Chapter 543

It's a small trap that Li Mu has been prepared for a long time not to approve the official store.

When he was doing Taobao, he had a clear consideration. C2C is free, but B2C is different. He can provide the best development environment for online shop owners and individual sellers for free. But for these brand enterprises, if they want to sell things on Taobao, they can do so, but they can't open an open and certified official flagship store or If you want to open an official shop and get the certification of Taobao, you must meet the requirements of Li Mu.

Liu Wudong guessed that the purpose of Li Mu's registration of official stores is to provide conditions for these enterprises, but he is not clear about the conditions, and Li Mu has not given a clear reply. At present, there are more and more enterprises applying for official stores, and Liu Wudong can't wait.

Li Mu heard that Du Wei was busy filming until evening, so he didn't bother. He drove to taobao.com and met Liu Qidong.

As soon as we met, Liu told Li Mu about the application for the shop. After reporting the situation, he couldn't help asking Li Mu, "when are we going to open the registration application for the official shop?"

Li Mu said: "it's a good thing for enterprises to move in, but the tone must be set with them from the beginning. Taobao is not a free sales channel for enterprises. If enterprises want to sell goods on Taobao, they must pay a commission on the platform."

Liu Xiaodong nodded and said impatiently, "it's OK to collect Commission. The key is to set a standard for how to collect it."

"What I want to do now is to divide the franchised enterprises into three levels: A, B and C," said Li Mu.

A-level official stores must be among the top 20 enterprises in the industry. If such enterprises join in, we will give them the title of official flagship stores, put them into Taobao's brand street, regularly give them home page advertising space and YY pop-up advertising space. They don't need to pay a deposit, but only need to pay us 50000 yuan of technical service fee every year. In addition, they are all generated on Taobao Orders, platform sales of 3% of the sales fee as a channel, while the platform for Alipay to deduct 2% of the payment channel service fees;

B level official shop must be online with more than fifty entities shop or booth business, we also give him the official flagship store number, but initially will not put it into the brand street, regularly give him a small recommended location, he is in the shop. Before going online, it is necessary to pay 100 thousand yuan deposit, fifty thousand yuan per year for technical service fees, 4% points for the platform, 4% points for Alipay, two points for Alipay, and no store for cable stores at

C level, so long as the other party is a regular registered company, it can establish its own brand on Taobao. However, before his shop goes online, he has to pay one hundred and fifty thousand yuan deposit, fifty thousand yuan per year for technical service fees unchanged, platform pumping up to 5%, Alipay still 2%.

Liu Qidong was surprised by Li Mu's percentage, but he basically kept up with Li Mu's thinking rhythm. Knowing Li Mu's purpose of treating small sellers and brand enterprises differently, he said, "are we a little bit higher with his percentage?"

Li Mu waved his hand and said seriously, "to be honest, 3% - 5% of the platforms are not high. Compared with the online marketing channels we provide to them that can radiate the whole country, even 10% of the platforms are acceptable to them, but the proportion is too high, so it is easy to give the opponent a chance to take advantage of it, so we tentatively determine the proportion, and then make flexible adjustment according to the market situation."

Li Mu is very worried about boss Ma, who is far away in Hangzhou. He has no doubt that boss Ma is a full-fledged careerist. Moreover, boss Ma is a first-class player in product, mode, capital and relationship. Even if he intercepts his Hu one year in advance, who knows if he will give up C2C? If not, what kind of countermeasures will he come up with? If the proportion of the company's selection is too high, boss Ma will choose this point if he wants to fight against him in the future, just as he did with eBay.

However, Li Mu can't be afraid that he will give free B2C links, and Taobao also needs a profit model. C2C has no profit point yet, and the real source of profit is B2C, so he has formulated such a platform that can be advanced, retreated and defended. If boss Ma doesn't intervene, it's OK. If he comes, Li Mu will dare to fight with him to the end immediately.

Because Li Mu is very familiar with boss Ma and the history of several products in his hand, he knows that boss Ma is very good at hiding his real purpose, and knows how to do things white before black. He has always been regarded as the biggest enemy of the e-commerce industry in his heart.

Many examples can reflect Taobao's routine of doing things from the side. The most straightforward thing is that although Taobao has killed all competitors in the name of permanent free for sellers, the real Taobao people know that if they want to make money, they need to spend a lot of money on Taobao's promotion every year, which is enough to scare people to death. Do not think that having a good credit Taobao shop means having a good one After continuous income and adjustment of Taobao's various algorithms, sellers with high credit must invest a considerable proportion of promotion funds, otherwise it will be easily hidden by the system algorithm.

