When the industry sniffed at yy123, Li Xing was so angry that he couldn't speak out overnight.
He found that yy123 of Muye technology completely copied his own ideas, but because of its strong design and development team, it was higher than hao123 by more than one level.
And the ecology of Muye technology can always play well in any of its products.
For example, yy123 has also opened the one click login for YY users. At the beginning, Li Xingping didn't understand that it's unnecessary to open the user registration and login functions for a navigation website with the same tools? On the contrary, it will increase the user's behavior cost, which is not convenient for hao123. However, when he really opens YY, he only finds out the advantages of yy123.
Yy123 added a custom column under the secondary navigation bar of the home page, where users can define their own favorites, which has the cloud recording function.
User a can log in and open yy123 with the one key of YY, and then customize the website he often visits in the interface of yy123. The next time he changes any computer, as long as he logs in yy123 and opens yy123, these customized sections will immediately appear from the cloud, with extremely fast speed. After all, the link is a string of characters, small data flow can be ignored, and the space occupied by small icons is not It is often small, so users can log in with another computer, and realize the process from cloud data synchronization to local page display in an instant.
It is this function that flusters Li Xingping.
Li Xingping is like a person who practices selling film to mobile phones at night. Generally speaking, he eats with superior skills and is not afraid of competitors. But one day, if the mobile phone manufacturer brings film service to the mobile phone when it leaves the factory, and the technology and material are better than himself, it's really fatal.
Strong resource integration ability and product linkage ability have always been the core elements for Li Mu to ensure the competitiveness of YY. He has carefully arranged so many product structures, which one Li Xingping can resist.
Hao123 has a lot of traffic, but there are many users of Muye technology. YY is just a pop-up window in the lower right corner, which can bring hundreds of millions of traffic to YY. For Li Xingping, who works alone and has no other products to rely on, it is a huge crisis that can be called the end of the world.
Li Mu himself thought of a slogan for yy123: real Internet, starting from here, and then asked YY to give users a pop-up window every day. When users see the ten words "real Internet starts from here", they will subconsciously wonder what is the real Internet, and even further generate psychological hints: is it not the real Internet?
Driven by curiosity, when users click to enter, yy123 will be opened immediately and automatic login will be completed directly. At this time, there will be a warm prompt to know that users can customize a navigation website of their own.
Is the technology high? It's not high.
Does that work? It's fucking awesome.
As soon as yy123 is launched, it brings excellent experience to users by virtue of its powerful customization function and perfect cloud system. Even those users who are usually lazy to go to the navigation website are happy to customize their own navigation station. Nowadays, there are many products on the network, but few can really give users autonomy. YY The space has strong openness, allowing users to define a lot of content independently, so it has been greatly sought after by users. Now, yy123 still makes users excited.
Originally, Li Xingping's life was very comfortable. While being looked down upon by many people, Hao 123 contributed hundreds of thousands of advertising income to him every month. Li Xingping was able to make hundreds of thousands in this era, which made a huge change in his life. He relied on Hao 123 to buy a large house in Yangcheng, a luxury car, drove back home every three to five times, and fell asleep with several friends. Then Back to Yangcheng to live a life as a local tyrant in a big city. He has been in such a comfortable situation for a long time. Even since the birth of hao123, he has been in such a comfortable situation, without any real competitors. He is like a fish with a lake on its own, relaxed and comfortable.
But at present, an enemy that can be called a domestic Internet giant appears, and has directly become his most direct competitor. Li Xingping is worried about this, for fear that Makino technology will destroy himself like QQ.
However, what Li Xingping didn't expect was that Li Mu had been holding his mind for a long time and wanted to give him a three-dimensional attack from online to offline, from virtual to reality. There were only two ways in front of him. They were either bought by Muye technology or waiting to be killed by Muye Technology.
As early as when he formulated the strategy of "fight first, buy later", Li Mu decided to put a large number of offline advertisements in the whole Guangdong Province by Muye technology, completely surround Li Xingping with yy123 advertisements, give him the greatest pressure, and strive to make him compromise in the shortest time.
So, on the second day of yy123's launch, the first day of the new week, Ding Jian, commercial director, came to Li Mu and directly put forward his own appeal: "President Li, I think we need an Advertising Spokesperson for YY."Li Mu asked curiously, "spokesperson? Why? "
"If there is a well-known spokesperson for offline promotion, the effect will be much better. Many brands are supported by a star face. What's more, I think our online products need more image endorsement, such as YY show, YY space and YY game."
