Chapter 382

Just overnight, "old boy" is in full swing this Spring Festival.

It does have all the conditions for the fire. First of all, it has a stereotype that fits the core of the market, that is, a combination of nostalgia, sensationalism, ideals and counter attack. Although it is only a micro film, it still doesn't prevent it from being appreciated by most people;

Second, its angle selection is too appropriate. Zhang kexuan not only has a good voice and high beauty, but also accumulates It's quite well-known. It's the lead singer and rhythm guitarist of the band. Playing this role is just too appropriate. It's just like tailor-made. Duwei is beautiful and has excellent temperament. She has some acting skills. Although she didn't learn to perform systematically, she really lost her heart, so she captured the love of a large number of audiences. Although Chen Kun is a villain, she was also the main player in the end The angle is moved, it is to rectify the evil, plus people are handsome, so the audience can not hate it, but there is a special like.

Finally, the lens language of the film is very clever. Li Mu, the first water trial director, has no special skills and patterns. He uses the scene he imagined in his brain to match the perspective and color he thinks fit. With the support of Ning Hao, a professional, the film looks very real and can also arouse the audience's feelings Xu, it can also be said that the lack of skills makes this movie look more real.

It's like the story of "the girl we chased together in those years" of Jiudao. Actually, his plot is also very vulgar. The core is nothing more than a failed first love. But just because the casting is very smart, the camera language is very real, and no affectation, it can lead the tide of youth film, and gain high box office and high evaluation.

After the movie was broadcast, eason.com immediately launched two songs of Du Wei, "in a hurry" and "in my song", while tieba and eason.com have been making statistics on relevant data. Millions of users around the "old boy" discussed, downloaded and auditioned online that night. This kind of heat even failed to reach when happy farm went online.

After all, 21 provincial TV stations premiered simultaneously, and tens of millions of viewers watched it directly. So this time, old boy really played a big game

That night, when Li Mu sent Su Yingxue home, Geng Yang, the little owner of Jishen, was driving to Yanjing.

During this time, he was so comfortable in Yanjing that he didn't want to stay at home for a minute. He managed to go to the third day of the lunar new year at home. After dealing with all his relatives, he drove his newly bought Ferrari to Yanjing all night.

Yanjing's friends have set up a very high Bureau. Tang Quan led the group to rent a villa and a luxury yacht in Sanya City in the South China Sea, and contacted several supermodels from Shanghai market to play for a week in Sanya. It is said that one person can arrange two female partners, and if interested, they can play with other people.

Geng Yang is the second generation of rich people from small places. He is rich, but he can't play. With his brain, he can't think of a really creative way to play. But Tang Quan has been immersed in Yanjing's circle for many years. In this respect, he is an expert, so he is particularly interested in Geng Yang.

At this moment, after watching "old boy" on TV inadvertently, Geng Jianyong, Geng Yang's father, was almost furious at home.

He didn't want to watch it, but his little daughter was a fan of a simple plan, so he kept shouting to watch the premiere. His family also watched it in the living room with him. Unexpectedly, the middle part of the story didn't make him faint. In the play, there were a group of guys with no quality, who looked disgusting and hot eyed. They drank the high-end Jishen produced by their own distillery and said their own wine Cheng is only for them to drink, so as to insult the male stars in it. Isn't it intended to smear shit on Jishen Laobaigan?

Geng Jianyong immediately called someone to inquire about the origin of Makino image. However, as a boss of a local distillery, his contacts were mostly concentrated in the local area. There was no way to investigate Yanjing's company. However, when he thought that the company was Yanjing's, his mind began to turn around. According to theory, no company would deliberately smear its brand, unless there was competition or It's a contradiction. The other party is a cultural company, and it's impossible to live with its own winery, so the latter is more likely.

What's the director Li Mu for?

Geng Yang, his son, has been in Yanjing recently. Did he offend anyone?

Geng Jianyong immediately called Geng Yang. Geng Yang was running on the highway. He was impatient when he received the call. Unexpectedly, Geng Jianyong immediately asked, "did you cause any trouble to me in Yanjing?"

Geng Yang was surprised and said, "no, I was busy making our wine brand when I was in Yanjing. Didn't you see that the sales volume of our brand in Yanjing is getting higher and higher now? Yanjing agent is my good friend. It's reliable. In the first half of this year, I will cooperate with him to continue to increase strength in Yanjing. We must make the sales volume of Jishen Laobaigan top three! "

Geng Jianyong scolds angrily: "return the first three of his mother, do you know that our Jishen Laobaigan was put in the movie to smear?"

