At 11:30 p.m., Lin Qingya called to order more than ten cups of coffee from the cafe downstairs, which was open for 24 hours. He accompanied a group of men with technical background to stay in the large office of the company's technology department, and stared at the data recording system made by the projector.

Seeing that the online time is only half an hour, Kong Lingyu takes a sip of coffee and asks Li Mu, "boss, how long do you think it will take for Kaixin farm to become popular from online to completely?"

Li Mu Tuo thought about it with his chin, and said seriously, "if you are optimistic, three days will be enough."

"Three days..." Kong Lingyu sighed, "it sounds like it's difficult, but it's not impossible."

Lin Qingya said with a smile: "you don't forget that happy farm has its own communication attribute. Once users put in, they will try their best to add new friends, or even to pull friends around to join. After all, the game is more and more fun with more friends."

Kong Lingyu nodded and said, "yes, at the thought of this, I think three days is possible."

Li Mu said: "comparing and showing off are typical social attributes. The product design of our two leaderboards will surely make most of the users flock to them. In addition, the mode of inviting friends to give props in the early stage will be very popular. Happy farm will bring a lot of new users to the post bar in the first half of the online period. We must do a good job to meet the flood of traffic The preparation of the peak. "

Kong Lingyu said: "boss, you can rest assured that we will not lose face on the server load like Qbar."

Li Mu said with a smile, "get ready in advance for everything."

Seeing the time gradually entering into the countdown, the mood of more than ten people on the scene began to get tense gradually, and there was also uncontrollable excitement and expectation in the tension. After the countdown of ten seconds, the clock of the perpetual calendar on the wall finally jumped to 0:00 on January 1, 2002, which is the standard Yanjing time. Li Mu pressed the online button on Kong Lingyu's computer, and he was ready for it The new version of the post bar is finally officially launched.

Many loyal users and competitors of tieba are waiting for the arrival of zero point at this moment, to see what kind of "personal space" and games will be launched by tieba, so before zero point, a large number of users will continue to refresh the page of tieba, waiting for the new version to go online.

Zero point, those who are constantly refreshing the page suddenly find that the post bar page pops up a prompt with pictures: 2002, a new journey, start with the post bar.

The image is a blurred image, in which it can be seen vaguely that a Boeing 747 is rising.

At the bottom of the picture, there is a beautifully designed button with only four words on it: start now.

The user hurriedly clicks to start the journey immediately, and then the page changes obviously. The post bar is a little more beautiful than before. In addition to the more modern and beautiful design sense, the "personal space" option appears in the upper right corner of the post bar page. According to Li Mu's requirements, this option is made into red font, highlighted and quite eye-catching. According to Li Mu's requirements, this kind of high The highlight will last for half a month.

Click to enter the personal space, the user will find that this page seems to be designed as a whole on a base map. The base map is a simple picture of the transition from sky blue to white, like the classic background cartoon of Windows XP. This design method has never been seen by Internet users at present, so the eye edge and impression at the first glance are excellent, and the most important thing is that, The base map supports user-defined.

On the bottom, there is a line of English letters written in light blue artistic font: yyzone. Look at its domain name carefully. It is also yyzone.tieba.com 。

Li Mu didn't use any official language to describe his personal space as yyzone. He just gave these two less obvious elements, which is to pave the way for his own instant messaging software named YY in the future.

A lot of times, he also wants to let others in the evaluation of their own, sincerely praise a sentence: Niubi. So he wanted to leave some clues to users and insiders. When they were shocked by YY in the future, he told them that in fact, he had planned all this for a long time.The page style of personal space is very close to the QQ space of later generations. This kind of visual design is really ahead of its time in the current Internet field. It's easy for users who are used to seeing other websites to get a glimpse.

The initial version of personal space integrates five major functions of "album", "message board", "log", "talk" and "game", which is basically a product built on the framework of QQ space. However, it is several years before the emergence of QQ space, so these have become the original of Muye technology.

The data on the projector starts to count from zero, and it is the number of visits after the personal space goes online that keeps climbing at a very fast speed.

A large number of users poured into the personal space from the eye-catching entrance in the upper right corner, one hundred, one thousand, ten thousand

On the 26th second of the launch, a user tried to send out the first one, with only three words: "La La La"

In the 39th second of its launch, Kaixin farm has its first user since its official launch.

Ten seconds later, the first crop harvest of Kaixin farm, the first trial user, when planting wheat that takes five minutes, according to the system prompt, used a package of general fertilizer given by the system. The effect of general fertilizer is to advance the time of crop maturity by ten minutes. For crops that need ten minutes or less, they can instantly mature.

In the third minute, the first user who replaced the default image with a custom image was born.

Within 20 minutes of going online, the number of personal space visits reached one million.

In these 20 minutes, "talk" released 680000 messages, 120000 messages, and only 30000 photos were uploaded.

Within 20 minutes, there are 300000 new friends added. This data is the statistics of each friend added. User a adds new user B, even once, and then adds user C, even twice, only using the active adding behavior as the measurement standard. That is to say, if user B is added by user a, the system will not repeat the record.