Li Mu said, "tell me your opinion and what kind of spokesperson is suitable."
Ding Jian said: "we must be famous and young idols. Women are the best, because most of our product design cartoon images. If there is a young and beautiful female star as the spokesperson, the effect should be much better."
Li Mu nodded, and Ding Jian made sense. No matter online or offline advertising, the aggregation effect of stars is the highest. If YY related products really want to find a spokesperson, Du Wei is the first thing in Li Mu's mind.
Du Wei is the most perfect image in otaku's mind. She is simple and has no stain. Now she is a talented student in the Conservatory of music. She sings well and performs well. She is very popular on the Internet. If she is allowed to endorse YY products, it should be the most suitable one.
So Li Mu asked Ding Jian, "what do you think of Du Wei?"
Ding Jian got up from the chair and said excitedly, "President Li, Du Wei is the most perfect person in my mind!"
Li Mu said with a smile, "let me coordinate this matter and give you an answer as soon as possible."
Ding Jian said excitedly, "then I'll wait for your news. Now I've sent people to Guangdong Province, and I'm talking with some advertising companies about the details of offline advertising cooperation. Once we have reached an agreement, our offline advertising will be everywhere in Guangdong Province at any time."
Li Mu said with satisfaction, "it's just to have this momentum. Once offline advertisements are launched in the whole Guangdong Province, Li Xing's comments will be under pressure from all sides."
Ding Jian asked, "when can we communicate with Li Xingping about the acquisition?"
Li Mu said: "don't worry about it. He will suffer from all kinds of ways. When he is in a mess, he will take the whole hao123 directly at a package price, without any hesitation. After taking it, he will directly jump the domain name of hao123 to yy123. Our goal is to achieve it."
Li Mu is very optimistic about letting Du Wei speak for YY products, not only because of Du Wei's personal conditions, but also because Du Wei is the one who Li Mu holds in red. To speak for YY is not only to help YY go further, but also to help YY to further improve her popularity through her powerful Internet online delivery ability. This is a good thing. The current female star in China I'm afraid that he would rush to do it or even put money back to do it. With such a huge promotion resource, Li Mu was reluctant to give it to others, but he could gladly accept it to Du Wei.
Moreover, Duwei's brokerage contract is also signed in Muye image, so Li Mu can, in principle, ask her to endorse a series of products related to YY at any time. But Li Mu has Duwei as his sister, and dufei as his second sister, so his first thought is to ask Duwei's will first. If Duwei is willing, he can discuss with dufei himself.
Du Wei has always regarded Li Mu as a big brother who takes good care of himself and has great talent. She is quite admire for Li Mu. Li Mu told her about the endorsement. She said to Li Mu almost without consideration: "brother Li Mu, I don't have a problem. You can arrange it."
Li Mu said with a smile, "then I have to communicate with your sister. If she has no opinion, then we can prepare to sign the contract."
"Brother Li Mu, my sister may be busy these two days. She's been dealing with American affairs. She doesn't even have time to answer my phone. When she finishes her work, she will return home next week," Du said
Li Mu asked in surprise, "your sister will be back next week?"
Du Wei said, "yes, you and brother Chen Ze have been persuading her to come back to the car racing club together. My parents also said that they are very grateful to you both. They have been trying to make her come back, but she was not moved, and you convinced her."
Li Mu said with a smile, "that's OK. I'll wait for her to come back and find another chance to talk to her face."
……
Muye technology did not arouse the vigilance of people in the industry when it did the navigation website. No one realized that Li Mu did the navigation website, and the core purpose was to make a comprehensive Chinese portal website.
New wave is still developing version 2.0 UC. No one cares what Makino technology is doing now, but Chen Tong realizes something wrong.
Chen Tong can't understand why Muye technology needs to be a navigation website. Even if the navigation website is very promising, according to Muye technology, they don't need web traffic.
The product with the highest number of daily active users of Muye technology is YY, which is a client product. Web traffic has little impact on the client product. What's more, the number of active users of YY now completely rolls over the number of active users of the navigation website. Why bother to make a navigation website with little use? As for other product lines of YY, YY is also the core. Most of the traffic comes from YY. All the advantages of the navigation website are web traffic. Now Muye technology is a navigation station. Is it necessary to make efforts on the web end? (to be continued. )