In the morning of the next day, Li Mu held a discussion meeting in the company. First, he said that Xin Lang was going to do instant messaging software. Then, he led the discussion to how to win hao123.
As for hao123, Li Mu doesn't need to say too much. All the people sitting here are senior Internet users. Naturally, he knows hao123, the first personal station in China.
At first, we didn't understand why Li Mu wanted to collect hao123. Such a navigation website with low technology content and making money by relying on strong traffic is very useful for traditional Internet enterprises. But for the company with client-side products as the core, the meaning is not big.
But when Li Mu said at the meeting that he wanted to be a portal, everyone understood Li Mu's intention.
New wave needs to do instant messaging and compete with Muye technology for talents. It seems that Li Mu is angry and wants to teach new wave a lesson or kill it.
So we started to talk about hao123.
People of technology schools support to build a navigation website imitating hao123, use the strong flow of YY to support, and then use the cash flow of YY to promote in the whole network, or even to cover the promotion offline. It's sooner or later to surpass hao123, but people of operation school prefer to acquire with full capital. With the current profitability of hao123, Li Xingping has a net income of at least 300 in one year The initial valuation will not be less than 10 times of the net profit, so if you use money to collect, 30 million is the least, and it is not sure whether Li Xingping will agree.
Li Mu also thinks it's too difficult to buy hao123 directly because of its low operating cost and high advertising income. It's just a hen that can lay golden eggs. 30 million yuan can't be sold by itself unless it's replaced with the shares of Muye technology.
But Li Mu didn't want to buy hao123 at such a high price, which is not as strategic as Baidu, so Li Mu raised his expectations at the meeting.
"If you want to find a way to take down hao123 with only money, the price can't be too high. I don't want to be the wrong leader."
When we were confused for a while, Ding Jian, director of the business department, asked, "can we call first and then buy?"
Li Mu said, "yes, tell me what you think."
Since Ding Jian was dug by Lin Qingya from a multinational company to Muye technology, he hasn't really done a big project, and Muye technology hasn't launched a formal acquisition yet. Today, Li Mu says he wants to finish hao123, and he immediately has the momentum.
Ding Jian carefully combed his thoughts and said: "now hao123 is the best time. There is no competitor, the operating cost is very low, the user flow is great, and the advertising and ranking income is very high. At this time, the other party is also the most powerful psychologically. He has such a healthy business model, and he will not be interested in any company finding him to buy Interesting. It's too expensive to impress him. "
Li Mu nodded, and Ding Jian was right. A person can make a net profit of several million yuan if he is light and easy in a month. Even in front of Bill Gates, he will not lose his confidence unless he takes a very high price to compromise.
At this time, Ding Jian said: "if we also do a navigation website, we don't need to invest too much in this aspect, and then we use YY to guide the navigation website, as long as we let people know that we are doing this, and let them think that we should spare no effort to push forward this thing, I think with the momentum of Makino technology in the Internet industry, hao123 must He will be very nervous. He only has hao123, but we have too much. When he is nervous, worried and scared, we will talk about the purchase with him, and his psychological price will be greatly reduced. "
Ding Jian's strategy of fighting first and buying later may be the best way to meet Li Mu's requirements at present. Otherwise, with the increasing value of Internet traffic, Li Xingping's income will be higher and higher. At that time, it will be too difficult to take his hao123.
In the last life, Li Xingping got tens of millions of cash from Baidu and Baidu stock that is far beyond this value. Although the specific amount of Li Mu is not clear, it can be imagined that the actual income of Li Xingping should be calculated in billions. If his Baidu stock has been in hand, the actual remuneration may even be higher.
Ding Jian's suggestion is very reasonable and feasible. It's not uncommon for the Internet industry to buy things first. Moreover, many companies have benefited a lot from the success of this game. These four words have inspired Li Mu to a certain extent, and Li Mu has been wondering why his predecessor Baidu wants to accept hao123.
According to Mr. Li's urination, it's obviously not reasonable to buy hao123 at such a high price. He also has huge traffic. However, the technical threshold of navigation website is so low that it's outrageous. Baidu can make a difference if it does something a little. Why pay such a high price to buy hao123?
However, when he thought that the time node of the acquisition of hao123 was 2004, Li Mu's heart suddenly opened.
There is only one reason - to go public in the United States.If Baidu doesn't have to go public in 2004 to succeed, they will not spend so much to buy hao123. If the plan to go public is two years later, President Li will definitely do hao123, either kill her to replace her, or be afraid of him, and then both sides shake hands and make peace, and take away hao123 at a low price. It's impossible to watch him take away so much profit from his own hands lightly Benefit.
