Many information exchanges in different industries are not smooth enough. For example, although eBay knows that a competitor is contacting businesses on its platform and that the platform name of the other is Taobao, they are not really serious.

Because any kind of Internet business model can't be exclusive, especially the e-commerce websites that don't need too much technology reserve. There are more than 120 domestic e-commerce websites, large and small. Some of them are big competitors for eBay, but some of them are not afraid at all. Many of them are in a state of no money and no traffic after they go online. It won't be long before they go online It's closed, and they don't know the details of Taobao. They don't know who invested in Taobao, what kind of team it has, and what kinds of resources Taobao has gathered.

For MP3 industry, they know that easy to listen network and a brand named mango have cooperated to build a mango me with a low price, but they don't know what channel mango me is going to use for sale, let alone that it is ready to go online with an e-commerce website called Taobao.

If there is a person who knows not only the e-commerce industry, but also the MP3 industry, as well as the situation of Muye technology and Li Mu, he may be able to sort out the context behind the whole thing through comprehensive analysis of various information, but Li Mu's privacy protection is still appropriate, so at present, no one but his own can bring so many Information from various industries is integrated.

Mr. Ma, who is far away in Hangzhou, has been rooted in e-commerce for several years, but what he has been doing is information services between enterprises, not involving online transactions.

After several years of development and a large amount of capital investment from Softbank, Ali has now become a powerful large-scale Internet enterprise. Boss Ma is acutely aware that Alibaba, which is rooted between small and medium-sized enterprises, has become increasingly sluggish in development. He feels that the real core of e-commerce is not to fight with small and medium-sized enterprises As a whole, it is not a platform for information exchange for small and medium-sized enterprises. With the continuous improvement and growth of social productivity, national GDP and the world commodity circulation, the real core of e-commerce must eventually sink to the final retail link.

Mr. Ma's Internet thinking and e-commerce thinking are all inspired by the United States. He is very clear about the business models of eBay and Amazon, and he is also very clear about the significance of PayPal. In fact, he is already thinking about the feasibility of retail e-commerce in China, and he is also very clear about the concepts of B2B, B2C and C2C. What Alibaba is doing now is B2B, But at present, the ceiling of B2B in China is too low. Now he can easily see the ceiling. For him, he is not satisfied with the current situation at all. He has been thinking about the feasibility of B2C or even C2C in China since last year. After a long time of deliberation, he has determined that Alibaba's next development direction is to do C2C in China.

Similar to Li Mu, boss Ma thinks about things in a long term, and he has a very strong ability to control resource linkage. He is now doing B2B, and some aspects are also based on C2C in the future. In fact, if it is mature, he will convert part B of B2B into Part C of C2C, so as to smoothly transform resources and build a new e-commerce platform rooted in retail.

In this idea, boss Ma has long thought that first of all, he should improve the eBay model in the domestic market environment, and then imitate PayPal to make an online payment channel based on RMB settlement in China, but he hasn't waited until the right time, so these ideas haven't really started to implement. When

Alipay was as like as two peas, the horse owners had been nervous for a while. The core concept of Alipay and PayPal was the same product. This was the product model that he was going to imitate in the future. Suddenly he was made by others, making him worry that the other side was just like him, aiming at the e-commerce market.

, however, Alipay's birth soil is very special. It is a product associated with the 3321 public welfare platform, which makes the boss slightly relieved. In his view, Alipay is a tool built by Li Mu for 3321. Although Li Mu later began to open Alipay to third party companies, it should be just a matter of no intention, as long as Li Mu did not see it. To the e-commerce industry, I don't have to worry.

But recently, boss Ma has smelled something wrong from some pieces of news he heard from many parties.

The first thing that puzzled him was the huge shock mango me caused in MP3 industry.

At first, when he heard that mango me was customized by the easy to listen network, he thought it was a little interesting, because the current Internet companies and hardware companies are quite different, and he has never heard of any Internet company that does not play software to play hardware. The easy to listen network is the first one.

As a person who has a deep understanding of the Internet, boss Ma is impressed by the easy to listen network in his heart. He thinks that an Internet company can touch hardware and cause shock in the hardware industry, which is a great thing in itself. In some aspects, it has proved that the development space of Internet enterprises is huge and the development direction is very diversified.But with the understanding of mango me and MP3 industry, boss Ma found that one thing that was particularly difficult to understand was the cost of mango me.

