Chapter 384

"Old boy" has successfully set off a wave of youth fever in China. No matter the youth or the people who have passed adolescence, after seeing the film, they have been successfully captured by the micro film and become its heartfelt audience.

If you have the conditions, you have already downloaded the movie source on the easy to listen Internet and watched it several times in front of the computer. But for more people who do not have the conditions temporarily, the only thing you can do is wait for the replay. Among them, there are potential users who missed the premiere on the third night of the lunar new year, but were tickled by people around you. Therefore, at this time, it is estimated conservatively that tens of millions of users want to see it To replay.

So, which TV station can replay "old boy" two hours in advance, or even one hour in advance, will enjoy the huge cake of tens of millions of users. Such a huge influx of users will be a huge boost to ratings. Moreover, for TV stations, there is nothing more important than ratings.

Under normal circumstances, if it is such a popular TV series, the purchase cost of the TV station will not be low, especially if it wants to get the exclusive broadcast or the exclusive premiere right, and it has to pay quite high fees to the copyright owners. Although the current market situation has not been hot, the cost of a large-scale TV series if it wants to be used as the exclusive broadcast of satellite TV, the cost of an episode must be more than one million On the other hand, if it's a 4 + 1 broadcast mode, i.e. four satellite TV + one local station, the price will be reduced appropriately, but it's also a big one.

The independent broadcasting of satellite TV means exclusive copyright, and 4 + 1 means sharing of viewing. Generally speaking, good movies and TV stations want to be independent broadcasting, but if the cost is too high, they can only go back and ask for the second place, to do 4 + 1. If they can't even afford this money, then they can only wait for others to heat up and then use it to cook cold rice at a low price.

The ratings of TV series produced in large scale are also uncertain. Unless it's Huanzhugege, the dominant TV series, it's difficult to guarantee the ratings of other TV series before they are broadcast. However, the old boy is different. It has been verified and sought after by countless people overnight. If it's replayed, the ratings will not be low.

If the 45 minute micro film is measured by high ratings of TV series, its significance must be greater than or equal to one episode of TV series. Therefore, Li Mu's psychological price is at least one million, which is not capped.

Ning Hao understood what Li Mu was up to, and immediately assumed the responsibility of commercial director of Muye image. After communicating with the major TV stations that came to him, he started to offer a unified price of five million yuan. He could make a counter-offer if he thought it was too expensive, but it must be the high price. Of course, Li Mu focused on southern Hunan Satellite TV. That day, he naturally inclined to southern Hunan Satellite TV I'll see the quotation given by Xiangnan satellite TV.

In the early morning, Ninghao lion made a general offer and set off a frenzy in the TV circle.

The commercial outlets and copyright purchasing outlets of major TV stations are privately connected. Although they are competitors, they are also sources of information to each other in private, even partners who cooperate to reduce the price. The price of priority replay right quoted by Makino image to the old boy is 5 million yuan. Many TV stations' relevant directors are swearing in private.

For a 45 minute micro movie, the price is 5 million yuan, and it's only the priority of replay right. The price is a little too high. Some TV stations can only give about 1 million yuan of psychological price, and the higher one will be 2 million yuan. No matter how high it is, I dare not take it. I'm afraid it's worth more.

Li Mu is not in a hurry. It's just the early morning of the fourth day of the lunar new year. The whole of China hasn't recovered from the sleepiness in winter. When it wakes up, the heat of old boy will continue. This micro film will form a public opinion focus in a short time. Now it's obviously just the beginning, so in another half day, the TV station may not help but improve its newspaper Price.

During the Spring Festival holiday, the start time of Internet activity was postponed to about 11 o'clock in the morning by living habits. 11 o'clock is a watershed. Most people get up, eat and get busy with what they are doing, and then start to surf the Internet. Many of them come straight to the post bar and are active in the four post bars of simple plan, Du Wei, Zhang kexuan and old boy.

Although Duwei bar was just established last night, by 11:30 in the morning, it had already exceeded 300000 posts. This enthusiasm has caught up with the simple plan bar, Zhang kexuan bar and the old boy bar. It has become the hottest post bar since last night. None of them. The traffic is fast catching up with the emperor of later generations.

Although it's not the time of the national star making blowout, there are not a few new comers who make their debut every year, but no one can be like Du Wei, who makes her debut with a simple plan as a first-line combination partner, and she needs to have appearance, temperament and temperament. There are also hot micro movie IP momentum behind her, and two hot singles supporting her in so many directions All together, Duwei was pushed to the top in an instant.

