Chapter 335

Users who have experienced QQ in 2002 should know that QQ in this year basically has no design aesthetic feeling. Their ads are low to even the font is the most basic imitation of Song Dynasty, and use yellow to make the effect of continuous stroboscopic, but from this point, we can see that the other party can not copy the essence of happy farm at all. Every visual detail of happy farm in this year is extremely It's fine, but if you want to transplant the design concept to other things, the effect will be much worse.

Although the advertisement has been put on, but the game has not been put on line. At this time node, post bar and other websites and forums, there are a lot of Water Army posts. Although the content is different, the core point is the same: Kaixin farm's charging hurt the user's heart. Now it has vacated the QQ fishing ground and promised not to sell props and maintain a fair game environment, so we should The happy farm should be abandoned and transferred to QQ fishing ground.

Li Mu has been prepared for such posts. Zhao Kang's core members are the administrators of the post bar. They can delete the post and seal the IP address in front of their own computers. In addition, a large number of their navy's activities in each post bar. When they find one, they report it immediately and seal it immediately. It doesn't take a minute before and after.

As for the Internet, it all depends on the money. Zhao Kang has spent money on his own PR relationship for a long time, so even if he can't control it directly now, he can also solve the problem by giving it to the relevant counterparts of those platforms.

All the people in the Technology Department of Muye science and technology are waiting for it, but they are also swearing.

Competition belongs to competition. Even if you imitate me, you will come and tear down my platform. This is too much.

Kong Lingyu said: "boss, we are holding on to the comments on the Internet now, but we can't hold on to their hard advertising. They use every dialog ad to push QQ fishing ground. After it goes online, it is estimated that the number of users will rise soon."

Li Mu nodded: "people have their own users and channels. We can stop them on the Internet, but we have nothing to do with their own products. With such a great effort, they can at least guarantee that most QQ users will go to QQ fishing ground to see what is going on, but the real competition is still on the products. It depends on their QQ fishing ground, Compared with our happy farm, who is stronger and who is weaker? Considering that they have the bonus item of QQ instant messaging software, but we have the item of props mall, we have to surpass them in products to make up the positive and negative double-sided gap. "

Kong Lingyu asked him anxiously, "boss, you are not sure now. Which plates should we update?"

"Not yet." Li Mu waved and said, "it's not too late for them to make a decision after they go online and see their products!"

Nine o'clock sharp. 24 hours of data on the

prop shopping mall are still released. It is still about four million Alipay paid users, and the SMS users have broken through nine hundred thousand, while the total consumption amount has gone well over nine million, but it has gone beyond tens of thousands of dollars.

More than 4 million paying users are the most important thing for Li Mu. He is very satisfied with this achievement, but he has no time to celebrate. In a flash, QQ fishery has been launched.

At the moment when QQ fishing ground went online, the data in Tengxun showed that there were more than 400000 data requests generated at the same time, and their online users were only 580000. Such a high proportion of requests proves that the game is still attractive to QQ users, at least it has successfully aroused the curiosity of most users.

Li Mu also opened the QQ fishing ground at this moment. After loading for more than ten seconds, the welcome interface of QQ fishing ground leaps onto the screen. The background music of the game is very happy, but it's relatively easy. It's a small piece of MIDI that is played repeatedly. After entering, the user needs to click first to log in. When logging in, there is a prompt: logging in is regarded as opening QQ fishing ground by default.

When Li Mu inputs his QQ number and enters the QQ fishing ground, a strange looking cartoon fisherman image jumps out, prompting him to enter the tutorial stage.

The design of the whole game is very Shanzhai. Although it is similar to Kaixin farm and adopts cartoon display, it still has a big gap with Kaixin farm in terms of element visual design, color matching, coordination, etc.

The theme of the game is the fishing ground, so the visual display is somewhat confusing. The screen is so large, and each fishing ground divided into small pieces is half the size of a matchbox, but each time you put in a fry, there is a nest of six small fish. The element of happy farm is to plant various crops on the land, so it is farming At every growth stage of the object, the picture only adds a slight swing to the static state. For example, the leaves of the plant will move very slowly, gently and regularly, making people look very comfortable and natural.

But there are some holes in the picture of QQ fishing ground. The designer may think that the fry are alive. It's too strange to stay there. So he designed six fry to move clockwise along the origin in the middle, one circle at a time, making people feel dizzy

Li Mu shakes his head. It seems that Tengxun is in a hurry. Otherwise, it is impossible to release such a product that has not been polished. However, after a careful study of this game, its game structure is very complete. From the basic logic of the game, to the interactive design of elements, upgrading, helping with stealing vegetables, to the list, display and other aspects, the basic It's no different from happy farm.Li Mu tries to raise fry in several fishing grounds. As a result, he feels that he can't accept the fact that there are several constantly rotating fry groups. However, this may only be his later opinion. Now he hasn't experienced the users of various Internet products in later generations, so he shouldn't be too entangled in this problem.

In fact, as Li Mu said, users don't have a great feeling about the appearance of QQ fishing village. Let's have a look. It's found that the overall structure of this game is the same as happy farm. Because of the experience of happy farm, it's very easy for them to play this game.

Then, they found interesting places. When they tried to play the game, a little star on the sidebar list suddenly flickered, and then a prompt popped up: "your friend: XXXX has opened QQ fishing ground, go to his fishing ground and have a look! It's nice to click! "

Then, the user can enter into his fishing ground interface by clicking on the picture of his friend who has newly opened QQ fishing ground, and then he will see a prompt to open the treasure box, a Ding Dong, open the treasure box, which is a random reward for fish food or gold coins and experience.