In these 20 minutes, Kaixin farm has more than 500000 new users, 90% of whom have planted their first crops.

For users, when they first open the game, they don't think the game will be very fun, but the cartoon screen of the game is more attractive. However, since there is a fool like automatic planting process at the beginning of the game to reduce the trial cost of users, the conversion rate of users is very high.

Twenty minutes, I can't see the real viscosity of this game.

One hour later, the number of users of happy farm reached 860000, and the number of new friends added reached an amazing 2.2 million.

The features of the game in the social field have begun to show.

Tonight, many industry leaders are also paying attention to the new actions of Muye technology. They first pay attention to personal space, which is exquisitely made and has many and novel functions. Many industry leaders praise the product concept of Muye technology when they see the interface and see the functions of these products. Personal space is completely to increase user stickiness The products created by Du and interaction, such as message, talk, log and photo album, basically embody the gene of display and interaction. The positioning of these products will definitely greatly improve the viscosity and loyalty of users, which is quite innovative.

As for the happy farm game, many insiders scoff at it.

Today's game is the world of end game. The so-called end game is naturally the client game. The current page technology is not mature enough, and the network speed is not fast enough. To achieve the beauty of the game picture and the huge and interesting structure, it can only be reflected by developing the client. Therefore, embedding the game in the page sounds like refitting the motorcycle engine on the 28 bike It's just as boring.

However, out of the mind that knowing one's own and knowing the other can win every battle, almost all the insiders have played this game.

Mr. Li is also one of them. At the beginning, he was not interested in the cartoon flash game, but after playing for a while, he found the charm of the game.

Kaixin farm's initial stage of upgrading is very fast. Several plots of land are planted in a round of crops. After harvesting, it can be upgraded to the second level, and then get a piece of unlocked land, a new crop, and some free props.

Let users upgrade quickly, let users find the changes and fun of upgrading, so as to immerse themselves in it, and constantly look forward to upgrading, looking forward to more advanced exclusive rights, which is almost the most pursued principle in the game industry, while happy farm is extremely powerful in setting this point, and Li Mu's architecture ensures that users can absolutely be upgraded It will be obviously different from the previous level, that is to say, each level has crops corresponding to this level. Every third level can add a piece of land, every tenth level will unlock a privilege, such as being able to own pets, be able to build various deep workshops for crops, be able to beautify their own farms, etc.

This kind of fine division, to most users, can play a very strong attraction, which even Mr. Li can't avoid. He has an account called Robin Li in the post bar for a long time, and he likes to mix with internet bars. He has met many netizens and added a group of friends to the post bar, including Tan Yaocheng and colleagues from several companies.Tan Yaocheng is also at home with a research mentality to have fun on the farm, but when he began to try to steal vegetables from his friends, he fell down unconsciously.

A good friend just planted a piece of wheat and went to the lighter to light a cigarette. When he found that his wheat had been stolen, he jumped up and scolded angrily, while Tan Yaocheng stole it and then flashed. A successful stealing of vegetables not only can steal a certain amount of crops, but also can get some experience and gold money rewards. This made him feel a burst of joy. In fact, stealing vegetables is the shortcut to rapid upgrading!

Therefore, Tan Yaocheng calculates the maturity time of several pieces of land, and then checks each family in his friend list. Once he finds out who has the land and has no time to harvest, he will roll it up, that is, put a cartoon hand icon on each other's mature vegetable field and click it, and the "hand" will quickly roll it out of each other's crops part.

Mr. Li has been playing for less than an hour, and has reached level 4. He has expanded two plots of land. Now he has six plots of land and four kinds of crops to grow. After the unified harvest, he planted carrots that need ten minutes to mature, and then went to the toilet. He thought about solving the battle in ten minutes. Unexpectedly, he spent dozens of seconds more. When he came back, he found himself The carrots are mature, but at first each piece of land can harvest ten units of carrots, and six pieces of land are sixty units. Unexpectedly, there are four units left in each piece of land that was stolen at the turn of the head, which immediately gnash his teeth.

40% of the crop is guaranteed by the happy farm rules, and his six plots have been stolen to the minimum, which makes him feel that 60% of the time just ten minutes has been lost.

Take a closer look at the list of users who stole their carrots. One of them is a guy named piaoyue in white. Isn't that Tan Yaocheng? Sir, even my dishes are stolen?

Take a look at the list of friends on the right side of the game, the first one is the white clothes floating, and he was ranked eighth, and this guy is now level six, how did he rise so fast?

President Li hurriedly opened Tan Yaocheng's farm. The crops planted in Tan Yaocheng's six fields are potatoes, which can only be unlocked at level 6. It takes 18 minutes to mature.

Look at the time. The crops will not mature for another 15 hours.

Mr. Li's heart suddenly began to play. He thought to himself, "well, you're the guy who stole my vegetables. Then I have to steal you once for anything!" (to be continued. )