Chapter 437

Dewey said that the British girl didn't reply to her message all day, email didn't reply, MSN didn't reply either. It's estimated that she was focused on backpacking and didn't take the time to surf the Internet.

Li Mu also knows that it's useless to be in a hurry, so he lets her go with the flow. Now, he can only wait when the other party is online to establish a connection.

Besides MP3 player, Li Mu has a lot of things to do.

The first is YY.

In the first week of online, YY users exceeded 50 million, and the growth rate is still very fast.

Different from the so-called broken billion users of QQ, the user activity of YY is too high.

Now QQ has a large number of overlapping accounts and zombie users, a considerable number of people have two or more QQ numbers, and a considerable number of people rarely log in, with the average frequency even more than a week.

In other words, in addition to some possible overlapping accounts, the remaining 50 million users of YY are almost all highly active users of the Internet.

According to the synchronous data provided by Kaixin farm, of the 50 million YY users, 41 million have bound the post bar and Kaixin farm ID, that is to say, there are more than 40 million highly active users.

What 40 million people bring is not only the popularity of a software, but also a large amount of cash inflow of value-added services. In just seven days, YY's value-added services have absorbed more than 100 million yuan.

According to the calculation specialist of Muye technology, based on the current user base, at present, the monthly revenue capacity of YY in value-added services should be about 200 million yuan. Now, many manufacturers take the initiative to contact the business personnel of Muye technology, hoping to get the price list of YY promotion resources. They hope to put advertisements on YY. Li Mu does not agree. His instructions are very good Simply, YY will not accept any advertisement for the time being.

The news that Muye technology didn't accept advertising soon spread out in the industry. There were few stupid people in the Internet industry. Li Mu didn't want to send money to his door, not because he was arrogant, not because he didn't care about money, but because he paid more attention to user experience than money.

It's rumoured that QQ is just an advertisement selling dialog boxes, and its revenue can exceed ten million yuan in a month. Judging from the huge user group and display effect of QQ before, it is worth this price, even more. This is one of the reasons why Tengxun doesn't need financing all the time, because it really can make money by using existing resources.

Li Mu thinks that if he imitates QQ to create several constantly changing banner ads on YY's dialog box, the impact on user experience is too bad. When there is only one family in the market, it's OK. Users have no choice. But when there are competitors in the market, Li Mu is not willing to do such things.

Therefore, Li Mu talks to the business department of Muye technology. As long as QQ has more than 300000 daily users, YY will not consider receiving advertisements.

This was directly conveyed by the commercial department to the merchants who intend to put advertisements on YY, which immediately caused a huge stir in the Internet industry.

Some people say that Makino technology is too arrogant, some people think that it is the best choice to do so; some people say that Makino technology competition means is too rough, some people think that this means is the most effective way.

Li Mu's remark is the same as Liu Wudong's request to the book team to suppress Dangdang when he set up the book Department of Jingdong: the book audio-visual Department shall not make a cent of gross profit for the company within three years, or shall not make a cent of net profit within five years, otherwise the whole Department will be dismissed.

Liu Qidong means very simple, and the same as Li Mu's release now, that is: I can not earn a cent, but also to kill the competitors!

There is no pity in the shopping malls. In the past few years, the Internet in China was better looking and better used. Now, Li Mu is better than anyone who can live for a long time when he is hungry and who can live for a long time when he is naked in the snow. This is the mode of Internet competition in the next few years. For the current Internet users, it has never experienced the cruelty, and the Internet is like If we wait ten years, the means of competition will become more brutal, and it will become: everyone takes all the money out and spreads it out desperately to see who can attract more people to rob it and who can spread it for a long time to win it. Of course, when the competition reaches this level, it will be basically impossible for both sides to bear it. Then we will put away the swords and guns, shake hands, put together all the belongings, stop throwing money, and turn around Start to get money from users together.