The promotion method is not only the direct train advertising charged by the number of clicks, but also the ranking of search weight. All these need to be bought by money. A Taobao online store with an annual profit of 5 million yuan, if it is a clothing industry with huge competition, the average promotion cost to be invested in Taobao in one year will almost be the same as this number, although many people have been advocating Taobao How powerful entrepreneurship is, how it can change life and destiny, but in fact, after the earliest golden stage, anyone who wants to do Taobao must first throw money. Many young people with a patchwork of hundreds of thousands of yuan are ready to do a big job on Taobao, and finally lose a cruel exit.Li Mu is not to criticize Taobao's bidding promotion mode, but to judge boss Ma's style of doing things. In order to compete, he can give up everything on the surface, but after winning the competition, he will take back everything he gave up with profit.

Liu didn't know Li Mu's worries, but just out of respect and trust for Li Mu, he didn't put forward any more opinions, and said: "I'll let people draw up an official announcement today to feed back this plan to them."

Liu Qidong himself is also a hero. The reason why he only obeys Li Mu is that his vision and potential have not been fully activated.

After joining the official store with Li Muding, Liu Qidong suddenly thought of something and said to Li Mu, "by the way, there is a B2B company in Hangzhou. They have been communicating with Taobao for two days, saying that their boss wants to visit you in Yanjing. Do you have any interest?"

As soon as Li Mu heard about Hangzhou and B2B, he was surprised and asked himself: "wouldn't it be so clever? Come what you want? But now Hangzhou's B2B enterprises, in addition to Alibaba bar, really do not know who else

So Li Mu asked him, "what company is that?"

"Ali bar, it's very powerful in the B2B field, with a valuation of hundreds of millions of dollars," Liu said

Li Mu laughs: "what do their CEOs want to see me do?"

Liu said: "I don't know. I guess I want to talk about cooperation. They are B2B and we are C2C. I personally feel that if we share resources, they are still very promising. Their platforms are all small and medium-sized manufacturing enterprises, and their product sources are quite rich."

Li Mu said, "please help me to turn him down. I don't see you."

"Why?" Liu asked curiously? Isn't it nice to meet you? "

"I don't have time right now," said Li. "I'll finish what I'm doing in these two days and go to Hong Kong in a few days."

Liu Kaidong said: "but I really think the other side and we are complementary in business line, or you can take time to meet and talk with each other? Anyway, they come to Yanjing to see you, and they don't want you to go to Hangzhou. They just need to spare half an afternoon to meet and have a tea chat. "

Seeing that Liu Qidong attaches great importance to this matter, Li Mu knows in his heart that Liu Qidong must have taken a fancy to the resources of small and medium-sized enterprises in Ali and wanted to find an opportunity to integrate them into taobao.com, but he doesn't know boss ma. Can boss ma make you integrate his resources so easily? Don't dream. If he comes into your house with a bowl of water, he will never give you water to drink. He must have taken a fancy to the water well in your yard. He wants to take this bowl of water for water diversion so that more water can be squeezed out.

However, Li Mu turns to see boss Ma at this time. Although his eloquence is the best in the country, he will not be bewitched by him. If he can receive some content related to Ali's future strategy from his mouth, he will earn it. He is also a legend in the Internet field of the elder generation, and he can find a sense of achievement when he sees it. I want to see him in my last life He is too difficult. In his whole life, he takes the initiative to get along with himself. He should also give him a chance.

With this in mind, Li Mu said to Liu Qiangdong: "since you think it makes sense, make an appointment, but make an offer to the middle and late ten days, and meet him when I come back from Hongkong."

Liu said, "let me ask the contact person to reply first. The specific time will be determined according to your situation when you go to Hong Kong."

Li Mu nodded slightly: "I'll tell them that first, but in a higher tone."

"How do you want to be high-profile?" Liu asked with a smile

"We have received your CEO's request for a meeting. In view of the busy affairs of our CEO, we do not have time to meet with your CEO for the time being. The specific meeting time is waiting for our notice," said Li Mu

Liu Kaidong was stunned and asked, "are you kidding?"

Li Mu said seriously, "are you kidding me? I'm very serious. You can't see the potential of B2B platform? The market that really makes money must be settled in the retail market. Otherwise, why did a CEO with a valuation of several hundred million dollars rush to see me? It's not because he knows clearly that B2C and C2C are the king ways to make money in the future compared with B2B! "

(to be continued. )