Chapter 530

Chen Tong has always been curious about Li Mu. Since Sina incorporated the former QQ development team, Chen Tong has been paying attention to every action of Muye technology, because he is worried that Li Mu will snipe Sina ahead of the launch of sina UC, and Sina's current goal is the portal network.

The traffic of yy123 of Muye technology continues to increase. With the support of YY user system and cloud records, the traffic of yy123 has exceeded that of hao123. Chen Tong has been worried that Li Mu will use the navigation website to block Sina for revenge, but he hasn't seen any movement of Muye technology for so many days. Chen Tong didn't understand until taobao.com went online Energy has been focused on this recently.

Chen Tong asked Liu Qidong, "you and Li Mu should be familiar. What kind of person do you think Li Mu is?"

Liu Kaidong said with a smile: "genius, the only genius in his life."

Chen Tong nodded and said: "in a short period of time, so many projects have been promoted, and each project has a very rapid development, which is really a genius in the field of Internet."

Said, Chen Tong asked him: "what do you think of this man's character?"

"Character?" Liu Xiaodong laughed and said, "how can I think of this? In fact, Li Mu is a very principled and clear-cut person. He is very good to the people around him, absolutely good character. But he is very cruel to the enemy. All the people who stand in the way or try to block his steps are basically regarded as the dead enemies by him. They are merciless in competition. Look at Tengxun. Half a year ago, many people thought that Tengxun would become the top in China One of the Internet companies. "

Liu Yidong's words mean that although Tengxun has given up instant messaging business completely, Sina picked up the business abandoned by Tengxun at this time, just in front of the core products of Muye technology. His words are also a reminder to Chen Tong. In this case, Li Mu will definitely regard Sina as a strong enemy.

Chen Tong also understands the meaning of Liu Qidong's words, which is not surprising. Although he has not been in contact with Li Mu, he can see that he will definitely act on Sina through Li Mu's consistent way of doing things. The question is what he is brewing for Sina.

There are not many employees in Taobao's operation Department. There are about 30 people in total. Everyone is sitting in the conference room. Under the leadership of Liu Kaidong, let's applaud Chen Tong, who has come to do the training for you.

Standing at the front end of the conference room, Chen Tong said modestly after greeting everyone with a smile, "I'm here today. I can't talk about giving you a lesson. I'm here to share my personal views on Internet content."

With that, Chen Tong opened his PPT, pointed to the three major sections of ppt on the projector, and said: "I personally feel that there are three most important sections in the Internet era, namely: traffic, channels and content.

"There is no difference between Sina and Taobao in the core essence. Everyone is making website products, so the website traffic is of course very important. Traffic is the foundation of the website and one of the decisive factors of the website revenue, so its importance is naturally needless to say;" br >

"channel refers to all the paths and media that make the website contact with users, such as, Although Sina has a high traffic in domestic portal websites, a considerable part of the traffic is introduced through various third-party channels. For example, users can see our short chain from hao123, or our news advertisements, jump from hao123 to our website; for example, users can search a certain page included in Baidu and sina.com through Baidu keyword search; then compare For example, we exchange our friendship chains with some other websites, and users of other websites visit Sina websites through friendship chains; "

" content refers to the most fundamental things we provide to users, such as domestic and foreign current political news, sports, entertainment, finance and real estate and other related information provided by Sina to users, as well as various kinds of information sold in Taobao stores At this time, Chen Tong did not pay attention to these three sections. At the other end of the conference room, a young man wearing a black leisure pants and a solid white T-shirt came in. This is Li Mu.

Chen Tong said at this time: "in the current Internet industry, everyone is promoting two core ideas, one is the flow is the king, the other is the channel is the king. In fact, in the end, what the Internet focuses on now is the flow, which is what we call UV and PV. This idea is not wrong, because the flow is the most direct way for the website to realize. Sina's current revenue In, advertising revenue accounts for more than 80%. The higher the traffic, the more expensive the advertising resources will be. "

Speaking of this, Chen Tonghua turned around and said: "however, I personally think that the Internet industry will eventually enter the era of content king. I don't mean that traffic and channels are unimportant. I just want to say that, in fact, if we temporarily put aside the shackles of traffic and channels to analyze problems, the truth is very simple: the better the content you provide to users, the better your website will be There will be a higher user viscosity, and then it will naturally get a higher user retention rate. In this way, supplemented by various operational means, users of the website will be able to continuously precipitate, and eventually will get huge traffic. "

