Chapter 517

The attack and defense alliance established by MP3 brand has an amazing work efficiency at the critical moment. One letter of cancellation is like snowflake. Two OEM enterprises have been isolated by the whole industry before mango me was listed. The requirements of the industry are very simple and clear. That is to ask two OEM enterprises to stop cooperation with mango immediately.

As for the agreement on deposit and liquidated damages signed between the two enterprises and mango, the MP3 brands give the suggestion to postpone, first apply to the court for invalidation of the agreement, freeze the agreement in the court, and then slowly quibble. Taking advantage of the court's trial window, first stop the production of mango. As long as the production of products can't keep up, you don't have to worry about mango turning over What waves.

However, there are obvious loopholes in this proposal. First of all, the contract itself is signed in black and white. The court can't support the cancellation of the agreement at all. To say the least, even if the court accepts the appeal of the OEM enterprise, their appeal will be rejected finally. If the court doesn't give a clear decision, the OEM enterprise will shut down directly. Then mango directly According to the contract counterclaim, the OEM enterprise will surely lose the lawsuit. At that time, the enterprise will face a huge amount of cash compensation. If it can't make compensation, mango can ask the court to enforce it, and then the enterprise will be finished.

However, if we continue to produce for mango, the enterprises will face an awkward situation. They will lose most of their orders in a month, and their lives are in the line.

In addition to imposing severe sanctions on Mango's OEM enterprises, the MP3 industry also has its own views on mango, a troublemaker who has worked for many years and knows well the cost of MP3 products. The price of mango-me368 yuan is absolutely impossible to make profits. With the cost of channels and other expenses, not only does it not make money, but it also has a larger loss.

In their estimation, the cost of each mango me machine should be 320 yuan, and the remaining 48 yuan, if the tax is included, is almost nothing left. To sell at this price, the average loss of each machine is estimated to be about 100 yuan. Mango can't really do such a stupid thing even with the support of the easy to hear network.

In their eyes, no one is stupid enough to make a loss business. Mango's only purpose is to rely on the huge influence of the easy to listen network in the music lovers' group, and take advantage of this low-cost marketing to win a place. The most likely follow-up is that mango actually only takes a small amount of me to lose money for sale, and then after the brand popularity is established, the price will be increased For sale.

According to their understanding, the first batch of products that mango can get will not exceed 100000 at most. Although mango claims that 100000 machines will be sold at a price of 368 yuan, the industry expects that the number of MP3 that mango will sell at a price of 368 won't reach 100000. Even if the actual number can reach 20000, it's amazing. The rest is certain Will be more than 468 or even check the price of 500 yuan to sell, so as to meet the market rules.

No matter how mango made a stunt to attract attention at the beginning, the MP3 industry has identified one thing: mango's ultimate goal must be to make profits. As long as it wants to make profits, it will certainly improve the product price. At that time, its competitiveness to other brands will only be the outstanding appearance design of mango me. Even if there are patents in hand, it can be found To avoid the way to safe copying.

So at present, in addition to exerting great pressure on Mango at the level of OEM enterprises, everyone has also formulated their own response strategies.

First of all, all brands should jointly plan a discount activity, but this activity should be launched after mango me goes online. The reason is very simple. Mango me's propaganda battle is so big, and it's impossible to put out 100000 units to make money, so the real 368 yuan machine will be in short supply. No matter how much final price mango will set in the later stage, once mango starts to raise it At the time of price, other brands will immediately launch their own discount activities, which can attract those users who fail to buy mango me. Those users who cannot be digested by mango will be digested in advance.

Secondly, according to the design of mango me, several similar products are quickly copied to increase the competitiveness of their own products, and at the same time, the attention of mango me in the market is dispersed.

However, they did not expect that they would be fooled by the cooperative companies. The real purpose of their unilateral letter of termination is to force them to stand in line. However, they did not expect that the two OEM companies agreed so simply, and they were afraid that they would repent, so they immediately changed the unilateral letter of termination into something recognized and confirmed by both parties A contract document with full legal effect.

The panicked MP3 brands inquired everywhere, and finally found out that mango had found the two companies and signed all the MP3 production capacity released after their termination.

The major brands of MP3 industry immediately held an emergency meeting again. This time, what they want to discuss is how to snipe mango in the formal market.Until now, they still think that mango will definitely raise the price of me. The price of 368 is the price of self mutilation. All the companies present, including mango, can't afford to play. You don't participate in the struggle of 368 yuan. When mango starts to make money after paying enough money, you will pay some money together to kill him completely. If mango finally raises the price to about 500 yuan, these enterprises will join hands We will lower the price of competitive products to the level of 450 yuan. After mango loses, we will lose again and join hands to kill mango.

