Chapter 510

In the morning of the next day, Li Mu held a meeting in his office with Kong Lingyu, Lin Qingya, Ding Jian and the team of easygoing.com to communicate the preparations for the sale of mango MP3 player.

It's more than a week before Taobao goes online. The first batch of 31000 MP3 players from two generation factories in mainland and Taiwan have been shipped, and they can be delivered to Yanjing in three days. Li Mu's tentative selling rhythm is to start booking on the easy to listen network first, and then wait for Taobao to go online on June 6 to start selling. A week later, it's about June 13 to start shipping.

In the past, the OEM has to coordinate the production capacity, arrange the production plan, mold, sample and reproduce the first batch of goods, so the efficiency is relatively slow. However, after these preparations are completed, they can deliver the goods once a week, and there is a contract of more than two million sets binding them. In the future, they will distribute more and more capacity to mango In this way, Li Mu has a buffer period of nearly 20 days from June 13 of today's road, and the first batch can directly put all 100000 units in the market.

Li Mu's idea is that on June 1, it was officially exposed on easygoing.com and YY at the same time. The exposed content includes the appearance, parameters and selling price of mango MP3 player, but only the sales channels are not exposed. That is to say, users will only know that Muye technology has customized a batch of very fashionable MP3 players for sale, and the price is about 60% of the market price, but not that easygoing.com will What kind of form is used to sell, and the first batch of easy to listen network only sells 100000 machines, and the sales mode will not be opened until June 6. However, interested users can make an appointment first, because only those who make an appointment have the opportunity to buy mangom3 on June 6.

In this way, we can first release the news that the easy to hear network is going to mess up the MP3 market, which will not expose Taobao while causing a huge stir. We will not reveal the truth until Taobao is online.

People attending the meeting didn't understand Li Mu's pre-sale very well. They didn't understand why the user should make an appointment first and then place an order for purchase. This mode has not been used yet.

Li Mu was born back in the era of e-commerce. He is familiar with all kinds of Internet marketing strategies, even if he hasn't done them. Whether it's the hungry marketing of Xiaomi game, or the pre-sale mode of tmall and Jingdong double 11 warm-up game, there are advantages and disadvantages. So Li Mu is going to play a complex of hungry marketing + pre-sale mode this time. A whoop and a holler, fucking great awesome, more hardware, more affordable, and

, I want to sell a deficit and half of the platform, and mobilize the curiosity and enthusiasm of the users. Then I tell them that I have only one hundred thousand sets of products, which means it is very difficult to grab. It doesn't cost money to make an appointment, but only when you make an appointment can you have the qualification to rush to buy my product. You will have the opportunity to rush to buy my product on June 6.

As a result, for the first time, Li Mu became an Internet marketing tycoon and gave his core team a lively and forward-looking e-commerce marketing course.

Li Mu said: "you only need to remember that our products will always be the best when you publicize abroad, and you must learn to use our strengths to compare with the weaknesses of competitive products. As long as it is our advantage area, you can boast boldly and confidently. If you meet our weaknesses, you can learn to develop the strengths and avoid the weaknesses without mentioning anything."

"Once our products have been accepted by users, we will show a unique attitude. The first batch of 100000 mango MP3 players will be opened, and they must be cleaned up within three minutes, so that all users who haven't bought them have a feeling: if they can't buy them, they will suffer losses!"

Ding Jian asked Li Mu, "Mr. Li, what if the user doesn't kill in three minutes?"

Li Mu stared: "then make the illusion that the product is clean by seckill! Even if you only sell 10000 or even 5000 units in three minutes, you should stop selling them from the system immediately and give everyone a sold out prompt! "

Kong Lingyu was stunned: "boss, isn't this fraud?"

Li Mu asked him, "the Jiangnan leather factory downstairs said it was the last day half a month ago, and said it for half a month in a row. What do you think of this phenomenon?"

Kong Lingyu said awkwardly, "I don't believe it at all. I don't even read it."

Li Mu said: "that's you. They say that they are the last day every day. Their potential users simply exclude those who pass by here every day. If you don't get hooked on the first day, you will never be their potential customers. Their potential customers are those who pass through the store for the first time every day. They are the real potential users To maintain the potential users, he can make money. As long as he can make money, he will continue to open stores here, still saying that every day is the last day, when the place really can't make money, when is the time when he leaves. "

Kong Lingyu said, "but we are not small vendors. We are such a big company. If we still do this..."