"When we do sina.com, we realize that when Internet users pay attention to news, they don't want the same content as all kinds of news programs and major newspapers. News programs are limited by the length of time and the broadcasting cycle, so it's difficult for them to continuously devote themselves to reporting on the news of a single section. Although the sections of newspapers are divided in detail, the contents are also detailed It is very full, but its timeliness is lower, and the latest information transmission should be at least one day apart from the distribution cycle. Moreover, these two news models are limited by the impact of long production cycle and high production cost, so the timeliness is even worse, and the ability of timely feedback on major news is very weak. ""For ordinary users, news programs and newspapers can satisfy their pursuit of news, but for Internet users, they are used to high efficiency and speed. For them, the timeliness of news programs and newspapers is too slow to bear. For example, last year's 9 / 11 event, which shocked the world, saw a huge amount of news, but the lack of timeliness and sustainability is the most important Big problem, the user is so concerned about this event that he hopes to get the latest development every few minutes.

Although the central station also had text messages scrolling at the bottom at that time, their display mode was one-way, and users could not customize to query and accept the content they wanted, so we launched a 7 * 24-hour scrolling news on Sina to refresh the latest progress of the event with the fastest frequency. When users pay attention to the 911 event on sina.com, they can see a A complete news record in minutes, from the moment of the event's birth to the latest information at present, the whole development of the situation has a very clear comb on Sina. Com, which is not available on other websites. "

"It is because we have such fast, comprehensive, accurate and objective content that Sina's traffic and number of users continue to increase, which is the biggest dependence of sina's success."

Next, Chen Tong told you some more in-depth understanding on the content level. Li Mu listened quietly and agreed with him in part.

The Internet world will go through a series of times in which XX is the king, not only traffic and channels, but also content, product and mode, ecology and closed-loop have become hot words in the Internet industry. The Internet will not choose to settle at a certain level, but will have a clear division of functions and fields, in the comprehensive and vertical portal fields, in the Internet pan entertainment level, Content is the king, but platform is the king in instant messaging, e-commerce, o2o and other aspects. In the field of computer security and various vertical software, product will become the king.

Chen Tong comes from the background of content, so it's hard to avoid over deifying the role of content. He has this feature, and can do sina.com well. But if he is allowed to be a 360 security guard with this feature, even if he is given a full set of product ideas, I'm afraid that he can't even do 10 million installed capacity in the end. If he is allowed to do wechat in the era of mobile Internet , then it must be the tragic ending of being picked by others and being dead. If you let him make a smartphone, it will be even more exciting. Maybe you can give him the idea of apple, and he finally made a Kindle.

However, Li Mu also knows that professional high-end talents are paranoid, so there are few comprehensive high-end talents. The more paranoid they are in one aspect, the more likely they are to achieve the ultimate in one aspect, but if they are allowed to do other things, the effect will be worse than ordinary people.

When Chen Tong talked about the middle, he inadvertently found Li Mu sitting at the end of the conference room. He had read the relevant reports of 3321 and recognized Li Mu at a glance. He didn't expect that Li Mu would also appear here, which made him a little surprised on the stage, but fortunately, he adjusted it very quickly, and soon put it back into his ppt.

Li Mu sits in the conference room and hears the last. After Chen Tong finishes his speech, he stands up with others and applauds for Chen Tong's wonderful speech. Chen Tong clearly conveys the importance of Internet content to all the employees present today, which makes everyone feel greatly rewarded. Liu Qidong walks up to Chen Tong and says, "elder martial brother Chen, go later. At night Li Mu wants to invite you to have a meal. There is no one else, just the three of us

Chen Tong was even more surprised.

He didn't think that Li Mu would want to dig himself, because he didn't know Li Mu's plan for building his own portal. He instinctively felt that he didn't know how many scales he and Li Mu were missing. Why did Li Mu come to listen to his speech and invite him to dinner? It's hard for him to take the opportunity to extract some Sina information from himself? Or do you want to convey some messages to Sina through yourself?

After thinking about it, Chen Tong nodded his head and said, "I'd better be obedient than respectful."

It's very polite. What Chen Tong thinks is that he hopes to find out his attitude towards Sina through contact with Li Mu. (to be continued. )