To put it bluntly, everything is what we need.
If Baidu wants to go public, it needs to blow more bullshit and tell more stories to the market. Taking hao123 will give them more capital to boast and tell more stories. When Baidu wants to gain more benefits, it will naturally ignore the small sections and make Li Xingping more profits, as long as he actively cooperates with his own strategic planning.
So Li Mu had a plan in mind. According to Ding Jian, he would fight first and then buy.
So, Li Mu said, "the technical team has divided several web pages for development. Today, we started to set up a navigation website project team to develop our own navigation website and give me the first draft of website planning and design as soon as possible. In addition, if we register the yy123 domain name, we will find a way to buy it."
Sun Qian immediately raised his hand and said, "we must complete the task as required."
Li Mu added: "if the operation team wants to find a way to integrate YY's resources and come up with an operation plan, it must figure out how to promote it, how to guide it, and how to toss it out. In addition, it is necessary to investigate the materials of Li Xingping in hao123, and it is necessary to put a large number of offline advertisements in his hometown to give him the greatest sense of oppression, and make him online and offline Feel the pressing pressure, make him sleep and eat uneasily
The sense of oppression that giants bring to the industry is huge. For example, the future generations of Tengxun, any Internet entrepreneur knows that Tengxun should always be on guard on the road of entrepreneurship, because once Tengxun takes a fancy to its business model, there are only two possibilities. Either he kills himself or he can't bear his pressure and is recruited by him.
Now, Muye technology is also a giant in the domestic Internet industry. For a personal webmaster like Li Xingping, Li Mu believes that it will bring him great pressure. Therefore, Li Mu asks the operation team to build momentum and let him live in a sense of crisis all the time in the future. Unlike himself, he is an ecological chain. He only has the hao123 section 。
The operation team immediately understands that sometimes it's only by tricking people to have a sense of achievement, which is not insidious and cunning, but the market law. It's reasonable for the operation team to covet others occasionally.
……
Chen Hui and Zhang Xiaodi landed at Shenshi airport at noon. They went to the reserved hotel to check in. Zhang Xiaodi said to Chen Hui, "there's nothing to do in the afternoon. Please make a list for me. I'll make a statistics."
Chen Hui nodded and said, "in the evening, I asked my former subordinates to have dinner together. You can also have dinner together. You can explain your intention to them at the dinner table."
Zhang Xiaodi made an OK gesture: "start with your subordinates, and we will break them one by one, batch by batch."
At this time, Zhang Xiaodi received a call from Li Mu. After listening to Li Mu's explanation, she hung up the phone and said to Chen Hui, "Li Zong just called to explain. He asked the finance department to advance 300000 yuan to my salary card first. Let's not be too stingy in business entertainment. We should treat the guests to dinner. The standard should be as high as possible, which is also for you Some colleagues show us our soft power, so you'd better order a high-end restaurant for dinner at night. "
Chen Hui thought for a moment and said, "let's choose Ruiji Hotel, a five-star hotel. It's said that the catering there is very high-end in Shenzhen."
Zhang Xiaodi said with a smile, "well, it's just that we can get along with each other. We haven't eaten in a five-star hotel since we are so big."
They went back to their rooms. Chen Hui first called 114, checked the phone number of Ricky Hotel, and booked a private room for dinner in advance, then connected to the Internet in the room, logged in YY, and said in his own small group and six subordinates: "brothers, I've arrived in Shenzhen, just stayed in the hotel, let's eat in Ricky hotel in the evening, seven o'clock, Manhattan hall, I've already reserved a seat 。”
Several unemployed technical men in the group are online. When Chen Hui sees that he is going to invite everyone to have dinner at Ricky's hotel in the evening, several of them immediately blow up the frying pan.
"Boss, are you rich? Can't we eat five or six thousand yuan for seven at Ricky's
"Yes, the consumption level of Ricky's hotel is too high. Let's go to the old place. It's three hundred yuan for seven people, even food and drink."
"The eldest brother is coming here for a business trip. Maybe it's public money. Maybe it's not, eldest brother."
Chen Hui smiled and quickly typed a line at his fingertips: "eating at night is really the money of the company, so you don't have to worry about it. Just open up!"
A subordinate said in the group: "Wow! How long did you go to the new company, boss? You have such a great power to eat and drink with public money? "
Chen Hui said, "there is so much rubbish. Did you receive it at seven o'clock in the evening in the Manhattan Hall of Ricky hotel?""Yes!"
"Yes!"
(to be continued. )