Recently, Tengxun has been in a mess because of the birth of YY. Originally, Tengxun could only watch the continuous loss of users without any solution. Now, Li Mu suddenly released such a sentence, which made the whole company even more gloomy.

Li Mu's arrogance deeply hurt the whole company, but what really pierced their hearts was the reality of nakedness.

Although QQ has started to develop group function and personal cartoon show function, but according to this trend, before they develop the function, QQ's daily work has been reduced to less than one million people. Although there are tens of millions more in the company ' Far away.As a group of executives pondered the countermeasures, representatives of South Africa's MIH group rushed to Shenzhen from Hong Kong, and they were really worried about holding 33% of Tengxun's shares.

At present, the equity structure of Tengxun is very simple. The team accounts for about 60%, MIH group accounts for 33%, and IDG owns the remaining 7%.

However, the 60% equity of the team is relatively scattered, even Mr. Ma himself has not reached the high proportion of 33%. Therefore, the real major shareholder of the company is MIH.

Historically, MIH has always been more trusting and tolerant to Tengxun than ordinary investment companies. They have a very firm belief in the future of Tengxun from the very beginning, so they will take 20% of Tencent's equity from the eldest son of Li Jiacheng, the richest man in Hong Kong, and the remaining equity from IDG. Besides listing, MIH has never Take the initiative to reduce the shares of Tengxun.

But After all, it's the last fucking thing.

In this life, Li Mu has dug such a big hole for QQ. Seeing that QQ is about to fall into the abyss, MIH can't sit still.

Their representative, a white man named Dean Cooper, arrived in Shenzhen for an interview with Ma Zong, and offered a suggestion: QQ must immediately give up the profit and exchange the profit for the user. At this time, it must not look at the money any more. The more you look at the money, the less you will live. Therefore, MIH's suggestion is: stop all advertising cooperation, QQ members and other value-added services free of charge In a word, the purpose of discount promotion at a very low price or other ways of giving back to users is to make QQ closer to the user's previous intimacy;

General Manager Ma gave his own answer according to the suggestion put forward by Dean on behalf of MIH.

"Mr. Dean, to be honest, I'd like to give up the profit temporarily to fight against Muye technology, but unlike Muye technology, all the income of Tengxun at this stage comes from QQ, while the income of Muye technology comes from Kaixin farm. Now YY just gives up the income of commercial advertising, but not the income of value-added services If the value-added services and advertising business are all stopped, then only tens of millions of them on the book can support half a year at most. A huge team needs to support, a large number of servers and supporting bandwidth services need to be provided, and other miscellaneous expenses of the company are also a large amount. Without income, it will not last long. "

Dean said: "Mr. Ma, this is also a question that I want to discuss with you this time. MIH is not willing to watch QQ fall, so we are willing to increase our stake in Tengxun at this stage. We have been communicating with IDG to take over 7% of their shares. We are also willing to purchase 20% of Tengxun's shares from you and your team with a reasonable valuation." Shares, but we have a requirement that all the purchase money must be reserved for the subsequent operation of Tengxun. You and your team are not allowed to cash out. "

Then Dean added: "of course, to show our MIH's determination to overcome difficulties with you, we are willing to add 20% of the purchase money to Tengxun, and use it all for operation."

The meaning of MIH is very obvious. They don't want to let QQ be defeated by YY, which makes their shares worthless. They want to take some more money to fight and lose more if they want to lose. But if Tengxun carries it, MIH will make a lot of money in this investment! This is the essence of venture capital!

If Tengxun wants to get the 7% shares from IDG or more shares from the founding team when it is booming, it is almost impossible. Even if it is possible, it needs to pay a very high premium cost. But now it is in a critical moment, and the price of share trading has a lot of room for downward pressure, even if it is not too hard, at least it can The premium is wiped out.

Mr. Ma hesitated a little. In the current situation, if we don't carry on with Muye technology, QQ may die. If QQ dies, all our efforts will be in vain. The money on the book is basically nothing left after the severance payment is paid to the employees and shareholders, which means that we actually have no way out. We should be conservative and defensive until the company is dissolved More is to take a few million people to leave. If we take the initiative to attack, at the end of the day, we can't get a penny at most, so it's natural to be willing to fight.