Geng Yang frowned and asked, "what's up, dad?"

Geng Jian said bravely: "get back to me immediately! Otherwise, you can't take a cent from home! "As soon as Geng Yang heard this, he knew that things were very serious. His Laozi always had a high tolerance for many things of him. In general, he would not be so angry. Millions of people bought a Ferrari. In other words, he said two things about a loser. Today's situation is obviously more serious than buying a Ferrari.

Geng Yang immediately got off the highway at the nearest exit, turned around and drove back. Fortunately, he didn't go out until he had supper. Now he has just driven out for more than an hour.

When Geng Yang returned home, the villas he built were already full of people. Geng Jianyong summoned the backbone of the winery to his home. A winery with an annual sales volume of more than 100 million has nearly 20 backbone employees, including five sales managers in large areas of the country, not counting Geng Yang in Yanjing and the surrounding areas.

Geng Jianyong has worked steadily step by step. The most important thing in doing business for so many years is word-of-mouth. Jishen Laobaigan has been a brand for more than ten years. In recent two years, it's really a critical moment for him to have a good fortune. As a result, he was suddenly put into the movie so blackened. His chest is like a huge stone blocked. Give it to Geng When Yang finished calling, he immediately called all the key members of the winery.

When Geng Yang was on his way back, we had discussed for several rounds, but no result had been discussed.

They did not analyze the motive of Makino image, but did not come up with a reason; they did not come up with a good way to remedy it; even some people proposed to sue Makino image, but what reason to sue became the biggest problem.

Muye image doesn't say that Jishen Laobaigan is half bad. Moreover, if they want to say the literal content, they will praise Jishen Laobaigan as a good wine in the play. But the key is that the actors who praise it are not good enough, and their quality is terrible, so they directly lower the image of Jishen Laobaigan. But how can we sue if we go to court? Do you accuse people of being too ugly and poor in quality?

A slightly younger marketing manager said: "Chairman, we can't win this kind of thing at all. Think about it, there are villains who drive luxury cars and bully people most often in TV movies. All the villains drive BMW Benz. Who ever told BMW Benz? You can't win a lawsuit. "

Another manager agreed: "Manager Ye is right, it's impossible to tell, and even if it's a long process, what we need to do now is to make up for it. This simple plan is hot now, and the old boy will be replayed in the next few days. We need to find the crux of the problem and find a way to stop it Or cut it off when you replay it. "

The younger Ye manager said at this time, "this time we didn't broadcast on Jizhou provincial radio. I'll call to ask what's the situation."

Everyone nodded. Manager Ye immediately called his acquaintances in the TV station. Jishen started his business in Jizhou province. He had a long-term advertising cooperation relationship with Jizhou TV station. One called the contact person and explained his intention. The other party said that he had just watched the micro film. The specific situation was not clear. However, the other Party promised to be responsible with the station People on TV communicate.

Ten minutes later, the other side responded with a message: the people of the provincial TV program group did receive the sample film provided by Muye image. At the beginning, they wanted to authorize Jizhou TV to premiere for free, but after reviewing the film, the person in charge of the program group thought that the film would conflict with Jishen Laobaigan, so they pressed it down directly, but he was not the person of the advertising department and didn't put this matter into practice Inform the advertising department.

Later, the other side also revealed a data that the ratings of 21 TV stations that premiered "old boy" reached a new high. The reason analysis was mainly because some TV stations in some regions were not in the scope of premiere and the audience watched TV programs across regions.

It is obvious that the micro film "old boy" is coming in a fierce way. The influence of this film will be very great. The situation of Jishen Laobaigan is very serious.

When they heard the news, they all looked serious.

Just then, Geng Yang came back.

As soon as he entered the door and saw such a big battle, Geng Yang was also a little shocked. On the way back, he was still thinking about what happened, but he never thought of one. So when he saw so many people, Geng Yang realized that it was really serious. Is it really related to himself?

When Geng Jianyong saw Geng Yang coming back, he called him to him even with a dark face and asked, "you tell me honestly, did you offend people in Yanjing?"

Geng Yang was surprised: "no......"

Geng Jianyong said, "do you have any impression of Muye image company?"

Geng Yang shook his head: "no......"

Geng Jianyong asked again, "do you know a man named Li Mu?"

Geng Yang's eyes glared at the eldest brother in an instant: "I shit, what kind of demon moth is he doing?" (to be continued. )