At this time, Zhao Kang's water army is also making efforts in secret. There is an upsurge of discussing "old boy" in various post bars and forums. The netizens have almost nothing else to do. They discuss "old boy" on various platforms and carriers. Even in "legend", a large number of players discuss: "have you seen" old boy "

"Look, it's so fucking nice."

"Paralyzed, I cried three times."

"Ah, I love Dewey...""The song" in my song "that Du Wei sang is really wonderful!"

"I prefer" in a hurry that year "a little more ah!"

"Dewey is my goddess! I don't know when she'll be able to play a new song! "

And easygoing also benefited a lot from the premiere of "the old boy". Although online viewing didn't benefit many users, the download volume of the old boy quickly reached a million magnitude and is still increasing. The most serious thing is that the number of the two songs played on easygoing rocketed up. Just after 12 o'clock, the number of the two songs together exceeded 10 million Three million.

At the beginning of the new year, these two songs have shown a strong momentum of dominating the billboard. Almost all radio stations are playing these two songs, and they need to be cycled once in a while, as if they were afraid that the audience would not hear them and change stations.

The heat is now really starting.

Not only the audience, the audience flocked, the major film and television, record companies are also stupid.

At present, there is no really mature micro film in China, and "old boy" is the first time for the first time. In the past, people in the film and television circles used to operate the film mode as follows: the large-scale films are directly on the upper court line, the small-scale films are not on the upper court line and sold directly to TV stations, especially the most movie channels. After the large-scale films are shown off the court line, they will be sold to TV stations for broadcasting at a low price In the future, copyright will be cheaper.

However, no matter big production or small production, no one has ever moved other thoughts on the length of time. People in the industry also think that it is not a movie if it is less than 90 minutes, so everyone's movie time starts from 90 minutes and lasts for several hours at most.

The 45 minute "movie" of "old boy" is totally different. Its length is the same as that of TV series, but the key is that it tells a complete story in 45 minutes. It's short and tough, like a delicate and slim beauty, without a trace of fat on her body.

Moreover, the operation mode of "old boy" is also very interesting. It is broadcasted to major TV stations free of charge, that is to say, it completely gives up the possibility of revenue from the broadcasting right. At first glance, it is stupid, but only after careful observation of the effect can people suddenly realize that in fact, people use this free authorization method to instantly expand their influence and stir up "old boy" overnight.

Now, the image of Muye is more like a chicken thief. After its popularity, Muye immediately decided to give priority to replay right. If a priority replay right is not good, it will not only recover the cost, but also realize the profit.

However, the current film and television companies and record companies don't care about the profitability of old boy. What they care about most is Zhang kexuan and Du Wei, two rising stars in the future.

Zhang kexuan, needless to say, has been on fire for a long time. Just after he joined the Spring Festival Gala, the movie he starred in also premiered, and the repercussions are excellent. Nowadays, no one in the male singers can reach the limelight. The record company wanted to sign him for a long time. Now this desire has become more intense. The film and television company also saw his potential and wanted to sign him.

Du Wei's market space is no less than Zhang kexuan's. her voice has the strength to become a first-line singer, her appearance has the potential to become a first-line idol. Although her acting skills are a little green, she is definitely much better than most of the idol actors. If she is trained, she can also become a real-power performer. Such an embryo is born to take the development path of "three kinds of movie and TV songs".

The network of film and record companies is very strong. They soon found Dewey and threw olive branches to her in various ways.

Many record companies want to sign Dewey as a singer, and promise to raise 8 excellent songs for her to produce an album within one year; and many film and television companies want to sign Dewey as an actor, promising not less than two cinema films in one year, and at least two TV plays with it. In one morning, there are many contracts flying to Dewey's house, just like snowflakes, not only scaring Dewey When she arrived, she even scared Duwei's parents and her sister dufei.

Dufei just wanted to win more chips for her sister's music journey, so he asked Li Mu to write songs for her. But he didn't expect that Li Mu could build her sister into a front-line star in the future. So many companies swarmed in, which really caught her off guard.

Duwei and dufei's parents have their own views on this matter. They think that Duwei's fame is not a bad thing, but they must grasp their own direction. They must not casually promise any company to hand over the fate of future music or performance to a company, except for Muye image.

Du Wei's parents think that both the role customized for her daughter and the two songs prepared for her daughter are impeccable. Muye Technology Co., Ltd. is impeccable in terms of vision and strength. If her daughter wants to enter the performing arts circle in the future, she must sign a contract with Muye image. Only this company can let them don 't worry! (to be continued. )