However, if he agrees with MIH's requirements, MIH takes 7% of IDG, plus 20% of his team, then the shareholding ratio can reach an astonishing 60%. At that time, MIH will be the absolute holding company. Can the company still be under his control?

Mr. Ma thought for a moment and said to Dean, "well, let's talk about the specific financing proportion and valuation slowly. My idea is that if we can negotiate a mutually agreed proportion and price, we will sign a memorandum first, and then we will set a warning line for the book capital. If the capital reaches the warning line, we will sign it according to the memorandum Transfer of equity. "

For Mr. Ma, he hasn't been in such a mess since he started his business. Since the middle of 2001, he has been leading QQ to climb higher and higher. When he was satisfied with his ambition, he didn't expect to suddenly come out with a herdsman technology and give himself a bang. Although it hurt a lot, if it hurts, he will now arch the position of the major shareholder of the company It's obviously hard for him to accept the handshake, but he also understands that if he wants to transfer the shares when he can't support it, then the valuation will fall dramatically, so he hopes to talk about the proportion and price now, and then accept it when he can't bear it.Dean and MIH also expected that the general association of horse would put forward similar requirements. Before Dean came, he had been inspired by MIH. This time, their main purpose is to help Tengxun get through the difficulties, and at the same time to ensure that their previous investment will not drift. Therefore, if the general manager of horse does not want to transfer shares so early, they will not force it. All of them focus on solving problems. Since the general manager of horse is now It means that if he wants to set the terms first, and then leave them to himself, MIH will not fall down.

As a result, Dean said, "in principle, I can accept your proposal, but I have to report the specific terms of the memorandum to the group before I can reply to you."

Mr. Ma nodded, relieved a little, and said, "Mr. Dean, it doesn't matter. We've known each other all the time. We're all comrades in arms on the same front. I'll arrange you to stay in Shenzhen first these days. Let's communicate the details slowly."

Dean said, "no problem. I'll be in Shenzhen in the next few days."

After a pause, Dean said: "Mr. Ma, it was just the first point just now. When I come here, the group has another suggestion that I want to convey to you."

Mr. Ma said in a hurry, "please. "

Dean said:" we have also studied the YY of Muye technology. Based on the opinions of some of our analysts, we hope that QQ can also make more efforts in product development, and we'd better find a new breakthrough in the product immediately. To be honest, we think that if QQ only imitates the YY function, it is inevitable that it will die. Now we can only fully develop new products and strive for products in progress Only catching up with YY can we reverse this situation. "

The horse always pursed his lips and nodded heavily.

Why doesn't he think so? If he wants to develop new products suddenly, everyone still has a black eye. If he wants to reverse the situation with new products, it means that new products must be strong enough. Where can he find a strong idea of new products in a short time?

At this time, Guo Haiming suddenly slapped his head and exclaimed, "Mr. Ma, do you remember that you had a very powerful idea about chess and card games. You said at the beginning that if there was such a game hall, directly integrated into our QQ, you would be able to kill the whole group in a second..."

The horse always stood up, really from the chair.

He was also reminded of this by Guo Haiming. In fact, a few months ago, he had a powerful product idea. At that time, he wanted to create a QQ game hall by imitating the alliance, but because he had QQ, a powerful instant messaging software, he could seamlessly transfer users and their friends to QQ game hall, and use chess and card games to enhance the use of QQ Viscosity of the household.

It's a pity that at the beginning, I was too confident in the situation. I transferred most of my technical development strength to Guo Haiming to be a QQ fishing ground!

At the thought of this, Ma always felt remorseful. At the beginning, he wanted to wait for Guo Haiming to finish the happy farm, and then go to QQ game hall with all his strength. Unexpectedly, things have come to the level of today's bullshit step by step! (to be continued. )