Li Mu said solemnly, "if you want to do marketing, you should not have any psychological pressure. You should focus on how to make users interested in your products. Of course, in the process of publicity, you can exaggerate appropriately, but not infinitely."Said Li Mu: "the rush to buy things will be done according to what I said. At 8:00 p.m. on June 6, Taobao officially went online. At 8:00 sharp, the flagship store of mango easy to hear network went online synchronously and started sales. No matter how many units were sold out at 8:03, the front desk must show that they are sold out, so that users can wait patiently for the next rush to buy. Only in this way can we create our products in the market Goods can live in the halo, so that more people pay attention to and attract more potential users. "

Although some people didn't mean Li Mu very strongly, since this was Li Mu's order, everyone immediately expressed their respect.

Li Mu added: "Ding Jian, you need to communicate with the leader of express Yanjing post again these two days, so that their EMS business can fully support our logistics link."

At present, the logistics is still very backward. Most of the civil express companies that have blossomed in the future have not been set up yet, and the ones that have started are Zhai express, Shentong and Shunfeng. At present, Zhai Express has the strongest strength, followed by Shentong, and Shunfeng is still focusing on the small cakes of the Pearl River Delta and Shenzhen Hong Kong Express. The strategic direction has not been adjusted yet, so it is the most reliable and fast at present Delivery, on the contrary, is the EMS of post. At least Yanjing is the center. All the third tier cities in China have relatively good timeliness, and no private express company has the most complete postal outlets.

Ding Jian said, "don't worry, Mr. Li. I've already touched EMS. When the time comes, 100000 machines can be directly distributed to ten business offices to deal with it, so as to ensure that they can leave Yanjing within one day."

Li Mu nodded his head with satisfaction. The current express delivery has no timeliness, so it's very good to be able to leave the place of departure in a day. In general, the current express delivery emphasizes resource utilization rather than timeliness. In order to provide enough goods for vehicles, some business halls may overstock the goods of a line for two or three days before sending them together 。

At the end of the meeting, Li Mu asked Ding Jian and the person in charge of yisten.com to get the pre-sale information of mango MP3 online as soon as possible. When everyone started to prepare for the pre-sale of MP3, sun Qian found Li Mu and said to Li Mu, "President Li, Zhang Yao just sent me the resignation letter."

Li Mu frowned: "is that Zhang Yao who just joined yesterday?"

Sun Qian nodded.

Li Mu couldn't help saying, "isn't it? Is Chen Hui too anxious to frighten each other? "

Li Mu has always been more interested in Chen Hui's affairs. On the one hand, he did see his own shadow from Chen Hui and decided to help him. On the other hand, he also felt that people like Chen Hui deserve a good love.

However, Li Mu instinctively thought that Chen Hui had messed up the matter when she proposed to leave the company one day after she joined the company.

At this time, sun Qian said with a smile: "Chen Hui is very anxious, and I don't know how he has such a big problem. Just yesterday, Zhang Yao joined the company, Chen Hui settled her down. Today, when Zhang Yao delivered his resignation letter, she confessed to me that she and Chen Hui had decided to be together. In order to avoid the company's embarrassment, she took the initiative to resign and leave, so that Chen Hui could continue to stay in the company. ”

"me."

There was a 180 degree reversal in the plot and his imagination. Li Mu couldn't help exclaiming. Then he went back to his mind and said with a smile, "Chen Hui has two brushes! It's less than 24 hours since they first met a few years later... "

Sun Qian said with a smile, "it's estimated that both of them have feelings for each other, so it's natural."

Li Mu said: "since it's natural, we can't fight with each other. In special cases, we have to deal with them. You can talk with them. They can both stay in Muye technology at the same time, but we must distinguish the public from the private. If there is a confusion between the public and the private, we can't blame the company for its inhumanity."

Sun Qian nodded and said, "I'll tell them about it in private later."

Li Mu called Lin Qingya and communicated with her about the details of love among employees. Lin Qingya said: "at present, there are clear provisions prohibiting employees from falling in love in large companies, and we are not the only one."

Li Mu said: "we don't encourage the company's employees to fall in love, but we can't absolutely prohibit it. The white-collar workers living in big cities are under too much pressure to work. Apart from their work, they have rest time every day. Apart from their colleagues, they hardly know a few friends. Office romances are easy to happen frequently. We just have three views. First, office romances are not allowed It involves sensitive positions, such as personnel and finance; secondly, office romance can not affect work; thirdly, once office romance turns into a factual marriage, we ask one of them to leave again. As long as these three points are well controlled, office romance is not impossible. "

(to be continued. )