……

Su Yuehua is a little upset recently.

There is a colleague in my company who has been fighting with me for several years. They have always been sharp and sharp. They are strikingly similar in many places. For example, they are both graduates of famous universities, both of them are outsiders, they have been admitted to Yanjing civil servants, found Yanjing local husband, both of them have a daughter and are about to enter university, even both of them are about to enter university It's Yite Changsheng. The only difference is that Wang Xinran was admitted to the film academy. Her daughter is a special student of Yanjing Sports University this year because she plays tennis well.

Because they are too similar and in the same department, they have been competing fiercely all the time. The most important thing is that Su Yuehua's image and temperament are a little higher than each other's, so that the other side is still angry. They think that she has grown beautiful in many places, so they regard Su Yuehua as their biggest competitor. Years of competition have made them start to think about Su Yuehua Competition extends from work to everything outside work.

For example, if Su Yuehua buys a famous brand dress, she will definitely buy one within three days, and it must be better than Su Yuehua's; if Su Yuehua changes a new mobile phone, she will definitely change a better one.

Su Yuehua's heart is blocked by her daughter's failure in the art test at the beginning, but her daughter was recruited by Yanjing University of physical education. During that time, she was sarcastic and sarcastic in the unit, and felt that she finally won in a certain link. She was overjoyed. Later, her daughter's art test score was changed because of Li Mu When she came back, Su Yuehua finally raised her eyebrows. Unexpectedly, she started to fight with her about buying a house again.

Yanjing Film Academy and Yanjing Sports University are separated by a road. Both of them are willing to buy a house nearby in advance, so that their children can go to school later. When Su Yuehua and her husband saw the real estate together, the other side always paid attention to it. As long as they heard that Su Yuehua went to see which small area and what type of house, she would definitely go to see it, and she would definitely go to see a better one, Su Yuehua doesn't have a match all the way, and the other party guesses that her current purchasing power is not too high or too low, so she has been saying all kinds of gossip around her, satirizing Su Yuehua's behavior of looking around but not buying.

This afternoon, as soon as Wang Shaohua connected Su Yuehua, he found that Su Yuehua was a little unhappy. He couldn't help asking her, "what's going on today? What's going on? "

Su Yuehua said angrily, "it's not that Zhang Shuqin!"

As soon as Wang Shaohua heard the name of Zhang Shuqin, he knew that this woman and her wife had been fighting openly and secretly for several years, but he didn't stop her wife at ordinary times, so he immediately asked her, "what kind of demon moth does that Zhang Shuqin make?"

Su Yuehua sighed: "well, no matter what big farts we have had in recent years, we need to show off when we buy a bracelet. It's Hetian jade bought by someone from Xinjiang province. It's also said that she bought a bag specially from Hong Kong. Her daughter was recruited by the sports department. During the period when our family was pleased to lose the list, she didn't stop at the company and made fun of me. Recently, she bought a house every day Ironically, today we went too far, saying in public that we were about to collapse the real estate around the film academy, but we didn't really buy it, saying that the sales lady of the nearby real estate couldn't hide from us. "

Wang Shaohua frowned and said angrily, "this man's mouth is too broken, isn't it? Whether we buy a house or not has half a cent to do with her? "

Su Yuehua's expression was rather depressed, saying, "she just bought a 130 flat apartment with her husband in a mansion in Washington at the weekend, and she didn't know her family name. After years of comparison, she finally had something that could completely compare with me, and she didn't have to make a fuss."

After saying this, Su Yuehua was angry, and asked Wang Shaohua with red eyes: "you said, isn't it just buying a house? What's the big deal? Yes, we can't afford a million houses, but she can't say those disgusting things in front of so many people at the same time, right? It's hard to say how many, how many, how good the mansion is. I also mean to say that Yuehua, you and your husband haven't visited the mansion, have they? The house there is really good, the environment is good and the house type is good. It's said that there is a small house with an area of 100 square meters. Now I don't know if there is any left. Let's hurry to have a look. It's better to buy a set and then we will be neighbors, and say hello to her if the money is not enough. All of our colleagues for so many years should help. You don't know that her villain was successful at that time How disgusting is the face of... "

"What a bully!" When Wang Shaohua heard his wife's description of these words, he was very angry. He could imagine how bad his wife would be if she ran on her face in the company.

"Where is she?" asked Wang Shaohua, exasperated? I'll get her theories! "(to be continued. )