He is totally different from the people in MP3 industry in their perspective. The MP3 industry thinks mango wants to take part in the MP3 industry, but boss Ma thinks mango me looks more like a tool for the easy to listen network. Because the easy to listen network is behind Muye technology, he is more curious about this matter. How can Muye technology develop so fast and be interested in the profits of MP3 ? What is its real purpose? This is one of them.

Moreover, the price of mango me is close to the cost price, which is even more surprising. The channel cost of hardware sales is very high, so it needs huge human and material resources to lay the channel, while maintaining the channel needs to sell a lot of profit space, so this is one of the reasons why the price of hardware remains high. What is the ability of easy to hear network and Muye technology to save the cost Drop it? This is the second.

The whole MP3 industry hasn't heard of any monopoly store or even any special counter set up by mango or easygoing. It's getting closer and closer to the selling day of publicity, but there is no shadow of any channel offline. What channel are they going to sell 100000 mango me? This is the third.

Based on the above three questions, combined with his own understanding of e-commerce, boss Ma has a vague feeling that mango me should adopt the online sales mode. Only online sales can solve the cost problem and the sales channel problem.

However, there is another problem that hasn't been solved. What is the motivation for this? Just for MP3? It's impossible. I won't believe it.

Is it for e-commerce? This possibility is very big!

Ma boss thinks before and after, thinks Makino science and technology should want to make a music related B2C platform, and create a music related hardware brand, so that it can form an ecological chain. But he did not expect that he looked at eBay and PayPal. Li Mu looked at Taobao and Alipay. You have him, I have your integration, regardless of who is the first to sprout a creative, as long as who wins in this creative field, who is the most powerful one.

Boss Ma has recently asked a small team under his hand to pay attention to the easy to listen network, Muye technology and mango me. Today is the day when mango me is on sale. Boss Ma is also curious about what medicine Muye technology sells in the gourd, so he plans to work overtime with the team specially responsible for this series of problems to see what is in the mango me sale today A secret I didn't know.

Li Mu left the team at five o'clock on taobao.com and left alone.

On the way back to school, I first called Su Yingxue, arranged to meet her at the school gate, and then went to pick up the cake together. Then I called my roommate to meet him in the hotel. Besides the five roommates, Li Mu invited Zhao Kang and his girlfriend to have a party together.

As the hotel is not far from the school, Li Mu did not drive. After parking, he walked to the school gate and waited for Su Yingxue to come out.

Su Yingxue deliberately slipped out of the classroom ten minutes in advance. When she saw Li Mu, she said to him, "let's go get the cake first, and then go to the restaurant to order the dishes and then inform everyone to come."

Li Mu said, "then I'll let them set off later and wait for my call."

Su Yingxue takes Li Mu by his arm, and they come to a cake house not far from the school. Su Yingxue orders a large fruit cake for Li Mu, and specially asks people to write in the middle of the cake a happy birthday to my dear Li Mu with chocolate sauce. The signature is snow.

They came to the hotel together and ordered a table of dishes. After the cold dish came up, Li Mu called to let everyone start to come here.

All the people who had been ready for a long time soon arrived one after another. Sun Jian, Liu Nian and Xue Jianfeng were all mixed. Wang Yanan was going to take care of his sick mother in the hospital, so Hu Zhengdao was also a person. Only Li Yawei with his girlfriend Han Xiaoxiao and Zhao Kang with her girlfriend Wang Jia.

Su Yingxue is very suitable to appear in this situation as Li Mu's girlfriend. She usually doesn't talk much. Today, she is very enthusiastic to everyone. She keeps asking what you want to eat and what you want to drink. She is particularly concerned about several girls, and has a strong image of hostess.

Several men wanted to drink some beer, so they asked the waiter to serve some ice beer first. As soon as the wine arrived, Li Yawei took the initiative to open the wine, opened seven bottles at a time, and sent one bottle by one to the men present.

Su Yingxue saw that he handed Li Mu a bottle of beer and said to Li Yawei, "don't let Li Mu drink today. I drank too much with you yesterday. Let him drink today."

Li Yawei said with a smile, "sister-in-law, brother Mu is a good drinker. I haven't seen him drunk for such a long time. When we left yesterday, he didn't have anything to do. He still sent us downstairs."

Li Mu's heart thumped. He said it was bad. He forgot to explain it to them. Li Yawei's mouth came soon, which was too fast.(to be continued. )