At first, QQ users only occasionally find a prompt. Soon, the prompt becomes closer. Because more and more QQ users come in to try, all their friends who have opened QQ fishery will receive this prompt, and they will open a treasure chest 100% in their fishery, and then users will actively invite those who have not been activated online Users quickly activate, so there is another wave of activation peak.

As soon as Li Mu slapped the table and stood up, he startled the people in the technical department. At this time, Li Mu said sternly, "this is the thing he is most afraid of! They are too clear about their own advantages. As soon as they come up, they will directly use the contacts that QQ users have accumulated and formed. This feeling of constantly watching friends join in can generate a very strong sense of belonging to the user's psychology. The more friends join in, the more they are interested in the game! "

Chen Wenqiang, the product director of tieba, said gloomily, "this is their biggest advantage. If our YY could be online at this time, it would be great!"

Li Mu waved: "the fastest time for YY to go online is years later. If we can't withstand the pressure of QQ fishing ground, once our happy farm users lose a lot, our YY plan will be greatly affected."

Sun Jianfei, the technical director in charge of flash development, said: "Mr. Li, there are only two directions we can do now: update the game and fight public opinion battles!"

Li Mu nodded and asked him, "what do you think about the game update?"

Sun Jianfei said: "in fact, we have a strong reserve of game functions now. Tengxun is not an opponent at all. The key is that we have to think about what functions we can take out now. We can't take out too much at one go, because we can't keep our advantages for too long after the other party learns at once. We can only like President Li when you first came with me As they say, we can bring out new functions little by little, so that the other party has been desperately pursuing the process. "

Li Mu nodded: "sword fly, you go on."

Sun Jianfei said: "now the most important thing is what functions we put forward to compete with them. I personally think our biggest disadvantage is social network. Although our users have established a huge network in our games, we don't have instant messaging software to serve as a carrier for users' network, and we can train users' friends We can use QQ to communicate with each other in a very convenient and quick way, so in terms of the competitiveness of our contacts, our overall strength is still not comparable to that of Tengxun. Now, we have to take out the function of making up this link, so that the interaction between our users and users can move quickly! "

Li Mu looked at him and said, "in this case, we have to take out our game task system and user trading system."

The game task system is Li Mu's imitation of Hayday's cartoon farm, which creates a car delivery section for the game. Users can get orders from the system when they buy a pickup truck, but the system will ask him for various types of products, which makes it difficult for him to complete independently. At this time, the user transaction will be opened, and each user can be on his own shelf In this way, in order to complete the task and get a higher reward, users will go to their friends' stores to clean up and buy various items. The interaction between users is many times higher than the previous simple stealing vegetables, helping weed and killing insects.

Sun Jianfei said to Li Mu, "President Li, I think these two functions are the most suitable for opening now. Once we open these two functions, our users will experience very interesting friend trading, friend collaboration and system tasks. In this way, the social nature of the game will be improved a lot!"

Li Mu nodded and asked others, "what do you mean?"

Other people also agreed. After all, now we can see where our short board is. The interaction between users is not enough and the communication is not smooth. But YY is temporarily unable to go online. The communication problem is difficult to solve immediately, but enhancing the interaction can make up for this problem.Therefore, Li Mu said, "led by Jianfei, we will immediately prepare for the version update. This time, we will not only open these two functions, but also open the pet function, and take out the dog function!"

Dog keeping is a kind of props in the farm. Once it is open, users can use gold coins to buy dog kennels and the seven-day probation period for the lowest level of hounds. But the real purchase of hounds can only be achieved through reward coupons, which can't be purchased in gold coins or in cash, and can only be rewarded by doing tasks. For each task of automobile order, in addition to giving back gold coins to users In addition to experience and random props, users will also be rewarded with certain coupons and accumulated coupons for tasks, so as to truly buy a hound that will always belong to them.

And hounds are very useful. They can play two roles when friends come to steal vegetables. One is to reduce the number of vegetables they steal, and the other is to let them drop gold coins immediately.

For example, when user a's corn is ripe and a friend steals it, six corn can be stolen from each piece of land. But because the Hound is there, only four corn can be stolen. When the user sees the quantity display, instead of simply changing 6 into 4, he writes 4 into 4 (6-2) and tells him clearly that you could have stolen six corn, but because someone has a dog, you can only steal four corn , which can stimulate the users who steal vegetables to want a hound.

The reason for randomly dropping gold coins is that the dog will launch an attack on the vegetable stealer. If the dog takes a bite, it will display the words similar to - 25 gold coins, telling them that 25 gold coins have been dropped because of being bitten by the dog.

But there are two interesting points about the function of hounds. First, the higher the level of dogs, the better they can use, but the more coupons they need to buy. Second, the dog food is not open to gold coins and cash purchases, and can only use coupons. Once the dog food is gone, it can't play a role. In this way, the dual stimulation of users to do tasks, earn coupons, and stimulate them to do tasks crazily At the same time, it stimulates them to do all kinds of product transactions with their friends crazily.

In a word, it is Li Mu's happy farm. Every function, every link and every props are linked. The clues that are constantly crossed and linked form a strong invisible net. What it lives in is the viscosity and loyalty of users! (to be continued. )